广告作为商业言语:推荐广告中的真实与商标

Advertising and the Transformation of Screen Cultures Pub Date : 2021-07-01 DOI:10.5117/9789462989153_ch06

P. Vonderau

{"title":"广告作为商业言语:推荐广告中的真实与商标","authors":"P. Vonderau","doi":"10.5117/9789462989153_ch06","DOIUrl":null,"url":null,"abstract":"This chapter explores the long history of moving images’ promotional\n relation to trademarks by focussing on us American case law and a controversy\n that surrounded a brief moment in the feature film The Hangover\n II (2011). In the second part, the chapter develops and outlines a typology\n of moving image testimonials.","PeriodicalId":146470,"journal":{"name":"Advertising and the Transformation of Screen Cultures","volume":"29 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2021-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":"{\"title\":\"Advertising as Commercial Speech: Truth and Trademarks in Testimonial Advertising\",\"authors\":\"P. Vonderau\",\"doi\":\"10.5117/9789462989153_ch06\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This chapter explores the long history of moving images’ promotional\\n relation to trademarks by focussing on us American case law and a controversy\\n that surrounded a brief moment in the feature film The Hangover\\n II (2011). In the second part, the chapter develops and outlines a typology\\n of moving image testimonials.\",\"PeriodicalId\":146470,\"journal\":{\"name\":\"Advertising and the Transformation of Screen Cultures\",\"volume\":\"29 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2021-07-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"1\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Advertising and the Transformation of Screen Cultures\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.5117/9789462989153_ch06\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Advertising and the Transformation of Screen Cultures","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.5117/9789462989153_ch06","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}

引用次数: 1

摘要

本章通过关注美国的判例法和围绕故事片《宿醉2》(2011年)中一个短暂时刻的争议，探讨了运动图像与商标的促销关系的悠久历史。在第二部分中，本章发展并概述了一种运动影像证言的类型。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

查看原文本刊更多论文

Advertising as Commercial Speech: Truth and Trademarks in Testimonial Advertising

This chapter explores the long history of moving images’ promotional relation to trademarks by focussing on us American case law and a controversy that surrounded a brief moment in the feature film The Hangover II (2011). In the second part, the chapter develops and outlines a typology of moving image testimonials.

求助全文

通过发布文献求助，成功后即可免费获取论文全文。去求助

来源期刊

Advertising and the Transformation of Screen Cultures

自引率

0.00%

发文量