JURNAL EKONOMI KREATIF DAN MANAJEMEN BISNIS DIGITAL最新文献_第2页

PENGARUH ENTREPRENEURIAL MINDSET TERHADAP MINAT BERWIRAUSAHA DAN IMPLIKASINYA TERHADAP KEPUTUSAN BERWIRAUSAHA 创业精神对企业家利益的影响及其对企业家决策的影响

JURNAL EKONOMI KREATIF DAN MANAJEMEN BISNIS DIGITAL Pub Date : 2023-03-31 DOI: 10.55047/jekombital.v1i3.476

G. Ramdani, Ati Sadiah, Astri Srigustini

{"title":"PENGARUH ENTREPRENEURIAL MINDSET TERHADAP MINAT BERWIRAUSAHA DAN IMPLIKASINYA TERHADAP KEPUTUSAN BERWIRAUSAHA","authors":"G. Ramdani, Ati Sadiah, Astri Srigustini","doi":"10.55047/jekombital.v1i3.476","DOIUrl":"https://doi.org/10.55047/jekombital.v1i3.476","url":null,"abstract":"The research aims to assess the impact of Entrepreneurial Mindset on Interest in Entrepreneurship and the subsequent implications for Entrepreneurial Decisions. The research methodology employs a survey approach with a descriptive design. The targeted population comprises students from Siliwangi University FKIP, who belong to the 2019-2022 batch, totaling 6,700 individuals. Non-probability sampling, specifically the purposive sampling technique, was used to select a sample size of 376 participants based on the researcher's considerations. Questionnaires were utilized for data collection, and path analysis was employed as the statistical method, encompassing both direct and indirect hypotheses. The study's findings reveal the following: 1) Direct hypothesis calculations indicate that Entrepreneurial Mindset significantly influences Entrepreneurial Decisions, as well as Entrepreneurial Mindset's impact on interest in entrepreneurship and interest in entrepreneurship on entrepreneurial decisions. 2) Indirect hypothesis calculations demonstrate that Entrepreneurial Mindset indirectly influences entrepreneurial decisions through its effect on interest in entrepreneurship.","PeriodicalId":133206,"journal":{"name":"JURNAL EKONOMI KREATIF DAN MANAJEMEN BISNIS DIGITAL","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131004242","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

PENGARUH LITERASI KEUANGAN, TEMAN SEBAYA DAN DISONANSI KOGNITIF TERHADAP PERILAKU KONSUMTIF 经济素养、同侪和认知失调对消费行为的影响

JURNAL EKONOMI KREATIF DAN MANAJEMEN BISNIS DIGITAL Pub Date : 2023-03-31 DOI: 10.55047/jekombital.v1i3.466

Fajriyatul Barokah, Yoni Hermawan, Astri Srigustini

{"title":"PENGARUH LITERASI KEUANGAN, TEMAN SEBAYA DAN DISONANSI KOGNITIF TERHADAP PERILAKU KONSUMTIF","authors":"Fajriyatul Barokah, Yoni Hermawan, Astri Srigustini","doi":"10.55047/jekombital.v1i3.466","DOIUrl":"https://doi.org/10.55047/jekombital.v1i3.466","url":null,"abstract":"The problem addressed in this study is the excessive consumption of non-essential needs among high school students in Tasikmalaya, coupled with their inability to establish a priority scale for their consumption patterns. This research employs a quantitative survey method with an explanatory survey design. The study's target population includes all public high school students in Tasikmalaya City, specifically those in class XI. The sampling technique utilized in this study is probability sampling, employing proportionate random sampling, resulting in a sample size of 367 students. Data collection is carried out through the use of questionnaires, while data analysis is performed using the SPSS 25.0 for Windows program. The results indicate the following: 1) There exists a significant correlation between financial literacy and consumptive behavior, with a significance value of 0.045. 2) Peers exert a notable influence on consumptive behavior, as evidenced by a significance value of 0.029. 3) Cognitive dissonance also significantly impacts consumptive behavior, with a significance value of 0.029. 4) The combined effect of financial literacy, peers, and cognitive dissonance on consumptive behavior is significant, demonstrated by a significance value of 0.000.","PeriodicalId":133206,"journal":{"name":"JURNAL EKONOMI KREATIF DAN MANAJEMEN BISNIS DIGITAL","volume":"248 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132388380","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

PENGARUH PENGGUNAAN SHOPEE PAYLATER DAN PROMO HARBOLNAS (HARI BELANJA ONLINE NASIONAL) TERHADAP IMPULSE BUYING PENGGUNA SHOPEE DI KOTA MEDAN

JURNAL EKONOMI KREATIF DAN MANAJEMEN BISNIS DIGITAL Pub Date : 2023-03-30 DOI: 10.55047/jekombital.v1i3.463

Simon Partahi Panjaitan, Nicholas Marpaung

{"title":"PENGARUH PENGGUNAAN SHOPEE PAYLATER DAN PROMO HARBOLNAS (HARI BELANJA ONLINE NASIONAL) TERHADAP IMPULSE BUYING PENGGUNA SHOPEE DI KOTA MEDAN","authors":"Simon Partahi Panjaitan, Nicholas Marpaung","doi":"10.55047/jekombital.v1i3.463","DOIUrl":"https://doi.org/10.55047/jekombital.v1i3.463","url":null,"abstract":"This study aims to analyze the influence of Use Of Shopee PayLater and Harbolnas promos on Shopee users in Medan. The influence between Shopee PayLater and the Harbolnas promo will be analyzed partially and simultaneously on impulse buying for Shopee Users in Medan City. The research method used in this research is quantitative research with an associative approach. Sampling was carried out using a non-probability sampling technique, and the method used was purposive sampling with 100 respondents as a sample. The data collection method used in this study was primary data obtained through questionnaires through Google form, while secondary data was obtained through library research. The analytical method used is the validity test, reliability test, classical assumption test, multiple linear regression analysis, and hypothesis testing. The results of the research conducted show that the Use Of Shopee PayLater variable (X1) and the Harbolnas promo (X2) have a partial and significant effect on Impulse Buying (Y), the Use Of Shopee PayLater variable (X1) and the Harbolnas promo (X2) also have a simultaneous and significant effect on Impulse. Buying (Y), the value of this coefficient shows the relationship between Use Of Shopee PayLater (X1) and the Harbolnas promo (X2) to Impulse Buying (Y) is very strong with an R value of 0.724 or 72.4%. It is also known that the Adjusted R Square value of Use Of Shopee PayLater (X1) and Harbolnas promos (X2) can explain the Impulse Buying variable by 51.4%. At the same time, the rest is influenced by other variables not discussed in this study.","PeriodicalId":133206,"journal":{"name":"JURNAL EKONOMI KREATIF DAN MANAJEMEN BISNIS DIGITAL","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116766533","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

ANALYSIS OF THE UTILIZATION OF SHOPEEFOOD FEATURES ON THE REVENUE OF MICRO, SMALL, AND MEDIUM-SIZED CULINARY BUSINESSES IN SOUTH JAKARTA 利用商店食品特色对雅加达南部中小微餐饮企业收入的影响分析

JURNAL EKONOMI KREATIF DAN MANAJEMEN BISNIS DIGITAL Pub Date : 2023-03-17 DOI: 10.55047/jekombital.v1i3.451

Auliya Rahma Warni

{"title":"ANALYSIS OF THE UTILIZATION OF SHOPEEFOOD FEATURES ON THE REVENUE OF MICRO, SMALL, AND MEDIUM-SIZED CULINARY BUSINESSES IN SOUTH JAKARTA","authors":"Auliya Rahma Warni","doi":"10.55047/jekombital.v1i3.451","DOIUrl":"https://doi.org/10.55047/jekombital.v1i3.451","url":null,"abstract":"Shopee is an online Marketplace application for buying and selling on mobile phones easily and quickly. Shopee has a food delivery service called Shopee Food which has the same function and purpose as other food delivery services. This study aims to explore the benefits of the ShopeeFood feature on the income of micro, small and medium enterprises in the culinary field in South Jakarta. The place of this research was conducted at the location of MSMEs in the culinary field in the South Jakarta area, DKI Jakarta, named Rena Foodies. This research will be conducted in July 2022. This research uses 3 types of informants, namely main informants, key informants, and additional informants. This research data was obtained from interviews, observations and documentation. This research was conducted by collecting data through interviews with three resource persons, namely MSMEs, ShopeeFood parties, and ShopeeFood users. The research was conducted. From the analysis of the data collected, three main studies were produced, namely the influence obtained by MSME entrepreneurs in the South Jakarta area in developing ShopeeFood features, the condition of the sales level of culinary MSMEs in the city of South Jakarta after joining ShopeeFood and the obstacles experienced by culinary MSMEs while joining the ShopeeFood program.","PeriodicalId":133206,"journal":{"name":"JURNAL EKONOMI KREATIF DAN MANAJEMEN BISNIS DIGITAL","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121591344","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

MOTIVASI PENONTON VICE INDONESIA DENGAN KETERIKATAN MENONTON

JURNAL EKONOMI KREATIF DAN MANAJEMEN BISNIS DIGITAL Pub Date : 2023-03-15 DOI: 10.55047/jekombital.v1i3.443

Bernardus Aji Mahardika, M. Safira

{"title":"MOTIVASI PENONTON VICE INDONESIA DENGAN KETERIKATAN MENONTON","authors":"Bernardus Aji Mahardika, M. Safira","doi":"10.55047/jekombital.v1i3.443","DOIUrl":"https://doi.org/10.55047/jekombital.v1i3.443","url":null,"abstract":"YouTube is a social media platform that offers a wide variety of video content, providing entertainment and information to its users. One of the media channels on YouTube is Vice Indonesia, which observes the evolution of mass media from traditional to digital platforms. This study aims to investigate the correlation between viewing motivation and watching attachment among viewers of Vice Indonesia content. A quantitative approach is utilized, and data is collected through an online survey. The research sample consists of 100 respondents who are viewers of Video Vice Indonesia content. Statistical Analysis Techniques, using the Statistical Standard Solution Program (SPSS), are employed for data analysis. The research findings and hypothesis testing reveal that the calculated r value for the relationship between motivation (X) and attachment (Y) is 0.510, which is greater than the critical r-table value of 0.195. Therefore, it can be concluded that there is a significant correlation between the motivation variable and the attachment variable. This result indicates a promising avenue for further research to explore the impact of viewing motivation on viewing engagement, particularly in documentary content.","PeriodicalId":133206,"journal":{"name":"JURNAL EKONOMI KREATIF DAN MANAJEMEN BISNIS DIGITAL","volume":"43 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127446827","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

ANALISIS MANAJEMEN STRATEGIK BISNIS TERHADAP UMKM GRAND PET SHOP 商业战略管理分析与UMKM大宠物店

JURNAL EKONOMI KREATIF DAN MANAJEMEN BISNIS DIGITAL Pub Date : 2023-03-13 DOI: 10.55047/jekombital.v1i3.426

Florensia Sutjiali, Nathania Jocelyn, Sherlyca Styvani, Vonnylia, Windy Wihue Tarekar

{"title":"ANALISIS MANAJEMEN STRATEGIK BISNIS TERHADAP UMKM GRAND PET SHOP","authors":"Florensia Sutjiali, Nathania Jocelyn, Sherlyca Styvani, Vonnylia, Windy Wihue Tarekar","doi":"10.55047/jekombital.v1i3.426","DOIUrl":"https://doi.org/10.55047/jekombital.v1i3.426","url":null,"abstract":"This study discusses the industry analysis of Grand Pet Shop, a pet shop located in Batam City, Indonesia. The analysis focuses on the Five Forces Competition Model, Customer Value, and Industry Analysis of Grand Pet Shop as a small and medium-sized enterprise (UMKM). The results of the analysis indicate that Grand Pet Shop falls into the moderate-level strategic category. However, it is also classified as an unattractive business due to the high levels of competition, the threat of new entrants, and the threat of substitute products. Grand Pet Shop has effectively implemented customer value in its business operations. To further improve customer satisfaction and attract more clients, the author suggests that Grand Pet Shop should collaborate with veterinarians to provide services for sick or vaccinated pets. Additionally, offering discounts, rewards, and other incentives could be a viable strategy to increase the number of customers. Overall, despite the challenges in the industry, Grand Pet Shop has the potential to thrive with the right strategic adjustments and a focus on enhancing customer value.","PeriodicalId":133206,"journal":{"name":"JURNAL EKONOMI KREATIF DAN MANAJEMEN BISNIS DIGITAL","volume":"3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134232934","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

ANTESEDEN CUSTOMER LOYALTY 提高顾客忠诚度

JURNAL EKONOMI KREATIF DAN MANAJEMEN BISNIS DIGITAL Pub Date : 2023-02-15 DOI: 10.55047/jekombital.v1i3.371

Desi Lestari, Ganawati

引用次数: 0

PENGARUH MOTIVASI KERJA, MANAJEMEN WAKTU, DAN STRES KERJA TERHADAP KINERJA PERKERJA PARUH WAKTU YANG BERSTATUS MAHASISWA DI MAGELANG 工作动机、时间管理和工作压力对马格朗大学学生的兼职工作表现的影响

JURNAL EKONOMI KREATIF DAN MANAJEMEN BISNIS DIGITAL Pub Date : 2023-02-01 DOI: 10.55047/jekombital.v1i3.356

Miftachul Huda Adi Prasetya, Alkadri Kusalendra Siharis

引用次数: 0

ANALISIS PENGENAAN PAJAK PADA PELAKU E-COMMERCE 对E-COMMERCE肇事者的税务分析

JURNAL EKONOMI KREATIF DAN MANAJEMEN BISNIS DIGITAL Pub Date : 2023-02-01 DOI: 10.55047/jekombital.v1i3.359

Dea Cindi Amelia Ginting, Muhammad Irwan Padli Nasution, S. Sundari

{"title":"ANALISIS PENGENAAN PAJAK PADA PELAKU E-COMMERCE","authors":"Dea Cindi Amelia Ginting, Muhammad Irwan Padli Nasution, S. Sundari","doi":"10.55047/jekombital.v1i3.359","DOIUrl":"https://doi.org/10.55047/jekombital.v1i3.359","url":null,"abstract":"In Indonesia, the use of information technology in business is growing rapidly. One of the impacts of technological advances is e-commerce. E-commerce allows customers to buy at smart brokers more conveniently. However, the rise of e-commerce raises concerns about how e-commerce businesses should be taxed. The tax base of e-commerce businesses is examined in this study. This study aims to analyze the analysis of tax imposition on e-commerce actors. The research method used in this study is the normative legal research method. The legal analysis is based on Regulation of the Minister of Finance of the Republic of Indonesia Number 210/PMK.010/2018 concerning Market Platform Providers and VAT NPWP. Legal basis for taxing online retailers. As a result, the implementation of tax collection on e-Commerce actors has not been efficient. According to Regulation Number 210/PMK issued by the Minister of Finance of the Republic of Indonesia. PMK 010/2018 Obligation to pay income tax in excess of non-taxable income in connection with tax procedures or procedures for carrying out online transactions through electronic systems. However, there are still many taxpayers who do not pay or avoid income tax. This problem is caused by non-compliance and lack of understanding of tax law in Indonesia.","PeriodicalId":133206,"journal":{"name":"JURNAL EKONOMI KREATIF DAN MANAJEMEN BISNIS DIGITAL","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121713047","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

PENGARUH USAHA KECIL MENENGAH DAN SEKTOR PARIWISATA TERHADAP PRODUK DOMESTIK REGIONAL BRUTO (PDRB) DI KABUPATEN PROBOLINGGO 小企业和旅游业对PROBOLINGGO区国内生产总值(PDRB)产品的影响

JURNAL EKONOMI KREATIF DAN MANAJEMEN BISNIS DIGITAL Pub Date : 2023-01-11 DOI: 10.55047/jekombital.v1i2.355

Failur Rahman

{"title":"PENGARUH USAHA KECIL MENENGAH DAN SEKTOR PARIWISATA TERHADAP PRODUK DOMESTIK REGIONAL BRUTO (PDRB) DI KABUPATEN PROBOLINGGO","authors":"Failur Rahman","doi":"10.55047/jekombital.v1i2.355","DOIUrl":"https://doi.org/10.55047/jekombital.v1i2.355","url":null,"abstract":"The GRDP (Gross Regional Domestic Product) of Probolinggo Regency has been impacted by the pandemic's influence on the number of tourists. If the drop in economic growth in the Probolinggo district is contrasted with the decline in the national economy, it becomes clear that the decline in economic growth in the Probolinggo district is smaller. Based on a comparison of processed data, the Probolinggo district's economic growth decreased by -2.12% while the nation's economic growth decreased by -4.25%. In comparison to other national tourism priorities like Bali, which saw a fall in economic growth of 11.06%, the area that is part of the national tourism priority has experienced a comparatively minor decline in economic growth. Because the Probolinggo district is categorized as experiencing a relatively smaller decline in economic growth when compared to Bali and several other national priority tourist areas, it can be said that this phenomenon is unique to study in the regency that has an international tourist area and is a national priority tourism area, namely Mount Bromo. In order to ascertain how the tourism industry and SMEs affect economic growth in the Probolinggo district, this research was carried out. Regression analysis using time series data is the technique employed. The results of the regression analysis reveal that the expansion of the MSME and tourist industries in the Probolinggo district is significantly influenced. However, only the MSME sector and not the tourism industry has a substantial and partial impact on the GRDP. Therefore, it can be concluded that the decline in economic growth in Probolinggo district, which is smaller than the decline in national economic growth, and in regions that have national priority tourism areas can be proven, namely that the tourism sector only influences the MSME sector simultaneously on GRDP but not partially.","PeriodicalId":133206,"journal":{"name":"JURNAL EKONOMI KREATIF DAN MANAJEMEN BISNIS DIGITAL","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133566950","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1