A Strategic Analysis Reference Model for Mobile Middleware Technology Providers

Abstract

The present research develops a reference model to support the strategic analysis of Mobile Middleware Technology Providers, shedding light on the business models currently employed, as well as assessing the potential overlapping of positioning between such actor typology and other incumbent players. The framework is built up through a research methodology integrating multiple case studies and a significant literature analysis. Through the creation of a system of strategic clustering matrices, the four key business models currently adopted by MMTPs – “Pure Play”, “Full Asset”, “Third Parties Relationship-focused” and “Platform & Content Management – are identified, and insightful conclusions on the impact of these actors’ newly emerging influence on the competitive dynamics characterizing the Mobile Content market are drawn.