移动的物体:沃尔沃的案例

Advertising and the Transformation of Screen Cultures Pub Date : 2021-07-01 DOI:10.5117/9789462989153_ch08

Bo Florin

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摘要

在“移动的物体:沃尔沃的案例”中，移动的概念在几个层面上进行了调查-汽车的运动，人的运动和相机的运动-以及如何将这一概念与“斯堪的纳维亚”价值观一起在广告中推出。这些广告也指向了电影的基本定义，即移动图像，旨在移动观众。

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Moving Objects: The Case of Volvo

In ‘Moving Objects: The Case of Volvo’, the concept of mobility is investigated on several levels – the movement of the cars, the movement of people, and the movement of the camera – and how this concept is launched within the ads along with ‘Scandinavian’ values. The commercials also point back to the basic definition of cinema qua moving images, aiming in turn at moving the audience.

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Advertising and the Transformation of Screen Cultures

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