用享乐主义价值观和功利主义价值观提高消费者对产品的行为意向和满意度

Muhammad Arsyad, Abidil Faruq, M. R. Bassalamah, Dwiyani Sudaryanti, Nadia Nur Azizah
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引用次数: 0

摘要

本研究以 CV. Rabbani Asysa Ponorogo 的产品为重点,探讨了享乐主义和功利主义价值观对穆斯林服装市场客户满意度和行为意向的影响。Rabbani Asysa Ponorogo 的产品。本研究采用定量方法,使用 SEM-PLS 4.0 分析问卷,有目的性地抽取了 100 名受访者。这项研究的重要意义在于对穆斯林时尚产业进行了具体考察,填补了了解这一利基市场消费者行为的空白。研究结果表明,虽然享乐主义价值观对顾客满意度和行为意向都有显著影响,但功利主义价值观只影响顾客满意度,而不影响行为意向。顾客满意度也是行为意向的重要决定因素。研究得出结论,平衡享乐价值和功利价值对于提高该行业的客户满意度和行为意向至关重要。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Hedonic Values and Utilitarian Values to Improve Behavioral Intentions and Consumer Satisfaction on Product
This study investigates the impact of hedonic and utilitarian values on customer satisfaction and behavioral intentions in the Muslim clothing market, focusing on CV. Rabbani Asysa Ponorogo's products. Employing a quantitative approach, the research uses questionnaires analyzed with SEM-PLS 4.0 and involves a purposive sample of 100 respondents. This study is significant for its specific examination of the Muslim fashion industry, addressing a gap in understanding consumer behavior in this niche market. The findings reveal that while hedonic values significantly influence both customer satisfaction and behavioral intentions, utilitarian values only impact customer satisfaction, not behavioral intentions. Customer satisfaction is also a significant determinant of behavioral intentions. The research concludes that balancing both hedonic and utilitarian aspects is crucial for enhancing customer satisfaction and behavioral intentions in this sector.
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