{"title":"How Social Media Type, Electronic Word-of-Mouth, and Product Price Influence Attitude and Intention to Purchase Ethical Apparel for US Female Consumers","authors":"E. Karpova, Fatma Baytar, Melissa Abner","doi":"10.31274/ITAA.12164","DOIUrl":"https://doi.org/10.31274/ITAA.12164","url":null,"abstract":"The research purpose was to investigate the effects of different types of social media (blog vs. video), eWOM (positive, negative, and neutral), and price ($20 vs. $40) on consumer attitude towards purchase and intent to purchase ethical apparel. An experimental research design surveyed 891 female US residents ages 18-72. ANOVA analysis revealed that participants exposed to positive eWOM had significantly higher attitude than those exposed to neutral and negative eWOM. Positive eWOM also resulted in significantly higher purchase intention than negative eWOM. Social media type and price did not significantly influence attitude or purchase intention. These findings indicate that consumers might not be price sensitive to ethical apparel products when clear information is given. Brands should inform consumers via social media with transparent information. Companies should find ways to provide positive eWOM about ethical apparel including incentives, brand representatives, and encouraging purchase reviews.","PeriodicalId":129029,"journal":{"name":"Pivoting for the Pandemic","volume":"151 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132636488","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Sameness and Differentness While Using a Wheelchair: A Custom Lab Coat to Fit in","authors":"K. Roelse","doi":"10.31274/ITAA.11844","DOIUrl":"https://doi.org/10.31274/ITAA.11844","url":null,"abstract":"This lab coat design is user-centered, adaptive, and designed specifically to an individual’s needs. It is also a professional uniform that is meant to democratize and act as an extension of the organization for which one works. By balancing the concepts of sameness and differentness, this design supports the role clothing plays in creating one’s social identity.","PeriodicalId":129029,"journal":{"name":"Pivoting for the Pandemic","volume":"7 6","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131726138","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The New Face of Mimicry Consumption Behavior","authors":"Jeongah Shin, Yoo‐Kyoung Seock","doi":"10.31274/ITAA.12180","DOIUrl":"https://doi.org/10.31274/ITAA.12180","url":null,"abstract":"Mimicry consumption has been conceived as an impulsive buying behavior, often caused by peer pressure. So, previous research has been limited to the early stages of consumers' buying behavior and has examined a limited range of role models, such as celebrities, mothers, or innovators, However, consumers can access information and communicate directly or indirectly with not only celebrities but also their friends, family, and influencers, anytime and anywhere via social media. Social media today might play an important role as a trigger for mimicry consumption. With the explosive growth of social media, the market environment is advancing rapidly, and mimicry consumption behavior today has become more prominent than ever before. Mimicry consumption should not be treated as incomplete or impulse buying behavior. To better understand consumers' mimicry consumption behavior, this study explored consumers' SWLS as precedent elements that have an impact on mimicry consumption and Instagram activities as mediators.","PeriodicalId":129029,"journal":{"name":"Pivoting for the Pandemic","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131972584","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"A Systematic Review of Research on Self-Sexualization","authors":"K. Johnson, Ui-Jeen Yu","doi":"10.31274/itaa.11753","DOIUrl":"https://doi.org/10.31274/itaa.11753","url":null,"abstract":"The self-sexualization of women is an important issue as sexualization is believed to support the low status of women and contribute to body related anxieties and concerns as well as results in negative perceptions by others. Our research purpose was to systematically review the available research in this area. Thirty-one journal articles published from 2007 to 2020 were reviewed. In our review, we focused on what theories were used in self-sexualization research? what measures of self-sexualization were employed? and what are the major findings? Important precursors to self-sexualization include exposure to media and social media, self-objectification, internalization of sexualization, and desiring attention from others. Empowerment has been studied as an outcome of self-sexualization along with negative inferences concerning both young women and girls that self-sexualize. Future research opportunities exist in theory development and scale development in order to strengthen and build research in self-sexualization.","PeriodicalId":129029,"journal":{"name":"Pivoting for the Pandemic","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132311473","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Dani Hall, Kelly A. Grogan, Rachel Dugger, Yingying Wu
{"title":"Nebulous","authors":"Dani Hall, Kelly A. Grogan, Rachel Dugger, Yingying Wu","doi":"10.17159/2519-0105/2018/v73no9a9","DOIUrl":"https://doi.org/10.17159/2519-0105/2018/v73no9a9","url":null,"abstract":"To the Editor: We read with some concern the report by Li et al1 referring to electron beam angiography of anomalous coronary arteries. Two pictures are presented of a case diagnosed as anomalous origin of the left anterior descending artery (LAD) “from the pulmonary artery” and of the circumflex (Cx) “from the right coronary artery.” We appreciated the colorful images (even though the blue aorta would have appeared better in red), but could not refrain from noticing the following. 1. The images do not prove the origin of the LAD from the pulmonary artery. Instead, one can only say that the LAD is ectatic, and is adjacent to the pulmonary trunk (a normal course). There is no evidence, in the images provided, that the LAD has its origin from the pulmonary artery. 2. The Cx is not identified in Figure 1 and apparently is mislabeled in Figure 2. Indeed, it appears that the tortuous vessel in Figure 1 is the same right coronary artery that is labeled “Cx” in Figure 2. The Cx (labeled “RCA”) in Figure 2 is most likely a coronary vein. A left circumflex coronary artery coursing within the right atrioventricular groove, alongside a normally positioned RCA, would be a heretofore never seen (nor described) coronary anomaly. Was traditional angiography performed in this patient to confirm these findings? Our reason for sending this note is to caution against the tendency to inappropriately use new technology (eg, electron beam CT and multidetector CT). These new imaging procedures frequently help advance the science, but they also require grounding with expert readers and a conservative amount of electronic manipulation. Case reports such as the present that “conclude” that electron beam CT angiography correctly detects anomalous coronary origins and course should be taken with the following reservations: (1) these reports usually present cases already diagnosed by traditional angiography, and (2) the studies are frequently incomplete, nebulous, and (most concerning) potentially misleading, if not performed by those expert in both coronary anomalies and coronary imaging.","PeriodicalId":129029,"journal":{"name":"Pivoting for the Pandemic","volume":"756 ","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133847404","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Meaning Infused into Fiber: Exploring Motivations of Natural Dyers","authors":"D. Green, Kelsie Doty","doi":"10.31274/ITAA.12238","DOIUrl":"https://doi.org/10.31274/ITAA.12238","url":null,"abstract":"This research explores the underlying motivations of individuals who use natural dyes as part of their apparel and textile design practice. Methods include interviews, documentary filmmaking, audio recordings, photography, field work, participant observation research, and field notes. I interviewed a total of 20 natural dyers based in the United States from November 2016 to June 2019 and found three main sources of motivation: (a) perceived environmental and health concerns, (b) personal fulfillment and identity, and (c) the opportunity for autonomy over production. Individuals used natural dyes to infuse meanings into cloth, whether their own perceived environmental and health concerns, a sense of personal fulfillment, or autonomy over the production process. Through these motivations to use natural dyes, it appears natural dyers can share aspects of their personal identity in an object they have colored, infusing meaning into the cloth they dye.","PeriodicalId":129029,"journal":{"name":"Pivoting for the Pandemic","volume":"39 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123932001","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Benefits and Challenges of Cross-Cultural Online Collaboration Projects","authors":"Ae-Ran Koh, J. Kang, Pany Wongsaene, S. Kim","doi":"10.31274/ITAA.11914","DOIUrl":"https://doi.org/10.31274/ITAA.11914","url":null,"abstract":"An online collaborative research project was implemented simultaneously in courses at a US and Korean university. Students in either course formed a team with other students in a foreign university and went through a series of consumer research steps. This study aims to examine the impact of the cross-cultural project on students' global competence and success determinants. Data were collected from the classes at two different time points (i.e., a pre-test and a post-test survey). The results found that the project positively influenced some dimensions of students' global competence (e.g., US students' knowledge about Korea and Korean students' attitudes toward different cultures). However, a few variables were identified for future improvement. Equal student ratios from both countries are critical to increasing communication. Instructors also need to provide students with more chances to familiarize themselves with their global peers ahead of the actual project to decrease communication barriers.","PeriodicalId":129029,"journal":{"name":"Pivoting for the Pandemic","volume":"4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127945539","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Blitz","authors":"Huiju Park, L. Forstenhausler","doi":"10.4135/9781452229669.n365","DOIUrl":"https://doi.org/10.4135/9781452229669.n365","url":null,"abstract":"","PeriodicalId":129029,"journal":{"name":"Pivoting for the Pandemic","volume":"33 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128939568","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Social Media Based, Data-mining Driven Social Network Analysis (SNA) of Printing Technologies in Fashion Industry","authors":"Lisa Parillo-Chapman, Marguerite Moore, Yanan Yu","doi":"10.31274/itaa.11762","DOIUrl":"https://doi.org/10.31274/itaa.11762","url":null,"abstract":"The dynamic supply of online information with millions of social media messages derived from human activities is difficult to analyze using conventional methodologies. This study demonstrates application of data-mining driven Social Network Analysis to generate a model of four predominant printing terms (i.e., screen printing, heat transfer, sublimation, and digital printing) that emerged from earlier network analyses. A total of 3,000 random tweets related to four printing terms were captured using Crimson Hexagon. Python and Gephi were applied to convert, calculate and visualize the network. Based on graph theory, degree centrality and betweenness centrality indices guide interpretation of the outcome network. The findings reveal insights into different printing technologies through identification of interrelated indicators and enable us to build a foundational understanding of the opaque fashion printing market. Simultaneously, the study demonstrates a process for examining un-defined, emerging technology that is not understood among brands or consumers.","PeriodicalId":129029,"journal":{"name":"Pivoting for the Pandemic","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129000875","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Undergraduate student perceptions of industry guest speakers in the fashion classroom","authors":"Arienne McCracken, Sara Jablon-Roberts","doi":"10.31274/ITAA.11963","DOIUrl":"https://doi.org/10.31274/ITAA.11963","url":null,"abstract":"Research on the practice of inviting industry practitioners to speak in the classroom is frequently anecdotal. Moreover, there is no academic research that specifically considers the impact of a fashion professional speaking during one session of a college apparel course. The purpose of this study was to explore undergraduate student views on the value of guest speakers in the fashion classroom. Students surveyed typically saw the inclusion of industry guests as useful, especially when a speaker's personal experiences and career choices could be applied to a student's own desired future career. Survey participants also described characteristics of the ideal speaker and presentation. Beyond hearing from a knowledgeable professional currently working in the industry, students hoped for a very personalized experience. They wanted individualized career advice and time to ask questions of the speaker. Students also appreciated speakers who were well-organized, persuasive, and included visuals, such as slides or sample garments.","PeriodicalId":129029,"journal":{"name":"Pivoting for the Pandemic","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128729390","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}