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Representasi Perempuan dan Batik dalam Instagram Museum Batik Indonesia 印度尼西亚蜡染博物馆 Instagram 上的妇女与蜡染形象
JURNAL KOMUNIKATIO Pub Date : 2024-04-02 DOI: 10.30997/jk.v10i1.11679
Tanty Wulandari Putri
{"title":"Representasi Perempuan dan Batik dalam Instagram Museum Batik Indonesia","authors":"Tanty Wulandari Putri","doi":"10.30997/jk.v10i1.11679","DOIUrl":"https://doi.org/10.30997/jk.v10i1.11679","url":null,"abstract":"Women play a crucial role in human life. The figure of women often emerges in various cultural art products created by humans, showcasing their indispensable role in everyday life. Batik represents one of their creations, a symbol of hope within an artwork. This study employs quantitative content analysis, focusing on the official Instagram account of the Indonesian Batik Museum, @mbatik.in. Examining @mbatik.in posts from March 2021 to October 2023 (totaling 235 posts), data collection involved observation, documentation, and encoding. Reliability testing, executed with three coders using a set sample of 217 posts, unveiled predominant themes: the physical self-image aspect appeared 370 times (89.59%), psychic self-image aspect 43 times (10.41%), social image aspect concerning community relationships 344 times (83.29%), and family relationships 17.19%. Forms of representation encompassed Working Women (133 times - 33.84%), Women as Learners (123 times - 31.30%), Women Entertainers (19 times - 4.83%), Women as Male Companions (30 times - 7.63%), Imaginary Women (42 times - 10.69%), Women as Mothers (33 times - 8.40%), Women as Brides (9 times - 2.29%), and Women as Goddesses (4 times - 1.02%).","PeriodicalId":135760,"journal":{"name":"JURNAL KOMUNIKATIO","volume":"19 11","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140754114","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Pengaruh Citra Merek, Kualitas yang Dirasa dan Promosi Penjualan terhadap Minat Beli Tiket Kereta Api 品牌形象、感知质量和促销对火车票购买兴趣的影响
JURNAL KOMUNIKATIO Pub Date : 2024-04-02 DOI: 10.30997/jk.v10i1.8309
Fiqri Fiqri, I. Fuady, Titien Yusnita
{"title":"Pengaruh Citra Merek, Kualitas yang Dirasa dan Promosi Penjualan terhadap Minat Beli Tiket Kereta Api","authors":"Fiqri Fiqri, I. Fuady, Titien Yusnita","doi":"10.30997/jk.v10i1.8309","DOIUrl":"https://doi.org/10.30997/jk.v10i1.8309","url":null,"abstract":"The fierce competition in the transport market makes the companies that operate in this land transport have many challenges to face, so Transport company PT. Kereta Api Indonesia (Persero) on land belongs to this country must have a way to be able to compete with several transportation companies that are on both those in the air and those at sea. On the land itself a lot of competitors ranging from buses, railways, travel, and private vehicles. Certainly to win the competition PT. Kereta Api Indonesia (Persero) needs a way such as promotion of revenue, brand image, and accurately assessed quality to be taken in order to compet not only in the sector of land transport but also with air and maritime transport. Researchers use descriptive methods with a quantitative approach where data collection uses questionnaires. The study's sample population is a S1 student who is on the island of Java. Double linear regression and a descriptive statistical test were employed in this study's data analysis. The study's findings demonstrated that only the brand image with intense purchase intent from the analysis results is known that brand image influences the inclination to make purchases, this is known from the value t (54) = 5,386;P<0,05, whereas the promotion of sales has no influence over buying interest, whereas t(54) = -1,267;P>0,05 and the quality perceived does not have an effect on purchase intent, where t(54 = 0,902;P >0,05. This proves that sales promotion does not affect purchasing interest and the perception of quality does not influence purchase intent.","PeriodicalId":135760,"journal":{"name":"JURNAL KOMUNIKATIO","volume":"84 8","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140752537","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Komunikasi Korporasi dalam Menjalin Hubungan dengan Dunia Usaha dan Dunia Industri (DUDI) untuk Meningkatkan Kualitas Peserta Didik 与工商界(DUDI)建立联系的企业交流,提高学习者的素质
JURNAL KOMUNIKATIO Pub Date : 2024-04-02 DOI: 10.30997/jk.v10i1.11582
A. Purnomo, S. Safitri, A. Kusumadinata
{"title":"Komunikasi Korporasi dalam Menjalin Hubungan dengan Dunia Usaha dan Dunia Industri (DUDI) untuk Meningkatkan Kualitas Peserta Didik","authors":"A. Purnomo, S. Safitri, A. Kusumadinata","doi":"10.30997/jk.v10i1.11582","DOIUrl":"https://doi.org/10.30997/jk.v10i1.11582","url":null,"abstract":"Ideally, Vocational High School (SMK) serves as an educational institution dedicated to equipping individuals with the skills and knowledge necessary for a smooth transition into the workforce. However, many vocational school graduates are unemployed. Therefore, to deal with this problem, vocational schools need to implement good corporate communication with DUDI in order to improve the quality of their students. This research aims to determine the objectives and corporate communication strategies used by the Industrial Relationship section of SMK Amaliah 1 and 2 Ciawi to DUDI and the impact on improving the quality of students. This research method uses qualitative methods with interview, observation and documentation data collection techniques. Interview sessions were held with four informants. The results of this research show that the corporate communication carried out by SMK Amaliah 1 and 2 Ciawi aims to persuade DUDI to collaborate. Apart from that, SMK Amaliah 1 and 2 Ciawi applies the RACE strategy model to carry out its communication so that the school is able to improve the quality of students through learning media, teacher competency, learning facilities and the curriculum used.","PeriodicalId":135760,"journal":{"name":"JURNAL KOMUNIKATIO","volume":"26 21","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140753587","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Strategi Pengelolaan Informasi Instagram @kabupaten.bogor dalam Meraih Predikat 1 Media Sosial Terbaik Humas Jabar Awards 2023. Instagram 信息管理战略 @kabupaten.bogor 在 2023 年获得 Predicate 1 最佳社交媒体公关 Jabar 奖。
JURNAL KOMUNIKATIO Pub Date : 2024-04-02 DOI: 10.30997/jk.v10i1.11881
Slamet Parsono, Latisya Safa Maura
{"title":"Strategi Pengelolaan Informasi Instagram @kabupaten.bogor dalam Meraih Predikat 1 Media Sosial Terbaik Humas Jabar Awards 2023.","authors":"Slamet Parsono, Latisya Safa Maura","doi":"10.30997/jk.v10i1.11881","DOIUrl":"https://doi.org/10.30997/jk.v10i1.11881","url":null,"abstract":"The Bogor Regency Government has a central role in information management strategies to establish communication with the public. Instagram is one of the most effective social media for Bogor Regency Government Public Relations in disseminating information. The purpose of this research is to find out how the Bogor Regency Government's Public Relations strategy won the title of 1 Best Social Media PR Jabar Awards 2023. Researchers used four stages (4C) of social media management from Chris Heuer (2010), namely (1) context or creating messages; (2) communication or delivering messages; (3) collaboration or cooperation; and (4) connection or maintaining good relations. This research method uses a qualitative approach through data collection of observation, interviews, and documentation. Based on the results of the study, Bogor Regency Public Relations has succeeded in managing information through Instagram so that it can win the title of 1 Best Social Media Public Relations Jabar Awards 2023. Public Relations of Bogor Regency Government is very active in producing planned and measured messages by maximizing the features on Instagram social media.","PeriodicalId":135760,"journal":{"name":"JURNAL KOMUNIKATIO","volume":"157 ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140754244","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
PENGARUH KONTEN TUTORIAL KECANTIKAN DALAM VIDEO DI INSTAGRAM TERHADAP PERILAKU ATENSI REMAJA DI KABUPATEN BOGOR INSTAGRAM视频中的美容内容对茂物区青少年注意力行为的影响
JURNAL KOMUNIKATIO Pub Date : 2023-04-17 DOI: 10.30997/jk.v9i1.7969
Syafira Fitri Latifa, Muhammad Lutfie, Agustini
{"title":"PENGARUH KONTEN TUTORIAL KECANTIKAN DALAM VIDEO DI INSTAGRAM TERHADAP PERILAKU ATENSI REMAJA DI KABUPATEN BOGOR","authors":"Syafira Fitri Latifa, Muhammad Lutfie, Agustini","doi":"10.30997/jk.v9i1.7969","DOIUrl":"https://doi.org/10.30997/jk.v9i1.7969","url":null,"abstract":"Semakin banyak wanita yang menyadari pentingnya kecantikan, semakin banyak wanita yang ingin belajar merias wajah, serta semakin banyak konten video kecantikan di Instagram dan platform lainnya. Banyak cara yang bisa dilakukan para remaja putri ini untuk menunjang penampilannya, salah satunya dengan menggunakan make up. Faktor ini mempengaruhi remaja, sehingga terjadi perilaku imitasi akibat terpaan media sosial. Penelitian ini bertujuan untuk mengetahui pengaruh konten video tutorial kecantikan terhadap perilaku atensi pada imitasi remaja. Metode penelitian menggunakan deskriptif kuantitatif. Teknik pengumpulan data primer menggunakan angket tertutup, dan data sekunder penelitian ini menggunakan jurnal online, artikel, website, dan buku, menurut penelitian. Teknik analisis data penelitian ini menggunakan WMS (mean weight score). Pengukuran hasil penelitian menggunakan skala Likert. Hasil penelitian membuktikan bahwa konten video tutorial kecantikan pada perilaku imitasi remaja telah terbentuk dengan sangat baik, dan pengaruhnya kuat. Kesimpulannya kualitas konten video tutorial kecantikan berpengaruh signifikan terhadap perilaku atensi remaja. Semakin tinggi kualitas konten video tutorial kecantikan maka semakin tinggi pula minat remaja dalam memperhatikan peniruan.","PeriodicalId":135760,"journal":{"name":"JURNAL KOMUNIKATIO","volume":"91 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129062298","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
PENGGUNAAN KONTEN INSTAGRAM UNTUK BRANDING UMKM AQILLAH BY RIA
JURNAL KOMUNIKATIO Pub Date : 2023-04-14 DOI: 10.30997/jk.v9i1.7647
Martha Tr Lestari Djamil, Vionita Qatrunnada
{"title":"PENGGUNAAN KONTEN INSTAGRAM UNTUK BRANDING UMKM AQILLAH BY RIA","authors":"Martha Tr Lestari Djamil, Vionita Qatrunnada","doi":"10.30997/jk.v9i1.7647","DOIUrl":"https://doi.org/10.30997/jk.v9i1.7647","url":null,"abstract":"Penelitian ini membahas mengenai upaya branding salah satu UMKM bergerak di bidang fashion yang mengusung konsep Bukittinggi Aqillah by Ria. Tujuan dari branding yang dilakukan adalah mengenalkan brand kepada audiens yang sudah ditetapkan. Salah satu hal yang dilalukan dalam upaya branding yang dilakukan Aqillah by Ria adalah dengan menggunakan konten pada Instagram. Berdasarkan hal tersebut, peneliti tertarik untuk mengetahuia peranan sosial media khsusnya penggunaan konten Instagram pada brand Aqillah by Ria. Metode yang digunakan adalah dengan pendekatan kualitatif dengan deskriptif. Teknik pengumpulan data yang dilakukan adalah dengan observasi, wawancara, dan dokumentasi. Penelitian ini menggunakan konsep Circullar Model of Social Media menurut Lutrell (2016) yang meliputi share, optimize, manage, dan engage. Penelitian ini juga menggunakan konsep brand strategy menurut Knapp (2000) yang meliputi penilaian brand, brand promise, brand blueprint, kulturasi brand, dan keunggulan brand. Hasil penelitian ini dapat disimpulkan bahwa pengelolaan konten dengan tahapan share yaitu dengan memilih Instagram untuk menyebarluaskan informasi, optimize yaitu berisi foto dan vidio dalam kontennya, manage, yaitu melihat reaksi dari audiens, serta engage yaitu bekerja sama dengan puteri Indonesia 2022. Dalam branding Aqillah by Ria juga melakukan tahapan strategy branding seperti melakukan penilaian brand, melakukan brand promise, menentukan brand blueprint, dan keunggulan brand. \u0000 ","PeriodicalId":135760,"journal":{"name":"JURNAL KOMUNIKATIO","volume":"29 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132131227","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
KOMPETENSI KOMUNIKASI INTERPERSONAL MARKETING OFFICER DALAM MENINGKATKAN LOYALITAS NASABAH UMKM 加强乌姆公里客户忠诚度的人员间营销沟通能力
JURNAL KOMUNIKATIO Pub Date : 2023-04-05 DOI: 10.30997/jk.v9i1.7655
Sukarelawati Sukarelawati, Dinda Rizkiya, Desi Hasbiyah
{"title":"KOMPETENSI KOMUNIKASI INTERPERSONAL MARKETING OFFICER DALAM MENINGKATKAN LOYALITAS NASABAH UMKM","authors":"Sukarelawati Sukarelawati, Dinda Rizkiya, Desi Hasbiyah","doi":"10.30997/jk.v9i1.7655","DOIUrl":"https://doi.org/10.30997/jk.v9i1.7655","url":null,"abstract":"Dalam dunia bisnis dan pemasaran, komunikasi menjadi pondasi dasar bagi setiap pelaku, bukan hanya dalam hal penjualan produk dan jasa, komunikasi juga berperan dalam menjaga hubungan baik dengan nasabah baru dan nasabah lama. Sangat penting bagi Marketing Officer  dapat menguasai kompetensi komunikasi interpersonal dalam pekerjaannya. Tujuan dari penelitian ini yaitu untuk mengetahui indikator apa saja yang dimainkan dalam kompetensi komunikasi interpersonal Marketing Officer di PT. Sarana Sumut Ventura, dan faktor tertentu dimungkinkan sebagai upaya yang dilakukan untuk meningkatkan loyalitas nasabah. Metode yang digunakan ialah metode Kualitatif. Berdasarkan penelitian didapatkan hasil bahwa kompetensi komunikasi Interpersonal officer marketing memiliki hubungan dengan teori yang dikemukakan oleh Spitzherg Cupac dalam Devito (1997) dengan indikator motivasi, pengetahuan dan skill.","PeriodicalId":135760,"journal":{"name":"JURNAL KOMUNIKATIO","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121855521","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
ANOMALI DALAM PESAN IKLAN DAN RELEVANSINYA TERHADAP PARADIGMA SAINS THOMAS S. KUHN (Studi Deskriptif Pada Iklan Pantene Miracle Hair Suplemen Versi Keanu) 广告信息中的异常现象及其与科学范例托马斯·S·库恩(THOMAS S. KUHN
JURNAL KOMUNIKATIO Pub Date : 2023-04-05 DOI: 10.30997/jk.v9i1.7729
Charisma Dina Wulandari, Ana Kuswanti
{"title":"ANOMALI DALAM PESAN IKLAN DAN RELEVANSINYA TERHADAP PARADIGMA SAINS THOMAS S. KUHN (Studi Deskriptif Pada Iklan Pantene Miracle Hair Suplemen Versi Keanu)","authors":"Charisma Dina Wulandari, Ana Kuswanti","doi":"10.30997/jk.v9i1.7729","DOIUrl":"https://doi.org/10.30997/jk.v9i1.7729","url":null,"abstract":"Tujuan penelitian ini untuk menganalisa iklan Pantene Miracle Hair dan membahas mengenai anomali pesan yang terdapat dalam iklan tersebut serta bagaimana relevansinya dengan pandangan Thomas S. Kuhn. Penelitian dilakukan karena adanya permasalahan yang terjadi berupa pelanggaran etika iklan yang dilakukan oleh para pelaku usaha demi menampilkan iklan yang unik dan menarik. Seperti yang terjadi di iklan Pantene Miracle Hair yang dalam kontennya mengandung banyak pelanggan iklan yang menimbulkan anomali dalam paradigma teori iklan yang llama Metode penelitian menggunakan metode kualitatif deskriptif. Untuk mencapai tujuan penelitian, analisis data menggunakan analisis semiotika Roland Barthes.  Hasil penelitian menunjukkan dalam iklan Pantene Miracle Hair Supplement yang dibintangi oleh selebgram Keanu, terdapat anomali pesan di dalamnya yaitu a) normalisasi interaksi antara pria dan wanita tanpa adanya batasan dan juga pengawasan, b) normalisasi penampilan laki-laki yang menyerupai perempuan, c) sikap kasar yang ditunjukan Keanu dalam mengingatkan temannya. Relevansi anomali pesan iklan ini terhadap paradigma sains Thomas S. Kuhn yaitu lahirnya paradigma baru terkait etika iklan yang mewajarkan hal-hal tersebut karena dianggap menampilkan konten iklan yang unik dan bukan sebagai melanggar norma sosial.","PeriodicalId":135760,"journal":{"name":"JURNAL KOMUNIKATIO","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133011767","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
MOTIF KOMUNIKASI FOLLOWERS AKUN TWITTER @RADENRAUF DALAM MENGGUNAKAN TAGAR #LOVESTORY 使用#LOVESTORY标签@RADENRAUF TWITTER账号关注通信动机
JURNAL KOMUNIKATIO Pub Date : 2023-04-01 DOI: 10.30997/jk.v9i1.7651
Muhamad Imam Sobari, Mayasari, Nurkinan
{"title":"MOTIF KOMUNIKASI FOLLOWERS AKUN TWITTER @RADENRAUF DALAM MENGGUNAKAN TAGAR #LOVESTORY","authors":"Muhamad Imam Sobari, Mayasari, Nurkinan","doi":"10.30997/jk.v9i1.7651","DOIUrl":"https://doi.org/10.30997/jk.v9i1.7651","url":null,"abstract":"Perkembangan teknologi informasi dan komunikasi tidak ada habisnya yang memberikan perubahan signifikan bagi kehidupan manusia. Salah satunya adalah media sosial sebagai tempat untuk mencari informasi atau bahkan berkeluh kesah. Hadirnya media sosial juga dimanfaatkan oleh salah seorang influencer ternama yakni Raden Rauf untuk membuat konten biro jodoh online dengan tagar #LoveStory di media sosial Twitter nya @radenrauf yang berlangsung setiap malam minggunya mulai pukul 19.00 WIB. Penelitian ini bermaksud untuk mengetahui motif followers akun twitter @radenrauf dalam menggunakan tagar #LoveStory. Peneliti memilih metode deskriptif kualitatif dengan menggunakan Teori Fenomenologi Alfred Schutz. Subjek pada penelitian berjumlah enam orang informan yang merupakan pengikut (followers) @radenrauf dan menggunakan tagar #LoveStory minimal sebanyak lima kali. Teknik Pengumpulan Data yang digunakan adalah wawancara mendalam, observasi, studi dokumentasi dan studi pustaka. Hasil yang diperoleh dari penelitian ini menyimpulkan bahwa ditemukan ragam motif pengikut menggunakan tagar #LoveStory @radenrauf di Twitter diantaranya seperti rasa iseng mencari hiburan, mencari followers, memperoleh relasi pekerjaan dan bahkan agar bisa move on dari masa lalu. Peneliti juga menemukan kebaruan yang mana tagar #LoveStory menjadi fenomena baru dalam hal mencari jodoh di dunia maya selain menggunakan Aplikasi Online Dating.","PeriodicalId":135760,"journal":{"name":"JURNAL KOMUNIKATIO","volume":"90 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125488422","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
How Public Relations Perceived (SWOT Model Analysis) 如何感知公共关系(SWOT模型分析)
JURNAL KOMUNIKATIO Pub Date : 2022-10-14 DOI: 10.30997/jk.v8i2.6708
Ayu Sulistya Putri Sugeng, Raisatul Janah, Febrina Yusar
{"title":"How Public Relations Perceived (SWOT Model Analysis)","authors":"Ayu Sulistya Putri Sugeng, Raisatul Janah, Febrina Yusar","doi":"10.30997/jk.v8i2.6708","DOIUrl":"https://doi.org/10.30997/jk.v8i2.6708","url":null,"abstract":"ABSTRACT \u0000  \u0000Purpose: This paper aims to understand the challenge of Public Relations, to face the society perception/reputation towards Public Relations. By understanding what is the SWOT of Public Relations when they play their role among society. \u0000Design/Methodology Approach: This paper will be a literature review of some source of scientific writing which the writer will elaborate 8 published journals related to the issue this paper talks about. \u0000Finding: Visible aspects such as appearance of PR practitioner, Educational background and communication skill is more considered on developing countries’ public. On the other hand invisible aspects such as strategic-thinking skills, analyzing and listening skills are merely needed on developed countries’ public perceptions. \u0000Research Limitations: Due to literature review process, the writer cannot directly provides a premier data about the related phenomena, yet the writer only serve data and findings that the previous published journals have found. Therefore, the writer will generated information from those journals to encompass the reader towards better understanding on PR’s reputation on both PR Practitioners and Public’s opinion. \u0000Practical Implications: This writing will help PR in the future to forecast their SWOT and optimize their Strength, minimize their Weakness, Seeking for the best Opportunity and encounter Threats as PR Practitioners. \u0000Value/Originality: Will enriched the insights of how PR perceives and how PR should do to deal with the challenges.  \u0000Keywords: Public Relations, Communication, Reputation, SWOT Model, Gender \u0000Paper Type: Literature Review","PeriodicalId":135760,"journal":{"name":"JURNAL KOMUNIKATIO","volume":"94 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126223713","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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