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STRATEGI KOMUNIKASI PERIKLANAN BELOW THE LINE (BTL) PT AGHNA (KREANOVA), BANDUNG DALAM MENJALANKAN BISNIS PRINT AD
JURNAL KOMUNIKATIO Pub Date : 2022-10-14 DOI: 10.30997/jk.v8i2.6711
Agustrijanto Agustrijanto
{"title":"STRATEGI KOMUNIKASI PERIKLANAN BELOW THE LINE (BTL) PT AGHNA (KREANOVA), BANDUNG DALAM MENJALANKAN BISNIS PRINT AD","authors":"Agustrijanto Agustrijanto","doi":"10.30997/jk.v8i2.6711","DOIUrl":"https://doi.org/10.30997/jk.v8i2.6711","url":null,"abstract":"Today the use of advertising in the below-the-line (BTL) media is a big question about the effectiveness and benefits, whether financial and branding corporate, because they are considered outdated, unfavorable, and does not represent the dynamics of digital advertising. On the other hand, digital advertising development has become a trend investor the essential advertising business seen as business advertising. This caused some parties to be sceptical of the company advertising classic BTL, significantly relying on below-the-line orders. Aghna (Kreanova) in Bandung is one of the company’s advertisings concerned with their business advertising in BTL, in the fight business competition advertising, which is moving toward the digital. This study used a qualitative approach to describe the phenomenon of advertising. Aghna (Kreanova) maintains a venture and concept product marketing BTL by combining a marketing approach with the advertising concept that emphasizes marketing strategies. It means of promoting a product BTL with the approach direct selling is still in use to improve the gain on sale of the corporate and existence.","PeriodicalId":135760,"journal":{"name":"JURNAL KOMUNIKATIO","volume":"86 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124159624","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
KOMUNIKASI PEMASARAN PERUSAHAAN PASCA PANDEMI 大流行后企业营销传播
JURNAL KOMUNIKATIO Pub Date : 2022-10-14 DOI: 10.30997/jk.v8i2.6731
A. Purnomo, Ginung Pratidina, Muhamad Fajar Setiawan
{"title":"KOMUNIKASI PEMASARAN PERUSAHAAN PASCA PANDEMI","authors":"A. Purnomo, Ginung Pratidina, Muhamad Fajar Setiawan","doi":"10.30997/jk.v8i2.6731","DOIUrl":"https://doi.org/10.30997/jk.v8i2.6731","url":null,"abstract":"Companies were starting to fix the impact of the pandemic by carrying out various marketing communication strategies. Instagram was still the choice of marketing communication media after the Covid-19 pandemic. This study examined the marketing communication strategy by IPC Residence on Instagram to strengthen the company's post-pandemic promotions. The study examined respondents' responses to four factors of marketing communication in social media: communication, context, connectedness, and collaboration. The research used quantitative methods with questionnaire data collection tools. Collecting data on 100 respondents and measuring the Weight Mean Score found an average value of 4.49 on the four marketing communication factors in social media. The characteristics of the respondents represented the diversity and representativeness of the characteristics of customers and prospective customers of IPC Residence. The results indicated that IPC Residence has successfully carried out marketing communications through Instagram. These results denoted the company's hope for an excellent recovery after the Covid-19 pandemic.","PeriodicalId":135760,"journal":{"name":"JURNAL KOMUNIKATIO","volume":"88 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123623562","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
RESPEK DAN REKOGNISI: RESOLUSI KONFLIK WADAS 尊重和认知:冲突和和力
JURNAL KOMUNIKATIO Pub Date : 2022-10-14 DOI: 10.30997/jk.v8i2.6712
M. H. Pariyatman, Puguh Santoso, A. Madjid
{"title":"RESPEK DAN REKOGNISI: RESOLUSI KONFLIK WADAS","authors":"M. H. Pariyatman, Puguh Santoso, A. Madjid","doi":"10.30997/jk.v8i2.6712","DOIUrl":"https://doi.org/10.30997/jk.v8i2.6712","url":null,"abstract":"It can be said that mining projects, dam construction, and other similar endeavors present many obstacles. Mining, dam building, and similar businesses are complicated by environmental impact assessments and land acquisition issues. This research was conducted using the literature review method. This strategy is intended to search, evaluate, and synthesize the best available evidence in scientific journal publications. The aim is to collect informative and evidence-based responses to the research topic. In Axel Honneth's Theory of Recognition, the descriptive analysis provides a precise, objective, methodical, analytical, and critical description, and explanation of wadas conflict. We must not forget Abraham Maslow's description of the hierarchy of human needs in psychology. Maslow described the Hierarchy of Needs hierarchically, including physiological conditions, the need for security, the need for belonging and love, and the need for self-esteem. In conflict resolution, the origins of disagreement are determined so that consensus can support community stability and integrity. The resolution of the conflict will indirectly result in recognition of Axel Honneth.","PeriodicalId":135760,"journal":{"name":"JURNAL KOMUNIKATIO","volume":"2015 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127693734","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Kajian Survei: Isu Kemampuan Komunikasi dan Ketahan Mental Santri Dhuafa Sepanjang Pandemic Covid -19 di Kabupaten Bogor
JURNAL KOMUNIKATIO Pub Date : 2022-09-15 DOI: 10.30997/jk.v8i2.5902
Dewi Anggrayni, Nurhidayah Siregar
{"title":"Kajian Survei: Isu Kemampuan Komunikasi dan Ketahan Mental Santri Dhuafa Sepanjang Pandemic Covid -19 di Kabupaten Bogor","authors":"Dewi Anggrayni, Nurhidayah Siregar","doi":"10.30997/jk.v8i2.5902","DOIUrl":"https://doi.org/10.30997/jk.v8i2.5902","url":null,"abstract":"Communication skills are the main indicator in the success of building social relations in the community.  However, the presence of the COVID-19 pandemic over the past two years has had an impact on society.  Social restrictions are one of the reason for the limited interaction and communication of a dynamic society.  The school environment is one institution that has received the impact of this pandemic.  Children and teachers must carry out teaching and learning activities through the Distance Learning (PJJ) method.  This survey study will discuss how santri  dhuafa can maintain mental resilience with healthy communication skills.  Among the effects that are strongly felt due to the lack of interactive communication between teachers and students is psychological pressure.  The pressure with this PJJ activity causes students to have difficulty doing the tasks given by the teacher.  Facilities such as the unavailability of an internet connection increasingly interfere with learning, especially for students who are in the interior.  The worst result is that children are no longer interested in participating in learning to the fullest.  For students with poor economic conditions, this situation will be even more difficult.  An unstable economy increases the power of students as well, this situation is often one of the other triggers that have an impact on students mental resilience as specialiy in Bogor Area.  communication skills become an important part for students in its difficult situation to catching up learning.","PeriodicalId":135760,"journal":{"name":"JURNAL KOMUNIKATIO","volume":"22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116170894","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
IMPLEMENTASI KETERBUKAAN INFORMASI PUBLIK (STUDI PADA WEBSITE PPID DESA SIDODADI KABUPATEN MUKOMUKO) 公共信息开放执行(MUKOMUKO区的PPID网站研究)
JURNAL KOMUNIKATIO Pub Date : 2022-04-28 DOI: 10.30997/jk.v8i1.5642
Nesthy Kheren Nadia, Sazili, Sarmiati, Ernita Arif
{"title":"IMPLEMENTASI KETERBUKAAN INFORMASI PUBLIK (STUDI PADA WEBSITE PPID DESA SIDODADI KABUPATEN MUKOMUKO)","authors":"Nesthy Kheren Nadia, Sazili, Sarmiati, Ernita Arif","doi":"10.30997/jk.v8i1.5642","DOIUrl":"https://doi.org/10.30997/jk.v8i1.5642","url":null,"abstract":"The born of Public Information Disclosure Laws of Indonesia as written on Act Number 14 Year 2008 causes all public body must actively provide transparent, complete, and clear information to the public. As an  implementation of public information disclosure, Sidodadi Village  is one of public body located in Mukomuko District must have an Information and Documentation Management Officer (shortened as PPID in Bahasa) website to disseminate information in accordance with the table of public information data availability of Mukomuko District. The objects the present study were contents contained in PPID website of Sidodadi Village. This study used qualitative content analysis model approach. The analysis performed toward text and picture on the website. With the presence of the website, the public information of Sidodadi Village can be accessed well by everyone, as long as they are connected with internet. We conclude that the website of Sidodadi Village has fulfilled the function as promotion, marketing, information, education and communication media.","PeriodicalId":135760,"journal":{"name":"JURNAL KOMUNIKATIO","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126387484","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
KOMUNIKASI INTERPERSONAL DIADIK ANTARA ANAK DAN ORANG TUA TIRI DALAM KELUARGA
JURNAL KOMUNIKATIO Pub Date : 2022-04-28 DOI: 10.30997/jk.v8i1.4913
Intan Hamidah Yuzakky Saputri, Sukarelawati Sukarelawati, A. Kusumadinata
{"title":"KOMUNIKASI INTERPERSONAL DIADIK ANTARA ANAK DAN ORANG TUA TIRI DALAM KELUARGA","authors":"Intan Hamidah Yuzakky Saputri, Sukarelawati Sukarelawati, A. Kusumadinata","doi":"10.30997/jk.v8i1.4913","DOIUrl":"https://doi.org/10.30997/jk.v8i1.4913","url":null,"abstract":"Communication between children and stepparents in the family is dyadic interpersonal communication. Dyadic communication is a type of communication that involves the relationship of two people. Dyadic interpersonal communication will be effective if the communication builds a shared understanding based on an attitude of openness, empathy, a supportive attitude or a positive attitude, and equality. This study examined dyadic interpersonal communication between children and stepparents in the family. The author used a qualitative descriptive method. The researchers collected primary data from interviews with five children who have stepparents. The study found the four elements of interpersonal communication in dyadic communication between children and stepparents. The element of openness was the most crucial factor in dyadic interpersonal communication between children and stepparents because it was the beginning of the presence of other aspects of effective communication. In addition, open communication can build positive, equal, and empathetic relationships.","PeriodicalId":135760,"journal":{"name":"JURNAL KOMUNIKATIO","volume":"40 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128591203","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
ANALISIS KRITIS NORMAN FAIRCLOUH PADA BERITA PERNIKAHAN SIRI ARTIS LESTI KEJORA DENGAN RIZKY BILLAR
JURNAL KOMUNIKATIO Pub Date : 2022-04-28 DOI: 10.30997/jk.v8i1.5525
Alo Karyati Supardi, Yumna Rasyid, Miftahalulkhairah Anwar
{"title":"ANALISIS KRITIS NORMAN FAIRCLOUH PADA BERITA PERNIKAHAN SIRI ARTIS LESTI KEJORA DENGAN RIZKY BILLAR","authors":"Alo Karyati Supardi, Yumna Rasyid, Miftahalulkhairah Anwar","doi":"10.30997/jk.v8i1.5525","DOIUrl":"https://doi.org/10.30997/jk.v8i1.5525","url":null,"abstract":"This study discussed the news in several online media news regarding the unregistered marriage between the artist couple Lesti Kejora and Rizky Billar. The purpose of this study was to determine the critical analysis of Norman Fairclouh on the Marriage News of Artist Siri Lesti Kejora with Rizky Billar. The study used Norman Fairclough's Critical Discourse Analysis to analyze articles in five online news stories. The object of this research was the news headlines about the marriage of Rizky Billar and Lesti Kejora on five online news websites, namely Sosok.id.com, tribunnew.com, detik.com, Kompas.com, and tabloidbintang.com. The research method used in this research was descriptive qualitative. The data collection technique started from looking for similar stories in several online news stories. The data analysis technique in this research was to analyze similar news, and then the news is analyzed for the pros or cons of reporting one by one. The analysis of the five news articles found that the ideological, cultural, and legal aspects were present through the views of the internet community (netizens) on the procedures and continuity of unregistered marriage activities. The conclusion is the analysis of the five news reports found that news coverage was not always objective but always had the news writer's point of view. Aspects of culture, ideology and law are aspects that become the theme of the news.","PeriodicalId":135760,"journal":{"name":"JURNAL KOMUNIKATIO","volume":"59 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117109639","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
REPRESENTASI RASA KEHILANGAN PADA IKLAN XL AXIATA VERSI “PESAN UNTUK RAKA” DI YOUTUBE (ANALISIS SEMIOTIKA ROLAND BARTHES PADA IKLAN YOUTUBE)
JURNAL KOMUNIKATIO Pub Date : 2022-04-28 DOI: 10.30997/jk.v8i1.4774
Laila Afrilia Riyadi, Ana Fitriana Poerana, Nurkinan
{"title":"REPRESENTASI RASA KEHILANGAN PADA IKLAN XL AXIATA VERSI “PESAN UNTUK RAKA” DI YOUTUBE (ANALISIS SEMIOTIKA ROLAND BARTHES PADA IKLAN YOUTUBE)","authors":"Laila Afrilia Riyadi, Ana Fitriana Poerana, Nurkinan","doi":"10.30997/jk.v8i1.4774","DOIUrl":"https://doi.org/10.30997/jk.v8i1.4774","url":null,"abstract":"Loss is a condition that anyone can experience. However, everyone has a different response depending on the loss experienced. The sense of loss as a state of reality in society is represented in communication media, one of which is advertising. This study aims to determine the representation of a sense of loss in the XL Axiata advertisement version of “Pesan untuk Raka” on youtube. Roland Barthes' semiotic approach examined signs of denotation, connotation, and formed myths. The focus of the study was the five stages of loss in the XL Axiata version of the “Pesan untuk Raka” advertisement. Research data was obtained from observations on advertisements. This study found seven scenes representing the five stages of loss in advertising. The results denoted that the impact of loss can be reduced by being together and caring for each other in the community. In conclusion, the elements of a sense of loss found in this study are denial, bargaining, depression, and acceptance.","PeriodicalId":135760,"journal":{"name":"JURNAL KOMUNIKATIO","volume":"129 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115925402","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
PENGARUH KONTEN FOOD VLOG DI AKUN YOUTUBE RIA SW TERHADAP PERILAKU KONSUMTIF SUBSCRIBER 食物VLOG对RIA SW YOUTUBE账户中的消费行为的影响
JURNAL KOMUNIKATIO Pub Date : 2022-04-28 DOI: 10.30997/jk.v8i1.5558
Santi Delliana, Natalia Pratiwi
{"title":"PENGARUH KONTEN FOOD VLOG DI AKUN YOUTUBE RIA SW TERHADAP PERILAKU KONSUMTIF SUBSCRIBER","authors":"Santi Delliana, Natalia Pratiwi","doi":"10.30997/jk.v8i1.5558","DOIUrl":"https://doi.org/10.30997/jk.v8i1.5558","url":null,"abstract":"Youtube menjadi salah satu platform media sosial paling menarik di Indonesia, termasuk materi vlog kuliner Ria SW. Selain itu, topik food vlog bertepatan dengan perilaku pelanggan terkait penjualan online. Peneliti akan membahas konten Youtube mempengaruhi perilaku konsumen pengguna Ria SW dalam penelitian ini. Paradigma positivistik diterapkan dalam penelitian ini, dan teknik kuantitatif yang digunakan. Penelitian ini bertujuan untuk mengetahui konten food vlog Ria SW berpengaruh terhadap perilaku konsumsi pelanggannya. Metode survei yang digunakan dalam penelitian ini adalah jenis penelitian eksplanatori. Penelitian ini menggunakan teori SR sebagai kerangka teoritis. Dengan menggunakan uji-t, besaran nilai t hitung 9,538 > t tabel 1,985, menunjukkan bahwa ho ditolak dan ha disetujui. Menurut temuan ini, food vlog makanan sangat memengaruhi perilaku pelanggan.","PeriodicalId":135760,"journal":{"name":"JURNAL KOMUNIKATIO","volume":"56 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116158007","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
KETERKAITAN ANTARA KOMUNIKASI PERSUASIF DAN KEMAMPUAN PRIBADI KONSELOR P2TP2A DALAM LAYANAN KONSELING PADA PEREMPUAN KORBAN KEKERASAN 说服沟通与P2TP2A在暴力受害者妇女咨询服务中的个人顾问能力之间的联系
JURNAL KOMUNIKATIO Pub Date : 2021-11-05 DOI: 10.30997/jk.v7i2.4407
Rini Rahmawati, A. Purnomo, Agustini
{"title":"KETERKAITAN ANTARA KOMUNIKASI PERSUASIF DAN KEMAMPUAN PRIBADI KONSELOR P2TP2A DALAM LAYANAN KONSELING PADA PEREMPUAN KORBAN KEKERASAN","authors":"Rini Rahmawati, A. Purnomo, Agustini","doi":"10.30997/jk.v7i2.4407","DOIUrl":"https://doi.org/10.30997/jk.v7i2.4407","url":null,"abstract":"Jumlah kasus kekerasan terhadap perempuan di Indonesia meningkat setiap tahun. P2TP2A merupakan salah satu lembaga inisiasi pemerintah pusat dan daerah untuk menangani masalah korban kekerasan terhadap perempuan. Keterampilan komunikasi persuasif penting bagi konselor dalam melakukan layanan konseling. Penelitian ini bertujuan untuk mengkaji keterkaitan antara komunikasi persuasif dan kemampuan pribadi konselor P2TP2A dalam melakukan layanan konseling terhadap perempuan korban kekerasan di Kota Bogor. Metode penelitian menggunakan deskriptif kualitatif. Teknik pengumpulan data berupa observasi partisipatif, wawancara mendalam dengan responden, korban dab analisis dokumen. Hasil penelitian menunjukan konselor P2TP2A telah melakukan komunikasi persuasif dalam kegiatan sosialisasi, memberi dukungan, bersikap empatik dan positif saat melakukan konseling. Layanan konseling untuk korban menunjukkan sepuluh kemampuan pribadi konselor P2TP2A masih memerlukan perbaikan terutama dalam aspek totalitas, kepercayaan atas kemampuan pribadi, pengetahuan dan stabilitas emosi. Keterkaitan antara komunikasi persuasif dan kemampuan pribadi konselor telah ada dalam proses konseling terutama dalam   pemberian dukungan, sikap empathi dan sikap positif. Penelitian ini juga menemukan kesepuluh kemampuan pribadi konselor memiliki dua peran, mendukung komunikasi persuasif dan kemampuan dasar yang perlu dimiliki konselor sebelum melakukan komunikasi. Penelitian ini mengajukan komunikasi persuasif merupakan teknik komunikasi yang penting untuk konselor P2TP2A.","PeriodicalId":135760,"journal":{"name":"JURNAL KOMUNIKATIO","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-11-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129434791","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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