JURNAL EKONOMI KREATIF DAN MANAJEMEN BISNIS DIGITAL最新文献

PENGARUH KINERJA KEUANGAN TERHADAP HARGA SAHAM DENGAN KEBIJAKAN DIVIDEN SEBAGAI VARIABEL MODERASI PADA PERUSAHAAN MANUFAKTUR SUB-SEKTOR MAKANAN DAN MINUMAN YANG TERDAFTAR DI BURSA EFEK INDONESIA (BEI) 在印度尼西亚证券交易所（Bei）上市的食品饮料分行业制造公司的财务业绩对股价的影响以及股利政策作为调节变量的影响

JURNAL EKONOMI KREATIF DAN MANAJEMEN BISNIS DIGITAL Pub Date : 2024-04-15 DOI: 10.55047/jekombital.v2i3.607

Novita Tri Rahayu, Oktarini Khamilah Siregar, Renny Maisyarah

{"title":"PENGARUH KINERJA KEUANGAN TERHADAP HARGA SAHAM DENGAN KEBIJAKAN DIVIDEN SEBAGAI VARIABEL MODERASI PADA PERUSAHAAN MANUFAKTUR SUB-SEKTOR MAKANAN DAN MINUMAN YANG TERDAFTAR DI BURSA EFEK INDONESIA (BEI)","authors":"Novita Tri Rahayu, Oktarini Khamilah Siregar, Renny Maisyarah","doi":"10.55047/jekombital.v2i3.607","DOIUrl":"https://doi.org/10.55047/jekombital.v2i3.607","url":null,"abstract":"This research aims to determine the effect of financial performance on share prices with dividend policy as a moderating variable in food and beverage sub-sector manufacturing companies listed on the IDX. This research uses seven independent variables of financial performance with ROA, ROE, CR, DAR, Asset Turnover, NPM, DER protection, with the dependent variables being stock price and dividend policy as moderating variables. The research method used is an associative quantitative method. This research uses linear regression analysis techniques. The population in this study were food and beverage sub-sector manufacturing companies registered on the IDX in the 2018-2022 period and the sampling technique was purposive sampling technique. The results of this research show that there is a simultaneous influence of ROE, CR, DAR, NPM, DER on stock prices, ROA, ROE, CR, DAR, Asset Turnover, NPM, DER have a simultaneous effect on stock prices, DPR is able to moderate ROA, ROE, CR, DAR, Asset Turnover, NPM, DER on share prices and there is no influence of ROA on share prices in food and beverage sub-sector manufacturing companies for the 2018-2022 period.","PeriodicalId":133206,"journal":{"name":"JURNAL EKONOMI KREATIF DAN MANAJEMEN BISNIS DIGITAL","volume":"64 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140699052","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

ANALISIS PENGARUH IKLAN DAN CELEBRITY ENDORSER TERHADAP PENDAPATAN ONLINE SHOP DI KOTA PALU 广告和明星代言人对锤城网店收入的影响分析

JURNAL EKONOMI KREATIF DAN MANAJEMEN BISNIS DIGITAL Pub Date : 2024-04-15 DOI: 10.55047/jekombital.v2i3.612

Andi Herman Jaya, Kalvin A. Parinding

{"title":"ANALISIS PENGARUH IKLAN DAN CELEBRITY ENDORSER TERHADAP PENDAPATAN ONLINE SHOP DI KOTA PALU","authors":"Andi Herman Jaya, Kalvin A. Parinding","doi":"10.55047/jekombital.v2i3.612","DOIUrl":"https://doi.org/10.55047/jekombital.v2i3.612","url":null,"abstract":"This study aims to analyze the impact of advertising and Celebrity Endorser on online shop revenue in Palu city. The method used in this research is multiple linear regression analysis. Data was collected through interviews and questionnaires given to 40 online shop actors in Palu city. The data analysis used includes classical assumption test, multiple linear regression test, hypothesis testing, and Determinant coefficient test (R2). The results showed that the advertising variable and the Celebrity Endorser variable contributed 0.49 percent to the revenue of online shops in Palu city. The regression coefficient of the advertising variable is 0.214 which shows a positive influence, while the regression coefficient of the Celebrity Endorser variable is 0.122 which also shows a positive influence. Thus, this study provides evidence that advertising and Celebrity Endorser have an important role in increasing online shop revenue in Palu city. Online shop actors in Palu city can utilize advertising strategies and Celebrity Endorsers to increase their income. This research also contributes to the understanding of the factors that influence online shop revenue and can be a reference for further research in this field.","PeriodicalId":133206,"journal":{"name":"JURNAL EKONOMI KREATIF DAN MANAJEMEN BISNIS DIGITAL","volume":"3 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140702453","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

ADVERTISING ON EARNED MEDIA IN SOCIAL MEDIA: SYSTEMATIC LITERATURE REVIEW 社交媒体中的 "赚取媒体 "广告：系统文献综述

JURNAL EKONOMI KREATIF DAN MANAJEMEN BISNIS DIGITAL Pub Date : 2024-04-15 DOI: 10.55047/jekombital.v2i3.616

Fre Derik P. Deniswara, Nurul Hildha Afifa, Moh. Hefni Munawar

引用次数: 0

ANALISIS EKSPOR, IMPOR TERHADAP NERACA PERDAGANGAN DI EMPAT NEGARA EMERGING MARKET (RITI) 分析四个新兴市场国家（Riti）的出口和进口对贸易平衡的影响

JURNAL EKONOMI KREATIF DAN MANAJEMEN BISNIS DIGITAL Pub Date : 2024-04-15 DOI: 10.55047/jekombital.v2i3.618

Alvin Darmawan, Wahyu Nur Indah Sari

引用次数: 0

PENGARUH ELECTRONIC WORD OF MOUTH (E-WOM) DAN DESTINATION IMAGE TERHADAP KEPUTUSAN BERKUNJUNG PADA WISATA HILLPARK SIBOLANGIT 电子口碑（e-wom）和目的地形象对西博兰吉山地公园旅游决策的影响

JURNAL EKONOMI KREATIF DAN MANAJEMEN BISNIS DIGITAL Pub Date : 2024-04-15 DOI: 10.55047/jekombital.v2i3.609

E. Putri, Hafiza Adlina

{"title":"PENGARUH ELECTRONIC WORD OF MOUTH (E-WOM) DAN DESTINATION IMAGE TERHADAP KEPUTUSAN BERKUNJUNG PADA WISATA HILLPARK SIBOLANGIT","authors":"E. Putri, Hafiza Adlina","doi":"10.55047/jekombital.v2i3.609","DOIUrl":"https://doi.org/10.55047/jekombital.v2i3.609","url":null,"abstract":"Tourism is a reference to a marker of a country's prosperity because the tourism industry has a real influence on the economy, economic improvement and environmental carrying capacity. This study aims to determine how the influence of E-WOM and destination image on visiting decisions on Hillpark Sibolangit tours. The research technique used is quantitative. The sampling technique was carried out by purposive sampling method with a sample size of 100 respondents. The results of this test indicate that the E-WOM factor (X1) and destination image (X2) have a partial and significant effect on visiting decisions (Y). E-WOM (X1) and destination image (X2) variables simultaneously and significantly affect visiting decisions (Y). With an R value of 0.724, it shows that the E-WOM (X1) and destination image (X2) factors are related to visiting decisions (Y) by 0.724 so that the relationship between these factors can be categorized as close. Through the R Square value, it is known that E-WOM (X1) and destination image (X2) contribute 51.4%, while the remaining 48.6% is influenced by variables not discussed in this study.","PeriodicalId":133206,"journal":{"name":"JURNAL EKONOMI KREATIF DAN MANAJEMEN BISNIS DIGITAL","volume":"313 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140703413","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

PENGARUH ONLINE CUSTOMER REVIEW, HARGA DAN ONLINE CUSTOMER RATTING TERHADAP KEPUTUSAN PEMBELIAN MELALUI TOKOPEDIA (Studi Pada Konsumen Toko Online Ventela Store Official di Kota Medan) PENGARUH ONLINE CUSTOMER REVIEW, HARGA DAN ONLINE CUSTOMER RATTING TERHADAP KEPUTUSAN PEMBELIAN MELALUI TOKOPEDIA (Studi Pada Konsumen Toko Online Ventela Store Official di Kota Medan)

JURNAL EKONOMI KREATIF DAN MANAJEMEN BISNIS DIGITAL Pub Date : 2024-04-15 DOI: 10.55047/jekombital.v2i3.613

Eko Arianto Purba, Feby Aulia Safrin

{"title":"PENGARUH ONLINE CUSTOMER REVIEW, HARGA DAN ONLINE CUSTOMER RATTING TERHADAP KEPUTUSAN PEMBELIAN MELALUI TOKOPEDIA (Studi Pada Konsumen Toko Online Ventela Store Official di Kota Medan)","authors":"Eko Arianto Purba, Feby Aulia Safrin","doi":"10.55047/jekombital.v2i3.613","DOIUrl":"https://doi.org/10.55047/jekombital.v2i3.613","url":null,"abstract":"This study aims to analyze how the influence of online customer reviews, prices and online customer ratting on consumer purchasing decisions Ventela store in Medan city. The influence between online costumer reviews, prices and online costumer ratting will be analyzed partially and simultaneously on employee performance. The form of research used in this research is quantitative research with an associative approach. Sampling was done through non-probability sampling techniques and used 100 respondents as samples. The research findings show that: The results of this study indicate that Online customer review and Online customer review have a significant effect, both partially and simultaneously (together) on consumer purchasing decisions. However, price has no significant effect on consumer purchasing decisions. Thus, the results of this study make an important contribution to the management of Ventela stores in Medan city in improving marketing strategies and employee performance management. Ventela store management can utilize online customer reviews and ratings as one of the factors that can improve consumer purchasing decisions and employee performance.","PeriodicalId":133206,"journal":{"name":"JURNAL EKONOMI KREATIF DAN MANAJEMEN BISNIS DIGITAL","volume":"51 10","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140699377","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

ANALISIS EFISIENSI BIAYA BAHAN BAKU, BIAYA TENAGA KERJA LANGSUNG DAN BIAYA OVERHEAD PABRIK TERHADAP RASIO PROFIT MARGIN PADA MIE AYAM BAKSO CAK NO SOLO 原材料成本、直接人工成本和工厂间接成本对 Cak No Solo 鸡肉面丸利润率的影响分析

JURNAL EKONOMI KREATIF DAN MANAJEMEN BISNIS DIGITAL Pub Date : 2023-09-30 DOI: 10.55047/jekombital.v2i1.541

Nia Aisyah, Putri Handayani, Tia Astaivada, Mochammad Reza Adiyanto

{"title":"ANALISIS EFISIENSI BIAYA BAHAN BAKU, BIAYA TENAGA KERJA LANGSUNG DAN BIAYA OVERHEAD PABRIK TERHADAP RASIO PROFIT MARGIN PADA MIE AYAM BAKSO CAK NO SOLO","authors":"Nia Aisyah, Putri Handayani, Tia Astaivada, Mochammad Reza Adiyanto","doi":"10.55047/jekombital.v2i1.541","DOIUrl":"https://doi.org/10.55047/jekombital.v2i1.541","url":null,"abstract":"This study aims to analyze the efficiency of raw material costs, direct labor costs and factory overhead costs on the profit margin ratio at Bakso Cak No Solo Chicken Noodle. By doing cost efficiency, it can increase maximum profit. The study used a qualitative approach and descriptive data analysis techniques. Analysis of production cost efficiency uses a comparison between actual production costs and budget production costs. In this study using data from observation, interviews and documentation. From this study obtained the results that the efficiency of production costs on raw materials at the meatball chicken noodle shop is inefficient with a percentage of 125%, this shows that there is a difference between the actual production costs of raw materials. Thus, causing the Cak No Solo Meatball Chicken Noodle shop to experience a loss of Rp. 500,000. After making the efficiency of raw material costs, it was found that the actual raw material costs decreased by IDR 505,000, because of this the production costs became efficient with a percentage of 99%. With the efficiency of production costs, the profit earned by business actors increased by 0.94%, namely IDR 505,000. The NPM result of 81.03% is also obtained, which means that business actors are more efficient in managing costs and generating maximum profits from sales. The higher the NPM value means that the finances in the business are healthier and better.","PeriodicalId":133206,"journal":{"name":"JURNAL EKONOMI KREATIF DAN MANAJEMEN BISNIS DIGITAL","volume":"144 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139332609","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

ANALISIS LOKASI DAN KERAGAMAN FASILITAS DALAM MENINGKATKAN DAYA TARIK BERKUNJUNG WISATAWAN PADA USAHA MIKRO KECIL MENENGAH (UMKM) PANTAI BATU HODA (BATU HODA BEACH) DI SAMOSIR 对地点和设施的多样性进行分析，以增加游客对萨莫西尔岩石霍达海滩(UMKM)海滩的游客吸引力

JURNAL EKONOMI KREATIF DAN MANAJEMEN BISNIS DIGITAL Pub Date : 2023-06-30 DOI: 10.55047/jekombital.v1i4.498

Rizal Naibaho, Marlon Sihombing

{"title":"ANALISIS LOKASI DAN KERAGAMAN FASILITAS DALAM MENINGKATKAN DAYA TARIK BERKUNJUNG WISATAWAN PADA USAHA MIKRO KECIL MENENGAH (UMKM) PANTAI BATU HODA (BATU HODA BEACH) DI SAMOSIR","authors":"Rizal Naibaho, Marlon Sihombing","doi":"10.55047/jekombital.v1i4.498","DOIUrl":"https://doi.org/10.55047/jekombital.v1i4.498","url":null,"abstract":"The tourism sector is one of the largest contributors to regional income in Samosir district. Therefore, researchers conducted research at one of the most popular tourist attractions for tourists in Samosir district, namely Batu Hoda Beach. The purpose of this study was to analyze the location factor and the diversity of facilities in increasing the attractiveness of visiting tourists at the Batu Hoda Beach Samosir tourist attraction. This form of research is descriptive research with a qualitative approach. Researchers describe the results of the analysis of the two factors, namely location and diversity of facilities and the consequences that occur. Researchers emphasize research instruments on humans contained in the object of research which are used as informants in this study. This type of research is descriptive research with a qualitative approach. This research seeks to describe the results of the analysis with the consequences that occur. This is based on the consideration that researchers want to understand the location factor and the diversity of facilities in increasing the attractiveness of visiting tourists at micro, small and medium enterprises (MSMEs) at Batu Hoda Beach (Batu Hoda Beach) Samosir. The research results are summarized through 3 (three) stages of data collection techniques, namely interviews, observations, and literature studies. Furthermore, the data obtained in the field is then re-examined and described. From the results of data processing, the researcher summarizes the things that have been focused on to be presented and arranged systematically. Furthermore, researchers conducted a data verification stage by making conclusions based on the data obtained from the research results.","PeriodicalId":133206,"journal":{"name":"JURNAL EKONOMI KREATIF DAN MANAJEMEN BISNIS DIGITAL","volume":"47 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128262223","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

PENGARUH SELF CONCEPT DAN SELF CONTROL TERHADAP PERILAKU KONSUMTIF BELANJA ONLINE DI E-COMMERCE 自我控制和自我控制对电子商务消费行为的影响

JURNAL EKONOMI KREATIF DAN MANAJEMEN BISNIS DIGITAL Pub Date : 2023-05-23 DOI: 10.55047/jekombital.v1i4.486

Mila Nurfatimah, Heti Suherti, Kurniawan

引用次数: 0

PENGARUH LITERASI DIGITAL DAN KONFORMITAS TERHADAP MINAT TECHNOPRENEURSHIP MAHASISWA 数字素数和正确性对学生技术兴趣的影响

JURNAL EKONOMI KREATIF DAN MANAJEMEN BISNIS DIGITAL Pub Date : 2023-03-31 DOI: 10.55047/jekombital.v1i3.454

Rahmad Nanda, Putra Perdana, Ati Sadiah, Kurniawan

引用次数: 0