Journal of Consumer Research

Journal of Consumer Research, established in 1974, is a reputable journal that publishes high-quality empirical, theoretical, and methodological papers on a wide range of consumer research topics. The primary objective of JCR is to contribute to the advancement of understanding consumer behavior and the practice of consumer research. To be considered for publication in JCR, a paper must make a significant contribution to the existing body of knowledge in consumer research. It should aim to build upon, deepen, or challenge previous studies in the field of consumption, while providing both conceptual and empirical evidence to support its findings. JCR prioritizes multidisciplinary perspectives, encouraging contributions from various disciplines, methodological approaches, theoretical frameworks, and substantive problem areas. The journal aims to cater to a diverse readership base by welcoming articles derived from different orientations and paradigms. Overall, JCR is a valuable platform for scholars and researchers to share their work and contribute to the advancement of consumer research.

Journal of Consumer Research (JCR) 成立于1974年，是一本备受推崇的学术期刊，致力于发表关于广泛消费者研究主题的高质量实证、理论和方法论论文。JCR的核心目标在于推动对消费者行为和消费者研究实践的理解。 要在JCR上发表论文，必须对消费者研究的现有知识体系做出重大贡献。论文的目标应该是建立、深化或挑战消费领域先前的研究，并提供概念和经验证据来支持其研究成果。 JCR优先考虑多学科观点，鼓励来自不同学科、方法论、理论框架和实质性问题领域的贡献。该期刊旨在通过欢迎来自不同方向和范式的文章来满足多样化的读者需求。 总体而言，JCR是学者和研究人员分享工作、推动消费者研究进步的重要平台。