Journal of Global Marketing最新文献_第9页

Serving the invisible poor: Segmenting the market 服务隐形穷人:细分市场

Journal of Global Marketing Pub Date : 2021-02-17 DOI: 10.1080/08911762.2021.1886386

J. Pels, J. Sheth

引用次数: 3

Social media engagement for global influencers 全球影响者的社交媒体参与度

Journal of Global Marketing Pub Date : 2021-02-11 DOI: 10.1080/08911762.2021.1895403

K. Bentley, Charlene K. Chu, Cristina Nistor, Ekin Pehlivan, Taylan Yalcin

{"title":"Social media engagement for global influencers","authors":"K. Bentley, Charlene K. Chu, Cristina Nistor, Ekin Pehlivan, Taylan Yalcin","doi":"10.1080/08911762.2021.1895403","DOIUrl":"https://doi.org/10.1080/08911762.2021.1895403","url":null,"abstract":"Abstract Consumers use social media to create content, generate online word-of-mouth, and communicate with brands and other consumers. Consumers engage with influencers who deliver content that is timely, entertaining, and interesting to them. Many influencers have a truly global following across the world. However, there is little research on international aspects of social media influencers. Our paper leverages Hofstede’s cultural dimensions to study consumer engagement using a novel dataset of global sustainability influencers. Our results indicate that the cultural distance between the influencer and the followers is an important driver of engagement in a nuanced way. While the level of superficial, light engagement is not affected by the cultural distance between an influencer and her followers, the level of deep engagement increases when an influencer and her followers are culturally close. The effect is more pronounced for followers in countries where environmental concerns are considered more important. Video Abstract Read the transcript Watch the video on Vimeo © 2021 The Author(s). Published with license by Taylor & Francis Group, LLC.","PeriodicalId":15832,"journal":{"name":"Journal of Global Marketing","volume":"34 1","pages":"205 - 219"},"PeriodicalIF":0.0,"publicationDate":"2021-02-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/08911762.2021.1895403","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43427037","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 30

What Motivates Consumers to Write Online Reviews? Qualitative Research in the Indian Cultural Context 是什么促使消费者撰写在线评论?印度文化背景下的定性研究

Journal of Global Marketing Pub Date : 2021-02-08 DOI: 10.1080/08911762.2021.1882022

Kulwinderjit Kaur, Tejinderpal Singh

引用次数: 7

What Drives Importer Opportunism? Learning from a Developing Country in Latin America 是什么推动了进口商的机会主义？向拉丁美洲发展中国家学习

Journal of Global Marketing Pub Date : 2021-01-06 DOI: 10.1080/08911762.2020.1853866

A. Ahamed, Rodney L. Stump, Fabrizio S Noboa

引用次数: 0

A Review of Sustainable Consumption (2000 to 2020): What We Know and What We Need to Know 可持续消费回顾（2000-2002）：我们所知道的和我们需要知道的

Journal of Global Marketing Pub Date : 2020-09-21 DOI: 10.1080/08911762.2020.1811441

Farzana Quoquab, Jihad Mohammad

{"title":"A Review of Sustainable Consumption (2000 to 2020): What We Know and What We Need to Know","authors":"Farzana Quoquab, Jihad Mohammad","doi":"10.1080/08911762.2020.1811441","DOIUrl":"https://doi.org/10.1080/08911762.2020.1811441","url":null,"abstract":"Abstract Owing to environmental pollution and care for natural resources, the notion of sustainable consumption has gained significant research attention. However, studies on sustainable consumption are still in their infancy and need further development. With a view to providing a broader perspective on this issue, this study systematically reviewed the relevant literature published between 2000 and 2020 and synthesized the existing knowledge in order to understand what we know thus far and what we need to know to understand the wider dimensions of the phenomenon. More specifically, this study has answered eight major questions: How has this concept emerged? How can the notion of sustainable consumption be conceptualized in a holistic manner? What are the major facets of sustainable consumption? What theories are being considered in relation to this phenomenon? What methodologies are being utilized? What are the predictors of sustainable consumption? What is the outcome of sustainable consumption? What mediators/moderators are being considered in relation to this concept? This study calls for more research to be conducted to fill the gaps in the existing literature.","PeriodicalId":15832,"journal":{"name":"Journal of Global Marketing","volume":"33 1","pages":"305 - 334"},"PeriodicalIF":0.0,"publicationDate":"2020-09-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/08911762.2020.1811441","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47761506","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 43

Arab-Muslim Americans’ personality riddle and consumer ethnocentrism 阿拉伯穆斯林美国人的人格之谜与消费民族中心主义

Journal of Global Marketing Pub Date : 2020-09-08 DOI: 10.1080/08911762.2020.1817646

S. F. Al Ganideh, Iddrisu Awudu

{"title":"Arab-Muslim Americans’ personality riddle and consumer ethnocentrism","authors":"S. F. Al Ganideh, Iddrisu Awudu","doi":"10.1080/08911762.2020.1817646","DOIUrl":"https://doi.org/10.1080/08911762.2020.1817646","url":null,"abstract":"Abstract This study aims to theorize the relationship between acculturation and consumer ethnocentrism for ethnic group minorities. Our study seeks to achieve two interrelated goals. The first is to explore key factors (ethnic identification, religious commitment, and patriotic feelings toward home country) that shape Arab-Muslim Americans’ acculturation level. The second is to extend the conceptual boundaries of consumer ethnocentrism by exploring acculturation impacts on Arab-Muslim Americans’ ethnocentric tendencies toward their home county, and toward Arab countries (co-ethnic countries). Data were collected from 168 Arab-Muslim Americans living in the US Northeast Region. We found that Arab-Muslim Americans’ ethnic identification, religious commitment, and patriotism drive significant negative influences on their acculturation process. The findings lend credence to our postulation of a negative influence of the level of Arab-Muslim Americans’ acculturation on their ethnocentric tendencies toward home country, thus further corroborating the notion that immigrants’ home-country ethnocentrism can be predicted on their acculturation levels.","PeriodicalId":15832,"journal":{"name":"Journal of Global Marketing","volume":"34 1","pages":"110 - 130"},"PeriodicalIF":0.0,"publicationDate":"2020-09-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/08911762.2020.1817646","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44938749","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 3

Think Global and Buy Global: The Influence of Global Identity on Indian Consumers’ Behaviour toward Chinese Smartphone Brands 全球思维和全球购买:全球认同对印度消费者对中国智能手机品牌行为的影响

Journal of Global Marketing Pub Date : 2020-08-20 DOI: 10.1080/08911762.2020.1807664

Prashanth Raman, Kumar Aashish

{"title":"Think Global and Buy Global: The Influence of Global Identity on Indian Consumers’ Behaviour toward Chinese Smartphone Brands","authors":"Prashanth Raman, Kumar Aashish","doi":"10.1080/08911762.2020.1807664","DOIUrl":"https://doi.org/10.1080/08911762.2020.1807664","url":null,"abstract":"Abstract The objective of this study is to examine Indian consumers’ global identity, ethnocentrism and animosity between India and China – two countries that have a diverse economic, cultural, political, and historical background. This research examines Indian consumers’ willingness to buy (WTB) Chinese smartphone brands. The conceptual framework proposed, explores the predictive power of global identity, ethnocentrism, animosity and brand’s perceived quality (BPQ) on Indian consumers’ WTB Chinese smartphone brands. The study examines the uncertainty that prevails in the minds of the consumers before buying a product from a country for which different feelings exists. Data from a survey of 861 respondents from India was collected to test the research model and was analyzed through PLS based SEM. The study establishes the significance of the proposed framework which is able to predict 61% of the variance of Indian consumers’ willingness to buy Chinese smartphone brands. Moreover, Indian consumers’ WTB Chinese smartphone brands are positively influenced by global identity and negatively by animosity and ethnocentrism. Earlier research has analyzed the contribution of ethnocentrism and animosity in the realms of different nations like China and USA but the current research explores the influence of global identity, ethnocentrism and animosity between India and China.","PeriodicalId":15832,"journal":{"name":"Journal of Global Marketing","volume":"34 1","pages":"90 - 109"},"PeriodicalIF":0.0,"publicationDate":"2020-08-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/08911762.2020.1807664","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44444042","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 6

Entering Global Markets 进入全球市场

Journal of Global Marketing Pub Date : 2020-08-19 DOI: 10.4324/9780429203343-9

I. Alon, Eugene D. Jaffe, Christiane Prange, D. Vianelli

引用次数: 0

Marketing Insights from New Research on Emerging Markets 新兴市场新研究的营销见解

Journal of Global Marketing Pub Date : 2020-08-07 DOI: 10.1080/08911762.2020.1810869

Ajay K. Manrai

引用次数: 0

Does Marketing Ambidexterity Boost Marketing Performance? Empirical Evidence in Indonesia’s Consumer Goods 营销双重性能提高营销绩效吗?印尼消费品的实证研究

Journal of Global Marketing Pub Date : 2020-08-07 DOI: 10.1080/08911762.2019.1696438

K. Adiwijaya, S. Wahyuni, G. Gayatri, J. Mussry

{"title":"Does Marketing Ambidexterity Boost Marketing Performance? Empirical Evidence in Indonesia’s Consumer Goods","authors":"K. Adiwijaya, S. Wahyuni, G. Gayatri, J. Mussry","doi":"10.1080/08911762.2019.1696438","DOIUrl":"https://doi.org/10.1080/08911762.2019.1696438","url":null,"abstract":"Abstract In increasingly current market competition, firms need to become ambidextrous and achieve superior performance. An ambidextrous organization is an organization that can focus while simultaneously balancing exploitation and exploration activities. However, the studies of ambidexterity in the context of marketing are still fragmented, and some findings show different effects on firm performance. This research aims to examine the driving factors and consequences of marketing ambidexterity (marketing exploration and exploitation) in Indonesian consumer goods. A single cross-sectional approach with purposive sampling was designed to achieve the objectives. The data were collected from 99 Indonesian consumer goods firms through an offline and online survey and analyzed using SmartPLS 3. The research model evaluates the role of marketing ambidexterity—influenced by market knowledge development, cross-functional marketing capabilities, and perceived task environment—in improving marketing performance. The results reveal that market knowledge development, cross-functional marketing capabilities, and perceived task environment are essential for building marketing ambidexterity. Also, marketing ambidexterity has proven to be a key driver for marketing performance. The study shows the critical role of ambidexterity in the context of marketing and its impact on marketing performance.","PeriodicalId":15832,"journal":{"name":"Journal of Global Marketing","volume":"33 1","pages":"266 - 288"},"PeriodicalIF":0.0,"publicationDate":"2020-08-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/08911762.2019.1696438","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44961012","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 5