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Pazarlama ve Pazarlama Araştırmaları Dergisi最新文献

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SOSYAL MEDYADA TÜKETİCİ KATILIMI: SİNEMA FİLMI GİŞE SATIŞLARINDAKİ DİNAMİKLERİ VE ETKİSİ
Pazarlama ve Pazarlama Araştırmaları Dergisi Pub Date : 1900-01-01 DOI: 10.15659/ppad.14.3.932621
Feray Adigüzel
{"title":"SOSYAL MEDYADA TÜKETİCİ KATILIMI: SİNEMA FİLMI GİŞE SATIŞLARINDAKİ DİNAMİKLERİ VE ETKİSİ","authors":"Feray Adigüzel","doi":"10.15659/ppad.14.3.932621","DOIUrl":"https://doi.org/10.15659/ppad.14.3.932621","url":null,"abstract":"","PeriodicalId":137040,"journal":{"name":"Pazarlama ve Pazarlama Araştırmaları Dergisi","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123843362","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
TEDARİKÇİYE ÖZEL YATIRIM İLE YENİ ÜRÜN PERFORMANSI ARASINDAKİ İLİŞKİ: ÇIKTI VE SÜREÇ KONTROLÜNÜN YÖNLENDİRİCİ ETKİLERİ
Pazarlama ve Pazarlama Araştırmaları Dergisi Pub Date : 1900-01-01 DOI: 10.15659/ppad.16.2.1276549
Volkan Yeniaras
{"title":"TEDARİKÇİYE ÖZEL YATIRIM İLE YENİ ÜRÜN PERFORMANSI ARASINDAKİ İLİŞKİ: ÇIKTI VE SÜREÇ KONTROLÜNÜN YÖNLENDİRİCİ ETKİLERİ","authors":"Volkan Yeniaras","doi":"10.15659/ppad.16.2.1276549","DOIUrl":"https://doi.org/10.15659/ppad.16.2.1276549","url":null,"abstract":"","PeriodicalId":137040,"journal":{"name":"Pazarlama ve Pazarlama Araştırmaları Dergisi","volume":"32 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124769744","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
TÜKETİCİ DAVRANIŞINDA ZAMAN KAVRAMI
Pazarlama ve Pazarlama Araştırmaları Dergisi Pub Date : 1900-01-01 DOI: 10.15659/ppad.16.2.1220480
Bahadır Ayar, Şebnem Burnaz
{"title":"TÜKETİCİ DAVRANIŞINDA ZAMAN KAVRAMI","authors":"Bahadır Ayar, Şebnem Burnaz","doi":"10.15659/ppad.16.2.1220480","DOIUrl":"https://doi.org/10.15659/ppad.16.2.1220480","url":null,"abstract":"","PeriodicalId":137040,"journal":{"name":"Pazarlama ve Pazarlama Araştırmaları Dergisi","volume":"47 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127387503","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
MARKA DENEYİMİ İLE MÜŞTERİ SADAKATİ ARASINDAKİ İLİŞKİNİN İNCELENMESİ, YİYECEK İÇECEK İŞLETMELERİ ÜZERİNDE BİR UYGULAMA
Pazarlama ve Pazarlama Araştırmaları Dergisi Pub Date : 1900-01-01 DOI: 10.15659/ppad.16.2.1255030
S. Bengül, Tansu Elif Dinç
{"title":"MARKA DENEYİMİ İLE MÜŞTERİ SADAKATİ ARASINDAKİ İLİŞKİNİN İNCELENMESİ, YİYECEK İÇECEK İŞLETMELERİ ÜZERİNDE BİR UYGULAMA","authors":"S. Bengül, Tansu Elif Dinç","doi":"10.15659/ppad.16.2.1255030","DOIUrl":"https://doi.org/10.15659/ppad.16.2.1255030","url":null,"abstract":"","PeriodicalId":137040,"journal":{"name":"Pazarlama ve Pazarlama Araştırmaları Dergisi","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121231181","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
ÇEVRİMİÇİ YİYECEK-İÇECEK PLATFORMLARINDA KİŞİSEL VE KURUMSAL GÜVENİN MARKA TUTUMU VE SATIN ALMA NİYETİ ÜZERİNDEKİ ETKİSİ: MARKA CİNSİYETİ ÖZELLİKLERİNİN DÜZENLEYİCİ ROLÜ
Pazarlama ve Pazarlama Araştırmaları Dergisi Pub Date : 1900-01-01 DOI: 10.15659/ppad.15.3.1109730
Parisa Ali̇zadehfanaeloo
{"title":"ÇEVRİMİÇİ YİYECEK-İÇECEK PLATFORMLARINDA KİŞİSEL VE KURUMSAL GÜVENİN MARKA TUTUMU VE SATIN ALMA NİYETİ ÜZERİNDEKİ ETKİSİ: MARKA CİNSİYETİ ÖZELLİKLERİNİN DÜZENLEYİCİ ROLÜ","authors":"Parisa Ali̇zadehfanaeloo","doi":"10.15659/ppad.15.3.1109730","DOIUrl":"https://doi.org/10.15659/ppad.15.3.1109730","url":null,"abstract":"","PeriodicalId":137040,"journal":{"name":"Pazarlama ve Pazarlama Araştırmaları Dergisi","volume":"56 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114828864","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
BİR ALIŞVERİŞ MEKANI OLARAK SOSYETE PAZARLARI: TÜKETİCİ MOTİVASYONLARINA İLİŞKİN NİTEL BİR DEĞERLENDİRME
Pazarlama ve Pazarlama Araştırmaları Dergisi Pub Date : 1900-01-01 DOI: 10.15659/ppad.16.2.1194230
Elif Ebru ERCE ÖZBİLEN, Zeliha Eser
{"title":"BİR ALIŞVERİŞ MEKANI OLARAK SOSYETE PAZARLARI: TÜKETİCİ MOTİVASYONLARINA İLİŞKİN NİTEL BİR DEĞERLENDİRME","authors":"Elif Ebru ERCE ÖZBİLEN, Zeliha Eser","doi":"10.15659/ppad.16.2.1194230","DOIUrl":"https://doi.org/10.15659/ppad.16.2.1194230","url":null,"abstract":"High society bazaars are physical shopping venues that have become an important part of the shopping culture in Turkey, especially in big cities, and can be described as the new generation version of periodic bazaars. However, the fact that the subject of high society bazaars has been mentioned in very limited studies in the literature. As a result, it served as the impetus for this study, which examined the phenomenon of high society bazaars in the context of consumer preferences for these markets and the psychological motivations that underlie those preferences. The research was carried out using interview and focus group interview techniques and the data were analyzed with content analysis. In this context, consumers residing in Ankara and shopping at high society bazaars and sellers operating in Çayyolu and Batıkent high society bazaars formed the universe of the research. A total of 41 consumers and 15 sellers took part in the research as participants. The results of the research revealed that consumers' preference for high society bazaars is related to factors such as “affordable prices, variety, quality products, friendly atmosphere, finding everything together, bargaining opportunity and sale of export surplus branded products”. When the motivations of consumers to shop at high society bazaars are evaluated within the framework of Henry Murray's list of psychogenic needs, it is seen that the needs of \"acquisition, affiliation, social intercourse, exhibition, recognition and dominance\" come to the fore.","PeriodicalId":137040,"journal":{"name":"Pazarlama ve Pazarlama Araştırmaları Dergisi","volume":"25 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124962131","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
KUSURLU ÜRÜN KRİZİ VE ÜRÜN GERİ ÇAĞIRMA LİTERATÜRÜ ÜZERİNE KAVRAMSAL BİR İNCELEME
Pazarlama ve Pazarlama Araştırmaları Dergisi Pub Date : 1900-01-01 DOI: 10.15659/ppad.14.3.892580
Fuat Erol, F. Z. Özata
{"title":"KUSURLU ÜRÜN KRİZİ VE ÜRÜN GERİ ÇAĞIRMA LİTERATÜRÜ ÜZERİNE KAVRAMSAL BİR İNCELEME","authors":"Fuat Erol, F. Z. Özata","doi":"10.15659/ppad.14.3.892580","DOIUrl":"https://doi.org/10.15659/ppad.14.3.892580","url":null,"abstract":"","PeriodicalId":137040,"journal":{"name":"Pazarlama ve Pazarlama Araştırmaları Dergisi","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126368364","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
BANKACILIK SEKTÖRÜNDE REKLAM HARCAMALARININ MARKA DEĞERİNE ETKİSİNİN PANEL VERİ ANALİZİ ARACILIĞIYLA İNCELENMESİ 通过面板数据分析研究广告支出对银行业品牌资产的影响
Pazarlama ve Pazarlama Araştırmaları Dergisi Pub Date : 1900-01-01 DOI: 10.15659/ppad.16.2.1253693
Tamer Baran
{"title":"BANKACILIK SEKTÖRÜNDE REKLAM HARCAMALARININ MARKA DEĞERİNE ETKİSİNİN PANEL VERİ ANALİZİ ARACILIĞIYLA İNCELENMESİ","authors":"Tamer Baran","doi":"10.15659/ppad.16.2.1253693","DOIUrl":"https://doi.org/10.15659/ppad.16.2.1253693","url":null,"abstract":"","PeriodicalId":137040,"journal":{"name":"Pazarlama ve Pazarlama Araştırmaları Dergisi","volume":"29 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134560663","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
ORTAK MARKA ORTAKLARININ SAYISININ VE UYUMUNUN BİR ODAK MARKANIN TEMEL ÇAĞRIŞIMLARININ GÜCÜ VE BENZERSİZLİĞİ ÜZERİNDEKİ ETKİSİ
Pazarlama ve Pazarlama Araştırmaları Dergisi Pub Date : 1900-01-01 DOI: 10.15659/ppad.16.2.1248340
Ceren Hayran
{"title":"ORTAK MARKA ORTAKLARININ SAYISININ VE UYUMUNUN BİR ODAK MARKANIN TEMEL ÇAĞRIŞIMLARININ GÜCÜ VE BENZERSİZLİĞİ ÜZERİNDEKİ ETKİSİ","authors":"Ceren Hayran","doi":"10.15659/ppad.16.2.1248340","DOIUrl":"https://doi.org/10.15659/ppad.16.2.1248340","url":null,"abstract":"","PeriodicalId":137040,"journal":{"name":"Pazarlama ve Pazarlama Araştırmaları Dergisi","volume":"33 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122673323","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
TÜKETİM RİTÜELİ ÇALIŞMALARININ BİBLİYOMETRİK ANALİZİ
Pazarlama ve Pazarlama Araştırmaları Dergisi Pub Date : 1900-01-01 DOI: 10.15659/ppad.15.3.1108358
Canberk Çetin, Muhammet Ali Tiltay
{"title":"TÜKETİM RİTÜELİ ÇALIŞMALARININ BİBLİYOMETRİK ANALİZİ","authors":"Canberk Çetin, Muhammet Ali Tiltay","doi":"10.15659/ppad.15.3.1108358","DOIUrl":"https://doi.org/10.15659/ppad.15.3.1108358","url":null,"abstract":"","PeriodicalId":137040,"journal":{"name":"Pazarlama ve Pazarlama Araştırmaları Dergisi","volume":"41 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127443744","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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