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Pazarlama ve Pazarlama Araştırmaları Dergisi最新文献

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TÜKETİCİ ULUS MERKEZCİLİĞİNİN KÜRESEL KÜLTÜR KONUMLANDIRMASI İLE OLUŞTURULAN REKLAMLARA YÖNELİK TUTUM ÜZERİNE ETKİSİ: IRAK-TÜRKİYE ÖRNEĞİ
Pazarlama ve Pazarlama Araştırmaları Dergisi Pub Date : 1900-01-01 DOI: 10.15659/PPAD.14.2.253
Pınar Başgöze, Maryam Saaduldeen Abdulqader Salihi
{"title":"TÜKETİCİ ULUS MERKEZCİLİĞİNİN KÜRESEL KÜLTÜR KONUMLANDIRMASI İLE OLUŞTURULAN REKLAMLARA YÖNELİK TUTUM ÜZERİNE ETKİSİ: IRAK-TÜRKİYE ÖRNEĞİ","authors":"Pınar Başgöze, Maryam Saaduldeen Abdulqader Salihi","doi":"10.15659/PPAD.14.2.253","DOIUrl":"https://doi.org/10.15659/PPAD.14.2.253","url":null,"abstract":"This study investigates the effects of consumer ethnocentrism dimensions on attitudes towards an advertisement made with global culture positioning. A total of 400 household data were collected through a questionnaire in Turkey and Iraq to investigate these effects in these countries comparatively. A multidimensional scale CEESCALE that consisted of 17 questions and five dimensions (Prosociality, Cognition, Insecurity, Reflexiveness, and Habituation) was used to test ethnocentrism tendencies of the two countries. Exploratory factor analysis was conducted to test the validity of the dimensions for both Turkey and Iraq. According to factor analysis, “Habituation” is not a valid dimension for neither Turkish nor Iraqi participants. A regression analysis was conducted to test the relationship between consumer ethnocentrism and the attitude toward global consumer culture positioning ads. For Iraqi participants, “Cognition” and “Insecurity” dimensions of ethnocentrism positively affect attitudes towards global consumer culture positioning ads. For Turkey, the “Prosociality” dimension negatively affects attitudes towards global consumer culture positioning ads.","PeriodicalId":137040,"journal":{"name":"Pazarlama ve Pazarlama Araştırmaları Dergisi","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116955033","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
YEŞİL TÜKETİCİLERİN DİNAMİK PROFİLİ
Pazarlama ve Pazarlama Araştırmaları Dergisi Pub Date : 1900-01-01 DOI: 10.15659/ppad.16.2.1166173
Ali Umut Güler
{"title":"YEŞİL TÜKETİCİLERİN DİNAMİK PROFİLİ","authors":"Ali Umut Güler","doi":"10.15659/ppad.16.2.1166173","DOIUrl":"https://doi.org/10.15659/ppad.16.2.1166173","url":null,"abstract":"","PeriodicalId":137040,"journal":{"name":"Pazarlama ve Pazarlama Araştırmaları Dergisi","volume":"EM-34 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126526831","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
SOSYAL GÜÇ VE ANTROPOMORFİZMİN VARLIKLARA VERİLEN DEĞERE ETKİSİ
Pazarlama ve Pazarlama Araştırmaları Dergisi Pub Date : 1900-01-01 DOI: 10.15659/ppad.15.3.1115734
Umut KUBAT DOKUMACI
{"title":"SOSYAL GÜÇ VE ANTROPOMORFİZMİN VARLIKLARA VERİLEN DEĞERE ETKİSİ","authors":"Umut KUBAT DOKUMACI","doi":"10.15659/ppad.15.3.1115734","DOIUrl":"https://doi.org/10.15659/ppad.15.3.1115734","url":null,"abstract":"","PeriodicalId":137040,"journal":{"name":"Pazarlama ve Pazarlama Araştırmaları Dergisi","volume":"29 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132297663","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
YERLİ FAST-FOOD RESTORANLARIN TERCİH NEDENLERİNE İLİŞKİN ÖLÇEK GELİŞTİRME
Pazarlama ve Pazarlama Araştırmaları Dergisi Pub Date : 1900-01-01 DOI: 10.15659/ppad.15.3.1017436
Murat Selim Selvi, Özgür Kayapinar, Beste Burcu Kasap, Aykut Pajo
{"title":"YERLİ FAST-FOOD RESTORANLARIN TERCİH NEDENLERİNE İLİŞKİN ÖLÇEK GELİŞTİRME","authors":"Murat Selim Selvi, Özgür Kayapinar, Beste Burcu Kasap, Aykut Pajo","doi":"10.15659/ppad.15.3.1017436","DOIUrl":"https://doi.org/10.15659/ppad.15.3.1017436","url":null,"abstract":"","PeriodicalId":137040,"journal":{"name":"Pazarlama ve Pazarlama Araştırmaları Dergisi","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132513318","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
PAZARLAMA YAZININDA PSİKOLOJİ FENOMENİNİN ANLAŞILMASI ÜZERİNE BİR SİSTEMATİK TARAMA
Pazarlama ve Pazarlama Araştırmaları Dergisi Pub Date : 1900-01-01 DOI: 10.15659/ppad.15.2.1067378
Aslı Güven, Abdullah Alkan, Uğur Öncül, Sinem Makul, Ibrahim Taylan Dörtyol
{"title":"PAZARLAMA YAZININDA PSİKOLOJİ FENOMENİNİN ANLAŞILMASI ÜZERİNE BİR SİSTEMATİK TARAMA","authors":"Aslı Güven, Abdullah Alkan, Uğur Öncül, Sinem Makul, Ibrahim Taylan Dörtyol","doi":"10.15659/ppad.15.2.1067378","DOIUrl":"https://doi.org/10.15659/ppad.15.2.1067378","url":null,"abstract":"","PeriodicalId":137040,"journal":{"name":"Pazarlama ve Pazarlama Araştırmaları Dergisi","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129449293","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
OLUMSUZ DUYGULARIN VE KURUMSAL İTIBARIN BANKA MÜŞTERİLERİNİN ALTERNATİF ŞİKÂYET DAVRANIŞLARI ÜZERINDEKİ ETKİLERİ
Pazarlama ve Pazarlama Araştırmaları Dergisi Pub Date : 1900-01-01 DOI: 10.15659/ppad.14.3.937203
Pınar Başgöze, Ö. Tektaş
{"title":"OLUMSUZ DUYGULARIN VE KURUMSAL İTIBARIN BANKA MÜŞTERİLERİNİN ALTERNATİF ŞİKÂYET DAVRANIŞLARI ÜZERINDEKİ ETKİLERİ","authors":"Pınar Başgöze, Ö. Tektaş","doi":"10.15659/ppad.14.3.937203","DOIUrl":"https://doi.org/10.15659/ppad.14.3.937203","url":null,"abstract":"","PeriodicalId":137040,"journal":{"name":"Pazarlama ve Pazarlama Araştırmaları Dergisi","volume":"22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131769546","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
ÇEVRESEL TUTUMLAR VE ÇEVREYE DUYARLI TELEVİZYON REKLAMLARI
Pazarlama ve Pazarlama Araştırmaları Dergisi Pub Date : 1900-01-01 DOI: 10.15659/ppad.15.1.263
Çetin Kalburan, Vesile Özçifçi, S. B. Haşiloğlu
{"title":"ÇEVRESEL TUTUMLAR VE ÇEVREYE DUYARLI TELEVİZYON REKLAMLARI","authors":"Çetin Kalburan, Vesile Özçifçi, S. B. Haşiloğlu","doi":"10.15659/ppad.15.1.263","DOIUrl":"https://doi.org/10.15659/ppad.15.1.263","url":null,"abstract":"","PeriodicalId":137040,"journal":{"name":"Pazarlama ve Pazarlama Araştırmaları Dergisi","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133129027","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
PAZARLAMA FAALİYETLERİNİN İZLERİNİ ESKİ ASUR TİCARETİNDE ARAMAK: KÜLTEPE TABLETLERİNE İLİŞKİN YAZIN ÜZERİNDEN BİR YENİDEN OKUMA
Pazarlama ve Pazarlama Araştırmaları Dergisi Pub Date : 1900-01-01 DOI: 10.15659/ppad.15.1.981291
Mehmet Ali Geniş
{"title":"PAZARLAMA FAALİYETLERİNİN İZLERİNİ ESKİ ASUR TİCARETİNDE ARAMAK: KÜLTEPE TABLETLERİNE İLİŞKİN YAZIN ÜZERİNDEN BİR YENİDEN OKUMA","authors":"Mehmet Ali Geniş","doi":"10.15659/ppad.15.1.981291","DOIUrl":"https://doi.org/10.15659/ppad.15.1.981291","url":null,"abstract":"","PeriodicalId":137040,"journal":{"name":"Pazarlama ve Pazarlama Araştırmaları Dergisi","volume":"61 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115317182","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
E-TİCARET SEKTÖRÜNDE KULLANILAN DİJİTAL PAZARLAMA ARAÇLARININ ŞİRKETLERİN MARKA DEĞERİNE ETKİLERİ ÜZERİNE NİTEL BİR ARAŞTIRMA
Pazarlama ve Pazarlama Araştırmaları Dergisi Pub Date : 1900-01-01 DOI: 10.15659/ppad.15.1.993212
Elif ÇITAK ADALI, Ünsal Sığrı
{"title":"E-TİCARET SEKTÖRÜNDE KULLANILAN DİJİTAL PAZARLAMA ARAÇLARININ ŞİRKETLERİN MARKA DEĞERİNE ETKİLERİ ÜZERİNE NİTEL BİR ARAŞTIRMA","authors":"Elif ÇITAK ADALI, Ünsal Sığrı","doi":"10.15659/ppad.15.1.993212","DOIUrl":"https://doi.org/10.15659/ppad.15.1.993212","url":null,"abstract":"","PeriodicalId":137040,"journal":{"name":"Pazarlama ve Pazarlama Araştırmaları Dergisi","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123168039","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
COVID-19 SÜRECİNDE TÜKETİCİ REFAHININ DÖNÜŞÜMÜ: KIRILGAN VE KIRILGAN OLMAYAN TÜKETİCİ GRUPLARININ KARŞILAŞTIRILMASI
Pazarlama ve Pazarlama Araştırmaları Dergisi Pub Date : 1900-01-01 DOI: 10.15659/ppad.16.2.1247638
Elif Karaosmanoğlu, M. Okan, Didem Gamze Işiksal, Neşenur Altini̇ğne, Elif İdemen, Özge Demi̇r
{"title":"COVID-19 SÜRECİNDE TÜKETİCİ REFAHININ DÖNÜŞÜMÜ: KIRILGAN VE KIRILGAN OLMAYAN TÜKETİCİ GRUPLARININ KARŞILAŞTIRILMASI","authors":"Elif Karaosmanoğlu, M. Okan, Didem Gamze Işiksal, Neşenur Altini̇ğne, Elif İdemen, Özge Demi̇r","doi":"10.15659/ppad.16.2.1247638","DOIUrl":"https://doi.org/10.15659/ppad.16.2.1247638","url":null,"abstract":"","PeriodicalId":137040,"journal":{"name":"Pazarlama ve Pazarlama Araştırmaları Dergisi","volume":"17 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125341077","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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