智能营销中的创新:技术企业家在推动教育进步中的作用

U. Rusilowati, Fitra Putri Oganda, Reymund Rahardja, Tio Nurtino, Elsevier Aimee
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引用次数: 0

摘要

本研究探讨了营销策略、技术利用、包容性教育政策以及与行业部门的合作对教育机构正面形象的影响。通过采用 SmartPLS 方法和统计分析,研究结果表明,顺应市场的营销策略、有效的技术利用、包容性政策以及与行业部门的合作关系对教育机构的形象有显著影响。本研究发现,顺应市场的营销策略对树立积极的院校形象有重大影响(T 统计量:13.197),其次是技术利用在树立积极形象方面发挥了关键作用(T 统计量:11.735)。全纳教育政策和与行业部门的合作对提升院校形象也有显著影响(全纳教育政策 - 正面形象,T 统计量:5.928;与行业部门的合作 - 正面形象,T 统计量:5.928):5.928;与行业部门合作 - 正面形象,T 统计量:8.834):8.834).研究结果肯定了实施适应性营销战略和先进技术在构建教育机构在公众心目中的正面形象方面的重要性。通过加强这些因素,教育机构有机会满足利益相关者对所提供教育服务的期望。本研究对了解影响教育机构声誉的因素做出了重要贡献,并为教育机构朝着更积极、更有利的方向发展形象提供了战略指导。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Innovation in Smart Marketing: The Role of Technopreneurs in Driving Educational Improvement
This study explores the influence of marketing strategies, technology utilization, inclusive education policies, and collaboration with the industry sector on the positive image of educational institutions. Employing the SmartPLS approach and statistical analysis, the findings indicate that responsive marketing strategies, effective technology utilization, inclusive policies, and partnerships with the industry sector significantly impact the institution's image in education. In this research, it was found that market-responsive marketing strategies significantly affect the positive institutional image (T-statistics: 13.197), followed by technology utilization playing a crucial role in building a positive image (T-statistics: 11.735). Inclusive education policies and collaboration with the industry sector also have a significant impact on enhancing the institution's image (Inclusive Education Policy - Positive Image, T-statistics: 5.928; Collaboration with Industry Sector - Positive Image, T-statistics: 8.834). The research results affirm the importance of implementing adaptive marketing strategies and advanced technology in constructing a positive image of educational institutions in the eyes of the public. By strengthening these factors, educational institutions have the opportunity to meet stakeholders' expectations regarding the provided educational services. This study contributes significantly to understanding the factors influencing the reputation of educational institutions and provides strategic guidance for developing the educational institution's image towards a more positive and ad  aptive direction.
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