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Advertising and the Transformation of Screen Cultures最新文献

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Advertising’s Self-Reference: 广告的自我参照:
Advertising and the Transformation of Screen Cultures Pub Date : 2021-07-01 DOI: 10.2307/j.ctv1t1kgh7.10
Yvonne Zimmermann
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引用次数: 0
Advertising and the Apparatus: 广告与器材:
Advertising and the Transformation of Screen Cultures Pub Date : 2021-07-01 DOI: 10.2307/j.ctv1t1kgh7.8
Yvonne Zimmermann
{"title":"Advertising and the Apparatus:","authors":"Yvonne Zimmermann","doi":"10.2307/j.ctv1t1kgh7.8","DOIUrl":"https://doi.org/10.2307/j.ctv1t1kgh7.8","url":null,"abstract":"","PeriodicalId":146470,"journal":{"name":"Advertising and the Transformation of Screen Cultures","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121805955","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Index 指数
Advertising and the Transformation of Screen Cultures Pub Date : 2021-07-01 DOI: 10.2307/j.ctv1t1kgh7.15
{"title":"Index","authors":"","doi":"10.2307/j.ctv1t1kgh7.15","DOIUrl":"https://doi.org/10.2307/j.ctv1t1kgh7.15","url":null,"abstract":"","PeriodicalId":146470,"journal":{"name":"Advertising and the Transformation of Screen Cultures","volume":"48 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133177557","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Cinematic Intertexts: h&m Goes YouTube 电影互文:h&m登陆YouTube
Advertising and the Transformation of Screen Cultures Pub Date : 2021-07-01 DOI: 10.5117/9789462989153_ch09
Bo Florin
{"title":"Cinematic Intertexts: h&m Goes YouTube","authors":"Bo Florin","doi":"10.5117/9789462989153_ch09","DOIUrl":"https://doi.org/10.5117/9789462989153_ch09","url":null,"abstract":"Abstract\u0000 ‘Cinematic Intertexts: h&m Goes YouTube’ studies the designer collaborations\u0000 of h&m, with a focus on the campaigns launched at the beginning\u0000 of social media’s ubiquity. The campaigns as such combine high culture\u0000 and popular culture, and span from exclusive consumerism to equal\u0000 opportunities for all, with the Lanvin collaboration as an early example of\u0000 ‘friendvertising’. I will also discuss how h&m uses YouTube as an archive.","PeriodicalId":146470,"journal":{"name":"Advertising and the Transformation of Screen Cultures","volume":"31 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123986058","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Cinematic Intertexts:
Advertising and the Transformation of Screen Cultures Pub Date : 2021-07-01 DOI: 10.2307/j.ctv1t1kgh7.12
Bo Florin
{"title":"Cinematic Intertexts:","authors":"Bo Florin","doi":"10.2307/j.ctv1t1kgh7.12","DOIUrl":"https://doi.org/10.2307/j.ctv1t1kgh7.12","url":null,"abstract":"","PeriodicalId":146470,"journal":{"name":"Advertising and the Transformation of Screen Cultures","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116788726","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Advertising and the Apparatus : Cinema, Television, and Out-of-Home Screens 广告和设备:电影、电视和户外屏幕
Advertising and the Transformation of Screen Cultures Pub Date : 2021-07-01 DOI: 10.5117/9789462989153_ch05
Yvonne Zimmermann
{"title":"Advertising and the Apparatus : Cinema, Television, and Out-of-Home Screens","authors":"Yvonne Zimmermann","doi":"10.5117/9789462989153_ch05","DOIUrl":"https://doi.org/10.5117/9789462989153_ch05","url":null,"abstract":"In this chapter, the notion of the dispositif serves as a conceptual framework\u0000 to both theorize and analyse the programming of moving image\u0000 advertising on three types of screens: cinema, network-era television, and\u0000 digital out-of-home displays. The chapter shows how screen ads stitch\u0000 together different forms of intermittent movements – of bodies, images,\u0000 and objects – and thus help create flows. In bringing the programme\u0000 in conversation with the dispositif, the chapter also draws attention to\u0000 the programme, which in cinema studies, if not to the same extent also\u0000 in media studies, is an extremely under-researched category despite its\u0000 importance for production as well as for reception. Any study interested\u0000 in the pragmatics of screen advertising as well as screen media cannot\u0000 do without the programme.","PeriodicalId":146470,"journal":{"name":"Advertising and the Transformation of Screen Cultures","volume":"37 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124494614","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Advertising as Institution: Charles Wilp and German Television, 1950–1970 广告作为一种制度:查尔斯·威尔普与德国电视，1950-1970
Advertising and the Transformation of Screen Cultures Pub Date : 2021-07-01 DOI: 10.5117/9789462989153_ch04
P. Vonderau
{"title":"Advertising as Institution: Charles Wilp and German Television, 1950–1970","authors":"P. Vonderau","doi":"10.5117/9789462989153_ch04","DOIUrl":"https://doi.org/10.5117/9789462989153_ch04","url":null,"abstract":"This chapter proposes a self-reflexive view vis-à-vis the Charles Wilp\u0000 Collection at Deutsche Kinemathek, a collection dedicated to the work\u0000 of one of Germany’s best-known (and most notorious) advertisers of the\u0000 1960s and 1970s. After critically reviewing the notion of institution as it is\u0000 used in advertising research, the main part of the text provides a historical\u0000 account of Wilp’s work and proposes a definition of screen advertising\u0000 and an analytical heuristics for describing moving image advertisements.","PeriodicalId":146470,"journal":{"name":"Advertising and the Transformation of Screen Cultures","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124530258","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Advertising’s Self-Reference: From Early Cinema to the Super Bowl 广告的自我参照:从早期电影到超级碗
Advertising and the Transformation of Screen Cultures Pub Date : 2021-07-01 DOI: 10.5117/9789462989153_ch07
Yvonne Zimmermann
{"title":"Advertising’s Self-Reference: From Early Cinema to the Super Bowl","authors":"Yvonne Zimmermann","doi":"10.5117/9789462989153_ch07","DOIUrl":"https://doi.org/10.5117/9789462989153_ch07","url":null,"abstract":"This chapter takes up the notion of self-reference and self-reflexivity so\u0000 present in cinema, media and literature studies, if only to redefine it.\u0000 Self-reference is no longer understood as a textual feature of revelation\u0000 that produces knowledge about media, but as a particular mode of address:\u0000 when looking at self-reference from the perspective of screen advertising\u0000 and screen ads, it becomes evident that rather than displaying the medium\u0000 itself, self-reference acts against reactance in that it exhibits the assumed\u0000 media knowledge of the viewers and celebrates media expertise. Thus, the\u0000 chapter contributes to discussions about the many notions and layers of\u0000 self-reference and self-reflexivity in cinema and media studies.","PeriodicalId":146470,"journal":{"name":"Advertising and the Transformation of Screen Cultures","volume":"60 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126693247","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Moving Objects: The Case of Volvo 移动的物体:沃尔沃的案例
Advertising and the Transformation of Screen Cultures Pub Date : 2021-07-01 DOI: 10.5117/9789462989153_ch08
Bo Florin
{"title":"Moving Objects: The Case of Volvo","authors":"Bo Florin","doi":"10.5117/9789462989153_ch08","DOIUrl":"https://doi.org/10.5117/9789462989153_ch08","url":null,"abstract":"In ‘Moving Objects: The Case of Volvo’, the concept of mobility is investigated\u0000 on several levels – the movement of the cars, the movement of people,\u0000 and the movement of the camera – and how this concept is launched\u0000 within the ads along with ‘Scandinavian’ values. The commercials also\u0000 point back to the basic definition of cinema qua moving images, aiming\u0000 in turn at moving the audience.","PeriodicalId":146470,"journal":{"name":"Advertising and the Transformation of Screen Cultures","volume":"2013 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121387784","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Beyond Promotion: The un Global Goal Campaign 超越推广:联合国全球目标运动
Advertising and the Transformation of Screen Cultures Pub Date : 2021-07-01 DOI: 10.5117/9789462989153_ch10
Bo Florin
{"title":"Beyond Promotion: The un Global Goal Campaign","authors":"Bo Florin","doi":"10.5117/9789462989153_ch10","DOIUrl":"https://doi.org/10.5117/9789462989153_ch10","url":null,"abstract":"‘Beyond Promotion: The un Global Goals Campaign’, deals with the latter\u0000 as a particularly interesting example, given the way this campaign did\u0000 not advertise a product, but rather a policy. Does this change the way of\u0000 relating to history? Advertising sustainability requires both economic\u0000 development, environmental protection, and social responsibility. The\u0000 chapter shows that the launch of this campaign, not least by using Aardman\u0000 Animations, relies heavily on both film history and the history of\u0000 commercials.","PeriodicalId":146470,"journal":{"name":"Advertising and the Transformation of Screen Cultures","volume":"45 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133802779","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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