Journal of Consumer Research最新文献_第5页

Retraction of: Super Size Me: Product Size as a Signal of Status 缩回:超大尺寸Me:产品尺寸作为地位的信号

1区管理学

Journal of Consumer Research Pub Date : 2023-10-29 DOI: 10.1093/jcr/ucad055

引用次数: 0

Is ‘4 for $16’ Better Than ‘4 for $15.30’? The Price Divisibility Effect in Multipack Purchases 16美元的“4”比15.30美元的“4”好吗?多包装购买中的价格可分割性效应

1区管理学

Journal of Consumer Research Pub Date : 2023-10-28 DOI: 10.1093/jcr/ucad071

Hanyong Park, JaeHwan Kwon, Rajesh Bagchi

{"title":"Is ‘4 for $16’ Better Than ‘4 for $15.30’? The Price Divisibility Effect in Multipack Purchases","authors":"Hanyong Park, JaeHwan Kwon, Rajesh Bagchi","doi":"10.1093/jcr/ucad071","DOIUrl":"https://doi.org/10.1093/jcr/ucad071","url":null,"abstract":"Abstract While much is known about product bundles comprised of different items, much less is known about multipacks—a product set comprised of multiple identical items (e.g., a 4-pack of body washes). Using the context of multipacks, the authors propose a novel price divisibility effect, which suggests that, a multipack’s price that is easily divisible (vs. non-divisible) by the number of component items in the multipack will increase its purchase likelihood. For example, purchase likelihoods of a 4-pack body wash multipack will be higher when its price is $16 (easily divisible by 4) versus $15.30 (non-divisible by 4). This occurs because a divisible versus non-divisible price shifts consumers’ attention to the unit and creates a belief that each unit item in the multipack will be consumed quickly, which, in turn, helps justify purchasing multiple units. The authors report findings from 15 studies (including a field experiment), where they demonstrate the effect and its underlying mechanism and delineate several moderators and boundary conditions. This research contributes to several literature streams, including those on product bundling, multiple-unit pricing, product consumption, and numerical cognition.","PeriodicalId":15555,"journal":{"name":"Journal of Consumer Research","volume":"38 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136233356","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Better Together: How Clustering Can Attenuate Hedonic Decline 更好地在一起:聚类如何减轻享乐衰退

1区管理学

Journal of Consumer Research Pub Date : 2023-10-11 DOI: 10.1093/jcr/ucad069

Jinjie Chen, Joseph P Redden

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Refund Psychology 退款心理学

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Journal of Consumer Research Pub Date : 2023-10-05 DOI: 10.1093/jcr/ucad067

Tianjiao Yu, Cynthia Cryder, Robyn A LeBoeuf

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Dominance Effects in the Wild 野外优势效应

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Journal of Consumer Research Pub Date : 2023-09-26 DOI: 10.1093/jcr/ucad061

Ariel Fridman, On Amir, Karsten Hansen

{"title":"Dominance Effects in the Wild","authors":"Ariel Fridman, On Amir, Karsten Hansen","doi":"10.1093/jcr/ucad061","DOIUrl":"https://doi.org/10.1093/jcr/ucad061","url":null,"abstract":"Abstract In real-world marketplaces, one may encounter an alternative that is inferior to another one in the assortment. While the presence of such seemingly irrelevant inferior alternatives should ostensibly have no influence on consumers’ decisions, an extensive literature using stylized lab experiments has found that, surprisingly, their presence matters. Specifically, the dominance effect suggests that the presence of an inferior alternative shifts consumer’s preferences toward the alternative made to be superior. However, null results in some recent lab studies and a lack of real-world evidence call into question whether, when, and how the effect exists. In this work, we find clear evidence that dominance matters in the wild. We also identify an important moderator for the dominance effect—preference uncertainty—and test it in both a real-world marketplace for digital freelance services and a lab experiment. Further, we find evidence for additional moderators that help explain how the effect works, including the count of dominated alternatives and the magnitude of dominance, consistent with a perceptual mechanism. This work is the first to use consequential field data to shed light on when and why the dominance effects occur, with implications for marketers, choice architects, user interface designers, and policymakers.","PeriodicalId":15555,"journal":{"name":"Journal of Consumer Research","volume":"25 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134960397","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Post-Colonial Consumer Respect and the Framing of Neocolonial Consumption in Advertising 后殖民消费者尊重与广告中的新殖民消费框架

1区管理学

Journal of Consumer Research Pub Date : 2023-09-23 DOI: 10.1093/jcr/ucad063

Rohit Varman, Russell W Belk, Hari Sreekumar

{"title":"Post-Colonial Consumer Respect and the Framing of Neocolonial Consumption in Advertising","authors":"Rohit Varman, Russell W Belk, Hari Sreekumar","doi":"10.1093/jcr/ucad063","DOIUrl":"https://doi.org/10.1093/jcr/ucad063","url":null,"abstract":"Abstract This study of the production, representation, and reception of post-colonial advertising in India reveals a politics of consumer respectability. The post-colonial politics of consumer respectability is located at the intersection of center–periphery relations, class divisions, and colorism in a way that it frames neocolonial consumption. Advertisers depict middle-class consumer respectability by asserting Indian nationalism and by degrading the West as a symbol of colonialism. Such depictions are class- and color-based and show under-class and dark-skinned consumers in subordinate positions. Furthering such neocolonial frames of consumption, Indian advertising advances the middle-class desire for Eurocentric modernity by reinforcing the colonial trope of India as temporally lagging behind the West. Finally, middle-class consumer respectability involves a neocolonial whitening of self with epidermalized shaping of inter-corporeality and agency. In uncovering the theoretical implications of advertising as a site of avenging degradation, desiring modernity, and whitening of self, this study contributes by offering insights into how the politics of post-colonial consumer respectability furthers neocolonial frames of consumption.","PeriodicalId":15555,"journal":{"name":"Journal of Consumer Research","volume":"23 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135959274","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Epistemological Jangle and Jingle Fallacies in the Consumer-Brand Relationship Subfield: A Call to Action 认识论的叮当声和叮当声谬误在消费者-品牌关系子领域:行动的呼吁

1区管理学

Journal of Consumer Research Pub Date : 2023-09-23 DOI: 10.1093/jcr/ucad064

Noel Albert, Matthew Thomson

引用次数: 0

We Do What We Are: Representation of the Self-Concept and Identity-Based Choice 我们做我们是:自我概念的表征和基于身份的选择

1区管理学

Journal of Consumer Research Pub Date : 2023-09-23 DOI: 10.1093/jcr/ucad066

Stephanie Y Chen, Oleg Urminsky, Jiaqi Yu

引用次数: 0

It Looks Like "Theirs": When and Why Human Presence in the Photo Lowers Viewers’ Liking and Preference for an Experience Venue 它看起来像“他们的”:照片中人类的存在何时以及为什么会降低观众对体验场所的喜欢和偏好

1区管理学

Journal of Consumer Research Pub Date : 2023-09-22 DOI: 10.1093/jcr/ucad059

Zoe Y Lu, Suyeon Jung, Joann Peck

{"title":"It Looks Like \"Theirs\": When and Why Human Presence in the Photo Lowers Viewers’ Liking and Preference for an Experience Venue","authors":"Zoe Y Lu, Suyeon Jung, Joann Peck","doi":"10.1093/jcr/ucad059","DOIUrl":"https://doi.org/10.1093/jcr/ucad059","url":null,"abstract":"Abstract Consumers and marketers often post photos of experiential consumption online. While prior research has studied how human presence in social media images impacts viewers’ responses, the findings are mixed. The present research advances the current understanding by incorporating viewers’ need for self-identity into their response model. Six studies, including an analysis of field data (14,725 Instagram photos by a top travel influencer) and five controlled experiments, find that the presence (vs. absence) of another human in the photo of an identity-relevant experience (e.g., a vacation, a wedding) can lower viewers' liking and preference for the venue (i.e., the vacation destination, the wedding venue) in the photo. This effect is mediated by viewers' feelings of others' ownership of the venue and moderated by the relevance of the experience to the viewer’s self-identity as well as the distinctiveness of the human in the photo. This research is the first to investigate the impact of human presence in shared photos through the lens of psychological ownership and the identity-signaling function of ownership. The findings offer practical insights into when marketers should avoid human presence in advertisements and how to mitigate the negative impact of human presence in online photos.","PeriodicalId":15555,"journal":{"name":"Journal of Consumer Research","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136061611","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

How Do Consumers React to Production Waste? 消费者对生产浪费有何反应?

1区管理学

Journal of Consumer Research Pub Date : 2023-09-22 DOI: 10.1093/jcr/ucad060

Haiyue (Felix) Xu, Lisa E Bolton

{"title":"How Do Consumers React to Production Waste?","authors":"Haiyue (Felix) Xu, Lisa E Bolton","doi":"10.1093/jcr/ucad060","DOIUrl":"https://doi.org/10.1093/jcr/ucad060","url":null,"abstract":"Abstract Production waste, or inefficiencies in product manufacturing, is a major contributor to environmental problems. Consider production waste in garment manufacturing—which has been criticized for wasteful use of natural resources (e.g., using excessive water and fabric) and wasteful disposal of resource residuals (e.g., discarding excessive wastewater and fabric scraps). The present research examines consumer reactions to production waste and its mitigation as a function of whether it is characterized in terms of resource use versus disposal. A series of seven studies (including field and secondary data) finds that (i) consumers are less sensitive to wasteful resource use than disposal due to lower perceptions of environmental harm; (ii) likewise, consumers are less sensitive to waste mitigation targeting resource use than disposal due to lower perceptions of environmental benefit; and (iii) these waste reaction differences are attenuated when resource scarcity or long-term orientation is heightened (which increases consumer sensitivity to resource use). Together, this research sheds light on how, why, and when consumers are averse to production waste, while providing guidance regarding interventions focused on fighting production waste and promoting sustainability.","PeriodicalId":15555,"journal":{"name":"Journal of Consumer Research","volume":"80 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136061616","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0