Aptisi Transactions on Technopreneurship (ATT)最新文献_第2页

Ethical Sales Behavior Influencing Trust, Loyalty, Green Experience, and Satisfaction in UAE Public Entrepreneur Firms 影响阿联酋上市企业信任度、忠诚度、绿色体验和满意度的道德销售行为

Aptisi Transactions on Technopreneurship (ATT) Pub Date : 2024-07-10 DOI: 10.34306/att.v6i2.422

Marwa Ahli, Mohd Faiz Hilmi, Anas Abudaqa

{"title":"Ethical Sales Behavior Influencing Trust, Loyalty, Green Experience, and Satisfaction in UAE Public Entrepreneur Firms","authors":"Marwa Ahli, Mohd Faiz Hilmi, Anas Abudaqa","doi":"10.34306/att.v6i2.422","DOIUrl":"https://doi.org/10.34306/att.v6i2.422","url":null,"abstract":"Customer satisfaction (CST) is a critical focus for both public and private organizations due to its significant impact on business success. In this context, ethical sales behavior, perceived trust, customer loyalty, and green experience are identified as key factors influencing CST. This study aims to examine the relationships among these variables within public sector organizations in the UAE. Primary data were collected from 224 respondents using a structured questionnaire. The data analysis was conducted utilizing descriptive statistics, multivariate assumptions, and a two-step approach that included both measurement and structural models. Structural equation modeling techniques were employed to test the relationships between the variables, grounded in the Resource-Based View (RBV) and expectation confirmation theory. The findings reveal that perceived trust, customer loyalty, and green experience significantly and positively impact customer satisfaction among public firms in the UAE. However, ethical sales behavior did not demonstrate a significant direct effect on customer satisfaction. These results provide valuable insights for policymakers and administrative representatives in the UAE public sector. To enhance customer satisfaction, it is recommended that public sector organizations prioritize building trust and loyalty while integrating green practices into their operations. Although ethical sales behavior does not directly affect customer satisfaction, it remains crucial for influencing trust and loyalty. The study underscores the importance of these factors in driving customer satisfaction and offers practical recommendations for public sector organizations aiming to improve their service quality and customer relations.","PeriodicalId":143921,"journal":{"name":"Aptisi Transactions on Technopreneurship (ATT)","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-07-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141662932","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Reinforcing Lecturer Readiness to Change by Increasing Psychological Capital and Engagement 通过增加心理资本和参与度，加强讲师对变革的准备程度

Aptisi Transactions on Technopreneurship (ATT) Pub Date : 2023-11-29 DOI: 10.34306/att.v5i3.214

Lista Meria, Corry Yohana, Unggul Purwohedi, Saukani, Dwi Apriliasari

{"title":"Reinforcing Lecturer Readiness to Change by Increasing Psychological Capital and Engagement","authors":"Lista Meria, Corry Yohana, Unggul Purwohedi, Saukani, Dwi Apriliasari","doi":"10.34306/att.v5i3.214","DOIUrl":"https://doi.org/10.34306/att.v5i3.214","url":null,"abstract":"Organizational change demands effective management, with the preparedness of human resources playing a pivotal role in achieving success. This study explores the interplay of psychological capital, work engagement, and entrepreneurial mindsets (both intrapreneurial and entrepreneurial) as predictors of lecturers' readiness for change. Conducted with 331 lecturers from private universities in Indonesia (Esa Unggul, Jakarta state university and Muhammadiyah Pringsewu, the research employs Structural Equation Modeling with Partial Least Squares (SEM PLS) for data analysis. The findings underscore the substantial influence of psychological capital and work engagement in enhancing lecturer readiness for change. Additionally, work engagement emerges as a critical mediator in the relationship between psychological capital and readiness for change. Notably, the study contributes to our understanding by delving into both intrapreneurial and entrepreneurial dimensions of entrepreneurial mindsets, offering a nuanced perspective on the factors shaping educator readiness for change. The research contributes theoretically by shedding light on the multifaceted roles of entrepreneurial mindsets in strengthening readiness for change, addressing a gap in the existing literature. Practical insights advocate for the cultivation of diverse entrepreneurial mindsets among educators to successfully navigate organizational change. This study establishes a foundation for future research in this evolving domain, emphasizing the significance of entrepreneurial approaches in preparing lecturers for the challenges posed by organizational change.","PeriodicalId":143921,"journal":{"name":"Aptisi Transactions on Technopreneurship (ATT)","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-11-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139209857","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Hedonic Values and Utilitarian Values to Improve Behavioral Intentions and Consumer Satisfaction on Product 用享乐主义价值观和功利主义价值观提高消费者对产品的行为意向和满意度

Aptisi Transactions on Technopreneurship (ATT) Pub Date : 2023-11-29 DOI: 10.34306/att.v5i3.345

Muhammad Arsyad, Abidil Faruq, M. R. Bassalamah, Dwiyani Sudaryanti, Nadia Nur Azizah

引用次数: 0

Harnessing Digital Platforms for Entrepreneurial Success: A Study of Technopreneurship Trends and Practices 利用数字平台促进创业成功：技术创业趋势与实践研究

Aptisi Transactions on Technopreneurship (ATT) Pub Date : 2023-11-29 DOI: 10.34306/att.v5i3.360

Rasyid Tarmizi, Nanda Septiani, Po Abas Sunarya, Yulia Putri Ayu Sanjaya

{"title":"Harnessing Digital Platforms for Entrepreneurial Success: A Study of Technopreneurship Trends and Practices","authors":"Rasyid Tarmizi, Nanda Septiani, Po Abas Sunarya, Yulia Putri Ayu Sanjaya","doi":"10.34306/att.v5i3.360","DOIUrl":"https://doi.org/10.34306/att.v5i3.360","url":null,"abstract":"The digital era has opened opportunities for entrepreneurs (technopreneurs) to enhance their performance and market reach. However, a deep understanding of how the use of digital platforms, digital customer engagement, and operational efficiency through digitalization contribute to entrepreneurial success is still limited. This study aims to analyze the impact of digital platform usage, digital customer engagement, and operational efficiency through digitalization in the context of entrepreneurial success. The primary goal is to identify and measure the extent to which these three variables contribute to entrepreneurial success in the digital era. This research employs the Partial Least Squares Structural Equation Modeling (PLS-SEM) method using SmartPLS software. This approach was chosen due to its capability in handling complex models and exploratory data. Data was collected from an online survey completed by entrepreneurs actively using digital platforms in their businesses. The sample consists of 300 respondents representing various industry sectors and business sizes. The study's findings indicate that the use of digital platforms significantly enhances customer engagement and operational efficiency. Digital customer engagement plays a vital role in building loyalty and trust, which further influences business success. Operational efficiency through digitalization also contributes significantly to increasing productivity and reducing operational costs. Overall, this research provides empirical evidence that effective integration of digital technologies is key to entrepreneurial success in the digital era.","PeriodicalId":143921,"journal":{"name":"Aptisi Transactions on Technopreneurship (ATT)","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-11-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139213995","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Innovation in Smart Marketing: The Role of Technopreneurs in Driving Educational Improvement 智能营销中的创新：技术企业家在推动教育进步中的作用

Aptisi Transactions on Technopreneurship (ATT) Pub Date : 2023-11-28 DOI: 10.34306/att.v5i3.359

U. Rusilowati, Fitra Putri Oganda, Reymund Rahardja, Tio Nurtino, Elsevier Aimee

{"title":"Innovation in Smart Marketing: The Role of Technopreneurs in Driving Educational Improvement","authors":"U. Rusilowati, Fitra Putri Oganda, Reymund Rahardja, Tio Nurtino, Elsevier Aimee","doi":"10.34306/att.v5i3.359","DOIUrl":"https://doi.org/10.34306/att.v5i3.359","url":null,"abstract":"This study explores the influence of marketing strategies, technology utilization, inclusive education policies, and collaboration with the industry sector on the positive image of educational institutions. Employing the SmartPLS approach and statistical analysis, the findings indicate that responsive marketing strategies, effective technology utilization, inclusive policies, and partnerships with the industry sector significantly impact the institution's image in education. In this research, it was found that market-responsive marketing strategies significantly affect the positive institutional image (T-statistics: 13.197), followed by technology utilization playing a crucial role in building a positive image (T-statistics: 11.735). Inclusive education policies and collaboration with the industry sector also have a significant impact on enhancing the institution's image (Inclusive Education Policy - Positive Image, T-statistics: 5.928; Collaboration with Industry Sector - Positive Image, T-statistics: 8.834). The research results affirm the importance of implementing adaptive marketing strategies and advanced technology in constructing a positive image of educational institutions in the eyes of the public. By strengthening these factors, educational institutions have the opportunity to meet stakeholders' expectations regarding the provided educational services. This study contributes significantly to understanding the factors influencing the reputation of educational institutions and provides strategic guidance for developing the educational institution's image towards a more positive and ad aptive direction.","PeriodicalId":143921,"journal":{"name":"Aptisi Transactions on Technopreneurship (ATT)","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-11-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139217993","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Transformation of Entrepreneurship and Digital Technology Students in the Era of Revolution 4.0 革命 4.0 时代创业与数字技术专业学生的转型

Aptisi Transactions on Technopreneurship (ATT) Pub Date : 2023-11-28 DOI: 10.34306/att.v5i3.356

Chandra Lukita, Marviola Hardini, Sudadi Pranata, Dwi Julianingsih, N. Santoso

{"title":"Transformation of Entrepreneurship and Digital Technology Students in the Era of Revolution 4.0","authors":"Chandra Lukita, Marviola Hardini, Sudadi Pranata, Dwi Julianingsih, N. Santoso","doi":"10.34306/att.v5i3.356","DOIUrl":"https://doi.org/10.34306/att.v5i3.356","url":null,"abstract":"In the Industrial Revolution 4.0 era, especially with advances in information technology such as the internet of things, the global economy is experiencing a significant transformation, including the Indonesian region. Universities as agents of change have a strategic role in preparing students to face these changes. This article aims to provide an overview of entrepreneurship education in higher education, focusing on preparing students as reliable, tough and competent 4.0 entrepreneurs through the use of digital technology. The background to this research underlies the need for entrepreneurship education that is responsive to the demands of the times, where the integration of digital technology is the key to success. This writing uses a descriptive method by detailing the findings from the literature study, providing a conceptual picture of the urgency of entrepreneurship education through a digital technology approach in higher education. It is hoped that the results of this research will be able to shape the character of students as entrepreneurs 4.0, who are intelligent, trustworthy and creative. Improving the 5C aspects (creative, cognitive, collaborative, competent and unified) is the focus, while emphasizing the digitalpreneur generation is the main goal. The implications of these findings include updating higher education curricula to reflect the needs of industry 4.0 and preparing students to become future leaders. Thus, this article offers valuable insights for education stakeholders, policy makers, and practitioners in the field of entrepreneurship and digital technology.","PeriodicalId":143921,"journal":{"name":"Aptisi Transactions on Technopreneurship (ATT)","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-11-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139220474","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Leveraging Technology in Accounting for Entrepreneurial Insight into Government Budgeting Efficiency 利用会计技术，以企业家洞察力提高政府预算编制效率

Aptisi Transactions on Technopreneurship (ATT) Pub Date : 2023-11-13 DOI: 10.34306/att.v5i3.340

Widhy Setyowati, Taufiq Andre Setiyono, Ge Gung, Bunga Novriyanti

引用次数: 0

The Influence of Digital Artificial Intelligence Technology on Quality of Life with a Global Perspective 从全球视角看数字人工智能技术对生活质量的影响

Aptisi Transactions on Technopreneurship (ATT) Pub Date : 2023-10-23 DOI: 10.34306/att.v5i3.354

Sandy Kosasi, Chandra Lukita, Mochamad Heru Riza Chakim, Adam Faturahman, Dhiyah Ayu Rini Kusumawardhani

{"title":"The Influence of Digital Artificial Intelligence Technology on Quality of Life with a Global Perspective","authors":"Sandy Kosasi, Chandra Lukita, Mochamad Heru Riza Chakim, Adam Faturahman, Dhiyah Ayu Rini Kusumawardhani","doi":"10.34306/att.v5i3.354","DOIUrl":"https://doi.org/10.34306/att.v5i3.354","url":null,"abstract":"The rapid development of digital technology and artificial intelligence (AI) has brought significant changes in many areas of life, including business, healthcare, education, and entertainment. The great potential of AI technologies to provide positive benefits to society is balanced with concerns about their negative impact on quality of life. This study aims to explore the influence of digital AI technology on the overall quality of life around the world, focusing on the Performance Expectancy, Effort Expectancy, and Use Behavior aspects of digital AI technology. This research method utilizes the UTAUT (Unified Theory of Acceptance and Use of Technology) approach and collects data quantitatively through a questionnaire covering 3 variables related to digital AI technology and its influence on quality of life. Data analysis was conducted using PLS-SEM (Partial Least Squares - Structural Equation Modeling) to identify important aspects related to the advantages and disadvantages of AI technology. The results from the 70 respondents indicated that digital AI technologies have the potential to improve quality of life by meeting performance expectations and providing ease of use, and a balanced approach is needed in the development and implementation of AI technologies to maximize their positive impact while minimizing their negative impact.","PeriodicalId":143921,"journal":{"name":"Aptisi Transactions on Technopreneurship (ATT)","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-10-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139315413","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Implementation of Wireless User Authentication using WLC-Forti Framework 利用 WLC-Forti 框架实现无线用户身份验证

Aptisi Transactions on Technopreneurship (ATT) Pub Date : 2023-09-06 DOI: 10.34306/att.v5i2sp.346

Ignatius Agus Supriyono, Irwan Sembiring, Adi Setiawan, Iwan Setyawan, Theophilus Wellem, Henderi, Ilham Hizbuloh

{"title":"Implementation of Wireless User Authentication using WLC-Forti Framework","authors":"Ignatius Agus Supriyono, Irwan Sembiring, Adi Setiawan, Iwan Setyawan, Theophilus Wellem, Henderi, Ilham Hizbuloh","doi":"10.34306/att.v5i2sp.346","DOIUrl":"https://doi.org/10.34306/att.v5i2sp.346","url":null,"abstract":"Internet access at this time is a daily necessity that cannot be denied. It is certain that most institutions and business entities require internet access in carrying out their activities, including educational institutions. With the development of mobile computer technology in which more users use mobile devices to access the internet, wireless-based network infrastructure is a demand that cannot be postponed any longer. By using a wireless connection to connect to the network, authentication becomes something that must be considered, the use of access to the network by unwanted parties can harm other parties. Changing passwords regularly is important to avoid misuse of access to the network by other parties. This paper presents a problem where when an educational institution implements the Bring Your Own Device (BYOD) program, students and teachers cannot change passwords using the personal device used, this is because the personal device is not registered with the domain controller at the institution. The solution proposed in this article is to move the NPS RADIUS server function on the local site to LDAP in the cloud using a combination of WLC which handles Wi-Fi clients and Fortinet which handles authentication to the cloud. The implementation results show that the WLC-Forti framework functions well.","PeriodicalId":143921,"journal":{"name":"Aptisi Transactions on Technopreneurship (ATT)","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-09-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139342149","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Data Driven Analysis of Borobudur Ticket Sentiment Using Naïve Bayes. 基于Naïve贝叶斯的婆罗浮屠票情绪数据驱动分析。

Aptisi Transactions on Technopreneurship (ATT) Pub Date : 2023-09-04 DOI: 10.34306/att.v5i2sp.353

Dedi Kundana, Chairani

{"title":"Data Driven Analysis of Borobudur Ticket Sentiment Using Naïve Bayes.","authors":"Dedi Kundana, Chairani","doi":"10.34306/att.v5i2sp.353","DOIUrl":"https://doi.org/10.34306/att.v5i2sp.353","url":null,"abstract":" The recent growth of social media is hugely influential and plays a significant role in various aspects of people's lives in the digital era. Twitter is a social media network that is widely used in Indonesia. Twitter users can engage in multiple activities, such as communicating with individuals and groups, writing daily activities, promoting businesses, arguing, and expressing ideas about a topic of discussion. At the beginning of June 2022, raising the entrance charge for Borobudur Temple became one of the concerns that caused a lot of conversation in the real world and on other social media platforms, including Twitter. The plan to increase the price of entrance tickets to Borobudur Temple has drawn various pro and con reactions in the community. This study analyzes public sentiment toward the planned increase in ticket prices for Borobudur Temple. Sentiment analysis of Twitter data can be implemented using a classification algorithm. The classification algorithms widely used in sentiment analysis research are Nave Bayes (NB) and Decision Tree (DT). The reason for choosing Nave Bayes and Decision Tree is because this algorithm is the most popular algorithm used to process text data classification; the process is simple, efficient, and performs well. This study's dataset source was taken from social media sites like Twitter. In comparison to the Decision Tree, which generates a test percentage of 100%, the accuracy of the Naive Bayes approach, based on the evaluation of the test results, produces the highest accuracy number. At the same time, the Decision Tree method's accuracy test yields a test accuracy value of 35.97%.","PeriodicalId":143921,"journal":{"name":"Aptisi Transactions on Technopreneurship (ATT)","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-09-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131037421","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0