European Journal of Management and Marketing Studies最新文献

{"title":"FACTORS AFFECTING CUSTOMER SATISFACTION AND RECOMMENDATION OF MOBILE BANKING SERVICES IN MOROCCO","authors":"Samir Boujaddaine, A. Taqi","doi":"10.46827/EJMMS.V6I3.1131","DOIUrl":"https://doi.org/10.46827/EJMMS.V6I3.1131","url":null,"abstract":"This paper is an application of a variation of American Customer Satisfaction index model in the context of Moroccan banking sector. We specifically chose mobile banking and added a variable that is the service recommendation factor, the results of our work have proved that the hypotheses proposed by our model are validated except the relationship between the perceived quality and customer satisfaction and which can be explained by the indirect relationship through the perceived value. \u0000 \u0000JEL: M31, Z33 \u0000 \u0000<p> </p><p><strong> Article visualizations:</strong></p><p><img src=\"/-counters-/edu_01/0852/a.php\" alt=\"Hit counter\" /></p>","PeriodicalId":109875,"journal":{"name":"European Journal of Management and Marketing Studies","volume":"149 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-08-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133842501","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"EFFECT OF SUCCESSION MANAGEMENT ON SUSTAINABILITY OF SMALL AND MEDIUM SCALE ENTERPRISES (SMEs) IN SOUTH EAST NIGERIA","authors":"Agwu Kalu Ukairo, Chika George Igwesi, Mathew Chiedu Ijeh","doi":"10.46827/EJMMS.V6I3.1112","DOIUrl":"https://doi.org/10.46827/EJMMS.V6I3.1112","url":null,"abstract":"Many prominent and even internationally acclaimed business organizations have gone into extinction due to succession management challenges, notwithstanding their richly endowed financial and material resources. Succession management ensures seamless transition of managerial decision making of a firm to the next generation when the owner is no longer part of the business. The study investigated the effect of succession management on sustainability of Small and Medium Scale Enterprises (SMEs) in South East, Nigeria. However, the specific objectives were to ascertain the effect of competitive intelligence on the growth of SMEs; and to determine the effect of technological advancements on competitive advantage of SMEs in South East Nigeria. The study is anchored on Elgar’s Performance Theory of organization and the Resource Based Firm theory which emphasizes that the physical, organizational strategies, financial and human resources have the potential to provide firms with sustainable competitive advantage. The study adopted the survey research method, making use of structured questionnaire as instruments for data collection. Data were collected from primary and secondary sources. Hypotheses were tested using Pearson Product Moment Correlation Coefficient and the simple linear regression. It was found that succession management through well-conceived competitive intelligence positively affected the growth of SMEs; technological advancements positively affected competitive advantage of SMEs. It was, therefore, concluded that succession management through competitive intelligence and technological advancement positively affected the sustainability of SMEs through firm growth and competitive advantage. The study recommended that for SMEs to be sustained and enhance its operational life span, effective succession management should be adopted growth and competitive advantage. The study recommended that for SMEs to be sustained and enhance its operational life span, effective succession management should be adopted. \u0000 \u0000JEL: B10; A02; C06 \u0000 \u0000 Article visualizations:","PeriodicalId":109875,"journal":{"name":"European Journal of Management and Marketing Studies","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133746307","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"COVID-19 AND EMOTION MANAGEMENT","authors":"M. Akhvlediani, Z. Mushkudiani, Sophia Mikabadze, Irine Jgerenaia","doi":"10.46827/ejmms.v6i3.1098","DOIUrl":"https://doi.org/10.46827/ejmms.v6i3.1098","url":null,"abstract":"This study tries to analyze the pandemic situation created by the COVID-19 that has changed the content and dynamics of work in almost all organizations, which is still an ongoing global health crisis. At the same time, its impact on the world economy, with short - and long-term difficulties for business, is growing exponentially. Significant tasks in almost all organizations have been suspended or postponed indefinitely. Managers have adapted to the role of a “virtual manager” and have come to terms with the fact that their colleagues work “elsewhere” and “independently.” COVID-19 reality has made it a priority for organizations to move work from office to home, take care of employee health and protect employees from the spread of the virus. E-mail, messengers, and video-conferencing platforms have replaced work and face-to-face communication with colleagues. Thus, in the context of the economic crisis and pandemic, modern management needs a study that takes into account the role and significance of specific emotions in managerial and socio-economic processes. \u0000 \u0000 Article visualizations:","PeriodicalId":109875,"journal":{"name":"European Journal of Management and Marketing Studies","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123814684","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"INTRODUÇÃO AO CONCEITO FAMÍLIA EMPRESÁRIA / INTRODUCTION TO THE FAMILY BUSINESS CONCEPT","authors":"J. Rodrigues","doi":"10.46827/ejmms.v6i3.1072","DOIUrl":"https://doi.org/10.46827/ejmms.v6i3.1072","url":null,"abstract":"Quem constitui a família empresária? A resposta a esta questão está por encontrar. Da aceitação da definição de família empresária irá depender a evolução do negócio familiar, a liderança e sucessão da família ou a divisão da herança. Através da revisão de literatura, com recurso aos conceitos de campo, habitus e capital simbólico, apresenta-se uma proposta exploratória de tipologia de família empresária. Esta aponta para um sistema aberto, intergeracional, com um perímetro de geometria variável, com fluxos de entrada e de saída no sistema, seja por causas naturais ou por razões de ordem social. Assim, são geradas combinatórias sempre originais, podendo torná-la potencialmente disfuncional e geradora de conflitos intermembros e/ou intraclãs. Logo, percebe-se a existência de um espaço social específico, relativamente autónomo, com regras de funcionamento, objetivos e interesses específicos. \u0000 \u0000Answering the question \"Who constitutes the family business?\" is not found yet. According to the acceptance of a definition of family business it will depend the evolution of family business, leadership, succession in the family or the division of inheritance. Through literature review, using concepts as field of investigation, habitus and symbolic capital, an exploratory proposal of typology of business family is presented. This proposal points to an open, intergenerational system with a variable geometry perimeter. This perimeter includes an input and output flows system, either for natural reasons or for social reasons. Thus, we have the generation of original combinations, which can be potentially dysfunctional and generating inter or intra clan conflicts. Hence, we understand the existence of a specific social space, relatively autonomous, with specific rules of operation, objectives and interests. \u0000 \u0000JEL: D02; D21; D23; Z13 \u0000 \u0000 Article visualizations:","PeriodicalId":109875,"journal":{"name":"European Journal of Management and Marketing Studies","volume":"33 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-05-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121747179","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"ASSESSMENT OF THE PRACTICES OF DIRECT MARKETING TOOLS ON CUSTOMER AWARENESS AND BUSINESS PERFORMANCE: A CASE OF KONKA GROUP COMPANY LTD.","authors":"Safari Valens, Amir Murwanashyaka, Marie Grace Uwingeneye, Alphonse Habimana","doi":"10.46827/EJMMS.V5I3.828","DOIUrl":"https://doi.org/10.46827/EJMMS.V5I3.828","url":null,"abstract":"The nerve centre of this study is to investigate the impact of the direct marketing tools on customer awareness and business performance. This is because, there is a lack of enough research on the impact of promotional tools mainly the direct marketing ones in creating awareness and growth of the business. The specific objectives of this study are to find out the direct marketing tools used by Konka Group Company Ltd. towards its customers’ awareness and business performance, to evaluate the impact of direct marketing tools used by Konka Group Company Ltd. on its customers’ awareness and business performance and to assess the challenges encountered by Konka Group Company Ltd. in its direct marketing activities. The findings are expected to play an important role on different parties including researchers in acquiring practical skills out of the theory learnt at school, to Konka Group Company Ltd. in exploring how customers appreciate their promotional tools and knowing the gaps which needs to be addressed. It is expected to help future researchers who want to carry out the study in the similar field. The study relies on existing literature in the area of marketing mainly in relationship marketing. The study was conducted at the shops of Konka Group Company Ltd. within Kigali City centre. The research design was descriptive in nature. The study was a census survey and 60 respondents participated in this research. Data were collected using the questionnaire and interview schedules. Data from 60 respondents were analysed using descriptive statistics, presented in tables with percentage and frequency and processed with the help of Statistical Package for Social Sciences (SPSS). The findings show that the direct response marketing is the mostly used tool by Konka Group Company Ltd., as shown by 98.3% of the respondents. The findings also indicate that the direct marketing tools used by Konka Group Company Ltd. improve its customers awareness and business performance through encouraging the repeated purchases and enhancing the sales volume as revealed by 63.3% and 71.7% of the respondents respectively. However, the company faces the problems including the lack of proper follow up of e-mails sent to the customers, lack of attention of customers on the short messages received from Konka Group Company Ltd. and stiff competition. It is recommended to the management of Konka Group Company Ltd. to make a proper follow up on messages sent to customers and to devise the different competitive strategies. The customers are advised not to ignore all short messages addressed to them before reading as they may be beneficial.JEL: M10; M31; M37  Article visualizations:","PeriodicalId":109875,"journal":{"name":"European Journal of Management and Marketing Studies","volume":"37 4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-06-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125298301","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"RELATIONSHIP BETWEEN CUSTOMER RELATIONSHIP MANAGEMENT (CRM) AND CONSUMER BUYING BEHAVIOUR(CBB) IN MOROCCAN BANKS: A QUALITATIVE STUDY","authors":"Noureddine Madani, M’hamed Hamiche","doi":"10.46827/ejmms.v6i3.1126","DOIUrl":"https://doi.org/10.46827/ejmms.v6i3.1126","url":null,"abstract":"In view of the changes in the banking sector, the adoption of a customer relationship management (CRM) system is an important issue for banks. It contributes to the optimisation and management of customer portfolio, more precisely this system allows to acquire new customers and to increase the profitability of existing customers. This article aims to answer the following question: what is the relationship between CRM and the consumer buying behaviour (CBB) in Moroccan banks? The study we conducted among 21 bank branches. Also, the study provided insight into the direct and indirect relationships between the use of CRM systems and consumer buying behaviour. The respondents described each of the variables on the benefits of CRM systems as mediating factors and the variables on the attributes of consumer buying behaviour. \u0000 \u0000JEL: M31, Z33 \u0000 \u0000<p> </p><p><strong> Article visualizations:</strong></p><p><img src=\"/-counters-/edu_01/0875/a.php\" alt=\"Hit counter\" /></p>","PeriodicalId":109875,"journal":{"name":"European Journal of Management and Marketing Studies","volume":"103 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123801784","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}