Journal of Applied Sciences in Travel and Hospitality最新文献_第4页

Implementation of the alternative tourism paradigm in Bali Aga Traditional Village 巴厘岛阿迦传统村落另类旅游模式的实施

Journal of Applied Sciences in Travel and Hospitality Pub Date : 2021-03-11 DOI: 10.31940/JASTH.V4I1.2343

Nyoma Dini Andiani, I. M. Antara, W. Ardika, I. Sunarta

{"title":"Implementation of the alternative tourism paradigm in Bali Aga Traditional Village","authors":"Nyoma Dini Andiani, I. M. Antara, W. Ardika, I. Sunarta","doi":"10.31940/JASTH.V4I1.2343","DOIUrl":"https://doi.org/10.31940/JASTH.V4I1.2343","url":null,"abstract":"The paradigm of developing alternative tourism is a development option for Bali Aga village as a tourism village. This paper aims at investigating form of alternative tourism implementation in Bali Aga Village valued by its tourist activities. This research focuses on tourist aspects including the importance of culture, motives for traveling (what they do on holiday and how they feel and behave) such as participating with the local people making bamboo weaving, they felt like family members. Because of the interaction that makes tourists and local people very closely filled with a sense of kinship. The importance of this research is to determine how much the characteristics of alternative tourism have been implemented in Bali Aga village. This research is a qualitative research. Data were taken by administering purposive sampling technique. The results of the study are used as a basis for describing the application of alternative tourism concepts in two villages of Bali Aga, namely Pedawa Village and Sidatapa Village, Buleleng Regency. The study shows that (1) tourists really like the culture that is owned by the community, (2) the purpose of visiting tourists does have a purpose to get to know the culture of the community and be involved in people's lives; (3) visiting tourists live in the home of the Bali Aga village community. Thus, the totality of community involvement as actors of tourist service providers has been able to show the main characteristics of alternative tourism.","PeriodicalId":143644,"journal":{"name":"Journal of Applied Sciences in Travel and Hospitality","volume":"62 9","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-03-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133390408","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The outbreak of COVID-19 and its impact in South Korea’s Tourism: A hope in Domestic Tourism COVID-19的爆发及其对韩国旅游业的影响:国内旅游业的希望

Journal of Applied Sciences in Travel and Hospitality Pub Date : 2021-03-11 DOI: 10.31940/JASTH.V4I1.2332

K. Gurung

引用次数: 5

Developing front office service as benchmarking at Discovery Kartika Plaza Hotel 开发前厅服务，并将其作为酒店的标杆

Journal of Applied Sciences in Travel and Hospitality Pub Date : 2021-03-11 DOI: 10.31940/JASTH.V4I1.1931

L. Kartini, Politeknik Negeri Bali, N. Triyuni, N. Nadra

{"title":"Developing front office service as benchmarking at Discovery Kartika Plaza Hotel","authors":"L. Kartini, Politeknik Negeri Bali, N. Triyuni, N. Nadra","doi":"10.31940/JASTH.V4I1.1931","DOIUrl":"https://doi.org/10.31940/JASTH.V4I1.1931","url":null,"abstract":"The purpose of this research is to know the implementation of service attributes and the benchmark of Front Office Department at Discovery Kartika Plaza Hotel to develop the services quality in front office department. The method of the data collection applied for this research are participant observation, interview, questionnaire, guests comment and documentation. This research used 30 respondents of front office staffs and the data was analyzed qualitative descriptively. The result of the study identified that, the implementation of service attributes in all sections in front office department is very good and all sections have score more than 4,0. The benchmark is Guest Service Agent with average score 4.95 or 20.89%. The lowest section is Telephone Operator with average score 4.43 or 18.69% because during working not care with SOP, not implement the service attribute so well, and the staffs have less knowledge on IT. The front office department should do the improvement and development on the service quality and the attitude of the staff. As the benchmark, the Gust Service Agent has done many ways to improve the service quality. The best way to improve the service quality, the hotel can use the benchmark as the standard to find the best strategy and technic how to improve and develop the service quality of the front office department at Discovery Kartika Plaza Hotel. The Guest Service Agent as the benchmark in front office department should be maintain their service as standard of the other sections to develop the service quality in the front office department at Discovery Kartika Plaza Hotel.","PeriodicalId":143644,"journal":{"name":"Journal of Applied Sciences in Travel and Hospitality","volume":"144 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-03-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121520877","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Implementation of upselling as a strategy in increasing room sales by guest relation host at Alila Seminyak Hotel 执行追加销售策略以增加阿丽拉酒店的客房销售

Journal of Applied Sciences in Travel and Hospitality Pub Date : 2021-03-11 DOI: 10.31940/JASTH.V4I1.2049

Putu Risky Meliarini, Politeknik Negeri Bali, Made Sudiarta, Lien Darlina

{"title":"Implementation of upselling as a strategy in increasing room sales by guest relation host at Alila Seminyak Hotel","authors":"Putu Risky Meliarini, Politeknik Negeri Bali, Made Sudiarta, Lien Darlina","doi":"10.31940/JASTH.V4I1.2049","DOIUrl":"https://doi.org/10.31940/JASTH.V4I1.2049","url":null,"abstract":"The purpose of this research is to determine the implementation of upselling as a strategy in increasing room sales at Alila Seminyak hotels and to find out alternative upselling strategies that should be implemented by Guest Relations Hosts in increasing room sales at Alila Seminyak hotels. The analysis technique used is the Sequential Exploratory mixed method design; Internal Factor Summary (IFAS) Matrix, External Factor Analysis Summary (EFAS) Matrix, Internal-External (IE) Matrix, SWOT analysis, and Quantitative Strategic Planning Matrix (QSPM). The analysis result of the IFAS matrix with the main strength is that the Alila Seminyak hotel has ten types of rooms that can support upselling activities to guests and can increase room sales, while the main weakness is the lack of providing special prices for guests who upselling. The analysis result of the EFAS matrix is that the main opportunity is the friendliness of the community, environment, and culture around the Alila Seminyak hotel, while the main threat is the tax policy that applies to tourists who are taken into consideration when wanting to upselling. Based on the results of the IE matrix analysis, the Alila Seminyak hotel is in the position of Growth Strategy (Cell II). The results of the SWOT analysis resulted in nine alternative upselling strategies, where three alternative upselling strategies were prioritized which were calculated by the QSPM matrix with a total TAS 232.64, 225.55, and 216.54.","PeriodicalId":143644,"journal":{"name":"Journal of Applied Sciences in Travel and Hospitality","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-03-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133711119","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The application of hotel strategies based on factor analysis to improve the number of events at The Trans Resort Bali 基于因素分析的酒店策略的应用，以提高巴厘岛跨度假村的活动数量

Journal of Applied Sciences in Travel and Hospitality Pub Date : 2021-03-11 DOI: 10.31940/JASTH.V4I1.2085

I. Kusuma, Politeknik Negeri Bali, I. R. Aryana, I. Sari

{"title":"The application of hotel strategies based on factor analysis to improve the number of events at The Trans Resort Bali","authors":"I. Kusuma, Politeknik Negeri Bali, I. R. Aryana, I. Sari","doi":"10.31940/JASTH.V4I1.2085","DOIUrl":"https://doi.org/10.31940/JASTH.V4I1.2085","url":null,"abstract":"This research was conducted at The Trans Resort Bali, a 5-stars hotel located in Seminyak, Badung, Bali. The purposes of this research was to found out the factors affected the customers’ decision to hold an event, found out the most dominant factor and found out the strategies should be applied to maintain the factors and improve the number of events at The Trans Resort Bali. The sample was 74 respondents using cluster sampling technique. The steps taken in data processing was looking for the results of the validity test and the reliability test of the data, after that factor analysis consist of 6 steps. Based on the results of the research, there were 4 factors affecting the customers’ decision to hold events at The Trans Resort Bali. These factors are facility and environmental factors with a percentage of the variance of 46.193%, service quality factors with a percentage of the variance of 5.928%, information factors with a percentage of the variance of 5.503% and promotion factors with a percentage of the variance of 5.294%. The value of the accuracy of the model is 60% with a residual of 40%. From the 4 factors were found the most dominant factor which is facilities and environment factors consist of 4 variables, namely (1) Ballroom & Boardroom that is luxurious and spacious, (2) attractive and luxurious venue design, (3) strategic hotel location and (4) complete meeting and event facilities.","PeriodicalId":143644,"journal":{"name":"Journal of Applied Sciences in Travel and Hospitality","volume":"53 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-03-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129585888","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Analysis of Domestic Tourist Travel Preferences Post-Covid-19 Pandemic 新冠肺炎疫情后国内游客旅游偏好分析

Journal of Applied Sciences in Travel and Hospitality Pub Date : 2020-09-15 DOI: 10.31940/jasth.v3i2.2052

L. H. K. Yuni

{"title":"Analysis of Domestic Tourist Travel Preferences Post-Covid-19 Pandemic","authors":"L. H. K. Yuni","doi":"10.31940/jasth.v3i2.2052","DOIUrl":"https://doi.org/10.31940/jasth.v3i2.2052","url":null,"abstract":"The purpose of this study was to reveal the travel preferences of domestic tourists post-COVID-19 pandemics. Data was collected through questionnaires using purposive random sampling. The respondents were 300 people ranging from 17 to 55 years old. Besides surveys, data was obtained through literature studies. It is analyzed using quantitative descriptive analysis. The analysis of tourist characteristics showed most of the age group travel in post pandemic ranged from 26-45 years old. Observed from gender, as much as 52.2% of female tourists were dominating this criterion. In education level, the majority are undergraduates (49.1%). Based on region, the majority of tourists come from Bali (54 %). Private employees dominate as much as 38.07%. The results showed that most respondents made regular trips 1 to 5 times a year (90.5%). They chose to travel immediately after the pandemic, which was between 1-3-month (35.7%). Finances and travel costs were very important concerns for almost 71.3% of tourists. As much as 63.3% of tourists chose to travel with a partner and airplanes were the main choice (71%). They prefer cheap homestays rather than expensive hotels (48.6%). The type of tourism chosen was dominated by nature tourism (58.7%). Most tourists preferred to arrange their own trips than the other option (47.7%). It is expected that the results will become a consideration for tourism industry managers to determine the right products and services based on tourists’ preferences who will come in post-pandemic. Keywords: preferences, domestic tourists, post-pandemic","PeriodicalId":143644,"journal":{"name":"Journal of Applied Sciences in Travel and Hospitality","volume":"33 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-09-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127252102","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 12

ome / Archives / Vol 3 No 2 (2020): JASTH : Journal of Applied Sciences in Travel and Hospitality / Articles Analysis of Chinese Market Average Daily Rate (ADR) to Overall ADR at Conrad Bali Hotel ome / Archives / Vol 3 No 2 (2020): JASTH:旅游与酒店应用科学杂志/文章:中国市场平均每日房价(ADR)与巴厘岛康莱德酒店整体ADR分析

Journal of Applied Sciences in Travel and Hospitality Pub Date : 2020-09-15 DOI: 10.31940/jasth.v3i2.1915

Ni Kadek Sri Jayanti, I. K. Budarma, I. W. Jendra

引用次数: 0

Public Relations Strategy in Strengthening Brand Image at Alila Villas Uluwatu Bali 提升巴厘岛阿丽拉别墅品牌形象的公关策略

Journal of Applied Sciences in Travel and Hospitality Pub Date : 2020-09-15 DOI: 10.31940/jasth.v3i2.1914

I. D. Tantri, N. Ernawati, N. Astuti

{"title":"Public Relations Strategy in Strengthening Brand Image at Alila Villas Uluwatu Bali","authors":"I. D. Tantri, N. Ernawati, N. Astuti","doi":"10.31940/jasth.v3i2.1914","DOIUrl":"https://doi.org/10.31940/jasth.v3i2.1914","url":null,"abstract":"This research aims to formulate the most appropriate public relations strategy as an option in strengthening brand image that can apply by Alila Villas Uluwatu to take advantage of the opportunities and anticipate the existing threats by utilizing the strength and anticipate shortcomings. Thus, it can help to achieve the occupancy target. This research used sequential exploratory mixed methods; IE (Internal-External) Matrix, SWOT (Strengths Weaknesses Opportunities Threats) and QSPM (Quantitative Strategic Planning Matrix). This research used participation observation, semi-structured interview, questionnaires and documentation as data collecting methods. The study used a purposive sampling technic and the respondents consist of 7 people from the Sales & Marketing Department. The result of data analysis shows IFAS (Internal Factor Analysis Summary) score is 2.88 and EFAS (External Factor Analysis Summary) score is 2.80, which indicates the current position of public relations strategy is in cell V, which is of growth and stability in IE Matrix that requires horizontal integration. The SWOT analysis gives 7 alternative strategies, of which the highest TAS (Total Attractive Score) is 167.41 that generated by QSPM analysis. Thus, the main strategy that recommended which is the highest among the 7 of alternative strategies is allocating more budget to increase the number of hosted social influencers & media according to the target market and also for boosted branding contents on Facebook and Instagram.","PeriodicalId":143644,"journal":{"name":"Journal of Applied Sciences in Travel and Hospitality","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-09-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133906580","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Marketing Strategy in Enhancing Competitive Advantage at Mercure Chamonix Center Hotel, France 法国夏蒙尼中心美居酒店提高竞争优势的营销策略

Journal of Applied Sciences in Travel and Hospitality Pub Date : 2020-09-15 DOI: 10.31940/jasth.v3i2.1928

Kadek Sandita Nugraha, N. Astuti, N. L. E. Armoni

{"title":"Marketing Strategy in Enhancing Competitive Advantage at Mercure Chamonix Center Hotel, France","authors":"Kadek Sandita Nugraha, N. Astuti, N. L. E. Armoni","doi":"10.31940/jasth.v3i2.1928","DOIUrl":"https://doi.org/10.31940/jasth.v3i2.1928","url":null,"abstract":"The purpose of research was to develop a marketing strategy that can be applied to Mercure Chamonix Centre Hotel, France in enhancing the competitive advantage. This research is qualitative research through direct observation, interviews, and the study of literature. Data analysis performed by Internal External Factors, IE matrix analysis, SWOT analysis and QSPM. The result of analysis showed the position of Mercure Chamonix Centre Hotel, France in IE Matrix is in the fifth Cell with the total weight score for internal factor is 2.989 and the external factor with the score of 2.856. the position is on Growth (Concentration Through Horizontal Integration) or stability (there is no change). In SWOT Matrix, it can be defined to 5 strategies: SO (1. Add products, especially foods according to the origin of guest 2. Improving promotion techniques), WO (Adjust prices with competitors on similar products according to the perception of guest through social media), ST (Increase promotion by adding media channels) and WT (Improve employee performance on all lines through regular training).QSPM analysis shows that the strategy should be prioritized: (1) SO1 with the total TAS 6.61: (2) SO2 with the total TAS 5.73; (3) ST1 with the total TAS 4.26; (4) WO1 with the total TAS 4.60; (5) with the total TAS 4.20. Based on QSPM analysis it can be suggested the appropriate new marketing strategy for Mercure Chamonix Centre Hotel is Add products, especially foods according to the origin of guest.","PeriodicalId":143644,"journal":{"name":"Journal of Applied Sciences in Travel and Hospitality","volume":"652 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-09-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122961918","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

The Effectivity of E-Commerce in Increasing The Room Occupancy at Intercontinental Bali Resort, Jimbaran 电子商务在提高金巴兰巴厘岛洲际度假酒店客房入住率方面的效果

Journal of Applied Sciences in Travel and Hospitality Pub Date : 2020-09-15 DOI: 10.31940/jasth.v3i2.2037

N. Widyastuti, N. Astuti, D. S. Antara, N. Murni

{"title":"The Effectivity of E-Commerce in Increasing The Room Occupancy at Intercontinental Bali Resort, Jimbaran","authors":"N. Widyastuti, N. Astuti, D. S. Antara, N. Murni","doi":"10.31940/jasth.v3i2.2037","DOIUrl":"https://doi.org/10.31940/jasth.v3i2.2037","url":null,"abstract":"This study is based on the effectiveness of e-commerce implementation increasing room occupancy. It aims to find out how effective the implementation of e-commerce is and to find out the most effective variables in increasing the room occupancy at InterContinental Bali Resort. This research theoretically is expected to support other research by providing additional information regarding the development of e-commerce activities and practically is expected to be useful for hotel management to evaluate the effectiveness of e-commerce implementation. The data collection methods used in this research are documentation, interviews, and observations. The data analysis technique used is a quantitative analysis which is done through the calculation of the percentage of effectiveness using the effectiveness formula, and descriptive qualitative that is done to explain the information and data in the form of numbers collected during conducting research. Data processing is done using Microsoft Excel and the results of data analysis in the form of numbers, percentages, and graphs will be qualitative in the form of information to answer the problem formulation, make conclusions and suggestions for this research. The implementation of e-commerce which is examined in this research is through B2B and B2C strategies. Based on the analysis that has been done, the results show that the average effectiveness of e-commerce is reaching 100% or it is categorized as “Very Effective” and B2B strategy is more effective in contributing room occupancy because it can exceed the target to be achieved.","PeriodicalId":143644,"journal":{"name":"Journal of Applied Sciences in Travel and Hospitality","volume":"136 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-09-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116385872","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1