Journal of Applied Sciences in Travel and Hospitality最新文献

The implementations of green employee relations in supporting environmental performance at Hilton Bali Resort 实施绿色员工关系以支持巴厘岛希尔顿度假村的环境绩效

Journal of Applied Sciences in Travel and Hospitality Pub Date : 2023-09-26 DOI: 10.31940/jasth.v6i2.117-128

Ni Putu Itha Mas Putri Dewi, I Ketut Astawa, Ni Luh Eka Armoni

{"title":"The implementations of green employee relations in supporting environmental performance at Hilton Bali Resort","authors":"Ni Putu Itha Mas Putri Dewi, I Ketut Astawa, Ni Luh Eka Armoni","doi":"10.31940/jasth.v6i2.117-128","DOIUrl":"https://doi.org/10.31940/jasth.v6i2.117-128","url":null,"abstract":"Hilton Bali Resort is one of the hotels implementing Green Employee Relations. Hilton Bali Resort is concerned with employee performance by providing various employee activities that impact environmental performance. However, until now, the implementation of green employee relations has yet to be fully implemented at Hilton Bali Resort. This research aims to analyze the implementation of green employee relations and to find out how green employee relations can support environmental performance at Hilton Bali Resort. This research uses a qualitative approach with data analysis techniques, the Miles and Huberman Interactive model, which consists of data reduction, data display, and conclusion drawing/verification. Collecting data is done by interviewing the Human Resources Manager and Learning and Development Manager, doing direct observation, and validating by documentation. There are three green employee relations practices that Hilton Bali Resort has implemented, and three green employee relations practices still need to be executed perfectly. Every function of green employee relations has aided environmental performance. All parts of green employee relations can support the planet indicator: involving green practices, introducing green whistleblowing and helplines, training union representatives, joint consultations in resolving environmental issues, providing sharing programs, and recognizing unions. The profit indicator also has yet to be assisted by all functions of green employee relations. The suggestion through this research is that Hilton Bali Resort can implement the other green employee relations practices that have not been fully implemented by Hilton Bali Resort, namely introducing green whistleblowing and helplines, joint consultations in resolving environmental issues, and recognizing the union as a key stakeholder.","PeriodicalId":143644,"journal":{"name":"Journal of Applied Sciences in Travel and Hospitality","volume":"3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135718567","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The effectiveness of Instagram ads as a promotional platform in selling product at Sthala Ubud Bali using the EPIC model method Instagram广告作为推广平台在Sthala Ubud Bali使用EPIC模型方法销售产品的有效性

Journal of Applied Sciences in Travel and Hospitality Pub Date : 2023-09-26 DOI: 10.31940/jasth.v6i2.96-106

I Komang Ari Sadewa, I Gusti Agung Bagus Mataram, I Gusti Agung Mas Krisna Komala Sari

{"title":"The effectiveness of Instagram ads as a promotional platform in selling product at Sthala Ubud Bali using the EPIC model method","authors":"I Komang Ari Sadewa, I Gusti Agung Bagus Mataram, I Gusti Agung Mas Krisna Komala Sari","doi":"10.31940/jasth.v6i2.96-106","DOIUrl":"https://doi.org/10.31940/jasth.v6i2.96-106","url":null,"abstract":"Current technological developments affect global marketing trends. This development has made marketers change their marketing strategies to internet marketing, one of which is Sthala, a Tribute Portfolio Hotel, Ubud Bali by Marriott International which wants the products marketed to cover the global market, the objective in this study is of course to measure the role of Instagram in carrying out promotions and sales so that the level of effectiveness of the advertisements that are run must be measured. The researcher was interested to analyse the effectiveness of hotel advertisements through the Instagram platform in selling products Using variables from EPIC (empathy, persuasion, impact, and communication) the level of advertising effectiveness can be determined. The sampling technique used for this study was purposive sampling, consisting of Instagram followers of this hotels, with total 100 respondents were collected as samples. This study uses the EPIC model as a method for calculating effectiveness which consists of four dimensions, namely empathy, persuasion, impact, and communication. The results of research and examination of Sthala, a Tribute Portfolio Hotel, Ubud Bali by Marriott Internasional’s Instagram is considered very effective for the empathy dimension, the persua-sion dimension, the impact dimension, and the communication dimension. Overall, these findings conclude that advertising Sthala, a Tribute Portfolio Hotel, Ubud Bali by Marriott International via Instagram is very effective. The effectiveness of hotel room sales growth was also tested which shows positive growth results but due to Covid-19, sales growth has decreased. This is indicated by data on room sales from 2018 to 2019 it rose significantly and in 2020 it dropped dramatically and experienced another increase in 2021 to 2022.","PeriodicalId":143644,"journal":{"name":"Journal of Applied Sciences in Travel and Hospitality","volume":"3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135718580","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Green purchasing of kitchen equipment at Anantara Uluwatu Bali Resort 绿色采购厨房设备在Anantara Uluwatu巴厘岛度假村

Journal of Applied Sciences in Travel and Hospitality Pub Date : 2023-09-26 DOI: 10.31940/jasth.v6i2.72-83

I Komang Trisna Adi Winata, Ni Ketut Bagiastuti, I Gusti Made Wendri, Elvira Septevany

{"title":"Green purchasing of kitchen equipment at Anantara Uluwatu Bali Resort","authors":"I Komang Trisna Adi Winata, Ni Ketut Bagiastuti, I Gusti Made Wendri, Elvira Septevany","doi":"10.31940/jasth.v6i2.72-83","DOIUrl":"https://doi.org/10.31940/jasth.v6i2.72-83","url":null,"abstract":"Green purchasing is a form of implementing selection to buy products by prioritizing environmentally friendly principles. Green purchasing of kitchen equipment is important to help reduce environmental impacts and guarantee the safety, stability, welfare, and quality of life of the present and future generations. This research was conducted at Anantara Uluwatu Bali Resort located on Pemutih Street, Labuan Sait, Uluwatu, Bali. This study aims to determine the implementation of green purchasing in the procurement of kitchen equipment at Anantara Uluwatu Bali Resort which was analyzed using green purchasing indicators developed by Pramesti. The data collection method used is interviews with key informants determined purposively and observation techniques using participant observation. The data analysis method used is the qualitative descriptive analysis technique. The results of this study indicate that Anantara Uluwatu Bali Resort has not implemented green purchasing optimally in the procurement of kitchen equipment. There are several obstacles experienced by the purchasing department, namely not having guidelines for implementing green purchasing, the price of goods is expensive, and the production of goods is still small so it cannot meet the needs of kitchen items. The implication of this research is to advise companies to make Standard Operating Procedures regarding implementing green purchasing and to carry out routine price evaluations for suppliers with environmentally friendly product criteria to get prices that match the company’s budget. In addition, the purchasing department can also make regular observations on goods produced by suppliers with environmentally friendly criteria.","PeriodicalId":143644,"journal":{"name":"Journal of Applied Sciences in Travel and Hospitality","volume":"43 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135718581","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The influence of work shifts on burnout for millennial chefs in The Western Cape, South Africa 工作转变对南非西开普省千禧一代厨师职业倦怠的影响

Journal of Applied Sciences in Travel and Hospitality Pub Date : 2023-09-26 DOI: 10.31940/jasth.v6i2.60-71

Ita Geyser, Nicola Wakelin-Theron, Nadia Esterhuyse

{"title":"The influence of work shifts on burnout for millennial chefs in The Western Cape, South Africa","authors":"Ita Geyser, Nicola Wakelin-Theron, Nadia Esterhuyse","doi":"10.31940/jasth.v6i2.60-71","DOIUrl":"https://doi.org/10.31940/jasth.v6i2.60-71","url":null,"abstract":"The purpose of this research was to determine whether longer work shifts of more than eight hours, contributed towards millennial chefs’ burnout levels. For this study, a quantitative research approach was adopted. The study comprised of two groups of millennial chefs, aged 25 to 39, who worked long hours (more than eight hours) as well as millennial chefs who worked shorter hours (eight hours or less). The Copenhagen Burnout Inventory was the instrument that was used to measure the Burnout levels of the chef participants. The results indicated that the chefs who worked longer hours where more burnt-out than the chefs who worked shorter hours. Personal Burnout had a large effect on the Burnout levels of the two different groups. Therefore, shift length could be considered a predictor of Burnout. The working hours of chefs has a major impact on their Burnout levels. Managers and owners of restaurants and hotels should adapt their working hours to decrease the Burnout levels of the chefs in their employment. The findings from this study will assist chefs to renegotiate working hours with their respective employees.","PeriodicalId":143644,"journal":{"name":"Journal of Applied Sciences in Travel and Hospitality","volume":"122 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135719372","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Marketing strategy at e-commerce Double-Six Luxury Hotel Seminyak to maximize room occupancy 水明漾双六豪华酒店的电子商务营销策略，以最大化客房入住率

Journal of Applied Sciences in Travel and Hospitality Pub Date : 2023-09-26 DOI: 10.31940/jasth.v6i2.84-95

Ni Putu Ayu Vena Aryanthi, Gede Pradiva Adiningrat, Upayana Wiguna Eka Saputra

{"title":"Marketing strategy at e-commerce Double-Six Luxury Hotel Seminyak to maximize room occupancy","authors":"Ni Putu Ayu Vena Aryanthi, Gede Pradiva Adiningrat, Upayana Wiguna Eka Saputra","doi":"10.31940/jasth.v6i2.84-95","DOIUrl":"https://doi.org/10.31940/jasth.v6i2.84-95","url":null,"abstract":"The E-Commerce division at Double-Six Luxury Hotel Seminyak has an important role in selling rooms through websites and OTA platforms. Given the shift caused by the Covid-19 pandemic, where the majority are now leaning towards booking rooms online, recalibrating strategies to fit the new normal era has become imperative for this division. This research seeks to identify potential internal and external factors affecting the E-Commerce unit and formulate marketing strategies to increase room occupancy rates. Qualitative and quantitative data were collected from primary and secondary sources. For the initial research questions, methodologies such as observation, interviews, and document review were used. IFAS and EFAS matrices were developed using a questionnaire, while IE and SWOT matrices were developed based on a literature review. The research also proposed a strategic approach rooted in a combination of internal and external factors. Using purposive sampling, the findings emphasize the importance of internal factors such as the elements of the marketing mix-product, price, place, promotion, people, process, and physical evidence. As well as the importance of considering external factors such as customers, competitors, distributors, and the public practically, these insights suggest that Double-Six Luxury Hotel Seminyak's E-Commerce unit should consider a growth-oriented approach. This entails pursuing vertical integration with direct room sales through hotel’s website, creating stay packages with additional benefits, creating customer data-driven pro-motions, and increasing website visibility through SEM and SEO.","PeriodicalId":143644,"journal":{"name":"Journal of Applied Sciences in Travel and Hospitality","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135718822","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Exploring the culinary heritage: Strategies for promoting gastronomy tourism in Tourism Village Tista Tabanan 探索美食遗产:旅游村Tista Tabanan推广美食旅游的策略

Journal of Applied Sciences in Travel and Hospitality Pub Date : 2023-09-23 DOI: 10.31940/jasth.v6i2.107-116

I Nyoman Cahyadi Wijaya, I Ketut Budarma, Ni Gst Nym Suci Murni

{"title":"Exploring the culinary heritage: Strategies for promoting gastronomy tourism in Tourism Village Tista Tabanan","authors":"I Nyoman Cahyadi Wijaya, I Ketut Budarma, Ni Gst Nym Suci Murni","doi":"10.31940/jasth.v6i2.107-116","DOIUrl":"https://doi.org/10.31940/jasth.v6i2.107-116","url":null,"abstract":"This study explores strategies to promote local cuisine as a central element of gastronomy tourism in Tista Tourism Village, inspired by the UNWTO's recognition of Ubud in 2019. Using qualitative research methods, this study merges the Triangle of Indonesian Gastronomy theory with Local Cuisine Development principles. Subsequent data analysis employed qualitative descriptive methods, IFAS matrix, EFAS matrix, and SWOT analysis. The evaluation of the internal-external matrix (IE) pinpointed the recommended strategy of elevating local cuisine into a central offering of gastronomy tourism, situated within cell I. This conclusion finds support in the IFE score of 3.3 and EFE score of 3.02. Emphasizing cultural and historical aspects, this approach involves crafting narratives that connect local cuisine to its origins. The SWOT analysis yields four strategies focusing on preserving cultural heritage and enhancing existing attractions for an enriched gastronomy tourism experience, this research enhances gastronomic tourism in Tista Tourism Village and provides a strategic framework for stakeholders which supports sustainable development by leveraging strengths, addressing weaknesses, and mitigating potential threats. Active community engagement fosters ownership and participation are vital findings to enhance the initiative's enduring success, to conclude The study's critical findings are that entities such as the local community, POKDARWIS, and Village authorities have the sense of active engagement to nurture a sense of ownership and participation as it is crucial for the enduring success 0f gastronomy tourism.","PeriodicalId":143644,"journal":{"name":"Journal of Applied Sciences in Travel and Hospitality","volume":"61 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136011453","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Implementation of green practices to improve the brand image of Nandini Jungle Resort & SPA Bali 实施绿色实践，提高巴厘岛南迪尼丛林度假酒店的品牌形象

Journal of Applied Sciences in Travel and Hospitality Pub Date : 2023-03-30 DOI: 10.31940/jasth.v6i1.47-59

I. K. Artha, I. Mataram, Elvira Septevany

{"title":"Implementation of green practices to improve the brand image of Nandini Jungle Resort & SPA Bali","authors":"I. K. Artha, I. Mataram, Elvira Septevany","doi":"10.31940/jasth.v6i1.47-59","DOIUrl":"https://doi.org/10.31940/jasth.v6i1.47-59","url":null,"abstract":"This study discusses an environmentally friendly approach to determine whether implementing green practices can improve the brand image of Nandini Jungle Resort & Spa in the consumer’s mind. The data collection was obtained through observations, questionnaires, and interviews. This study refers to the Likert scale, where each statement uses 1-5 scaled categories answers. Purposive sampling with 100 samples is used as the sampling technique. Simple linear regression is used as a quantitative analysis technique. This research concluded that there is a positive and significant effect on the implementation of green practices variable to the brand image enhancement variable. Calculated using a statistical formula using special software for data analysis from International Business Machine (IBM) Corporation called Statistical Package for the Social Sciences (SPSS) Version 25. The statistical calculation results of the analysis indicate that the variance or the value of Adjusted R Square is 0.701. Therefore, it can be concluded that the influence of green practices implementation (X) on brand image improvement (Y) is 70.1%. It means that green practices can affect the brand hotel.","PeriodicalId":143644,"journal":{"name":"Journal of Applied Sciences in Travel and Hospitality","volume":"270 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"120838641","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Digitalization need: Green promotion framing in reinforcing the revenue increase 数字化需求:加强收入增长的绿色推广框架

Journal of Applied Sciences in Travel and Hospitality Pub Date : 2023-03-26 DOI: 10.31940/jasth.v6i1.38-46

I. W. Suwastana, D. S. Antara, N. Nadra, Ni Kadek Herna Lastari

{"title":"Digitalization need: Green promotion framing in reinforcing the revenue increase","authors":"I. W. Suwastana, D. S. Antara, N. Nadra, Ni Kadek Herna Lastari","doi":"10.31940/jasth.v6i1.38-46","DOIUrl":"https://doi.org/10.31940/jasth.v6i1.38-46","url":null,"abstract":"The current trend among tourists is staying in an accommodation that has applied the principles of green or pro-environment in the operations. Manah Shanti Resort has conducted green promotion to attract tourists who know about tourism sustainability well. The study aimed at identifying the strategies that are possible to apply to have better promotion in improving hotel revenue. The study used qualitative research design. The data were collected by conducting FGD with the owner, management staff, and operational team, interviews, and document reading initiations. Besides, the data obtained were determined in the SWOT analysis table of the green promotion yielding IFAS and EFAS data analysis. The resort generates revenue effectively as a result of green promotion performance. However, the resort partly implements green promotion and is categorized in a growth stage. According to the analysis, there are eight strategies suggested and categorized as Strengths-Opportunities, Weaknesses-Opportunities, Strengths-Threats, and Weaknesses-Threats strategies to conduct better green promotion in increasing revenue. Thus, further actions need to be taken to optimize the green promotion at Manah Shanti regarding digitalization needs.","PeriodicalId":143644,"journal":{"name":"Journal of Applied Sciences in Travel and Hospitality","volume":"25 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114298416","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Digital marketing development in increasing Russian customer by The Apurva Kempinski Bali 巴厘岛凯宾斯基酒店在增加俄罗斯客户方面的数字营销发展

Journal of Applied Sciences in Travel and Hospitality Pub Date : 2023-03-26 DOI: 10.31940/jasth.v6i1.31-37

Desi Andriany, N. Murni, I. K. Budarma, Made Ruki

引用次数: 0

The Level of consumer confidence in the implementation of CHSE (Clean, Healthy, Safety, Environment Sustainability) hotel certification during the Covid-19 pandemic in Palembang City, Indonesia 印度尼西亚巨港市2019冠状病毒病大流行期间，消费者对实施CHSE(清洁、健康、安全、环境可持续性)酒店认证的信心水平

Journal of Applied Sciences in Travel and Hospitality Pub Date : 2023-03-26 DOI: 10.31940/jasth.v6i1.21-30

A. Zulkifli, Pelliyezer Karo Karo, Risman Jaya

{"title":"The Level of consumer confidence in the implementation of CHSE (Clean, Healthy, Safety, Environment Sustainability) hotel certification during the Covid-19 pandemic in Palembang City, Indonesia","authors":"A. Zulkifli, Pelliyezer Karo Karo, Risman Jaya","doi":"10.31940/jasth.v6i1.21-30","DOIUrl":"https://doi.org/10.31940/jasth.v6i1.21-30","url":null,"abstract":"This research identifies and measures hotel consumers' trust regarding the application of CHSE (clean, healthy, safety, and environmental sustainability) in three, four, and five-star hotels in Palembang during the COVID-19 pandemic. CHSE certification is a program from the Ministry of Tourism and Creative Economy of the Republic of Indonesia to increase consumer confidence in reusing hotel services. The study used direct observation techniques in restaurants and distributed questionnaires to respondents. This descriptive-analytic survey uses a questionnaire as a variable measurement scale. The research population is star hotel guests who have received CHSE certification, with a sample of 602 respondents. The study results show that respondents dominated by women, millennials, and generation Z, the choice of visiting 3-star and 4-star hotels, the purpose of visits to carry out tasks and attend events, while the phenomenon of staycation destinations began to grow during the pandemic by 17 percent. Concerning the CHSE, there was a 10.9 percent growth in confidence in implementing the CHSE with the opportunity for Covid-19 transmission. The seriousness of the implementation of CHSE has yet to meet consumers' perspectives, and only three of the thirteen indicators have met consumer expectations with an average value of 83 percent. In addition, there is a shift in consumer considerations in choosing hotels, from consumers sensitive to price and cleanliness factors. In contrast, the CHSE implementation factor has become a consideration of 51 percent of respondents.","PeriodicalId":143644,"journal":{"name":"Journal of Applied Sciences in Travel and Hospitality","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131930396","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0