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Pivoting for the Pandemic最新文献

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It’s an Influencer’s World & We’re All Just Living in It: How Can Fashion Influencers Build Their Community with a Generation Z Audience? 这是一个影响者的世界，我们都只是生活在其中:时尚影响者如何与Z世代观众建立他们的社区?
Pivoting for the Pandemic Pub Date : 2020-12-28 DOI: 10.31274/ITAA.12216
H. Chang, Karli Scott, T. Jai
{"title":"It’s an Influencer’s World & We’re All Just Living in It: How Can Fashion Influencers Build Their Community with a Generation Z Audience?","authors":"H. Chang, Karli Scott, T. Jai","doi":"10.31274/ITAA.12216","DOIUrl":"https://doi.org/10.31274/ITAA.12216","url":null,"abstract":"People are more willing to trust someone they consider to be just like them, and fashion brands and marketers have taken notice. Using online questionnaire, the researchers collected data from a total of 203 Gen Z females who were followers of fashion influencers. The study provides empirical support of the similarity attraction theory (SAT) on how fashion influencers can build their followers. The results imply that perceived similar style and perceived similar values are a couple of the main qualities consumers consider before following a fashion influencer. After they follow the said influencer, they are then more likely to interact (i.e. liking, commenting, direct messaging, etc.) with the influencer’s account and emulate their style. These results can provide valuable information to those fashion influencers seeking to grow their online community and marketers seeking to use influencers as a form of advertising.","PeriodicalId":129029,"journal":{"name":"Pivoting for the Pandemic","volume":"342 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121119544","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Retail Technologies Leading Resurgence for Small Independent Fashion Retailers: A Thematic Analysis Related to the TOE Framework 零售技术引领小型独立时装零售商复苏:与TOE框架相关的专题分析
Pivoting for the Pandemic Pub Date : 2020-12-28 DOI: 10.31274/ITAA.12146
Francine Bruess, H. Chang, J. Chong, Kamrul H. Foysal
{"title":"Retail Technologies Leading Resurgence for Small Independent Fashion Retailers: A Thematic Analysis Related to the TOE Framework","authors":"Francine Bruess, H. Chang, J. Chong, Kamrul H. Foysal","doi":"10.31274/ITAA.12146","DOIUrl":"https://doi.org/10.31274/ITAA.12146","url":null,"abstract":"","PeriodicalId":129029,"journal":{"name":"Pivoting for the Pandemic","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125971637","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Are Cosmopolitan Consumers Also Sustainable Apparel Consumers? A Conceptual Framework of the Impact of Consumer’s Cosmopolitan Orientation on Sustainable Apparel Consumption 世界性的消费者也是可持续的服装消费者吗?消费者世界性取向对可持续服装消费影响的概念框架
Pivoting for the Pandemic Pub Date : 2020-12-28 DOI: 10.31274/ITAA.11966
Jin Su, Maria Gil Del Altcazar
{"title":"Are Cosmopolitan Consumers Also Sustainable Apparel Consumers? A Conceptual Framework of the Impact of Consumer’s Cosmopolitan Orientation on Sustainable Apparel Consumption","authors":"Jin Su, Maria Gil Del Altcazar","doi":"10.31274/ITAA.11966","DOIUrl":"https://doi.org/10.31274/ITAA.11966","url":null,"abstract":"This study links two major trends in society and industry, cosmopolitanism and sustainable consumer behavior. On the one hand, the rise in cosmopolitan consumers implies openness to products in different markets and more responsible consumption; and on the other hand, the society and environment need the openness of conscious consumers to adopt products that promote sustainability. To the authors' knowledge, this is the first model that utilizes the TPB to study the effect of CCO on purchase intention of sustainable apparel. Theoretically, the model predicts predisposition to consume sustainable apparel and explains cosmopolitan consumers’ attitudes, norms, and control factors regarding the consumption of sustainable apparel. In practice, firms, governments, and NGOs can use this study to identify and target consumers to foment the use of sustainable apparel. In the future, it can be used cross-nationally to compare countries, cultures, or homogenous consumer clusters.","PeriodicalId":129029,"journal":{"name":"Pivoting for the Pandemic","volume":"47 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125989701","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
A Framework for Evaluating Sustainable Jean Attributes 可持续Jean属性评价框架
Pivoting for the Pandemic Pub Date : 2020-12-28 DOI: 10.31274/ITAA.12070
I. Jestratijević, J. Hawley
{"title":"A Framework for Evaluating Sustainable Jean Attributes","authors":"I. Jestratijević, J. Hawley","doi":"10.31274/ITAA.12070","DOIUrl":"https://doi.org/10.31274/ITAA.12070","url":null,"abstract":"","PeriodicalId":129029,"journal":{"name":"Pivoting for the Pandemic","volume":"109 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124061593","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Does Experience Matter? Understanding the Changes of Consumers’ Evaluation After Using an Online Apparel Mass Customization System 经验重要吗?了解在线服装大规模定制后消费者评价的变化
Pivoting for the Pandemic Pub Date : 2020-12-28 DOI: 10.31274/ITAA.12035
Chuanlan Liu, Yuli Liang
{"title":"Does Experience Matter? Understanding the Changes of Consumers’ Evaluation After Using an Online Apparel Mass Customization System","authors":"Chuanlan Liu, Yuli Liang","doi":"10.31274/ITAA.12035","DOIUrl":"https://doi.org/10.31274/ITAA.12035","url":null,"abstract":"By conducting an experiment, this research investigated consumers’ evaluation before and after using an Online Apparel Mass Customization (OAMC) system. A research model and hypotheses were developed based on a review of literature on technology acceptance (i.e., usefulness and ease of use), with additional factors including enjoyment, risks, and choice variety. The empirical study was conducted in a marketing research lab with student participants recruited from a major university in the United States. Descriptive statistics, reliability, K-Means cluster analysis, and paired-samples T-test were used to test the proposed hypotheses. Results indicated that consumers who have better impressions toward an OAMC turned to have a significantly lower rate on enjoyment, ease of use, and choice variety evaluation; while consumers who have a lower expectation beforehand have a significantly higher evaluation on enjoyment, but a significantly lower evaluation on ease of use. Theoretical and practical implications were presented.","PeriodicalId":129029,"journal":{"name":"Pivoting for the Pandemic","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126819915","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Exploring the Parasocial Impact of Nano, Micro and Macro Influencers 探索纳米、微观和宏观影响者的副社会影响
Pivoting for the Pandemic Pub Date : 2020-12-28 DOI: 10.31274/ITAA.12254
Jewon Lyu, M. Brewster
{"title":"Exploring the Parasocial Impact of Nano, Micro and Macro Influencers","authors":"Jewon Lyu, M. Brewster","doi":"10.31274/ITAA.12254","DOIUrl":"https://doi.org/10.31274/ITAA.12254","url":null,"abstract":"Social media influencers (SMIs) are figures who have cultivated an online following by commercializing their social media content, establishing credibility, and building parasocial relationships (PSR) with their followers. SMIs can be categorized by their follower count: mega ( 5k). The purpose of this study is to investigate (1) how PSR and influencer credibility vary across nano, micro, and macro SMIs, (2) how credibility in different levels affects the development of PSR, and (3) how PSR affects brand attitude. The findings of this study show that credibility is linked to PSR development among SMIs but is not significantly different across SMI levels. PSR is also found to be significantly higher among nano-influencers than the micro and macro levels, and positively influences brand attitude. The study extends existing research on follower count and offers new theoretical and practical insights into nano-influencer marketing.","PeriodicalId":129029,"journal":{"name":"Pivoting for the Pandemic","volume":"123 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126870220","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 5
Growing a Baby Bump 肚子变大
Pivoting for the Pandemic Pub Date : 2020-12-28 DOI: 10.31274/ITAA.12236
Chanjuan Chen, Kendra Lapolla
{"title":"Growing a Baby Bump","authors":"Chanjuan Chen, Kendra Lapolla","doi":"10.31274/ITAA.12236","DOIUrl":"https://doi.org/10.31274/ITAA.12236","url":null,"abstract":"\"I don't want my clothes to declare that I'm a mom; just that I'm a woman.\" There can be conflicting desires between dress and identity during pregnancy. The combination of physical, psychological, and emotional changes at this time can be one of the most symbolic transformations a woman could ever experience. Expecting mothers are often identified by the visual cues of their expanding bodies, yet in western culture the ideal female body is presumed to occupy minimal space. This contradiction can place women in a challenging transition as they shift their pregnant self-image. The purpose of this design installation is to reveal some of these pressures through the female experience, while also aiming to honor this important change. We sought to answer the question: how could design be used to better understand and illustrate a community of expecting mothers' experiences with their changing appearance?","PeriodicalId":129029,"journal":{"name":"Pivoting for the Pandemic","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129199381","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Can a Connection with the Past Influence Environmental Concern and Attitude toward Slow Fashion? 与过去的联系会影响对环境的关注和对慢时尚的态度吗?
Pivoting for the Pandemic Pub Date : 2020-12-28 DOI: 10.31274/itaa.11838
A. Sadachar, Swagata Chakraborty
{"title":"Can a Connection with the Past Influence Environmental Concern and Attitude toward Slow Fashion?","authors":"A. Sadachar, Swagata Chakraborty","doi":"10.31274/itaa.11838","DOIUrl":"https://doi.org/10.31274/itaa.11838","url":null,"abstract":"We investigated how (i) consumers' connection with indigenous cultural values influences their environmental concern and attitude toward slow fashion; (ii) environmental concern influences attitude toward slow fashion and; (iii) if the environmental concern mediates the relationship between connection with indigenous cultural values and attitude toward slow fashion. We conducted an online survey with a national sample of millennials of the U.S. (n = 300). We filled some important gaps in the literature by providing empirical evidence that the (i) connection with indigenous cultural values positively influences environmental concern and the attitude toward slow fashion; (ii) environmental concern mediates the relationship between connection with indigenous cultural values and the attitude toward slow fashion. Therefore, while a high environmental concern can translate into a positive attitude toward slow fashion, connection with indigenous cultural values forms an important variable that can further foster the positive attitude toward slow fashion.","PeriodicalId":129029,"journal":{"name":"Pivoting for the Pandemic","volume":"56 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116982639","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Health Monitoring Smart Clothing: Understanding its Acceptance among Older Adults 健康监测智能服装:了解其在老年人中的接受程度
Pivoting for the Pandemic Pub Date : 2020-12-28 DOI: 10.31274/itaa.11788
Nasif Mahmood, Young-A Lee
{"title":"Health Monitoring Smart Clothing: Understanding its Acceptance among Older Adults","authors":"Nasif Mahmood, Young-A Lee","doi":"10.31274/itaa.11788","DOIUrl":"https://doi.org/10.31274/itaa.11788","url":null,"abstract":"The purpose of this study was to understand the key factors that influence older adults’ perception and intention to wear health monitoring smart clothing. An online survey was conducted with a nationwide convenience sample of 376 older adults living in U.S. Participants first watched a short video stimulus introducing health monitoring smart clothing and then completed the survey. The findings imply that older adults who are satisfied with expressive and tracking attributes of health monitoring smart clothing find it useful, easier to use, and socially acceptable, which lead them to more likely use it. This study addressed the existing literature gap which did not consider the impact of clothing attributes on perception and wearing intention of healthcare wearables. The findings can be a useful guide for the industry professionals to expand their product category in this wearable healthcare market. Limitations and recommendations for future studies were presented.","PeriodicalId":129029,"journal":{"name":"Pivoting for the Pandemic","volume":"17 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130980384","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Assessment of Current Personal Protective Equipment for Healthcare Workers 卫生保健工作者个人防护装备现状评估
Pivoting for the Pandemic Pub Date : 2020-12-28 DOI: 10.31274/itaa.11861
G. Oliver, Linda Gibson-Young, M. Salahuddin, Young-A Lee
{"title":"Assessment of Current Personal Protective Equipment for Healthcare Workers","authors":"G. Oliver, Linda Gibson-Young, M. Salahuddin, Young-A Lee","doi":"10.31274/itaa.11861","DOIUrl":"https://doi.org/10.31274/itaa.11861","url":null,"abstract":"The purpose of this exploratory study was to identify major issues of current personal protective equipment (PPE) and assess healthcare workers’ (HCWs) PPE needs within a healthcare setting. The specific objectives were: (a) identify the types of PPE which HCWs currently use; (b) assess current PPE design features; (c) examine the effect of PPE design features and HCWs’ work experiences on overall PPE acceptability; and (d) explore current PPE maintenance practices. A convenience sample of 200 U.S. HCWs was recruited through an online survey and used for data analysis. The findings reveal the needs of current PPE improvement in fit, comfort, mobility, and donning and doffing for HCWs’ safety and health. Donning and doffing plays an essential role in HCWs’ overall PPE acceptance. This study provides critical insights for a proper donning and doffing training and its strict regulatory effort to ensure HCWs’ safety and health.","PeriodicalId":129029,"journal":{"name":"Pivoting for the Pandemic","volume":"113 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132566894","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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