消费者民族中心主义量表(CETSCALE)是否适用于非洲?

Q1 Business, Management and Accounting

Journal of Global Marketing Pub Date : 2021-02-19 DOI:10.1080/08911762.2021.1886384

Abiot Tsegaye Kibret, Amit Shukla

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引用次数: 5

摘要

摘要消费者种族中心主义一直是国际营销中的一个问题，发达经济体对此进行了反复研究，尽管在发展中经济体，尤其是非洲，此类研究相对较少。此外，在非洲国家，消费者种族中心主义量表（CETSCALE）在没有足够的可靠性、有效性和维度测试的情况下进行了调整。因此，本研究调查了埃塞俄比亚CETSCALE的信度、维度和有效性。结果表明，CETSCALE是一个可靠、有效、三维（爱国、亲社会和保护主义）的量表。讨论了研究结果的意义和未来的研究方向。

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Is Consumer ethnocentrism scale, CETSCALE, applicable in Africa?

Abstract Consumer ethnocentrism has been an issue in international marketing and it has been repeatedly studied in developed economies though there are relatively fewer such studies in developing economies, particularly in Africa. Further, consumer ethnocentrism scale (CETSCALE) has been adapted without sufficient reliability, validity, and dimensionality tests in African countries. Thus, this study investigated the reliability, dimensionality, and validity of the CETSCALE in Ethiopia. The result indicated that the CETSCALE is a reliable, valid, and three-dimensional (patriotic, prosocial, and protectionist) scale in the study area. Implications of the findings and future research directions were discussed.

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来源期刊

Journal of Global Marketing Business, Management and Accounting-Business and International Management

CiteScore

6.80

自引率

0.00%

发文量

期刊介绍： Stay current on cross-cultural marketing at both micro and macro levels! The Journal of Global Marketing is the top-notch journal packed with the latest global marketing planning and programming strategies, current information, and contemporary research findings on marketing challenges and opportunities that firms, industries, and public sector agencies encounter worldwide. The expert contributors to the journal include leading marketing and international business scholars, practitioners, and policymakers who provide up-to-date practical information vital for management and administrative professionals.