电影互文:h&m登陆YouTube

Advertising and the Transformation of Screen Cultures Pub Date : 2021-07-01 DOI:10.5117/9789462989153_ch09

Bo Florin

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摘要

“电影互文:h&m走向YouTube”研究h&m的设计师合作，重点关注社交媒体无处不在之初发起的活动。这样的宣传活动结合了高雅文化和流行文化，从排外消费主义到人人享有平等机会，Lanvin的合作就是“朋友广告”的早期例子。我还将讨论h&m如何使用YouTube作为存档。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Cinematic Intertexts: h&m Goes YouTube

Abstract ‘Cinematic Intertexts: h&m Goes YouTube’ studies the designer collaborations of h&m, with a focus on the campaigns launched at the beginning of social media’s ubiquity. The campaigns as such combine high culture and popular culture, and span from exclusive consumerism to equal opportunities for all, with the Lanvin collaboration as an early example of ‘friendvertising’. I will also discuss how h&m uses YouTube as an archive.

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Advertising and the Transformation of Screen Cultures

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