药品营销中的伦理问题:系统回顾和未来研究议程

Q1 Business, Management and Accounting

Journal of Global Marketing Pub Date : 2021-09-20 DOI:10.1080/08911762.2021.1949084

Yam B. Limbu, B. Huhmann

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引用次数: 3

摘要

摘要这篇对1990年至2021年药物营销伦理问题的跨学科同行评审定量研究的系统综述揭示了对直接面向消费者的广告和医生指导的推广的关注。这篇综述记录了由于研究设计、研究人群、抽样程序和分析方法的差异和限制，以及特定学科的偏见和规范的伦理意识形态，导致研究结果不一致。我们从系统综述、其他学术和行业出版物以及专家访谈中对伦理问题进行了全面的分类。我们建议未来的研究测试因果推断，使用严格的研究设计，探索研究不足的主题，解决相互矛盾的发现，并纳入伦理理论。

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Ethical Issues in Pharmaceutical Marketing: A Systematic Review and Future Research Agenda

Abstract This systematic review of cross-disciplinary peer-reviewed quantitative research into pharmaceutical marketing ethical issues from 1990 to 2021 reveals a focus on direct-to-consumer advertising and physician-directed promotion. This review documents inconsistent findings across studies due to discrepancies and limitations in research designs, study populations, sampling procedures, and analytical approaches as well as discipline-specific biases and normative ethical ideologies. We present a comprehensive taxonomy of ethical issues from the systematic review, additional scholarly and industry publications, and expert interviews. We recommend that future research test causal inferences, use rigorous research designs, explore under-researched topics, resolve conflicting findings, and incorporate ethical theories.

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来源期刊

Journal of Global Marketing Business, Management and Accounting-Business and International Management

CiteScore

6.80

自引率

0.00%

发文量

期刊介绍： Stay current on cross-cultural marketing at both micro and macro levels! The Journal of Global Marketing is the top-notch journal packed with the latest global marketing planning and programming strategies, current information, and contemporary research findings on marketing challenges and opportunities that firms, industries, and public sector agencies encounter worldwide. The expert contributors to the journal include leading marketing and international business scholars, practitioners, and policymakers who provide up-to-date practical information vital for management and administrative professionals.