{"title":"Research on the Influence Mechanism of Text Emotion on Willingness to Cooperate Based on Computer Communication","authors":"Jinru Zhong, Xu Yang, Siwei Cao, Yuting Gao","doi":"10.4108/eai.17-6-2022.2322627","DOIUrl":"https://doi.org/10.4108/eai.17-6-2022.2322627","url":null,"abstract":"- Under the background of normalization of epidemic prevention and control, how to achieve effective cooperation in a remote office is an urgent problem for organizations. Online communication mainly uses text as the medium. Besides expressing meaning, text also contains the emotions of the transmitter, which has an important impact on the communication and cooperation between two parties. This study starts with the Emotions as Social Information theory (EASI theory) and explores the influence mechanism of emotions of texts on individuals' willingness to cooperate. The results of the experimental study (n=203) found that individuals have higher social perception of the sender of positive texts (i.e. perception of their warmth and competence), so they are more willing to cooperate with them. And social perception plays a partial mediating role in text emotion and willingness to cooperate. The results of this paper reveal the internal mechanism of text emotion promoting cooperation willingness in remote cooperation and provide a new perspective on how to improve cooperation willingness.","PeriodicalId":156653,"journal":{"name":"Proceedings of the International Conference on Information Economy, Data Modeling and Cloud Computing, ICIDC 2022, 17-19 June 2022, Qingdao, China","volume":"33 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133204271","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Robust Recommendation Algorithm Based on User Suspicious Probability and Item Weight","authors":"Haihong Gao, Li Liu, Wenguang Zheng","doi":"10.4108/eai.17-6-2022.2322755","DOIUrl":"https://doi.org/10.4108/eai.17-6-2022.2322755","url":null,"abstract":": With the extensive development of recommendation technology, the threat of shilling attacks faced by the existing collaborative recommendation algorithms is also increasing sharply. To face more and more complex shilling attacks, this paper constructs a robust recommendation algorithm that can resist shilling attacks from the perspective of recommendation algorithm. Existing robust recommendation algorithms usually improve robustness by sacrificing some recommendation accuracy and reduce the recommendation accuracy. To solve this problem, this paper proposes a robust recommendation algorithm based on user suspicious probability and item weight. Firstly, we establish the relevance vector machine classifier according to user profile features to evaluate user suspicious probability in the database. Secondly, we construct singular value decomposition algorithm based on Hebbian learning and matrix factorization algorithm by integrating user suspicion information. Finally, a dynamic weighting scheme is used in combination with the above algorithm and the collaborative filtering algorithm based on item weight, and the above algorithms are mixed according to a certain weight to obtain a robust collaborative filtering algorithm SRICF. By adjusting the weight ratio, advantages of each algorithm are brought into play, thereby improving recommendation accuracy and robustness of the algorithm. Experimental results show that our algorithm has good prediction accuracy and robustness compared with other single algorithms.","PeriodicalId":156653,"journal":{"name":"Proceedings of the International Conference on Information Economy, Data Modeling and Cloud Computing, ICIDC 2022, 17-19 June 2022, Qingdao, China","volume":"113 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133379987","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Impact of Live Streaming Shopping on Luxury Cosmetic Brand Consumer Decision Making Process in the Internet Economy —— Chinese Young Female Consumers","authors":"Yiqi Yu","doi":"10.4108/eai.17-6-2022.2322691","DOIUrl":"https://doi.org/10.4108/eai.17-6-2022.2322691","url":null,"abstract":"— Live streaming is a relatively new business model, which allows vendors to face and interact with consumers in real-time directly. Live streaming has continued to increase rapidly in recent years in China. There are still limited studies on live streaming towards the consumer decision-making process. This study focuses on the consumer decision process in live streaming commerce. An online survey was implemented, and 200 responses were collected. In this study using the structural equation modelling, the results indicate that the perceived benefits of watching live streaming positively correlate with willingness to buy online. In addition, there is a positive relationship between positive electronic word of mouth (eWOM) and willingness to buy online. These two parts of the discussion are appropriate to live streaming strategy and positive eWOM. Furthermore, this paper finally provides some managerial and practical findings based on our findings. By examining live streaming on consumer purchase behaviour, this study enriches the theoretical understanding of live streaming in e-commerce.","PeriodicalId":156653,"journal":{"name":"Proceedings of the International Conference on Information Economy, Data Modeling and Cloud Computing, ICIDC 2022, 17-19 June 2022, Qingdao, China","volume":"107 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133131850","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Research on the Upgrading Path of Consumption Structure of Rural Residents in Qingyuan Based on ELES Model- Under the Background of Rural Revitalization","authors":"Yuzhen Zeng","doi":"10.4108/eai.17-6-2022.2322761","DOIUrl":"https://doi.org/10.4108/eai.17-6-2022.2322761","url":null,"abstract":": Under the background of rural revitalization, a strategy for transforming rural areas, this research is carried out to promote economic development and upgrade the consumption level of rural residents in Qingyuan. To be specific, the statistical data from 2016 to 2020 were collected and built into an ELES Model by EVIEWS7.2, based on which the marginal propensity to consume (MPC) and income elasticity of demand of rural residents in Qingyuan were analyzed to generalize the changes in their consumption structure. The conclusion was that the Engel coefficient of rural residents in Qingyuan was high. The proportion of eating and drinking in total household consumption was high while less money was left for enjoyment and development consumption. Most rural residents still had lower accessibility and affordability to medical treatment. And the rising house prices accounted for the biggest share of consumption expenditure of rural households.","PeriodicalId":156653,"journal":{"name":"Proceedings of the International Conference on Information Economy, Data Modeling and Cloud Computing, ICIDC 2022, 17-19 June 2022, Qingdao, China","volume":"84 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132108722","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Influence of Contextual Clues on Consumers’ Attitudes towards Products","authors":"Chunhua Sun, Pengzhen Li","doi":"10.4108/eai.17-6-2022.2322593","DOIUrl":"https://doi.org/10.4108/eai.17-6-2022.2322593","url":null,"abstract":"—Display is the link between products and consumers in online shopping. Designing better displays for products is the main content that retailers are concerned in the event of communicating with consumers. Previous studies focused on how clues affect consumers through perceptions of quality and price, while few studies explored this problem from the combination of consumers’ visual activities and cognitive responses. This study focuses on the contextual clues of clothing and explores the influence of contextual clues richness on consumers’ attitudes to products in clothing displays through eye movement experimental data and questionnaire data. Studies have shown that moderately rich contextual clues can obtain the best product attitudes, and visual attention and cognitive response play an intermediary role in this process. This study enriches the research on the influence of multi-clues on consumers’ behaviors in the clothing field and provides guidance and suggestions for online retailers’ product displays design.","PeriodicalId":156653,"journal":{"name":"Proceedings of the International Conference on Information Economy, Data Modeling and Cloud Computing, ICIDC 2022, 17-19 June 2022, Qingdao, China","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130287856","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Construction and Application of Precision Marketing System of E-commerce Platform under the Background of Big Data","authors":"Yuan Wang","doi":"10.4108/eai.17-6-2022.2322716","DOIUrl":"https://doi.org/10.4108/eai.17-6-2022.2322716","url":null,"abstract":": In order to promote the vigorous development of China's Internet industry e-commerce market, help e-commerce enterprises to use big data technology to operate scientifically, so that e-commerce enterprises can achieve sustainable development, gain more profits and more room for growth, and build an accurate marketing system of e-commerce platform. This system uses Python web crawler technology to obtain information data, and carries out data analysis on Hadoop platform. Combined with tableau data visualization technology, it intuitively presents the data required by e-commerce enterprises. Big data precision marketing system can help e-commerce enterprise managers to judge customers' psychology and behavior, understand customers' needs and consumption preferences, and accurately analyze the traffic volume and transaction volume data generated by new and old consumers in different preferential means and different periods to improve user loyalty. So as to increase the user return rate, stabilize the existing user base, improve the marketing plan of enterprises, improve the sales performance of enterprises, and help enterprises obtain more ideal economic benefits.","PeriodicalId":156653,"journal":{"name":"Proceedings of the International Conference on Information Economy, Data Modeling and Cloud Computing, ICIDC 2022, 17-19 June 2022, Qingdao, China","volume":"103 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122539649","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Game Development with Python Using Pygame","authors":"Boyao Song","doi":"10.4108/eai.17-6-2022.2322877","DOIUrl":"https://doi.org/10.4108/eai.17-6-2022.2322877","url":null,"abstract":"","PeriodicalId":156653,"journal":{"name":"Proceedings of the International Conference on Information Economy, Data Modeling and Cloud Computing, ICIDC 2022, 17-19 June 2022, Qingdao, China","volume":"23 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123052879","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Research on the Construction of Social Governance Intelligent System in the Era of Big Data","authors":"Yuchun Li","doi":"10.4108/eai.17-6-2022.2322622","DOIUrl":"https://doi.org/10.4108/eai.17-6-2022.2322622","url":null,"abstract":". With the advent of the era of intelligence and data, the research on public governance has undergone profound changes in theory and practice. As a factor of production, data plays an increasingly key role in social governance. How to realize secure query, collaborative management and intelligent analysis of multi-party data is the key to improve the effect of social governance. Based on secure multi-party computing, blockchain technology and precise intelligence theory, a social governance intelligent system based on big data is proposed. The proposed system can support various applications of social governance and provide decision support for the improvement of social governance level in the new era.","PeriodicalId":156653,"journal":{"name":"Proceedings of the International Conference on Information Economy, Data Modeling and Cloud Computing, ICIDC 2022, 17-19 June 2022, Qingdao, China","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121224037","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Analysis of Smart Elderly Care Services Model Based on Smart City Theory——Taking the Smart Elderly Care Service in Harbin as An Example","authors":"Wenfeng Che, Bingkun Li","doi":"10.4108/eai.17-6-2022.2322667","DOIUrl":"https://doi.org/10.4108/eai.17-6-2022.2322667","url":null,"abstract":"—With the continuous development of Internet, Internet of things, cloud computing and other technologies, in order to meet the needs of social development, \"smart city\" was born.Through the development of smart cities, smart elderly services will be provided. This paper uses VISIO software to build the operation mode of smart elderly care in Harbin. By expounding its development status, this paper points out that there are insufficient construction of smart elderly care service information platforms and insufficient research and development of intelligent terminals in Harbin, and puts forward the solutions to strengthen the construction of information technology and the cultivation of smart elderly care service talents, so as to improve the service level of elderly care and further build the development of smart elderly care.","PeriodicalId":156653,"journal":{"name":"Proceedings of the International Conference on Information Economy, Data Modeling and Cloud Computing, ICIDC 2022, 17-19 June 2022, Qingdao, China","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128762990","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Research On Factors Influencing the Efficiency of Agricultural Science and Technology Innovation","authors":"Wei-Min Lin, Chenghua Liu, Mei Li","doi":"10.4108/eai.17-6-2022.2322808","DOIUrl":"https://doi.org/10.4108/eai.17-6-2022.2322808","url":null,"abstract":". To explore the key factors affecting the efficiency of agricultural science and technology innovation, this paper selects 10 indicators to build a system of agricultural science and technology innovation influencing factors from the perspectives of government, enterprises and agriculture-related subjects, and uses a combination of intuitionistic fuzzy and DEMATEL methods for empirical analysis. It is found that three indicators: R&D funding investment (X 6 ), government support (X 4 ) and R&D personnel full-time equivalent (X 3 ) are the fundamental factors affecting its development. Based on this, countermeasure suggestions such as strengthening the strength of science and technology funding, increasing the proportion of R&D funding, and increasing R&D personnel are proposed as a way to improve the efficiency of agricultural science and technology innovation.","PeriodicalId":156653,"journal":{"name":"Proceedings of the International Conference on Information Economy, Data Modeling and Cloud Computing, ICIDC 2022, 17-19 June 2022, Qingdao, China","volume":"23 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116954614","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}