Journal of Consumer Research最新文献_第3页

Are ‘10-Grams of Protein” Better than ’Ten Grams of Protein”? How Digits versus Number Words Influence Consumer Judgments 10 克蛋白质 "比 "10 克蛋白质 "更好吗？数字与数词如何影响消费者的判断

IF 7.2 1区管理学

Journal of Consumer Research Pub Date : 2024-05-23 DOI: 10.1093/jcr/ucae030

Marisabel Romero, Adam W Craig, Milica Mormann, Anand Kumar

{"title":"Are ‘10-Grams of Protein” Better than ’Ten Grams of Protein”? How Digits versus Number Words Influence Consumer Judgments","authors":"Marisabel Romero, Adam W Craig, Milica Mormann, Anand Kumar","doi":"10.1093/jcr/ucae030","DOIUrl":"https://doi.org/10.1093/jcr/ucae030","url":null,"abstract":"\u0000 Numerical information can be communicated using different number formats, such as digits (“5”) or number words (“five”). For example, a battery product may claim to last for “5 hours” or “five hours.” And while these two formats are used interchangeably in the marketplace, it is not clear how they influence consumer judgments and behavior. Via six experimental studies, two online ad campaigns, and one large secondary dataset analysis, we find that digits, compared to number words, positively affect consumer behavior. We refer to this phenomenon as the number format effect. We further show that the number format effect occurs because consumers feel that digits (vs. number words) are the right way to present numerical information: digits lead to a sense of feeling right that then affects consumer behavior. Finally, we show that the number format effect is amplified when credibility of the source of information is low, and attenuated when source credibility is high. The current research advances knowledge of how numerical information influences consumer judgments and behavior and carries important implications for marketers and policymakers as they communicate numerical information to consumers.","PeriodicalId":15555,"journal":{"name":"Journal of Consumer Research","volume":null,"pages":null},"PeriodicalIF":7.2,"publicationDate":"2024-05-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141104340","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

An Aversion to Intervention: How the Protestant Work Ethic Influences Preferences for Natural Healthcare 厌恶干预：新教工作伦理如何影响自然医疗偏好

IF 7.2 1区管理学

Journal of Consumer Research Pub Date : 2024-05-22 DOI: 10.1093/jcr/ucae033

Yimin Cheng, Anirban Mukhopadhyay

{"title":"An Aversion to Intervention: How the Protestant Work Ethic Influences Preferences for Natural Healthcare","authors":"Yimin Cheng, Anirban Mukhopadhyay","doi":"10.1093/jcr/ucae033","DOIUrl":"https://doi.org/10.1093/jcr/ucae033","url":null,"abstract":"\u0000 The term “natural” is ubiquitous in advertising and branding, but limited research has investigated how consumers respond and relate to naturalness. Some researchers have documented preferences for natural products, specifically food, but there has been scant investigation of the psychological antecedents of such preferences, especially in the critical, multi-trillion dollar domain of healthcare. Using publicly available country-level data from 41 countries and individual-level experimental and survey data from the lab and online panels, we find converging evidence that consumers do indeed differ in their preferences for relatively natural versus artificial healthcare options. These differences are influenced by the extent to which they subscribe to the Protestant Work Ethic (PWE)—a belief system that influences judgments and behaviors across diverse domains—such that people who subscribe strongly (vs. weakly) to the PWE are more likely to prefer natural healthcare options, because they are more averse to external intervention in general. Further, belief in the PWE makes consumers more sensitive to the intrusiveness of an intervention than to its extent. Theoretical and substantive implications are discussed.","PeriodicalId":15555,"journal":{"name":"Journal of Consumer Research","volume":null,"pages":null},"PeriodicalIF":7.2,"publicationDate":"2024-05-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141112624","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

How Do Physical Disability Cues Influence Assumptions about Consumer Tastes? Unpacking the Disability Preference Stereotype 身体残疾线索如何影响对消费者品味的假设？解读残疾偏好刻板印象

IF 7.2 1区管理学

Journal of Consumer Research Pub Date : 2024-05-17 DOI: 10.1093/jcr/ucae031

Helen Van Der Sluis, Adriana Samper, Kirk Kristofferson, Terri Hlava

{"title":"How Do Physical Disability Cues Influence Assumptions about Consumer Tastes? Unpacking the Disability Preference Stereotype","authors":"Helen Van Der Sluis, Adriana Samper, Kirk Kristofferson, Terri Hlava","doi":"10.1093/jcr/ucae031","DOIUrl":"https://doi.org/10.1093/jcr/ucae031","url":null,"abstract":"\u0000 Across ten experimental studies, this research identifies and provides evidence of a disability preference stereotype whereby observers infer that disabled consumers prefer utilitarian products more than nondisabled consumers, and prefer hedonic products less than nondisabled consumers. We show that this stereotype occurs because of societal associations between physical disability and pity. Pity elicits a multidimensional response such that considering the interests of a disabled person increases feelings of personal discomfort, driving both an inclination to help (help-giving orientation) and a tendency to assess the perceived misfortune (misfortune appraisal) in parallel. Thus, when considering the preferences of disabled individuals, the help-giving orientation increases focus on functional (utilitarian) goods, while the misfortune appraisal decreases focus on pleasurable (hedonic) goods. Importantly, this stereotype can be mitigated through increased disability representation. Representation of empowered disabled individuals in media can dampen the help-giving orientation, reducing inferred utilitarian preferences, while representation of disabled people partaking in daily pleasures through increased accessibility can reduce misfortune perceptions, increasing inferred hedonic preferences. This work addresses the paucity of disability-related consumer research, identifies how aspects unique to consumption can limit consumers with disabilities, and highlights opportunities to minimize ableist stereotypes by expanding representation and increasing marketplace inclusion.","PeriodicalId":15555,"journal":{"name":"Journal of Consumer Research","volume":null,"pages":null},"PeriodicalIF":7.2,"publicationDate":"2024-05-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140963359","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Consumer Information Processing and Decision-Making: Origins, Findings, Applications, and Future Directions 消费者信息处理与决策：起源、发现、应用和未来方向

IF 7.2 1区管理学

Journal of Consumer Research Pub Date : 2024-05-15 DOI: 10.1093/jcr/ucae008

Bernd Schmitt

引用次数: 0

Benchmarking Scholarship in Consumer Research: The p-Index of Thought Leadership 消费者研究学术基准：思想领导力 p 指数

IF 7.2 1区管理学

Journal of Consumer Research Pub Date : 2024-05-15 DOI: 10.1093/jcr/ucae009

Michel Tuan Pham, Alisa Yinghao Wu, Danqi Wang

{"title":"Benchmarking Scholarship in Consumer Research: The p-Index of Thought Leadership","authors":"Michel Tuan Pham, Alisa Yinghao Wu, Danqi Wang","doi":"10.1093/jcr/ucae009","DOIUrl":"https://doi.org/10.1093/jcr/ucae009","url":null,"abstract":"The assessment of consumer scholarship must move beyond a mere counting of the number of “A”s on a researcher’s CV to include at least some measure of impact. To facilitate a broader assessment of scholarship in consumer research, we provide detailed statistics on the productivity and citation impact of the field’s 340 main gatekeepers: the editors, associate editors, and editorial board members of the Journal of Consumer Research and the Journal of Consumer Psychology. In addition, we introduce a new metric, called the p-index, which can be interpreted as an indicator of a researcher’s propensity for thought leadership. Using this metric, we show that productivity and thought leadership do not necessarily go hand in hand in consumer research and that a combination of the two is a good predictor of the level of esteem that consumer scholars enjoy among their peers and of the receipt of major career awards. Our analyses provide greater transparency into how productivity, citation impact, and propensity for thought leadership are currently distributed among prominent consumer scholars. Furthermore, the detailed descriptive statistics reported can serve as useful benchmarks against which other consumer researchers’ records may be meaningfully compared.","PeriodicalId":15555,"journal":{"name":"Journal of Consumer Research","volume":null,"pages":null},"PeriodicalIF":7.2,"publicationDate":"2024-05-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141147408","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Future of Consumer Research Methods: Lessons of a Prospective Retrospective 消费者研究方法的未来：前瞻性回顾的启示

IF 7.2 1区管理学

Journal of Consumer Research Pub Date : 2024-05-15 DOI: 10.1093/jcr/ucae017

Stacy Wood

引用次数: 0

After 50 Years, It Is Time to Talk about Value Hierarchy and Inequality 50 年后，是时候讨论价值等级和不平等问题了

IF 7.2 1区管理学

Journal of Consumer Research Pub Date : 2024-05-15 DOI: 10.1093/jcr/ucad040

Lez Trujillo-Torres, Benét DeBerry-Spence, Sonya A. Grier, Søren Askegaard

引用次数: 3

How Much Have We Learned about Consumer Research? A Meta-Meta-Analysis 我们在消费者研究方面学到了多少？元分析

IF 7.2 1区管理学

Journal of Consumer Research Pub Date : 2024-05-15 DOI: 10.1093/jcr/ucad062

M. Eisend, Gratiana Pol, Dominika Niewiadomska, Joseph Riley, Rick Wedgeworth

{"title":"How Much Have We Learned about Consumer Research? A Meta-Meta-Analysis","authors":"M. Eisend, Gratiana Pol, Dominika Niewiadomska, Joseph Riley, Rick Wedgeworth","doi":"10.1093/jcr/ucad062","DOIUrl":"https://doi.org/10.1093/jcr/ucad062","url":null,"abstract":"\u0000 This meta-meta-analysis study quantifies the development of scientific knowledge in consumer research by summarizing the findings of 222 meta-analyses that together include 2481 meta-analytic effect sizes. The results provide an overview of how much we know and how knowledge has developed in consumer research over time. By explaining 7.8% variance (r = 0.28) in consumer-relevant dependent variables, the findings show that consumer research, a comparatively young discipline, is relatively effective at knowledge development compared to other disciplines. Furthermore, the accumulation of knowledge is significantly increasing, suggesting that our discipline is still in the growing phase of its life cycle and generating continuously improving explanations of consumer-related phenomena. The development of knowledge varies across consumer-relevant dependent variables, with strong explanations for relationships but significantly weaker ones for memory, affect, and attitudes. Moreover, the knowledge synthesized in meta-analyses is fairly—though not fully—representative of the content of primary research on consumers overall. The findings convey a future research agenda by identifying under-researched areas, advising on the selection of dependent variables, providing indicators for the expected contributions of future studies, suggesting implications for career strategies of consumer researchers, and discussing explanations for the observed knowledge growth effects.","PeriodicalId":15555,"journal":{"name":"Journal of Consumer Research","volume":null,"pages":null},"PeriodicalIF":7.2,"publicationDate":"2024-05-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140973738","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

50 Years of JCR JCR 50 年

IF 7.2 1区管理学

Journal of Consumer Research Pub Date : 2024-05-15 DOI: 10.1093/jcr/ucae020

Bernd Schmitt, June Cotte, Markus Giesler, Andrew T Stephen, Stacy Wood

引用次数: 0

From Second-Hand to Third-Hand: Reuse and Resale Cycle 从二手到三手：再利用和转售周期

IF 7.2 1区管理学

Journal of Consumer Research Pub Date : 2024-05-15 DOI: 10.1093/jcr/ucad042

Feifei Huang, Vincent Chi Wong

{"title":"From Second-Hand to Third-Hand: Reuse and Resale Cycle","authors":"Feifei Huang, Vincent Chi Wong","doi":"10.1093/jcr/ucad042","DOIUrl":"https://doi.org/10.1093/jcr/ucad042","url":null,"abstract":"\u0000 The promotion of reuse and resale has been receiving extensive attention worldwide for the sake of sustainability. The current research provides insights into this area and identifies a “reuse and resale cycle,” whereby consumers are more willing to resell products they originally obtained second hand, compared to products they obtained brand new. One potential mechanism that accounts for this effect is the relatively weak connection consumers form with the second-hand items they own. Six studies confirmed this effect across various product categories. Study 1 tracked consumers’ actual resale of the possessions they owned in real life. Subsequent studies provided further empirical evidence for the proposed effect, uncovered the underlying mechanism concerning the strength of the connection with the product, and showed that the effect diminished among consumers who chronically have a high tendency to link themselves with their possessions. This research advances the understanding of resale behaviors. It has implications for consumers to avoid retaining excessive possessions and for the second-hand market to develop in a healthy manner, eventually contributing to society’s sustainability in the long run.","PeriodicalId":15555,"journal":{"name":"Journal of Consumer Research","volume":null,"pages":null},"PeriodicalIF":7.2,"publicationDate":"2024-05-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140972927","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2