{"title":"Comparing Mobile Enterprise Solutions in Europe and Japan","authors":"K. Pousttchi, J. Iijima, Laura Goeke","doi":"10.1109/ICMB.2009.68","DOIUrl":"https://doi.org/10.1109/ICMB.2009.68","url":null,"abstract":"In this paper, European and Japanese researchers jointly worked together and applied case study research to compare typical mobile enterprise solutions in Europe and Japan. The work is structured according to the Mobility-M framework on mobile business processes. The outcome of the paper is a set of propositions about structural similarities and differences between mobile-integrated business processes in these countries. The results are helpful for researchers to better understand the different markets but also to practitioners to learn from other’s experiences.","PeriodicalId":125570,"journal":{"name":"2009 Eighth International Conference on Mobile Business","volume":"83 11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2009-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130018081","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Dynamic Impact Factors of Customer Lifetime Value: An Empirical Study of M-Zone","authors":"Rong Liu, J. Qi","doi":"10.1109/ICMB.2009.18","DOIUrl":"https://doi.org/10.1109/ICMB.2009.18","url":null,"abstract":"With the development of mobile business, Mobile users become the core customers to mobile telecom operators. M-zone is the most potential customers to China Mobile, the biggest mobile operator in China. And the foremost task for China Mobile is how to improve and maintain M-zone CLV (Customer lifetime value). This paper aims to find which dynamic impact factors have significant affect to M-zone CLV. Firstly, 19 factors are summarized and classified into four categories. Secondly, 11 factors are chosen to check the significant effect to M-zone CLV. And then a questionnaire is done on the Internet, with 160 participants. The ANOVA analysis result shows that grade, gender, expenditure, number of friends, and duration have significant affect to M-zone CLV. The correlations analysis indicates income, expenditure and number of friends are positive to M-zone CLV, while grade is negative; the higher expenditure is, the higher churn intention will be.","PeriodicalId":125570,"journal":{"name":"2009 Eighth International Conference on Mobile Business","volume":"258 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2009-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124033598","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"A Strategic Analysis Reference Model for Mobile Middleware Technology Providers","authors":"A. Ghezzi","doi":"10.1109/ICMB.2009.11","DOIUrl":"https://doi.org/10.1109/ICMB.2009.11","url":null,"abstract":"The present research develops a reference model to support the strategic analysis of Mobile Middleware Technology Providers, shedding light on the business models currently employed, as well as assessing the potential overlapping of positioning between such actor typology and other incumbent players. The framework is built up through a research methodology integrating multiple case studies and a significant literature analysis. Through the creation of a system of strategic clustering matrices, the four key business models currently adopted by MMTPs – “Pure Play”, “Full Asset”, “Third Parties Relationship-focused” and “Platform & Content Management – are identified, and insightful conclusions on the impact of these actors’ newly emerging influence on the competitive dynamics characterizing the Mobile Content market are drawn.","PeriodicalId":125570,"journal":{"name":"2009 Eighth International Conference on Mobile Business","volume":"29 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2009-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117108945","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"A Space-Optimal Month-Scale Regularity Mining Method with One-Path and Distributed Server Constraints for Mobile Internet","authors":"T. Yamakami","doi":"10.1109/ICMB.2009.42","DOIUrl":"https://doi.org/10.1109/ICMB.2009.42","url":null,"abstract":"Mobile Internet becomes a first-class citizen of Internet in many advanced countries. As increased penetration leverages mobile application business opportunities, it is important to identify methodologies to serve mobile-specific demands. Regularity is one of the important measures to retain and enclose {it easy-come, easy-go} mobile users. It is known that a user with multiple visits in one day with a long interval has a larger revisiting possibility in the following month than the others. The author investigates the minimum number of bits to incorporate this empirical law in order to cope with the two major mobile restrictions: distributed server environments and large data stream. The author shows that the method with 2+1 bits can provide usable results to classify regular users in the case study. It gives the lower-bound of memory needed to identify revisiting users under mobile-specific constraints.","PeriodicalId":125570,"journal":{"name":"2009 Eighth International Conference on Mobile Business","volume":"74 ","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2009-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133818420","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Mobile Phone Adoption and Use in Lockhart River Aboriginal Community","authors":"L. E. Dyson, F. Brady","doi":"10.1109/ICMB.2009.37","DOIUrl":"https://doi.org/10.1109/ICMB.2009.37","url":null,"abstract":"This paper reports on an ethnographic study of mobile phone adoption and use in a remote Aboriginal community in Cape York, Australia. The researchers found that, within nine months of the introduction of the 3G network, 58% of the Indigenous people interviewed had acquired a mobile phone, a much higher rate of adoption than any other ICT. The phones were employed for communication, with multimedia uses (music, games, videos, photos) also very popular. Issues included the cost, robustness and usability of the devices, although most people managed costs well by purchasing pre-paid phones. The findings suggest a number of possible initiatives that government, service providers and business could consider to leverage mobile phone usage and develop capacity in the community.","PeriodicalId":125570,"journal":{"name":"2009 Eighth International Conference on Mobile Business","volume":"45 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2009-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114999213","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"4G Solutions to Multimedia-Orientated Mobile Business","authors":"Wu Di, Li Huanhuan","doi":"10.1109/ICMB.2009.49","DOIUrl":"https://doi.org/10.1109/ICMB.2009.49","url":null,"abstract":"With the rapid development of mobile communication and the proliferation of mobile terminals, multimedia mobile business (MMB) is proposed and becomes a hot point of the research. 4G networks where the bandwidth won’t be the transmission bottleneck will provide powerful support to MMB. As an important part of 4G, MANET is not capable of providing MMB because of the varying wireless channels, so we focus on MANET to provide robust MMB. In this paper, we proposed solutions to solve the problems in MMB. In order to improve the tolerance of the multimedia stream, we design a robust coding method and employ adaptive FEC to add minimum redundant information while achieving highest perceived quality. We extend AOMDV protocol to find a path with lowest delay and highest reliability, and joint priority scheduler to provide optimal transmission scheme. We also take security into consideration when providing MMB in 4G.","PeriodicalId":125570,"journal":{"name":"2009 Eighth International Conference on Mobile Business","volume":"211 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2009-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133921642","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"A Mobile Service Application Platform with Chinese Short Message Based on Fuzzy Ontology for Employment of University Graduates","authors":"Xiangpei Hu, Z. Wang, Jun Zhai, Jianjun Wang","doi":"10.1109/ICMB.2009.36","DOIUrl":"https://doi.org/10.1109/ICMB.2009.36","url":null,"abstract":"Employment of university graduates is important to the overall development of a country. Lack of an effective communication channel between labor supply and demand is one of the most important reasons that lead to the declining employment rate of university graduates. Aiming at this problem, a mobile service application platform is established in this paper. In order to handle uncertainty of employment information and knowledge, the platform adopts a fuzzy ontology model which is capable of fuzzy semantic retrieval and can select appropriate candidates from graduates for a job. Short messages generated from the mobile service application platform will be sent directly to the candidates who are selected by the fuzzy ontology model and likely to be employed by companies. Application of the platform shows that the fuzzy ontology model facilitates the semantic information retrieval and the platform increase the efficiency and accuracy of employment.","PeriodicalId":125570,"journal":{"name":"2009 Eighth International Conference on Mobile Business","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2009-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130123806","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Hsiang-Yuan Hsueh, Jing-Shiuan Hua, Shih-Ming Huang, H. Will
{"title":"Resource Sharing Behavior in a Socialized Peer-to-Peer Internet Environment","authors":"Hsiang-Yuan Hsueh, Jing-Shiuan Hua, Shih-Ming Huang, H. Will","doi":"10.1109/ICMB.2009.30","DOIUrl":"https://doi.org/10.1109/ICMB.2009.30","url":null,"abstract":"Retrieving resources which are interesting, useful, relevant, and valuable to users is always a challenge for researchers and vendors of Information Retrieval in a Peer-to-Peer (P2PIR) environment. Current research of document-based P2PIR focused mainly on the feasibility of extending IR operations and the concept of social network analysis (SNA) has been adopted as a methodology to model interrelationships among actors in ad hoc environments. The authors demonstrate the possibility to discover characteristics of users in a P2P environment by means of the Zipf long-tail distribution. It can efficiently categorize the shared information with small portions of its contents. The results indicate that for any document corpus shared by users in a P2P environment the long-tail distribution applies also. Since behavioral profiles of users can be systematically and efficiently discovered by analysis based on the long-tail distribution, the research result of this socialized approach to resource discovery in a P2P environment can provide a feasible and efficient solution.","PeriodicalId":125570,"journal":{"name":"2009 Eighth International Conference on Mobile Business","volume":"57 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2009-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123152512","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"A Comparative Study on the Assessment of Personal Credit in Uncertain Environments","authors":"Qi Ruihua, Yang Deli, Hu Runbo","doi":"10.1109/ICMB.2009.15","DOIUrl":"https://doi.org/10.1109/ICMB.2009.15","url":null,"abstract":"In this paper, we evaluated and contrasted several classifiers for credit scoring in the mobile environment. Taking into account the features of mobile environment, the classification performance is assessed by the precision and the area under Roc curve. Naive Credal Classifier is also introduced to deal with incomplete credit datasets in the mobile environment.","PeriodicalId":125570,"journal":{"name":"2009 Eighth International Conference on Mobile Business","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2009-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130144586","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Jian Yu, P. Falcarin, J. D. Álamo, Juergen Sienel, Quan Z. Sheng, J. F. Mejía
{"title":"A User-Centric Mobile Service Creation Approach Converging Telco and IT Services","authors":"Jian Yu, P. Falcarin, J. D. Álamo, Juergen Sienel, Quan Z. Sheng, J. F. Mejía","doi":"10.1109/ICMB.2009.48","DOIUrl":"https://doi.org/10.1109/ICMB.2009.48","url":null,"abstract":"While new competitors are threatening the traditional business models of Telecommunications operators by providing their services directly to the customer, user-centric service creation paradigm brings new opportunities for operators to deliver diverse, attractive, and profitable services directly to the end-user. This paper discusses the service creation model, architecture and implementation in the European Union sponsored research project OPUCE (Open Platform for User-Centric Service Creation and Execution), which aims at enabling end-users to use their smart mobile devices for both creating and consuming personalized services.","PeriodicalId":125570,"journal":{"name":"2009 Eighth International Conference on Mobile Business","volume":"120 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2009-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115768616","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}