Journal of Global Marketing最新文献_第10页

The Impact of Brand Transposition Strategies and Firm Type on Consumer Ratings of Brand: An Analytical Study of Cosmetic Brands 品牌转换策略与企业类型对消费者品牌评价的影响——以化妆品品牌为例的分析研究

Journal of Global Marketing Pub Date : 2020-07-23 DOI: 10.1080/08911762.2020.1781319

Ying Zhu, Alice Zhang, Jiaxun He, Yong J. Wang

{"title":"The Impact of Brand Transposition Strategies and Firm Type on Consumer Ratings of Brand: An Analytical Study of Cosmetic Brands","authors":"Ying Zhu, Alice Zhang, Jiaxun He, Yong J. Wang","doi":"10.1080/08911762.2020.1781319","DOIUrl":"https://doi.org/10.1080/08911762.2020.1781319","url":null,"abstract":"Abstract Selecting an appropriate brand transposition strategy across different language systems is crucial to a brand’s success in the multi-cultural global marketplace. Drawing upon appraisal theory and using a large data set of 3,100 real cosmetic brands and their consumer ratings in China, we analyze the effectiveness of three common brand transposition strategies across three types of firms. The results show that the brand transposition strategies differ in their effects on consumer ratings of brand, and the effects depend on the firm type (foreign, joint venture, and domestic firms). Specifically, a semantic brand transposition strategy exerts positive effects on consumer ratings of foreign brands and joint venture brands but not of domestic brands. The phonetic transposition strategy and the phonosemantic transposition strategy benefit only foreign brands, and not joint venture brands or domestic brands. To better understand brand transposition between two language systems, we also provide descriptive analyses of the transposing patterns of Chinese character usage across firm types as well as the most frequently used Chinese characters in cosmetic brand names.","PeriodicalId":15832,"journal":{"name":"Journal of Global Marketing","volume":"34 1","pages":"56 - 72"},"PeriodicalIF":0.0,"publicationDate":"2020-07-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/08911762.2020.1781319","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44936581","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Analyzing the “Mindfulness” of Young Indian Consumers in their Fashion Consumption 印度年轻消费者在时尚消费中的“正念”分析

Journal of Global Marketing Pub Date : 2020-07-07 DOI: 10.1080/08911762.2020.1777612

Priti Gadhavi, Harleen Sahni

{"title":"Analyzing the “Mindfulness” of Young Indian Consumers in their Fashion Consumption","authors":"Priti Gadhavi, Harleen Sahni","doi":"10.1080/08911762.2020.1777612","DOIUrl":"https://doi.org/10.1080/08911762.2020.1777612","url":null,"abstract":"Abstract Consumption is a pleasurable activity associated with strong perceived sense of happiness. Fashion overconsumption is a common phenomenon due to high accessibility and affordability. Overconsumption has long-term negative consequences for individual consumers and society. Responsible consumerism is emerging, but there is a dearth of research analyzing mindfulness as a psychological and behavioral construct. Mindfulness has not been studied sufficiently in fashion consumption, with extant literature focusing only on consumer behavior toward sustainable fashion. Youth are proliferate fashion consumers; thus, examining their “mindfulness” is important. The study examined “Care” and “Temperance” as two aspects of mindfulness, depicted in the Mindful Consumption model of Sheth et al. Thirty-two respondents aged 18–25 years were personally interviewed. Data were analyzed with a repertory grid technique. Environmental consciousness and social empathy emerged as significant care aspects. Behaviorally, young consumers were tempted toward fast fashion and valued hedonism in fashion. However, they also appeared meditative in their fashion purchases. Misalignment was found in the care and temperance dimensions as young Indian consumers have a caring mindset, but notably “mindless” behavioral orientations. Emergence of “self” as an important care consideration can induce effectual mindfulness. Evoking temperance is also needed for more responsible and conscious fashion consumption.","PeriodicalId":15832,"journal":{"name":"Journal of Global Marketing","volume":"33 1","pages":"417 - 429"},"PeriodicalIF":0.0,"publicationDate":"2020-07-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/08911762.2020.1777612","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44195596","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 11

Country Image at Risk: Spillover Effects of Product-Harm Crises and the Role of Trust 风险中的国家形象：产品危害危机的溢出效应与信任的作用

Journal of Global Marketing Pub Date : 2020-07-03 DOI: 10.1080/08911762.2020.1786614

T. Aichner, R. Wilken, Paolo Coletti

引用次数: 8

A Systematic Literature Review and Bibliometric Analysis of Recycling Behavior 回收行为的系统文献综述与文献计量分析

Journal of Global Marketing Pub Date : 2020-06-18 DOI: 10.1080/08911762.2020.1765444

Payal R. Phulwani, Divesh Kumar, Praveen Goyal

{"title":"A Systematic Literature Review and Bibliometric Analysis of Recycling Behavior","authors":"Payal R. Phulwani, Divesh Kumar, Praveen Goyal","doi":"10.1080/08911762.2020.1765444","DOIUrl":"https://doi.org/10.1080/08911762.2020.1765444","url":null,"abstract":"Abstract As society moves closer to sustainability, recycling becomes one of the core concepts of sustainable behavior. Recycling behavior research is receiving extensive attention from various disciplines because of the increasing prioritization of resource recovery and management by policymakers and industry. This article provides a clear view of the progression of publications and research diversification within the domain. The 788 articles which focused on consumers’ or households’ recycling behavior were analyzed using software. Resources, Conservation and Recycling was the top contributing journal, and Stewart Barr was the top contributing author. With the help of citation analysis and bibliographic coupling, the intellectual structure of recycling behavior research was obtained, showing that the research had diversified into seven identifiable clusters. The research in the area was initially focused on environmental behaviors and their determinants, household recycling behavior and behavioral theories like the Theory of Planned Behavior. Other focus areas that aid in research progression were spillover effects, past behavior, habits and behavior change. These clusters further provided the base for research on recycling behavior toward specific product categories. The content analysis of the lead papers in each cluster further helps in disclosing the foundations of and future directions of research.","PeriodicalId":15832,"journal":{"name":"Journal of Global Marketing","volume":"33 1","pages":"354 - 376"},"PeriodicalIF":0.0,"publicationDate":"2020-06-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/08911762.2020.1765444","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46919962","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 36

Informing, Reinforcing, and Referencing: Chinese Male Consumers’ Interpretation of Luxury Advertising and Luxury Brands’ Presence on Chinese Social Media 告知、强化与参考:中国男性消费者对奢侈品广告和奢侈品品牌在中国社交媒体上的存在感的解读

Journal of Global Marketing Pub Date : 2020-06-12 DOI: 10.1080/08911762.2020.1777611

Huan Chen, Ye Wang, Fei Qiao

{"title":"Informing, Reinforcing, and Referencing: Chinese Male Consumers’ Interpretation of Luxury Advertising and Luxury Brands’ Presence on Chinese Social Media","authors":"Huan Chen, Ye Wang, Fei Qiao","doi":"10.1080/08911762.2020.1777611","DOIUrl":"https://doi.org/10.1080/08911762.2020.1777611","url":null,"abstract":"Abstract With China’s rapid economic growth, an exponential increasing number of Chinese consumers become major spenders on luxury goods across the globe. The majority of previous studies are dedicated to understanding Chinese female consumers and their luxury consumption. Yet, the investigation about Chinese young male consumers is insufficient. Thus, drawing upon consumer culture theory, the current study examined the Chinese young male consumers’ perception toward luxury brands’ social media advertising. A total of three studies have been employed including a qualitative in-depth interview, a traditional content analysis, and a data-mining topic modeling approach. Results revealed that (a) luxury brands’ social media advertising served three functions including informing (delivering information about the products), reinforcing (the reiteration of the meanings and values of luxury brands), and referencing (the referential framework for brand research and purpose); and (b) although luxury brand social media advertising appealed to both genders, it did not satisfy male consumers’ symbolic and cultural needs. Findings suggest possible perceptional gaps between luxury brand social media advertising and Chinese male consumers’ perception. Theoretical contributions as well as managerial suggestions were further discussed in the study.","PeriodicalId":15832,"journal":{"name":"Journal of Global Marketing","volume":"34 1","pages":"38 - 55"},"PeriodicalIF":0.0,"publicationDate":"2020-06-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/08911762.2020.1777611","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45666332","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 10

Negative Online Word-of-Mouth: Consumers’ Retaliation in the Digital World 负面网络口碑:数字世界中消费者的报复

Journal of Global Marketing Pub Date : 2020-06-08 DOI: 10.1080/08911762.2020.1775919

E. J. M. Arruda Filho, Alexis de Araújo Barcelos

{"title":"Negative Online Word-of-Mouth: Consumers’ Retaliation in the Digital World","authors":"E. J. M. Arruda Filho, Alexis de Araújo Barcelos","doi":"10.1080/08911762.2020.1775919","DOIUrl":"https://doi.org/10.1080/08911762.2020.1775919","url":null,"abstract":"Abstract This study describes how consumer dissatisfaction, aggravated by inefficient after-sales service and the perception of injustice, leads the consumer to desire retaliation. The central form of retaliation identified empirically is negative online word-of-mouth communication, leading to extensive sharing of punitive actions related to consumers’ losses and disappointments. The study entails qualitative research using netnography as the data collection method to extract consumer posts from Facebook containing reports on user experiences. Content analysis enabled observation of four categories of negative online word-of-mouth behavior that represent the following key factors: dissatisfaction, inefficient post-sales service, perceived injustice, and desire to retaliate. Understanding the retaliation process through post-purchase negative word-of-mouth about a particular product is critical to reduce and adjust the characteristics that influence the perception of injustice, thereby decreasing the likelihood of the consumer making damaging declarations against the company.","PeriodicalId":15832,"journal":{"name":"Journal of Global Marketing","volume":"34 1","pages":"19 - 37"},"PeriodicalIF":0.0,"publicationDate":"2020-06-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/08911762.2020.1775919","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44697783","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 18

Finding the Sweet Spot between Ethics and Aesthetics: A Social Entrepreneurial Perspective to Sustainable Fashion Brand (Juxta)Positioning 寻找伦理与美学之间的甜蜜点:可持续时尚品牌(并置)定位的社会创业视角

Journal of Global Marketing Pub Date : 2020-05-27 DOI: 10.1080/08911762.2020.1772935

Chinmoy Bandyopadhyay, Subhasis Ray

{"title":"Finding the Sweet Spot between Ethics and Aesthetics: A Social Entrepreneurial Perspective to Sustainable Fashion Brand (Juxta)Positioning","authors":"Chinmoy Bandyopadhyay, Subhasis Ray","doi":"10.1080/08911762.2020.1772935","DOIUrl":"https://doi.org/10.1080/08911762.2020.1772935","url":null,"abstract":"Abstract Eco-fashion brands strive to strike a balance between sustainability and product-related aspects. While much has been written on the branding of sustainable fashion, little is known about the positioning strategies that have both sustainability and fashion appeal. This study aims to fill the gap, guided by the research question: how sustainability and product functionality-related aspects are dealt with while positioning a fashion brand? Using an illustrative case study of an Indian social enterprise, Upasana, we explore how fashion brands identify and work on a positioning strategy that balances the fashion and sustainability-related aspects of their products. Our paper is based on multiple site visits over the last seven years, email communications, direct observations, analysis of the company website, brochures, and in-depth interviews with the founder. Our findings suggest three aspects that should be highlighted in the positioning of a sustainable fashion brand: (i) authenticity of the products and business processes (ii) local and/or traditional aspects of the product including its design (iii) an appealing backstory with market relevance. By uncovering the brand positioning strategies adopted by a social enterprise, this article contributes to our understanding of how sustainable fashion brands can create a favorable image among the stakeholders.","PeriodicalId":15832,"journal":{"name":"Journal of Global Marketing","volume":"33 1","pages":"377 - 395"},"PeriodicalIF":0.0,"publicationDate":"2020-05-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/08911762.2020.1772935","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46935352","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 12

New Research on the Role of Culture in International Consumer Behavior 文化在国际消费行为中的作用新探

Journal of Global Marketing Pub Date : 2020-05-26 DOI: 10.1080/08911762.2020.1768654

A. Manrai

{"title":"New Research on the Role of Culture in International Consumer Behavior","authors":"A. Manrai","doi":"10.1080/08911762.2020.1768654","DOIUrl":"https://doi.org/10.1080/08911762.2020.1768654","url":null,"abstract":"It is our goal to gain recognition for the Journal of Global Marketing among the top-tier journals and attract the best research papers with a global, cross-cultural, and/or cross-national research in marketing. Presently, a special issue titled, “Ethical Issues in Pharmaceutical Marketing from an International Perspective” was recently issued. It is Guest Edited by Yam Limbu, Montclair State University, and Bruce Huhmann. The deadline for submission of manuscripts for the special issue is December 31, 2020. The details of the special issues are available at the Journal homepage (web link given in the Reference section.) We welcome all scholars to contact Tarek Maddy, Senior Associate Editor, Special Issues and Book Reviews (tmady@upei.ca) if you would like to propose a special issue, or recommend a book for review, or review a book. I would also like to invite you to submit your best research papers in the international, cross-cultural and cross-national areas for publication consideration in the Journal of Global Marketing, JGM. Please visit the journal website (web link provided in the reference section) to check out our (Associate Editors and ERB members, 2020) as well as a list of research topics covered in the journal. It is my pleasure to welcome you to Volume 33, Number 3 issue of the Journal of Global Marketing, JGM. In this issue, we have included five excellent manuscripts on new research on the impact of culture on international consumer behavior.","PeriodicalId":15832,"journal":{"name":"Journal of Global Marketing","volume":"33 1","pages":"139 - 140"},"PeriodicalIF":0.0,"publicationDate":"2020-05-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/08911762.2020.1768654","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48096066","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Efficacy of Cultural Intelligence for Adaptive Selling Behaviors in Cross-Cultural Selling: The Moderating Effect of Trait Mindfulness 跨文化销售中文化智能对适应性销售行为的影响——特质正念的调节作用

Journal of Global Marketing Pub Date : 2020-05-26 DOI: 10.1080/08911762.2019.1654586

Peerayuth Charoensukmongkol

{"title":"The Efficacy of Cultural Intelligence for Adaptive Selling Behaviors in Cross-Cultural Selling: The Moderating Effect of Trait Mindfulness","authors":"Peerayuth Charoensukmongkol","doi":"10.1080/08911762.2019.1654586","DOIUrl":"https://doi.org/10.1080/08911762.2019.1654586","url":null,"abstract":"Abstract This research investigates the contribution of cultural intelligence (CQ) in adaptive selling behaviors and international sales performance of Thai salespeople assigned to work at international trade shows in foreign countries. This study integrates the perspectives of categorization and cognitive resource theories to illustrate how CQ enables salespeople to make effective selling adaptations to achieve high performance in cross-cultural selling. These guiding theories also help identify the characteristics of salespeople with respect to trait mindfulness, which plays a facilitating role in promoting the effectiveness of CQ in this context. Data were collected from 365 Thai salespeople using a questionnaire survey. The results from the partial least squares regression analysis revealed a significant positive relationship between CQ and adaptive selling behaviors. Adaptive selling behaviors also mediated the positive association between CQ and international sales performance. Moreover, the moderating effect analysis showed that the positive relationship between CQ and adaptive selling behaviors was stronger in salespeople who possessed a high level of trait mindfulness.","PeriodicalId":15832,"journal":{"name":"Journal of Global Marketing","volume":"33 1","pages":"141 - 157"},"PeriodicalIF":0.0,"publicationDate":"2020-05-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/08911762.2019.1654586","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43529272","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 43

Human Values and Life Satisfaction: Moderating Effects of Culture and Age 人的价值观与生活满意度：文化与年龄的调节效应

Journal of Global Marketing Pub Date : 2020-05-26 DOI: 10.1080/08911762.2019.1683668

Surat Teerakapibal

{"title":"Human Values and Life Satisfaction: Moderating Effects of Culture and Age","authors":"Surat Teerakapibal","doi":"10.1080/08911762.2019.1683668","DOIUrl":"https://doi.org/10.1080/08911762.2019.1683668","url":null,"abstract":"Abstract Extant literatures have illustrated that human values influence consumers’ product preference and subsequently their choices. This article aims to investigate the relationship between human values and overall life satisfaction across consumer segments using the 2010–2014 World Value Survey (WVS) wave 6 data, which comprises of 85,512 respondents residing in 56 countries around the world. With available detailed socio-demographic data, a series of ordinal logistic models are estimated. Results show significant relationships between human values and overall level of life satisfaction. Interestingly, these relationships are moderated both cultural regions and age. Findings do not only support the notion of cultural-level values, but also suggest that rational individuals dynamically shift their value priorities as they age to ensure a higher level of overall life satisfaction. Consequently, global marketers should dynamically align their product offering’s benefits and promotions with the values that its target market seeks. Other implications for marketing to consumers residing in different cultural regions and belonging to different age groups are also discussed.","PeriodicalId":15832,"journal":{"name":"Journal of Global Marketing","volume":"33 1","pages":"177 - 192"},"PeriodicalIF":0.0,"publicationDate":"2020-05-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/08911762.2019.1683668","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48057511","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 5