Journal of Consumer Research最新文献_第4页

How Traditional Production Shapes Perceptions of Product Quality 传统生产方式如何塑造人们对产品质量的认知

1区管理学

Journal of Consumer Research Pub Date : 2023-11-11 DOI: 10.1093/jcr/ucad073

Keith Wilcox, Sandra Laporte, Gabriel Ward

{"title":"How Traditional Production Shapes Perceptions of Product Quality","authors":"Keith Wilcox, Sandra Laporte, Gabriel Ward","doi":"10.1093/jcr/ucad073","DOIUrl":"https://doi.org/10.1093/jcr/ucad073","url":null,"abstract":"Abstract The current research examines how the knowledge that a product is made using a traditional method influences perceptions of its quality. We propose that consumers believe a brand using traditional methods is beneficial for society because it is concerned about cultural preservation and this belief has a positive effect on perceived quality. Six experimental studies show consumers evaluate products produced with a method described as traditional to be higher in quality than similar products that are not described as traditionally made and this effect is mediated by the belief the brand is beneficial for society. Consistent with this theory, the positive effect of traditional production on perceived quality is attenuated when consumers view the brand to be unconcerned about cultural preservation, such as when the use of a traditional method is framed as a follower strategy (i.e., it imitates the actions of other brands) or when the brand is a multinational company. By showing the mere mention of a traditional method can be another subtle way to position a brand as a moral actor, these findings contribute to the understanding of the link between perceived social responsibility and product evaluations.","PeriodicalId":15555,"journal":{"name":"Journal of Consumer Research","volume":"6 26","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-11-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135086311","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Top Rated or Best Seller?: Cultural Differences in Responses to Attitudinal versus Behavioral Consensus Cues 最受欢迎还是最畅销?对态度和行为共识线索反应的文化差异

1区管理学

Journal of Consumer Research Pub Date : 2023-11-09 DOI: 10.1093/jcr/ucad074

Aaron J Barnes, Sharon Shavitt

{"title":"Top Rated or Best Seller?: Cultural Differences in Responses to Attitudinal versus Behavioral Consensus Cues","authors":"Aaron J Barnes, Sharon Shavitt","doi":"10.1093/jcr/ucad074","DOIUrl":"https://doi.org/10.1093/jcr/ucad074","url":null,"abstract":"Abstract Marketers commonly use consensus cues about others’ behavioral choices (“Best Seller”) or their attitudes (“Top Rated”) when labeling products. This paper suggests that the effectiveness of these types of cues may differ across cultures in ways that carry implications for marketing practice. Prior research shows that in contexts that give rise to an interdependent cultural self-construal, choices are often responsive to social expectations rather than personal preferences. We propose that, because interdependents expect such behavioral conformity, cues that convey consensus about others’ choices may be less diagnostic and, thus, less persuasive than cues that convey consensus about others’ attitudes. Five studies examining cultural self-construal in multiple ways, along with two cross-national industry datasets, offer evidence consistent with this reasoning, suggesting that among interdependents, behavioral consensus cues can actually be less effective than attitudinal ones, reducing persuasion and willingness to pay. However, among independents, because attitudes are assumed to influence behavioral choices, whether the consensus cue is attitudinal or behavioral makes little difference.","PeriodicalId":15555,"journal":{"name":"Journal of Consumer Research","volume":" 44","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-11-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135291794","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Policy Board Note on Two Articles by David Dubois, Derek D. Rucker, and Adam D. Galinsky 政策委员会对David Dubois, Derek D. Rucker和Adam D. Galinsky的两篇文章的注释

1区管理学

Journal of Consumer Research Pub Date : 2023-10-29 DOI: 10.1093/jcr/ucad057

引用次数: 0

Retraction of: Super Size Me: Product Size as a Signal of Status 缩回:超大尺寸Me:产品尺寸作为地位的信号

1区管理学

Journal of Consumer Research Pub Date : 2023-10-29 DOI: 10.1093/jcr/ucad055

引用次数: 0

Is ‘4 for $16’ Better Than ‘4 for $15.30’? The Price Divisibility Effect in Multipack Purchases 16美元的“4”比15.30美元的“4”好吗?多包装购买中的价格可分割性效应

1区管理学

Journal of Consumer Research Pub Date : 2023-10-28 DOI: 10.1093/jcr/ucad071

Hanyong Park, JaeHwan Kwon, Rajesh Bagchi

{"title":"Is ‘4 for $16’ Better Than ‘4 for $15.30’? The Price Divisibility Effect in Multipack Purchases","authors":"Hanyong Park, JaeHwan Kwon, Rajesh Bagchi","doi":"10.1093/jcr/ucad071","DOIUrl":"https://doi.org/10.1093/jcr/ucad071","url":null,"abstract":"Abstract While much is known about product bundles comprised of different items, much less is known about multipacks—a product set comprised of multiple identical items (e.g., a 4-pack of body washes). Using the context of multipacks, the authors propose a novel price divisibility effect, which suggests that, a multipack’s price that is easily divisible (vs. non-divisible) by the number of component items in the multipack will increase its purchase likelihood. For example, purchase likelihoods of a 4-pack body wash multipack will be higher when its price is $16 (easily divisible by 4) versus $15.30 (non-divisible by 4). This occurs because a divisible versus non-divisible price shifts consumers’ attention to the unit and creates a belief that each unit item in the multipack will be consumed quickly, which, in turn, helps justify purchasing multiple units. The authors report findings from 15 studies (including a field experiment), where they demonstrate the effect and its underlying mechanism and delineate several moderators and boundary conditions. This research contributes to several literature streams, including those on product bundling, multiple-unit pricing, product consumption, and numerical cognition.","PeriodicalId":15555,"journal":{"name":"Journal of Consumer Research","volume":"38 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136233356","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Better Together: How Clustering Can Attenuate Hedonic Decline 更好地在一起:聚类如何减轻享乐衰退

1区管理学

Journal of Consumer Research Pub Date : 2023-10-11 DOI: 10.1093/jcr/ucad069

Jinjie Chen, Joseph P Redden

引用次数: 0

Refund Psychology 退款心理学

1区管理学

Journal of Consumer Research Pub Date : 2023-10-05 DOI: 10.1093/jcr/ucad067

Tianjiao Yu, Cynthia Cryder, Robyn A LeBoeuf

引用次数: 0

Epistemological Jangle and Jingle Fallacies in the Consumer-Brand Relationship Subfield: A Call to Action 认识论的叮当声和叮当声谬误在消费者-品牌关系子领域:行动的呼吁

1区管理学

Journal of Consumer Research Pub Date : 2023-09-23 DOI: 10.1093/jcr/ucad064

Noel Albert, Matthew Thomson

引用次数: 0

It Looks Like "Theirs": When and Why Human Presence in the Photo Lowers Viewers’ Liking and Preference for an Experience Venue 它看起来像“他们的”:照片中人类的存在何时以及为什么会降低观众对体验场所的喜欢和偏好

1区管理学

Journal of Consumer Research Pub Date : 2023-09-22 DOI: 10.1093/jcr/ucad059

Zoe Y Lu, Suyeon Jung, Joann Peck

{"title":"It Looks Like \"Theirs\": When and Why Human Presence in the Photo Lowers Viewers’ Liking and Preference for an Experience Venue","authors":"Zoe Y Lu, Suyeon Jung, Joann Peck","doi":"10.1093/jcr/ucad059","DOIUrl":"https://doi.org/10.1093/jcr/ucad059","url":null,"abstract":"Abstract Consumers and marketers often post photos of experiential consumption online. While prior research has studied how human presence in social media images impacts viewers’ responses, the findings are mixed. The present research advances the current understanding by incorporating viewers’ need for self-identity into their response model. Six studies, including an analysis of field data (14,725 Instagram photos by a top travel influencer) and five controlled experiments, find that the presence (vs. absence) of another human in the photo of an identity-relevant experience (e.g., a vacation, a wedding) can lower viewers' liking and preference for the venue (i.e., the vacation destination, the wedding venue) in the photo. This effect is mediated by viewers' feelings of others' ownership of the venue and moderated by the relevance of the experience to the viewer’s self-identity as well as the distinctiveness of the human in the photo. This research is the first to investigate the impact of human presence in shared photos through the lens of psychological ownership and the identity-signaling function of ownership. The findings offer practical insights into when marketers should avoid human presence in advertisements and how to mitigate the negative impact of human presence in online photos.","PeriodicalId":15555,"journal":{"name":"Journal of Consumer Research","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136061611","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

How Do Consumers React to Production Waste? 消费者对生产浪费有何反应?

1区管理学

Journal of Consumer Research Pub Date : 2023-09-22 DOI: 10.1093/jcr/ucad060

Haiyue (Felix) Xu, Lisa E Bolton

{"title":"How Do Consumers React to Production Waste?","authors":"Haiyue (Felix) Xu, Lisa E Bolton","doi":"10.1093/jcr/ucad060","DOIUrl":"https://doi.org/10.1093/jcr/ucad060","url":null,"abstract":"Abstract Production waste, or inefficiencies in product manufacturing, is a major contributor to environmental problems. Consider production waste in garment manufacturing—which has been criticized for wasteful use of natural resources (e.g., using excessive water and fabric) and wasteful disposal of resource residuals (e.g., discarding excessive wastewater and fabric scraps). The present research examines consumer reactions to production waste and its mitigation as a function of whether it is characterized in terms of resource use versus disposal. A series of seven studies (including field and secondary data) finds that (i) consumers are less sensitive to wasteful resource use than disposal due to lower perceptions of environmental harm; (ii) likewise, consumers are less sensitive to waste mitigation targeting resource use than disposal due to lower perceptions of environmental benefit; and (iii) these waste reaction differences are attenuated when resource scarcity or long-term orientation is heightened (which increases consumer sensitivity to resource use). Together, this research sheds light on how, why, and when consumers are averse to production waste, while providing guidance regarding interventions focused on fighting production waste and promoting sustainability.","PeriodicalId":15555,"journal":{"name":"Journal of Consumer Research","volume":"80 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136061616","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0