Journal of Consumer Research最新文献_第6页

How Does Time Pressure Influence Risk Preferences? Answers from a Meta-Analysis 时间压力如何影响风险偏好?来自元分析的答案

1区管理学

Journal of Consumer Research Pub Date : 2023-09-09 DOI: 10.1093/jcr/ucad053

Alex Belli, François A Carrillat, Natalina Zlatevska, Elizabeth Cowley

{"title":"How Does Time Pressure Influence Risk Preferences? Answers from a Meta-Analysis","authors":"Alex Belli, François A Carrillat, Natalina Zlatevska, Elizabeth Cowley","doi":"10.1093/jcr/ucad053","DOIUrl":"https://doi.org/10.1093/jcr/ucad053","url":null,"abstract":"Abstract Four decades of research into the influences of time pressure on risky decisions have produced widely contrasting findings: 38.5% of the effects indicate that time pressure increases risk preferences, whereas 61.5% show the opposite. A theoretical framework with four conceptual categories of moderators is proposed to explain these heterogeneous findings: nature of the time constraint, negative outcome salience, negative outcome severity, and vulnerability to the outcomes. This framework is tested through a meta-analysis of 213 effect sizes reported in 83 papers, representing 65,574 unique respondents. The four categories of moderators effectively resolve notable conflicts. For example, regarding the nature of the time constraint, an absolute versus relative constraint increases risk preferences, but an ambiguous versus objective constraint decreases risk preferences. In terms of negative outcome salience, risk preferences decrease if the risk is learned about from a description (vs. experience) or the outcome is framed as a loss (vs. gain). Negative outcome severity also exerts an effect, as discrete choices lower risk preferences compared with attitudinal risk. In addition to managerial and public policy implications based on simulations, a comprehensive research agenda that builds on the robust insights of this meta-analysis is offered.","PeriodicalId":15555,"journal":{"name":"Journal of Consumer Research","volume":"27 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136192597","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Crowdfunding as a Market-Fostering Gift System 众筹作为培育市场的礼物体系

1区管理学

Journal of Consumer Research Pub Date : 2023-09-09 DOI: 10.1093/jcr/ucad052

Andre F Maciel, Michelle F Weinberger

{"title":"Crowdfunding as a Market-Fostering Gift System","authors":"Andre F Maciel, Michelle F Weinberger","doi":"10.1093/jcr/ucad052","DOIUrl":"https://doi.org/10.1093/jcr/ucad052","url":null,"abstract":"Abstract Reward-based crowdfunding has enabled an unprecedented number of consumers to provision capital for commercial and artistic ventures. Each year, consumers use digital platforms to transfer billions of dollars to entrepreneurs and artists to help them develop a wide range of market innovations. Notably, these consumers obtain no financial benefits, no formal guarantee that their money will be used aptly, and no reimbursement options. Under such materially unfavorable conditions, why do consumers transfer their money to these producers? The present research answers this question by introducing the concept of a “market-fostering gift system”: a social contract that entices consumers to fund the creation and enhancement of market offerings by mobilizing the logic and practices of gift-giving. This conceptualization includes the core stakeholders, processes, outcomes, and shortcomings of reward-based crowdfunding, providing theoretical structure to this consequential articulation of platform capitalism. In addition, this conceptualization advances theory about how gift and market economies intersect. Whereas previous research emphasizes the tensions that characterize their interface, this article brings to the fore the complementary, scalable relationship between gift-giving and market exchange.","PeriodicalId":15555,"journal":{"name":"Journal of Consumer Research","volume":"476 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136108296","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Appearance for Females, Functionality for Males? The False Lay Belief about Gender Difference in Product Preference 外貌是女性的，功能是男性的?关于产品偏好性别差异的错误信念

1区管理学

Journal of Consumer Research Pub Date : 2023-09-07 DOI: 10.1093/jcr/ucad054

Xianchi Dai, Yu (Anna) Lin, Jianping Liang, Chen Yang

{"title":"Appearance for Females, Functionality for Males? The False Lay Belief about Gender Difference in Product Preference","authors":"Xianchi Dai, Yu (Anna) Lin, Jianping Liang, Chen Yang","doi":"10.1093/jcr/ucad054","DOIUrl":"https://doi.org/10.1093/jcr/ucad054","url":null,"abstract":"Abstract It is common that marketers design and position pretty products more to female consumers than to male consumers, suggesting that they generally believe that females have a stronger preference than males for product form over function and apply this belief to their marketing practices. However, this research demonstrates that this belief is often inconsistent with actual preferences. Across seven studies and four follow-up studies, involving both hypothetical and field settings, we demonstrate that both marketers and consumers hold such a belief about gender difference and overpredict females’ preference for form-superior (vs. function-superior) products relative to males. Specifically, people tend to choose form-superior (vs. function-superior) products for female (vs. male) others, but female consumers do not choose form-superior (vs. function-superior) products for themselves more than male consumers do. We further provide convergent evidence for the underlying mechanism and boundary conditions by showing that (1) people’s choices for others and themselves are more in line with the lay belief about gender difference when they hold a stronger belief and (2) people’s choices for distant (vs. close) others are more in line with this lay belief. We further assess the effectiveness of several debiasing interventions and show that this lay belief is quite robust.","PeriodicalId":15555,"journal":{"name":"Journal of Consumer Research","volume":"46 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135047681","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Transnational Market Navigation: Living and Consuming across Borders 跨国市场导航：跨境生活与消费

IF 7.2 1区管理学

Journal of Consumer Research Pub Date : 2023-07-21 DOI: 10.1093/jcr/ucad049

Z. Sharifonnasabi, Laetitia Mimoun, F. Bardhi

{"title":"Transnational Market Navigation: Living and Consuming across Borders","authors":"Z. Sharifonnasabi, Laetitia Mimoun, F. Bardhi","doi":"10.1093/jcr/ucad049","DOIUrl":"https://doi.org/10.1093/jcr/ucad049","url":null,"abstract":"\u0000 Prior research has investigated global mobility through the lenses of consumer acculturation, identity, and possessions with a focus on consumers’ socialization and identity management in the host consumer culture. It has neglected, however, the ways that globally mobile consumers simultaneously navigate the multiple, cross-border markets in which they are embedded. We adopt the social network perspective to investigate the transnational consumer lifestyles of people who live and consume simultaneously in two or more countries and sustain multiple relationships of a diverse nature (e.g., market, social, financial, professional) across borders. Through a qualitative study, we dimensionalize the transnational social space inhabited by transnational consumers and demonstrate how it shapes their consumption. We introduce the concept of transnational market navigation, defined as the process of strategically and pragmatically selecting and leveraging social networks to engage simultaneously with multiple cross-border markets. We identify three transnational market navigation strategies: clustering consumption, embracing commercial lock-ins, and developing cluster-based competency. By mobilizing a network perspective to examine consumption in global mobility, we show that globally mobile consumers are also motivated by ways of being (the actual social and commercial relationships and consumption practices with which consumers engage), in addition to the identities associated with their consumption.","PeriodicalId":15555,"journal":{"name":"Journal of Consumer Research","volume":" ","pages":""},"PeriodicalIF":7.2,"publicationDate":"2023-07-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43178739","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Intergenerational Effects of Lay Beliefs: How Parents’ Unhealthy = Tasty Intuition Influences Their Children’s Food Consumption and Body Mass Index 世俗信仰的代际效应:父母不健康=美味的直觉如何影响孩子的食物消费和体重指数

IF 7.2 1区管理学

Journal of Consumer Research Pub Date : 2023-07-18 DOI: 10.1093/jcr/ucad048

B. Briers, Y. Huh, E. Chan, A. Mukhopadhyay

引用次数: 0

Liquid Consumer Security 液体消费者安全

IF 7.2 1区管理学

Journal of Consumer Research Pub Date : 2023-07-17 DOI: 10.1093/jcr/ucad047

Aleksandrina Atanasova, Giana M. Eckhardt, Katharina C. Husemann

{"title":"Liquid Consumer Security","authors":"Aleksandrina Atanasova, Giana M. Eckhardt, Katharina C. Husemann","doi":"10.1093/jcr/ucad047","DOIUrl":"https://doi.org/10.1093/jcr/ucad047","url":null,"abstract":"\u0000 Systemic risks––pandemics, economic recessions, professional precarity, political volatility, and climate emergencies––increasingly erode previously taken for granted stabilities and consumers’ confidence in the future. How do consumers manage risk and uncertainty when economic and ontological security are on the decline? Traditionally, consumers have built a sense of security through solid consumption (e.g., home ownership, accumulating possessions). A four-year ethnography of digital nomadism, however, demonstrates that looming uncertainty can render solid consumption a source of vulnerability and an unwanted anchor in turbulent times that call for agility and adaptability. We outline the emergence of liquid consumer security, defined as a form of felt security that stems from avoidance of solid consumption and its risks and responsibilities. Liquid consumer security inheres in the absence of ownership, attachments, or rootedness, and is derived from circumventing the temporal demands, financial liabilities, and commitments that solid consumption requires, which emerge as sources of risk. It is achieved through a recursive process of engaging in three strategies: 1. Solid risk minimization; 2. Security reconstruction through the liquid marketplace, and 3. Ideological legitimation. Contributions to consumer risk and security, liquid consumption, social theories of risk, and digital nomadism are discussed.","PeriodicalId":15555,"journal":{"name":"Journal of Consumer Research","volume":" ","pages":""},"PeriodicalIF":7.2,"publicationDate":"2023-07-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44873942","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Final Price Neglect in Multi-Product Promotions: How Non-Integrated Price Reductions Promote Higher-Priced Products 多产品促销中的最终价格忽视：非综合降价如何促进更高价格的产品

IF 7.2 1区管理学

Journal of Consumer Research Pub Date : 2023-07-06 DOI: 10.1093/jcr/ucad045

He Jia, Yunhui Huang, Qiang Zhang, Zhengyu Shi, KEVlN H. Zhang

{"title":"Final Price Neglect in Multi-Product Promotions: How Non-Integrated Price Reductions Promote Higher-Priced Products","authors":"He Jia, Yunhui Huang, Qiang Zhang, Zhengyu Shi, KEVlN H. Zhang","doi":"10.1093/jcr/ucad045","DOIUrl":"https://doi.org/10.1093/jcr/ucad045","url":null,"abstract":"\u0000 Price reductions take either an integrated form (e.g., a discount shown directly on the price tag) or a non-integrated form (e.g., a discount contained in a coupon sent to consumers and thus separate from the price tag). This research examines how non-integrated versus integrated promotions influence choices among vertically differentiated products. Under an integrated promotion (e.g., $10) applicable to multiple products (e.g., original list prices: $50 vs. $30), consumers directly compare these products’ post-promotion final prices displayed on their price tags (after a reduction of $10: $40 vs. $20). In contrast, under a non-integrated promotion of the same monetary value, consumers simply compare these products’ original list prices ($50 vs. $30) and neglect their post-promotion final prices, which require calculations. The list prices ($50 vs. $30; relative to the final prices: $40 vs. $20) as a basis for price comparison reduce the perceived price difference between these products. Consequently, a non-integrated promotion (compared to an integrated promotion) increases consumers’ choice of higher-priced products. A series of experiments (N = 5,188) demonstrate this effect and support the final price neglect mechanism. Furthermore, although attenuated, this effect still emerges for price reductions of a smaller magnitude or in a percent-off format.","PeriodicalId":15555,"journal":{"name":"Journal of Consumer Research","volume":" ","pages":""},"PeriodicalIF":7.2,"publicationDate":"2023-07-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48595151","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Not Just about Price: How Benefit Focus Determines Consumers’ Retailer Pricing Strategy Preference 不只是价格:利益焦点如何决定消费者的零售商定价策略偏好

IF 7.2 1区管理学

Journal of Consumer Research Pub Date : 2023-07-03 DOI: 10.1093/jcr/ucad043

Chris Hydock, Luc Wathieu

引用次数: 0

The Effect of Pursuing Self-Regulatory Goals on Variety Seeking 自我调节目标追求对多样性追求的影响

IF 7.2 1区管理学

Journal of Consumer Research Pub Date : 2023-06-30 DOI: 10.1093/jcr/ucad044

Hoori Rafieian, Yanliu Huang, B. Kahn

引用次数: 0

Learning to Live with an Unruly Consuming Body 学会与不规则的消耗身体共存