{"title":"广告作为一种制度:查尔斯·威尔普与德国电视，1950-1970","authors":"P. Vonderau","doi":"10.5117/9789462989153_ch04","DOIUrl":null,"url":null,"abstract":"This chapter proposes a self-reflexive view vis-à-vis the Charles Wilp\n Collection at Deutsche Kinemathek, a collection dedicated to the work\n of one of Germany’s best-known (and most notorious) advertisers of the\n 1960s and 1970s. After critically reviewing the notion of institution as it is\n used in advertising research, the main part of the text provides a historical\n account of Wilp’s work and proposes a definition of screen advertising\n and an analytical heuristics for describing moving image advertisements.","PeriodicalId":146470,"journal":{"name":"Advertising and the Transformation of Screen Cultures","volume":"26 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2021-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Advertising as Institution: Charles Wilp and German Television, 1950–1970\",\"authors\":\"P. Vonderau\",\"doi\":\"10.5117/9789462989153_ch04\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This chapter proposes a self-reflexive view vis-à-vis the Charles Wilp\\n Collection at Deutsche Kinemathek, a collection dedicated to the work\\n of one of Germany’s best-known (and most notorious) advertisers of the\\n 1960s and 1970s. After critically reviewing the notion of institution as it is\\n used in advertising research, the main part of the text provides a historical\\n account of Wilp’s work and proposes a definition of screen advertising\\n and an analytical heuristics for describing moving image advertisements.\",\"PeriodicalId\":146470,\"journal\":{\"name\":\"Advertising and the Transformation of Screen Cultures\",\"volume\":\"26 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2021-07-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Advertising and the Transformation of Screen Cultures\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.5117/9789462989153_ch04\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Advertising and the Transformation of Screen Cultures","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.5117/9789462989153_ch04","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Advertising as Institution: Charles Wilp and German Television, 1950–1970
This chapter proposes a self-reflexive view vis-à-vis the Charles Wilp
Collection at Deutsche Kinemathek, a collection dedicated to the work
of one of Germany’s best-known (and most notorious) advertisers of the
1960s and 1970s. After critically reviewing the notion of institution as it is
used in advertising research, the main part of the text provides a historical
account of Wilp’s work and proposes a definition of screen advertising
and an analytical heuristics for describing moving image advertisements.
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