European Journal of Management and Marketing Studies最新文献

{"title":"HOTEL INDUSTRY COMPETITIVENESS IN COVID 19 PANDEMIC ENVIRONMENT IN KENYA: HOW TECHNOLOGICALLY READY ARE THE HOTELS?","authors":"Jane Nzisa, Njenga Gitahi, S. Kiprop","doi":"10.46827/EJMMS.V6I4.1162","DOIUrl":"https://doi.org/10.46827/EJMMS.V6I4.1162","url":null,"abstract":"Since December 2019, the COVID-19 pandemic has had a devastating impact on te totel industry leading to deep losses among industry players and forcing some to shut down altogether. For those that would survive the crisis, their competitiveness could be at risk unless they demonstrate strategic readiness. The competitiveness found in modern organizations is, however, increasingly determined by the strategic readiness or capability of it assets, notably technology. However, the strategic readiness of the hotel industry needed to be established. Therefore, this paper explores the strategic teachnology readiness of the star-rated hotels in Kenya for competitiveness in the Covid 19 pandemic environment. The paper is guided by the Chamberlain's theory of strategy. A descriptive cross sectional survey design targeting 138 star-rated hotels in the country selected through systematic random sampling. Data was collected using questionnaires and interview schedules. Qualitative data was analyzed using content anaysis with the aid of Nvivo software while quantitative data was analyzed using both ddescriptive and inferential statistical analysis with the aid of SPSS version 24.0. Specifically, the study used the bivariate regression model to assess the relationship between the variables. The study found that technology readiness significantly influenced the competitiveness of star-rated hotels in the Covid 19 pandemic environment in Kenya. There is need for the hotels to adopt a more proacticve approach in setting their technological systems for any eventualities as this will be less expensive and enable their users to be more acquainted with the systems in advance. \u0000 \u0000 Article visualizations:","PeriodicalId":109875,"journal":{"name":"European Journal of Management and Marketing Studies","volume":"80 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-10-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126381060","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"SOCIAL MEDIA AND STUDENTS’ CHOICE OF HIGHER EDUCATION INSTITUTION","authors":"Hedda Martina Šola, Tayyaba Zia","doi":"10.46827/EJMMS.V6I4.1160","DOIUrl":"https://doi.org/10.46827/EJMMS.V6I4.1160","url":null,"abstract":"Over the past decade, online social networks (OSN) have become ingrained in our daily lives. They have changed the way young people live and become one of the most important means of communication and entertainment. The use of social media by teens and young adults is on the rise. Higher education institutions recognise the value of social media as a tool of communication to provide information to target students and use its platforms to advertise their programmes to prospective students. Students also use Social Media and Facebook to access and analyse information to make informed study decisions. The current study examines how social media in general, and Facebook in particular, influences students' choice of study programme and Higher Education Institute (HEI). Quantitative research methods were employed as being most appropriate for this particular study. A total of 170 students from Oxford Business College (OBC), U.K., participated voluntarily in the survey; sixty-three (63) male and one hundred and seven (107) female students. All students completed a survey questionnaire based on four sections (A, B, C and D) comprising fifteen questions primarily based on the Likert scale. Simple descriptive statistics and SPSS were used to identify and analyse the factors students considered most important (influential) in their (the students’) choice of programme of study and HEI. The most popular social media site was Facebook, followed by Instagram. In regards to influence, Facebook seems to be more influential than other social media sites. It is also obvious that Facebook has been used as a marketing tool by the majority of HEIs. We do not make any claims regarding the generalisability of our study’s findings because of the small sample size and convenience sampling used in the study. However, the results generally support what is already known about the most popular social media site - Facebook - as having a positive influence on students’ choice of programme and Higher Education Institute. \u0000 \u0000 Article visualizations:","PeriodicalId":109875,"journal":{"name":"European Journal of Management and Marketing Studies","volume":"4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121311302","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"INFLUENCE OF PERCEIVED VALUE ON CUSTOMER RETENTION AMONG MOBILE PHONE USERS IN THE PUBLIC UNIVERSITIES IN WESTERN REGION OF KENYA","authors":"Kennedy Ntabo Otiso","doi":"10.46827/ejmms.v6i4.1157","DOIUrl":"https://doi.org/10.46827/ejmms.v6i4.1157","url":null,"abstract":"Organizations have embraced the concept customer relationship management practices since it focuses on managing relationship between its current and prospective customer base hence helping in building long lasting relationships which consequently give the organization the joy of retained customers. The specific objective of this study is to determine the effect of perceived value on customer retention. The study was guided by the social exchange theory which focused on the fundamental principle that humans in social situations choose behaviors that maximize their likelihood of meeting self-interests in those situations. Descriptive and explanatory research designs were utilized in this study and the following networks were sampled; Safaricom, Airtel, Orange and, yuMobile A questionnaire was used to collect data from sample size of 222 respondents who were sampled from the staff of public universities in the Western region which included Moi, Masinde Muliro, Maseno, Jaramogi Oginga Odinga, University of Eldoret and Kisii University. Data collected was analyzed by use of descriptive and inferential statistics. Multiple regressions were used to establish the effect perceived value and customer Retention. The results revealed that Perceived value had significant effect on Customer retention. The study recommends that service providers should put more emphasis on Customer perceived value they influence customer retention. The study provides new theoretical insight into factors influencing customer retention. \u0000 \u0000JEL: L20; L22; L63 \u0000 \u0000 Article visualizations:","PeriodicalId":109875,"journal":{"name":"European Journal of Management and Marketing Studies","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-09-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130798847","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"FACTORS THAT INFLUENCE STUDENT’S DECISION TO PURSUE, SUSTAIN OR TERMINATE THEIR RELATIONSHIP WITH THE UNIVERSITY","authors":"Dominic Osei-Boakye, I. Boakye","doi":"10.46827/ejmms.v6i3.1152","DOIUrl":"https://doi.org/10.46827/ejmms.v6i3.1152","url":null,"abstract":"The overall purpose of the study is to determine key factors that influence students in the quest to continue their relationship with their university or to quit. The study employed the use of the descriptive design. Data was collected from three private and public universities in Ghana. These were to ensure equal representation from both sectors. The study used standardized questionnaires as the main source of data collection instrument. In terms of the analysis of data, the study employed the use of the statistical package for social sciences version 21. Both descriptive and inferential statistics were used. it is evident that fulfilment was significant in determining student continues relationship with university (β= 0.713, p=0.014). Furthermore, the table also reveals that there was a positive and significant relationship between maximum academic support individuals had and their continuous relationship with university (β= 0.511, p=0.000). Thus, maximum academic support individuals had was significant to their investment behavior after controlling for all other demographics. This was in line with the assertions of Tandoh (2011) when he indicated that factors such as fulfilment, reward for hardwork, fulfilment and the likes can affect hugely the continuous relationship with university by individuals. \u0000 \u0000 Article visualizations:","PeriodicalId":109875,"journal":{"name":"European Journal of Management and Marketing Studies","volume":"36 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-09-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121051320","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"A FRAMEWORK FOR THE SME DEVELOPMENT IN THE WESTERN PROVINCE OF SRI LANKA","authors":"Ponniah Phelps Jeganathan, S. Degamboda, D. Prasad","doi":"10.46827/ejmms.v6i4.1147","DOIUrl":"https://doi.org/10.46827/ejmms.v6i4.1147","url":null,"abstract":"The purpose of this research is to propose a framework for SME development in the Western Province of Sri Lanka. The study shows that the SMEs in developed countries such as Singapore, South Korea, Australia and Canada are able to perform very well due to the effective supporting schemes in those countries and such effective supporting schemes are not available in Sri Lanka. The study identifies many factors that affect the SME development other than the supporting schemes. Some of them are: ineffective transport system, corruption, inflation, unstable power supply, lack of management skills of the managers, lack of innovation, high interest rates, lack of linkages with the larger enterprises, lack of business networks, appointing unqualified and inexperienced people to management positions, lack of capital and lack of a central institution to manage SMEs like SPRING Singapore. The study proposes some measures to rectify the situation. Finally, it proposes a suitable framework for the SME development in the Western province of Sri Lanka. \u0000 \u0000 Article visualizations:","PeriodicalId":109875,"journal":{"name":"European Journal of Management and Marketing Studies","volume":"63 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-09-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130799985","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"THE IMPACT OF RELATIONSHIP MARKETING ON CUSTOMER LOYALTY IN THE TOUR AND TRAVEL COMPANIES IN MALAYSIA DURING COV-19 PANDEMIC: PARALLEL MEDIATION OF SOCIAL MEDIA AND RELATIONSHIP QUALITY","authors":"Kumaran Kanapathipillai, Nur Nadiah Mahboob","doi":"10.46827/ejmms.v6i4.1144","DOIUrl":"https://doi.org/10.46827/ejmms.v6i4.1144","url":null,"abstract":"The aim of this research was to examine the parallel mediating effect of social media and relationship quality between relationship marketing and customer loyalty. A series of regression analysis provided the statistical result that tested the hypothesis proposed in this research. The total population of the travel and tourism firms registered with the Ministry of Tourism, Arts and Culture was 4746. The results of this study were obtained from data collected through 361 out of 600 self-administered questionnaires. A series of regression analysis assessed the impact of relationship marketing on customer loyalty in the tour and tourism companies in Malaysia. The results indicated that social media platforms utilised and the application of relationship quality are statistically significant and mediates the relationship between relationship marketing and customer loyalty. It can be concluded accurately from the literature and the statistical analysis conducted that there is concrete evidence that relationship marketing impacts customer loyalty. The intervening variables tested were social media use and relationship quality. The outcomes verified that social media and relationship quality are crucial factors that induces customer loyalty. Both social media and relationship quality defines how the effects between relationship marketing and customer loyalty occur. The mediating effects of social media and relationship quality between relationship marketing and customer loyalty are the actual factors that generate customer loyalty which then leads to customer retention and repeat purchase in the travel and tourism sector in Malaysia. \u0000 \u0000 Article visualizations:","PeriodicalId":109875,"journal":{"name":"European Journal of Management and Marketing Studies","volume":"34 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-09-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130848510","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"ENTREPRENEURIAL COMPETENCIES AND ENTERPRISE PERFORMANCE: A STUDY ON THE STREET FOOD CART OWNERS IN KHULNA CITY OF BANGLADESH","authors":"S. Khan","doi":"10.46827/ejmms.v6i4.1140","DOIUrl":"https://doi.org/10.46827/ejmms.v6i4.1140","url":null,"abstract":"Academicians and practitioners have unanimously accepted that the entrepreneurs infuse dynamism and growth in the economy by developing new ideas and realising the ideas by creating new ventures. However, there is limited understanding about whether or how the entrepreneur influences the firm's performance that he or she has created. The focus of this paper is to explore the influences of entrepreneurial competencies on a firms’ performance with the empirical data from the hospitality service sector micro-enterprises in Bangladesh. Partial least square (PLS) regression analyses results generated using the primary data from 73 small restaurants from Khulna, the third-largest city of Bangladesh with an estimated population of 1 million, reveal that the conceptual competence of the entrepreneurs is the most commonly contribute entrepreneurial competence in terms of producing business performances. This revelation of this research once again highlights the mental front of entrepreneurship as the front side performance driver. \u0000 \u0000JEL: L10; L20 \u0000 \u0000 Article visualizations:","PeriodicalId":109875,"journal":{"name":"European Journal of Management and Marketing Studies","volume":"38 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-08-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116587592","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"THE EFFECT OF WORK ETHICS ON JOB SATISFACTION AND EMPLOYEE PERFORMANCE IN NIGERIA","authors":"Bello Ahmed Nurudeen, Abigael Joy Aluku, Oladimeji Mustafa Rahman","doi":"10.46827/ejmms.v6i3.1138","DOIUrl":"https://doi.org/10.46827/ejmms.v6i3.1138","url":null,"abstract":"It has been shown that the bad degradation of ethical conduct in the organization, continuous investigation of the asymmetry between productivity and worker commitment about employment have been satisfied. Results shown in practice could not improve employee performance in different work ethics. The effect of work ethics on employee performance has been explained when employee satisfaction is perceived as a mediator variable. The purpose of this paper is to investigate the effects of unethical behavior on employee commitment and productivity in Nigeria. For the study, a descriptive survey research method was used, with fifty valid questionnaires distributed to employees from five cluster government establishments in Ilorin, Kwara State, Nigeria. Secondary data and documentation were also reviewed and used in the study. \u0000 \u0000<p> </p><p><strong> Article visualizations:</strong></p><p><img src=\"/-counters-/edu_01/0857/a.php\" alt=\"Hit counter\" /></p>","PeriodicalId":109875,"journal":{"name":"European Journal of Management and Marketing Studies","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-08-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132531975","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"EFFECT OF PUBLIC PARTICIPATION STRATEGIES ON ACHIEVEMENT OF SUSTAINABLE DEVELOPMENT IN BARINGO COUNTY, KENYA","authors":"A. Kibet, B. Tarus, Sr. Lucy Wanza","doi":"10.46827/ejmms.v6i3.1136","DOIUrl":"https://doi.org/10.46827/ejmms.v6i3.1136","url":null,"abstract":"The participation of members of the public in government development programmes is enshrined in the Kenyan constitutions. The participation is not just mere appearance in project deliberations meetings but to be involved in all aspects of the project from initiation to completion. Poor achievement of sustainable development agenda in the county of Baringo has resulted to increased poverty level, increased illiteracy level, increased health risks challenges, insecurity, household income per day being below 1 USD, devastating natural occurrences (flooding of Lakes Baringo and Bogoria, famine, hunger) and poor road network access continues to be experienced. The aim of this paper was to determine the effect of public participation strategies towards achievement of sustainable development in Baringo County. The study was conducted in the six sub counties of Baringo involving sampled residents and sub county administrators. The study was anchored on concurrent triangulation design that allowed collection of quantitative and qualitative data. Data was collected through use of questionnaire and interview guide. Analysis of data has been done using descriptive, inferential statistics and thematic content analysis. The research found out that there was minimal participation of Baringo residents in development initiatives. The county government of Baringo at times shared (M=2.61, SD=1.25) information on socio-economic projects being implemented in the county on occasional basis. Correlation statistics computed showed a weak positive relationship (r=0.288) between public participation practices and sustainable development in Baringo County, Kenya. The paper concludes that public participation practices strategies were not regularly used, and this contributed to slow achievement of sustainable developmental targets in the study area. The paper recommends that if the county of Baringo is to realise its county integrated development plans goals, public participation should be the key strategy towards achievement. This means that public participation should be at the core of any sustainable development initiative and hence Baringo county government needs to be keen on this practice. \u0000 \u0000 Article visualizations:","PeriodicalId":109875,"journal":{"name":"European Journal of Management and Marketing Studies","volume":"42 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-08-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114756739","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"ASSESSMENT OF THE ROLE OF ACCOUNTING INFORMATION ON EFFECTIVE INVESTMENT DECISION - THE CASE OF BANQUE POPULAIRE DU RWANDA ATLASMARA","authors":"Jamie Hodari","doi":"10.46827/EJMMS.V6I3.1135","DOIUrl":"https://doi.org/10.46827/EJMMS.V6I3.1135","url":null,"abstract":"The purpose of this study is to assess the role of accounting information on effective investment decisions at Banque Populaire du Rwanda Atlasmara. The target population was 50 staff members. The study used a primary method that involved questionnaires. Secondary methods of data collection involved a desk review of relevant materials. Data collection was then analyzed by using SPSS software. The study indicated a significant correlation between accounting information and investment decisions and all rely on information for an investment decision. It was seen from the analysis of responses, 83% argued always use accounting information for investment. It was revealed that the quality of accounting information in terms of its accuracy, adequacy, reliability, and mode of disclosure is a pertinent element of efficiency of investment decision making. The study recommends that commercial banks should use accounting always to increase the accuracy of their investment decision-making. The study recommends that Banque Populaire du Rwanda should consult the accounting information before making investment decisions and all interested parties to accounting information should use necessary financial ratios analysis for an investment decision. The study concludes that there is a significant correlation between accounting information and investment decision. \u0000 \u0000JEL: M10; M41; R42 \u0000 \u0000 Article visualizations:","PeriodicalId":109875,"journal":{"name":"European Journal of Management and Marketing Studies","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-08-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128444332","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}