Pivoting for the Pandemic最新文献

Performance Appeals, Environmental Knowledge, and Emotions for Green Advertising 绿色广告的绩效诉求、环境知识与情感

Pivoting for the Pandemic Pub Date : 2020-12-28 DOI: 10.31274/itaa.11783

Dooyoung Choi, Ha Kyung Lee

引用次数: 0

Passion for the past: The effect of charity appeals and nostalgia on apparel donation intentions 对过去的激情:慈善诉求和怀旧对服装捐赠意愿的影响

Pivoting for the Pandemic Pub Date : 2020-12-28 DOI: 10.31274/itaa.11774

Michelle L. Childs, Seeun Kim

{"title":"Passion for the past: The effect of charity appeals and nostalgia on apparel donation intentions","authors":"Michelle L. Childs, Seeun Kim","doi":"10.31274/itaa.11774","DOIUrl":"https://doi.org/10.31274/itaa.11774","url":null,"abstract":"Although consumers’ clothing disposal behavior is of considerable interest in the research community, there is a lack of empirical studies that thoroughly examine how consumers respond to charity messages in the context of clothing donation. Drawing on construal level theory, this study aims to contribute to the topic by examining the interplay of charity appeals (other- vs. self-benefit) and social emotion (nostalgia vs. control) on clothing donation behavior. Our results show that consumers reveal greater donation intentions toward other-benefit appeals than self-benefit appeals. Also, the results indicate that high nostalgic consumers tend to reveal greater donation intentions than low nostalgic consumers (Study 1). Further, the charity appeals effect is moderated by situationally induced nostalgia. Specifically, we found that the congruent matching of other-benefit appeals with nostalgia increases donation intentions (Study 2). These findings provide important implications, both theoretically and managerially, by systematically highlighting how different charity appeals can be beneficial in charitable advertising, depending on nostalgia highlighting the sentimental longing for the past.","PeriodicalId":129029,"journal":{"name":"Pivoting for the Pandemic","volume":"40 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124810634","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

The Power of Others: Using Socially Facilitating Message to Promote Circular Fashion Services 他人的力量:利用社会便利信息促进循环时尚服务

Pivoting for the Pandemic Pub Date : 2020-12-28 DOI: 10.31274/itaa.11728

B. Ramkumar, Hongjoo Woo, N. Kim

引用次数: 0

Clothing the Virtual Self: An Exploration of the Purchase and Use of Virtual Apparel by Gamers 服装虚拟自我:游戏玩家购买和使用虚拟服装的探索

Pivoting for the Pandemic Pub Date : 2020-12-28 DOI: 10.31274/itaa.11874

Meghan Hembree, N. Hodges

引用次数: 0

Female Consumers’ Symbolic Expression of Identity through Harley-Davidson Apparel 女性消费者通过哈雷戴维森服饰的身份符号化表达

Pivoting for the Pandemic Pub Date : 2020-12-28 DOI: 10.31274/itaa.11793

Amy Shane-Nichols, A. Fiore, M. Damhorst

引用次数: 0

The Devil Wears Prada: A Qualitative Study on Counterproductive Workplace Behavior and Employee Satisfaction in the Fashion Industry 《穿普拉达的女魔头:时尚行业反生产行为与员工满意度的定性研究》

Pivoting for the Pandemic Pub Date : 2020-12-28 DOI: 10.31274/ITAA.12120

Jung E. Ha‐Brookshire, Md. Rafiqul Islam Rana

引用次数: 0

Azure Azure

Pivoting for the Pandemic Pub Date : 2020-12-28 DOI: 10.31274/itaa.11905

E. McKinney, Qiyao Xiong, Sunhyung Cho

引用次数: 96

Fjord Sub Zero Impact Protective Wakeboarding Wetsuit Fjord Sub Zero冲击保护滑水潜水服

Pivoting for the Pandemic Pub Date : 2020-12-28 DOI: 10.31274/ITAA.12046

Kyle Forsdick

引用次数: 0

Education for Sustainability: Development and Application of I3EADC Framework for Sustainable Apparel Design Curriculum 可持续发展教育:I3EADC可持续服装设计课程框架的开发与应用

Pivoting for the Pandemic Pub Date : 2020-12-28 DOI: 10.31274/ITAA.11939

Chanmi Hwang, Ling Zhang

引用次数: 0

Do Animal Fur Coats Symbolize Status or Stigma?: Examining the Effect of Perceived Stigma and the Label of “Faux Fur” 动物皮毛象征地位还是耻辱?研究污名感与“人造毛皮”标签的影响

Pivoting for the Pandemic Pub Date : 2020-12-28 DOI: 10.31274/itaa.11747

B. Jin, D. Shin

{"title":"Do Animal Fur Coats Symbolize Status or Stigma?: Examining the Effect of Perceived Stigma and the Label of “Faux Fur”","authors":"B. Jin, D. Shin","doi":"10.31274/itaa.11747","DOIUrl":"https://doi.org/10.31274/itaa.11747","url":null,"abstract":"Animal fur has historically served as a status symbol. Recently, however, the anti-fur consumption movements heightened perceived stigma around wearing fur. Through a survey and an experiment, this study examined whether perceived stigma has changed the symbolic meaning of animal fur coats. Specifically, this study investigated the relationship between the need for status and purchase intention toward genuine fur coats and tested whether an industry practice of affixing a “faux fur” label to the cuff of faux coats that look real can increase the purchase intention. In both the survey and experimental studies, the moderating effect of perceived stigma on the purchase intention was examined. Two-hundred female participants were recruited from MTurk. The experiment had a one-way between-subjects design where participants were randomly assigned to one of the two experimental conditions: explicit labeling condition and no explicit labeling condition. Survey results revealed that consumers with a higher need for status had higher purchase intention toward real animal fur coats. The moderating effect of perceived stigma on the relationship was found, indicating that consumers with heightened perceived stigma around wearing animal fur desired animal fur coats less. In the experiment, no effect of labeling and perceived stigma was found. By incorporating stigma theory, this study goes beyond the previous focus on exclusivity and scarcity of status symbols by showing that stigma is one possible mechanism by which the symbolic value of status products can be tainted.","PeriodicalId":129029,"journal":{"name":"Pivoting for the Pandemic","volume":"22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124546621","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0