Journal of Consumer Research最新文献_第10页

The Effect of Pursuing Self-Regulatory Goals on Variety Seeking 自我调节目标追求对多样性追求的影响

IF 7.2 1区管理学

Journal of Consumer Research Pub Date : 2023-06-30 DOI: 10.1093/jcr/ucad044

Hoori Rafieian, Yanliu Huang, B. Kahn

引用次数: 0

Learning to Live with an Unruly Consuming Body 学会与不规则的消耗身体共存

IF 7.2 1区管理学

Journal of Consumer Research Pub Date : 2023-06-26 DOI: 10.1093/jcr/ucad041

Kushagra Bhatnagar, Jack S. Tillotson, S. Toyoki, B. Laker

引用次数: 0

Morality Appraisals in Consumer Responsibilization 消费者责任中的道德评价

IF 7.2 1区管理学

Journal of Consumer Research Pub Date : 2023-06-12 DOI: 10.1093/jcr/ucad032

Michelle Barnhart, A. Huff, Inara K. Scott

{"title":"Morality Appraisals in Consumer Responsibilization","authors":"Michelle Barnhart, A. Huff, Inara K. Scott","doi":"10.1093/jcr/ucad032","DOIUrl":"https://doi.org/10.1093/jcr/ucad032","url":null,"abstract":"\u0000 In recent decades, U.S. gun rights lobbying groups, politicians, courts, and market actors have sought to responsibilize U.S. consumers to use firearms to address the societal problem of crime. These efforts center an interpretation of the constitutional right to keep and bear arms guaranteed by the Second Amendment as an entitlement for individuals to practice armed self-defense. Using interview and online discussion data, this research investigates consumers’ responses to responsibilization for this morally fraught set of behaviors, and the role of consumers’ various understandings of the right to bear arms in these responses. Findings show that consumers consider multiple, specific armed protection scenarios and accept responsibilization in only a portion of these scenarios while rejecting it for the remainder. Acceptance is determined by their appraisals of the morality of consumer responsibilization subprocesses. Consumers’ understanding of the constitutional right serves as a heuristic in these appraisals, with some understandings leading consumers to accept responsibilization across a much larger proportion of scenarios than others. Contributions include illustrating response to consumer responsibilization as a proportionality; illuminating consumers’ active role in appraising responsibilizing efforts; and demonstrating how some consumers come to understand a responsibilized behavior as a moral entitlement.","PeriodicalId":15555,"journal":{"name":"Journal of Consumer Research","volume":null,"pages":null},"PeriodicalIF":7.2,"publicationDate":"2023-06-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45138900","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

When Fields Are Destabilized: Mobilizing Gendered Capital to Resolve Hysteresis 当领域不稳定：动员分类资本解决滞后

IF 7.2 1区管理学

Journal of Consumer Research Pub Date : 2023-06-08 DOI: 10.1093/jcr/ucad038

Sunaina R. Velagaleti, Amber M. Epp

{"title":"When Fields Are Destabilized: Mobilizing Gendered Capital to Resolve Hysteresis","authors":"Sunaina R. Velagaleti, Amber M. Epp","doi":"10.1093/jcr/ucad038","DOIUrl":"https://doi.org/10.1093/jcr/ucad038","url":null,"abstract":"\u0000 In the fight for legitimacy, understanding the rules of status games is critical. This idea holds true in the wedding marketplace. However, when legalization of marriage for same-sex couples disrupted the binary wedding script, the rules of the game became less clear to consumers. Couples sometimes found their gendered bodies, roles, and expressions were out of sync with the evolving script of a destabilized wedding field, thus raising legitimacy questions. This situation is defined as hysteresis—meaning delays in the realignment between habitus and the field. Hysteresis results in consumers’ disorientation about what forms of capital are valued as well as perceived absences of materials or recognition from the market. This study investigates consumers’ attempts to mobilize gendered capital to resolve hysteresis through realignment of habitus and the script. Grounded in a Bourdieuian field-level analysis of depth interviews with 30 same-sex couples and ethnographic observation in the wedding field, four consumption alignment strategies are identified that consumers leverage to address hysteresis: confronting, masking, collaborating, and experimenting. Consumers’ variations in gendered capital explain which consumption alignment strategies they use, with different possibilities for updating habitus and expanding the script. Throughout this process, consumers’ moral judgments hinder this pursuit.","PeriodicalId":15555,"journal":{"name":"Journal of Consumer Research","volume":null,"pages":null},"PeriodicalIF":7.2,"publicationDate":"2023-06-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44521933","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Expression of Concern: Super Size Me: Product Size as a Signal of Status 关注表达:超大尺寸的我:产品尺寸作为地位的信号

1区管理学

Journal of Consumer Research Pub Date : 2023-06-08 DOI: 10.1093/jcr/ucad037

引用次数: 0

Expression of Concern: Dynamics of Communicator and Audience Power: The Persuasiveness of Competence versus Warmth 关心的表达:传播者和受众权力的动态:能力与热情的说服力

1区管理学

Journal of Consumer Research Pub Date : 2023-06-08 DOI: 10.1093/jcr/ucad036

引用次数: 0

Dominated Cosmopolitanism: Consumer Habitus Dynamics among Low-Resource Migrants 受支配的世界主义:低资源移民的消费习惯动态

IF 7.2 1区管理学

Journal of Consumer Research Pub Date : 2023-05-17 DOI: 10.1093/jcr/ucad035

Zuzana Chytková, Dannie Kjeldgaard

{"title":"Dominated Cosmopolitanism: Consumer Habitus Dynamics among Low-Resource Migrants","authors":"Zuzana Chytková, Dannie Kjeldgaard","doi":"10.1093/jcr/ucad035","DOIUrl":"https://doi.org/10.1093/jcr/ucad035","url":null,"abstract":"\u0000 Cosmopolitanism is often cast as an elite cultural orientation and as a privileged disposition to an increasingly globalized marketplace, instigated by, and lived through, mobility. But how does cosmopolitanism evolve among consumers at intersectional subordinate positions of power? This article analyses the emergence of cosmopolitanism through a 9-year longitudinal extended case study of female migrants with low levels of resources. Through the deployment of a Bourdieusian framework cosmopolitanism is theorized to evolve through processes set in motion by the experience of mismatch and subsequent alignment between new social contexts and existing socialized dispositions (hysteresis). The experience of hysteresis caused by mobility can lead to a habitus with traits of cosmopolitanism. The emergence of a cosmopolitan habitus can result in a sense of emancipation, but it also engenders new subordinate positions within intersectional systems of power. The outcome of this process is labelled Dominated Cosmopolitanism, representing a more nuanced version of cosmopolitanism that incorporates various systems of power. The analysis has implications for acculturation studies in consumption contexts characterized by low resource endowments and provides new insights into the processual nature of the constitution of social systems of power.","PeriodicalId":15555,"journal":{"name":"Journal of Consumer Research","volume":null,"pages":null},"PeriodicalIF":7.2,"publicationDate":"2023-05-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46391605","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Intel Inside: The Linguistic Properties of Effective Slogans 英特尔内部:有效口号的语言特性

1区管理学

Journal of Consumer Research Pub Date : 2023-05-15 DOI: 10.1093/jcr/ucad034

Brady T Hodges, Zachary Estes, Caleb Warren

{"title":"Intel Inside: The Linguistic Properties of Effective Slogans","authors":"Brady T Hodges, Zachary Estes, Caleb Warren","doi":"10.1093/jcr/ucad034","DOIUrl":"https://doi.org/10.1093/jcr/ucad034","url":null,"abstract":"Abstract How can marketers create slogans that consumers like and remember? We answer this question by analyzing how the lexical, semantic, and emotional properties of a slogan’s individual words combine to influence slogan liking and slogan memory. Through a large correlational study with over 800 brand slogans, laboratory experiments, a biometric eye-tracking experiment, and a field study, we unearth the word properties that make slogans effective. We predict and find that linguistic properties that make a slogan easier to process (i.e., more fluent) result in slogans that are more likable but less memorable, whereas linguistic properties that reduce processing fluency result in slogans that are less likable but more memorable. Across our multi-method investigation, participants indicated a more favorable attitude toward slogans that are shorter, omit the brand name, and use words that are linguistically frequent, perceptually distinct, and abstract. In contrast, participants were more likely to remember slogans that are longer, include the brand name, and use words that are linguistically infrequent, concrete, and less perceptually distinct. We conclude by offering marketers practical advice into optimal word-choice strategies and delivering actionable guidance for creating slogans that are either likable or memorable.","PeriodicalId":15555,"journal":{"name":"Journal of Consumer Research","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-05-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136216140","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Call for Nominations: Editor in Chief 提名征集:总编辑

1区管理学

Journal of Consumer Research Pub Date : 2023-05-15 DOI: 10.1093/jcr/ucad026

引用次数: 0

Correction to: The Upscaling Effect: How the Decision Context Influences Tradeoffs between Desirability and Feasibility 修正:升级效应:决策环境如何影响可取性和可行性之间的权衡

IF 7.2 1区管理学

Journal of Consumer Research Pub Date : 2023-05-13 DOI: 10.1093/jcr/ucad031

引用次数: 1