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Advertising and the Transformation of Screen Cultures最新文献

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Advertising as Institution: 广告作为机构:
Advertising and the Transformation of Screen Cultures Pub Date : 2021-07-01 DOI: 10.2307/j.ctv1t1kgh7.7
P. Vonderau
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引用次数: 0
Advertising and Modernity: A Critical Reassessment 广告与现代性:批判性的再评估
Advertising and the Transformation of Screen Cultures Pub Date : 2021-07-01 DOI: 10.5117/9789462989153_ch02
P. Vonderau
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引用次数: 0
Advertising and Modernity: 广告与现代性:
Advertising and the Transformation of Screen Cultures Pub Date : 2021-07-01 DOI: 10.2307/j.ctv1t1kgh7.5
P. Vonderau
{"title":"Advertising and Modernity:","authors":"P. Vonderau","doi":"10.2307/j.ctv1t1kgh7.5","DOIUrl":"https://doi.org/10.2307/j.ctv1t1kgh7.5","url":null,"abstract":"","PeriodicalId":146470,"journal":{"name":"Advertising and the Transformation of Screen Cultures","volume":"80 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131694126","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Advertising and Avant-Gardes: 广告与前卫艺术:
Advertising and the Transformation of Screen Cultures Pub Date : 2021-07-01 DOI: 10.2307/j.ctv1t1kgh7.6
Yvonne Zimmermann
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引用次数: 0
Advertising as Commercial Speech: Truth and Trademarks in Testimonial Advertising 广告作为商业言语:推荐广告中的真实与商标
Advertising and the Transformation of Screen Cultures Pub Date : 2021-07-01 DOI: 10.5117/9789462989153_ch06
P. Vonderau
{"title":"Advertising as Commercial Speech: Truth and Trademarks in Testimonial Advertising","authors":"P. Vonderau","doi":"10.5117/9789462989153_ch06","DOIUrl":"https://doi.org/10.5117/9789462989153_ch06","url":null,"abstract":"This chapter explores the long history of moving images’ promotional\u0000 relation to trademarks by focussing on us American case law and a controversy\u0000 that surrounded a brief moment in the feature film The Hangover\u0000 II (2011). In the second part, the chapter develops and outlines a typology\u0000 of moving image testimonials.","PeriodicalId":146470,"journal":{"name":"Advertising and the Transformation of Screen Cultures","volume":"29 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130626592","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Early Cinema, Process Films, and Screen Advertising 早期电影，过程电影和屏幕广告
Advertising and the Transformation of Screen Cultures Pub Date : 2021-07-01 DOI: 10.5117/9789462989153_ch01
Yvonne Zimmermann
{"title":"Early Cinema, Process Films, and Screen Advertising","authors":"Yvonne Zimmermann","doi":"10.5117/9789462989153_ch01","DOIUrl":"https://doi.org/10.5117/9789462989153_ch01","url":null,"abstract":"This chapter explores what early process films can tell us about advertising\u0000 and the transformation of screen cultures. Starting with a detailed\u0000 historical study of an exemplary process film, the chapter addresses a\u0000 number of conceptual issues that resonate with takes on screen advertising\u0000 suggested in the present book. A particular focus lies on screen\u0000 advertising’s entanglement with entertainment culture, education, visual\u0000 culture, and commodity culture. Questions of genre and aesthetics, in\u0000 particular the colour aesthetics of process films in early cinema as well\u0000 as their colonialist ideology, are also addressed. The chapter argues that\u0000 screen advertising, despite its often-acknowledged ephemeral nature, is\u0000 an utterly robust or persistent phenomenon – persistent in regard to the\u0000 objects, screens, and practices of screen advertising.","PeriodicalId":146470,"journal":{"name":"Advertising and the Transformation of Screen Cultures","volume":"171 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123278329","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Advertising as Commercial Speech: 广告作为商业语言:
Advertising and the Transformation of Screen Cultures Pub Date : 2021-07-01 DOI: 10.2307/j.ctv1t1kgh7.9
P. Vonderau
{"title":"Advertising as Commercial Speech:","authors":"P. Vonderau","doi":"10.2307/j.ctv1t1kgh7.9","DOIUrl":"https://doi.org/10.2307/j.ctv1t1kgh7.9","url":null,"abstract":"","PeriodicalId":146470,"journal":{"name":"Advertising and the Transformation of Screen Cultures","volume":"69 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115968186","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Advertising and Avant-Gardes: A History of Concepts, 1930–1940 广告与先锋派:一部概念史，1930-1940
Advertising and the Transformation of Screen Cultures Pub Date : 2021-07-01 DOI: 10.5117/9789462989153_ch03
Yvonne Zimmermann
{"title":"Advertising and Avant-Gardes: A History of Concepts, 1930–1940","authors":"Yvonne Zimmermann","doi":"10.5117/9789462989153_ch03","DOIUrl":"https://doi.org/10.5117/9789462989153_ch03","url":null,"abstract":"The chapter takes advertising as an umbrella term for persuasive communication.\u0000 Looking at screen advertising as a specific type of communication\u0000 – one that is made to persuade – the documentary, educational films, and\u0000 avant-garde works of the 1930s and early 1940s come into view together\u0000 under the label of advertising. Focussing on the work of John Grierson,\u0000 Paul Rotha, and Hans Richter, the chapter shows how debates among\u0000 intellectuals, pedagogues, and artists on both sides of the Atlantic revolved\u0000 around concepts of propaganda and education to promote democracy. The\u0000 chapter contributes to the field of useful cinema studies by mapping the\u0000 transnational network of people, ideas, and materials involved in using\u0000 moving images as tools for shaping the human mind.","PeriodicalId":146470,"journal":{"name":"Advertising and the Transformation of Screen Cultures","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125685783","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Beyond Promotion: 除了推广:
Advertising and the Transformation of Screen Cultures Pub Date : 2021-07-01 DOI: 10.2307/j.ctv1t1kgh7.13
Bo Florin
{"title":"Beyond Promotion:","authors":"Bo Florin","doi":"10.2307/j.ctv1t1kgh7.13","DOIUrl":"https://doi.org/10.2307/j.ctv1t1kgh7.13","url":null,"abstract":"","PeriodicalId":146470,"journal":{"name":"Advertising and the Transformation of Screen Cultures","volume":"73 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114233920","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Back Matter 回到问题
Advertising and the Transformation of Screen Cultures Pub Date : 2021-07-01 DOI: 10.2307/j.ctv1t1kgh7.16
{"title":"Back Matter","authors":"","doi":"10.2307/j.ctv1t1kgh7.16","DOIUrl":"https://doi.org/10.2307/j.ctv1t1kgh7.16","url":null,"abstract":"","PeriodicalId":146470,"journal":{"name":"Advertising and the Transformation of Screen Cultures","volume":"64 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123476047","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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