大麻非刑事化的高潮和低谷：推特分析及其对零售和营销的道德和监管影响

Q1 Business, Management and Accounting

Journal of Global Marketing Pub Date : 2021-09-20 DOI:10.1080/08911762.2021.1958971

Manveer Mann, Whitney Ginder, Sang-Eun Byun

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引用次数: 4

摘要

摘要我们调查了公众对美国众议院在联邦层面投票将大麻合法化的反应。使用推特数据，我们分析了公众情绪、使用的热门话题标签以及话语中的潜在主题。拥有广泛个人资料的用户参与了这场聊天，主要通过各种主题标签表达积极情绪。对话围绕五个主要话题展开：众议院投票的评论、参议院的合法化障碍、大麻相关犯罪记录的删除、大麻的医疗使用以及该法案的社会和经济影响。我们讨论了对零售和营销的道德和监管影响。

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Highs and Lows of Cannabis Decriminalization: Twitter Analysis and Ethical and Regulatory Implications for Retailing and Marketing

Abstract We examined public reactions to the U.S. House vote to decriminalize cannabis at the federal level. Using Twitter data, we analyzed public sentiment, top hashtags used, and underlying themes in the discourse. Users with a wide range of profiles were engaged in this chatter, predominantly expressing positive sentiment with various thematic hashtags. The conversations were centered around five major topics: commentary on the House vote, legalization impediment in the Senate, expungement of marijuana-related criminal records, medical use of marijuana, and social and economic impact of the bill. We discussed ethical and regulatory implications for retailing and marketing.

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来源期刊

Journal of Global Marketing Business, Management and Accounting-Business and International Management

CiteScore

6.80

自引率

0.00%

发文量

期刊介绍： Stay current on cross-cultural marketing at both micro and macro levels! The Journal of Global Marketing is the top-notch journal packed with the latest global marketing planning and programming strategies, current information, and contemporary research findings on marketing challenges and opportunities that firms, industries, and public sector agencies encounter worldwide. The expert contributors to the journal include leading marketing and international business scholars, practitioners, and policymakers who provide up-to-date practical information vital for management and administrative professionals.