Journal of Global Marketing最新文献_第6页

Evaluating the Determinants of Customers’ Mobile Grocery Shopping Application (MGSA) Adoption during COVID-19 Pandemic 新冠肺炎大流行期间客户移动杂货购物应用程序（MGSA）采用的决定因素评估

Journal of Global Marketing Pub Date : 2021-09-28 DOI: 10.1080/08911762.2021.1980640

Md. Al Amin, Md. Shamsul Arefin, S.M. Imran Hossain, Md. Rakibul Islam, Nayeem Sultana, M. Hossain

{"title":"Evaluating the Determinants of Customers’ Mobile Grocery Shopping Application (MGSA) Adoption during COVID-19 Pandemic","authors":"Md. Al Amin, Md. Shamsul Arefin, S.M. Imran Hossain, Md. Rakibul Islam, Nayeem Sultana, M. Hossain","doi":"10.1080/08911762.2021.1980640","DOIUrl":"https://doi.org/10.1080/08911762.2021.1980640","url":null,"abstract":"Abstract The study aims at determining the predictors of mobile grocery shopping applications (MGSAs) acceptance and their impact on behavioral intention to use MGSA during COVID-19 outbreaks. Based on the technology acceptance model and theory of planned behavior, we analyzed the influence of social distancing, fear of COVID-19, subjective norms, shopping attitudes, ease of use, usefulness on behavioral intention to use MGSAs. Data were collected from 565 users and analyzed with structured equation modeling (SEM) using SMART PLS 3 software. Findings depicted that shopping attitudes were predicted by subjective norms, ease of use, and usefulness. In contrast, behavioral intention is predicted by subjective norms, attitudes, ease of use, usefulness, fear of COVID-19, and social distancing. The study contributes to the extant literature incorporating fear of COVID-19 and social distancing as psychological and situational variables into the technology acceptance model and theory of planned behavior, which may guide the marketing practitioners to promote online sales in an unprecedented situation.","PeriodicalId":15832,"journal":{"name":"Journal of Global Marketing","volume":"35 1","pages":"228 - 247"},"PeriodicalIF":0.0,"publicationDate":"2021-09-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45185667","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 15

Aliterate Consumers’ Processing of Drug Risk Information inDirect-to-Consumer Pharmaceutical Advertising 陌生消费者对直接面向消费者的药品广告中药品风险信息的处理

Journal of Global Marketing Pub Date : 2021-09-28 DOI: 10.1080/08911762.2021.1939470

Haeran Jae, Devon DelVecchio

引用次数: 1

Ethical Issues in Pharmaceutical Marketing: A Systematic Review and Future Research Agenda 药品营销中的伦理问题:系统回顾和未来研究议程

Journal of Global Marketing Pub Date : 2021-09-20 DOI: 10.1080/08911762.2021.1949084

Yam B. Limbu, B. Huhmann

引用次数: 3

Highs and Lows of Cannabis Decriminalization: Twitter Analysis and Ethical and Regulatory Implications for Retailing and Marketing 大麻非刑事化的高潮和低谷：推特分析及其对零售和营销的道德和监管影响

Journal of Global Marketing Pub Date : 2021-09-20 DOI: 10.1080/08911762.2021.1958971

Manveer Mann, Whitney Ginder, Sang-Eun Byun

引用次数: 4

Why Do Russian Consumers Prefer Foreign-Made Products and Brands? 为什么俄罗斯消费者更喜欢外国产品和品牌?

Journal of Global Marketing Pub Date : 2021-09-16 DOI: 10.1080/08911762.2021.1968555

José I. Rojas-Méndez, Julia Kolotylo

{"title":"Why Do Russian Consumers Prefer Foreign-Made Products and Brands?","authors":"José I. Rojas-Méndez, Julia Kolotylo","doi":"10.1080/08911762.2021.1968555","DOIUrl":"https://doi.org/10.1080/08911762.2021.1968555","url":null,"abstract":"Abstract This study’s purpose is four-fold: (1) To test the nomological validity of the X-Scale; (2) To assess the bi-dimensionality of the consumer xenocentrism construct in a new geographical setting; (3) To determine the predictive validity of consumer xenocentrism on the willingness to buy foreign-made products and preferences for foreign brands; and (4) To analyze the relationship between consumer xenocentrism and demographics variables. The conceptualization of this research is based on System Justification Theory and Social Dominance Theory. The study was carried out across Russia employing an online survey. Results support the bi-dimensionality of the X-Scale, and indicate that consumer xenocentrism is negatively related to the consumer disposition of ethnocentrism and positively with cosmopolitanism. The X-scale explains significantly more variance on foreign brand preferences than its related consumer dispositions. In addition, consumer xenocentrism is manifested toward preferences for products and brands coming from developed countries instead of developing or transitional ones. Russian consumers are xenocentric, and the ones significantly scoring higher in this construct are males and those speaking more than one language. These results lead to a discussion of the nature of Russian consumer xenocentrism and its potential managerial implications.","PeriodicalId":15832,"journal":{"name":"Journal of Global Marketing","volume":"35 1","pages":"208 - 227"},"PeriodicalIF":0.0,"publicationDate":"2021-09-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44639226","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 4

Do Consumers Really Care about Aspects of Corporate Social Responsibility When Developing Attitudes toward a Brand? 消费者在培养对品牌的态度时，真的关心企业社会责任吗？

Journal of Global Marketing Pub Date : 2021-08-18 DOI: 10.1080/08911762.2021.1958277

Jorge Vera-Martínez, Alejandro Alvarado-Herrera, Rafael Currás-Pérez

{"title":"Do Consumers Really Care about Aspects of Corporate Social Responsibility When Developing Attitudes toward a Brand?","authors":"Jorge Vera-Martínez, Alejandro Alvarado-Herrera, Rafael Currás-Pérez","doi":"10.1080/08911762.2021.1958277","DOIUrl":"https://doi.org/10.1080/08911762.2021.1958277","url":null,"abstract":"Abstract The present study assesses the relationship between the dimensions of perceived corporate social responsibility (PCSR) and consumer perceptions about a brand. The approach taken herein for PCSR is based on the sustain-centric paradigm. Under this model, PCSR comprises three dimensions: economic, social, and environmental. Accordingly, a system of 11 hypotheses embedded in a conceptual framework is proposed and empirically tested. Measurements for the constructs in the hypotheses are assessed using a structured questionnaire with 521 respondents. The participants evaluated the brands of two major companies in Mexico. Path structural equation modeling is used to test the hypotheses. The results show that, of the three dimensions of PCSR, only economic and social dimensions affect variables related to brand perceptions. The proposed model suggests an explanatory power over attitude toward a brand through firm credibility, brand identification, and perceived functional value. The results imply that consumers disregard firm environmental responsibility when evaluating brands despite growing social efforts attempting to encourage environmental consciousness.","PeriodicalId":15832,"journal":{"name":"Journal of Global Marketing","volume":"35 1","pages":"193 - 207"},"PeriodicalIF":0.0,"publicationDate":"2021-08-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49443832","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 12

Factors Driving Social Media Engagement on Instagram: Evidence from an Emerging Market 推动社交媒体参与Instagram的因素：来自新兴市场的证据

Journal of Global Marketing Pub Date : 2021-08-06 DOI: 10.1080/08911762.2021.1956665

Risqo M. Wahid, M. Gunarto

引用次数: 12

Global Competitors 全球竞争对手

Journal of Global Marketing Pub Date : 2021-08-02 DOI: 10.4324/9781003141709-6

K. Gillespie, K. Swan

引用次数: 0

Global Markets 全球市场

Journal of Global Marketing Pub Date : 2021-08-02 DOI: 10.2307/j.ctt21kk2sh

K. Gillespie, K. Swan