Journal of Consumer Research最新文献_第4页

Leveraging Digital Advertising Platforms for Consumer Research 利用数字广告平台开展消费者研究

IF 7.2 1区管理学

Journal of Consumer Research Pub Date : 2024-05-15 DOI: 10.1093/jcr/ucad058

Michael Braun, Bart de Langhe, Stefano Puntoni, Eric M Schwartz

{"title":"Leveraging Digital Advertising Platforms for Consumer Research","authors":"Michael Braun, Bart de Langhe, Stefano Puntoni, Eric M Schwartz","doi":"10.1093/jcr/ucad058","DOIUrl":"https://doi.org/10.1093/jcr/ucad058","url":null,"abstract":"Digital advertising platforms have emerged as a widely utilized data source in consumer research; yet, the interpretation of such data remains a source of confusion for many researchers. This article aims to address this issue by offering a comprehensive and accessible review of four prominent data collection methods proposed in the marketing literature: “informal studies,” “multiple-ad studies without holdout,” “single-ad studies with holdout,” and “multiple-ad studies with holdout.” By outlining the strengths and limitations of each method, we aim to enhance understanding regarding the inferences that can and cannot be drawn from the collected data. Furthermore, we present seven recommendations to effectively leverage these tools for programmatic consumer research. These recommendations provide guidance on how to use these tools to obtain causal and non-causal evidence for the effects of marketing interventions, and the associated psychological processes, in a digital environment regulated by targeting algorithms. We also give recommendations for how to describe the testing tools and the data they generate and urge platforms to be more transparent on how these tools work.","PeriodicalId":15555,"journal":{"name":"Journal of Consumer Research","volume":null,"pages":null},"PeriodicalIF":7.2,"publicationDate":"2024-05-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141147357","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Unraveling Impact: Exploring Effects of Novelty in Top Consumer Research Journals 解读影响力：探索顶级消费者研究期刊的新颖性效应

IF 7.2 1区管理学

Journal of Consumer Research Pub Date : 2024-05-15 DOI: 10.1093/jcr/ucad077

X. Wang, Jun Hyun (Joseph) Ryoo, Margaret C Campbell, J. J. Inman

{"title":"Unraveling Impact: Exploring Effects of Novelty in Top Consumer Research Journals","authors":"X. Wang, Jun Hyun (Joseph) Ryoo, Margaret C Campbell, J. J. Inman","doi":"10.1093/jcr/ucad077","DOIUrl":"https://doi.org/10.1093/jcr/ucad077","url":null,"abstract":"\u0000 This research studies the impact of articles appearing in the top four journals for consumer research—JCR, JMR, JM, and JCP—by examining factors that influence scholarly, public, and practical impact. This conceptually distinguishes between “incongruent novelty” (novelty arising from incongruity between an article and other existing articles) and “recombinant novelty” (novelty based on drawing from more disparate references). Incongruent novelty is decomposed into two components: (1) topic incongruity—incongruity between an article's topic and other existing topics at the time and (2) article incongruity—incongruity between an article and other existing articles on the same primary topic. By integrating topic modeling and word embedding to measure these constructs, we demonstrate varying impacts of types of novelty on three types of impact. Overall, our findings illustrate that topic and article incongruity have effects above and beyond recombinant novelty. For both scholarly and public impact, our results suggest that moderately high topic incongruity has the largest influence, suggesting that researchers should address novel topics. Additionally, scholarly citations are positively affected by lower and higher (vs. moderate) levels of article incongruity, suggesting that researchers either engage in programmatic research or add a new approach to the existing research on a topic.","PeriodicalId":15555,"journal":{"name":"Journal of Consumer Research","volume":null,"pages":null},"PeriodicalIF":7.2,"publicationDate":"2024-05-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140975902","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

Beyond Scarcity: A Social Value-Based Lens for NFT Pricing 超越稀缺：基于社会价值的非自由贸易定价视角

IF 7.2 1区管理学

Journal of Consumer Research Pub Date : 2024-05-15 DOI: 10.1093/jcr/ucad082

R. Hofstetter, M. P. Fritze, Cait Lamberton

{"title":"Beyond Scarcity: A Social Value-Based Lens for NFT Pricing","authors":"R. Hofstetter, M. P. Fritze, Cait Lamberton","doi":"10.1093/jcr/ucad082","DOIUrl":"https://doi.org/10.1093/jcr/ucad082","url":null,"abstract":"\u0000 Over the last half-century, consumer research has often depicted scarcity as a dominant factor increasing price. But should we assume that scarcity’s upward pressure on price remains intact, in a world where novel forms of digital products proliferate? In this article, we propose that blockchain-encrypted digital goods, in particular, non-fungible tokens (NFTs), offer good reason to revisit this assumption. In this context, we argue and find that social value can outweigh intrinsic value as a determinant of willingness-to-pay. As a result, when scarcity threatens access to high levels of social value, its effect on price can be negative rather than positive—an inversion of a pattern typically observed for offline collectibles. Secondary data taken from the NFT platform Opensea and a set of experimental studies support this social value-based lens. Given these findings, we propose a research agenda to ground future work in this area. We also suggest that NFTs offer a laboratory in which past theories related to social value, scarcity, and price can be reconsidered and future theories developed, hopefully allowing consumer researchers to lead knowledge development in these domains over the next 50 years.","PeriodicalId":15555,"journal":{"name":"Journal of Consumer Research","volume":null,"pages":null},"PeriodicalIF":7.2,"publicationDate":"2024-05-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140973342","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

The Science of Creating Brand Associations: A Continuous Trinity Model Linking Brand Associations to Learning Processes 创建品牌联想的科学：将品牌联想与学习过程联系起来的三位一体连续模型

IF 7.2 1区管理学

Journal of Consumer Research Pub Date : 2024-05-15 DOI: 10.1093/jcr/ucad046

Christilene du Plessis, Serena D'Hooge, Steven Sweldens

{"title":"The Science of Creating Brand Associations: A Continuous Trinity Model Linking Brand Associations to Learning Processes","authors":"Christilene du Plessis, Serena D'Hooge, Steven Sweldens","doi":"10.1093/jcr/ucad046","DOIUrl":"https://doi.org/10.1093/jcr/ucad046","url":null,"abstract":"\u0000 The continuous trinity model (CTM) of brand associations integrates 50 years of consumer learning research with recent conceptualizations of consciousness. Three types of brand associations are proposed at the representational level (expectations, meaning, and affect), corresponding to three types of learning at the process level (predictive learning, referential learning, and direct affect transfer). A core proposition derived from research on automaticity holds that the operating conditions of the learning processes vary on a continuum from mostly System 2 for predictive learning to mostly System 1 for direct affect transfer, with referential learning as a mix of the two. The CTM aims to bring clarity and structure to a complex literature by highlighting the web of interrelations between operating principles (“what” brand associations are learned), operating processes (“how” brand associations are learned), and operating conditions (“when” brand associations are learned). For consumer and learning researchers, the CTM outlines an agenda for future research and guidelines to improve conceptual and methodological clarity. For brand managers, the CTM provides tactical recommendations (a “toolkit”) for structuring advertising campaigns to create desired brand associations and strategic recommendations for managing brand partnerships. For policymakers, the CTM offers guidance on types of advertisements requiring closer scrutiny.","PeriodicalId":15555,"journal":{"name":"Journal of Consumer Research","volume":null,"pages":null},"PeriodicalIF":7.2,"publicationDate":"2024-05-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140975967","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 4

Keeping Up and Staying Fresh: Reflections on Studying Emerging Topics in Consumer Research 与时俱进，保持新鲜：研究消费者研究新课题的思考

IF 7.2 1区管理学

Journal of Consumer Research Pub Date : 2024-05-15 DOI: 10.1093/jcr/ucae014

Andrew T Stephen

引用次数: 0

50 Years of Context Effects: Merging the Behavioral and Quantitative Perspectives 情境效应 50 年：行为与定量视角的融合

IF 7.2 1区管理学

Journal of Consumer Research Pub Date : 2024-05-15 DOI: 10.1093/jcr/ucad028

Ioannis Evangelidis, Sudeep Bhatia, Jonathan Levav, Itamar Simonson

{"title":"50 Years of Context Effects: Merging the Behavioral and Quantitative Perspectives","authors":"Ioannis Evangelidis, Sudeep Bhatia, Jonathan Levav, Itamar Simonson","doi":"10.1093/jcr/ucad028","DOIUrl":"https://doi.org/10.1093/jcr/ucad028","url":null,"abstract":"\u0000 Over the past 50 years, consumer researchers have presented extensive evidence that consumer preference can be swayed by the decision context, particularly the configuration of the choice set. Importantly, behavioral research on context effects has inspired prominent quantitative research on multialternative decision-making published in leading psychology, management, economics, and general interest journals. While both streams of research seem to agree that context effects are an important research area, there has been relatively limited interaction, communication, and collaboration between the two research camps. In this article, we seek to initiate an active dialogue between the two sides. We begin by providing a critical overview of the two literatures on context effects, discussing both their strengths and weaknesses, as well as disparities and complementarities. Here, we place particular emphasis on deepening consumer researchers’ understanding of context effects by drawing on prominent quantitative research published in non-marketing journals over the last decades. Importantly, we provide a roadmap for the future that can inspire further research and potential collaborations between the two camps, overcoming silos in knowledge creation.","PeriodicalId":15555,"journal":{"name":"Journal of Consumer Research","volume":null,"pages":null},"PeriodicalIF":7.2,"publicationDate":"2024-05-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140975517","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

People, Peace, Prosperity, and the Planet: A Journey toward Sustainable Development in Consumer Research 人类、和平、繁荣与地球：消费者研究的可持续发展之旅

IF 7.2 1区管理学

Journal of Consumer Research Pub Date : 2024-05-15 DOI: 10.1093/jcr/ucad068

Martin Mende, Abhishek Borah, Maura L. Scott, Lisa E. Bolton, Leonard Lee

{"title":"People, Peace, Prosperity, and the Planet: A Journey toward Sustainable Development in Consumer Research","authors":"Martin Mende, Abhishek Borah, Maura L. Scott, Lisa E. Bolton, Leonard Lee","doi":"10.1093/jcr/ucad068","DOIUrl":"https://doi.org/10.1093/jcr/ucad068","url":null,"abstract":"\u0000 With its 2030 Agenda for Sustainable Development, the United Nations (UN) developed 17 Sustainable Development Goals (SDGs) as a “blueprint for peace and prosperity for people and the planet.” This initiative raises the question: how has the Journal of Consumer Research (JCR) shed light on the SDGs? This research analyzes 50 years of consumer research through the lens of the SDG and makes four contributions. First, the authors provide a content analysis of articles in JCR and how it relates to the SDGs over time; they also analyze the Journal of Consumer Psychology (JCP) and Journal of Public Policy & Marketing (JPP&M) with regard to the SDGs. Second, this research reveals where JCR has made progress and achieved impact (via Altmetric) but also identifies gaps in the literature. Thus, the analyses shed light on what research in JCR, JCP, and JPP&M understands (and does not understand) about consumer behavior and points the way to future SDG-oriented research. Finally, based on insights from interviews with thought leaders, sociology of science, UN data dashboards, and an exploratory survey in three countries (the U.S., France, and Singapore), the authors provide recommendations on how the field can (better) incorporate the SDGs in research, teaching, and service.","PeriodicalId":15555,"journal":{"name":"Journal of Consumer Research","volume":null,"pages":null},"PeriodicalIF":7.2,"publicationDate":"2024-05-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140973722","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 3

The Genesis Effect: Digital Goods in the Metaverse 创世效应元宇宙中的数字商品

IF 7.2 1区管理学

Journal of Consumer Research Pub Date : 2024-05-15 DOI: 10.1093/jcr/ucad072

Haiyang Yang

{"title":"The Genesis Effect: Digital Goods in the Metaverse","authors":"Haiyang Yang","doi":"10.1093/jcr/ucad072","DOIUrl":"https://doi.org/10.1093/jcr/ucad072","url":null,"abstract":"\u0000 This research shows that although the used and unused versions of a digital good (e.g., virtual apparel) are identical in every pixel and functionality, consumers tend to prefer the unused version. This “genesis effect” occurs because consumers tend to perceive used (vs. unused) digital goods as virtually contaminated and because being permanently listed as the first (vs. subsequent) owner in the ownership record can confer a greater sense of status. Specifically, in study 1, analyses of large-scale field data on purchases of digital goods in the metaverse showed that consumers paid substantially more to acquire the unused (vs. used) version of the same good. Studies 2–4 causally demonstrated the genesis effect and its underlying mechanism across metaverse product categories—participants were less likely to purchase digital goods described as used (vs. unused). Virtual contamination and virtual status jointly mediated the effect. Furthermore, being the first—at the genesis of a digital product’s usage history—was particularly special, such that participants were less sensitive to increases in the number of prior owners after the first one. Finally, showing participants that a used good had been digitally reconstituted attenuated the genesis effect. These findings add to the literature on consumer behavior in the metaverse and offer managerial insights on digital goods marketing.","PeriodicalId":15555,"journal":{"name":"Journal of Consumer Research","volume":null,"pages":null},"PeriodicalIF":7.2,"publicationDate":"2024-05-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140975307","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Taking the Full Measure: Integrating Replication into Research Practice to Assess Generalizability 全面衡量：将复制纳入研究实践以评估可推广性

IF 7.2 1区管理学

Journal of Consumer Research Pub Date : 2024-05-15 DOI: 10.1093/jcr/ucae007

Oleg Urminsky, Berkeley J. Dietvorst

{"title":"Taking the Full Measure: Integrating Replication into Research Practice to Assess Generalizability","authors":"Oleg Urminsky, Berkeley J. Dietvorst","doi":"10.1093/jcr/ucae007","DOIUrl":"https://doi.org/10.1093/jcr/ucae007","url":null,"abstract":"\u0000 In this article, we review the ways in which replication has been and could be featured in consumer behavior, using Journal of Consumer Research as a specific setting. We present a framework for thinking about the generalizability of research findings and differentiate various potential benefits that replication can have for understanding variability in consumer research findings. We then define four different types of replications, describe how researchers can use these approaches to produce distinct benefits, and give guidance regarding conducting, interpreting, and the potential contributions of these different types of replications. We conclude with a discussion of various ways in which replication could be more fully integrated into different phases of the scientific research process, taking into account the contribution necessary for publication. In particular, we identify opportunities to incorporate independent replication into original papers, to increase the replication-based contribution in papers that build on prior work, and to use systematic replication in conjunction with meta-analysis to synthesize and confirm conclusions from a mature research literature. More fully integrating replication into scientific practice can yield a new equilibrium, in which replication is routine, typically consistent with previous results, and recognized as necessary for establishing an empirical generalization.","PeriodicalId":15555,"journal":{"name":"Journal of Consumer Research","volume":null,"pages":null},"PeriodicalIF":7.2,"publicationDate":"2024-05-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141128075","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 3

Race in Consumer Research: Past, Present, and Future 消费者研究中的种族问题：过去、现在和未来

IF 7.2 1区管理学

Journal of Consumer Research Pub Date : 2024-05-15 DOI: 10.1093/jcr/ucad050

Sonya A. Grier, David Crockett, Guillaume D Johnson, Kevin D Thomas, T. Bradford

引用次数: 2