European Journal of Management and Marketing Studies最新文献

{"title":"DEFINING COMMUNICATION: FACTORS AND BARRIERS OF A COMPLEX CONCEPT","authors":"A. Matias, L. Cardoso","doi":"10.46827/ejmms.v7i1.1161","DOIUrl":"https://doi.org/10.46827/ejmms.v7i1.1161","url":null,"abstract":"This article aims to analyze the history of the concept of Communication, the evolution, and the different approaches from several scientific domains that led to the understanding that we have nowadays about this complex theme. Today, communication is a key issue in modern societies, not just for the individual and the current challenges in the information society, but also when the concept is understood in more complex frameworks such as organizational communication. It is this act, derived from a personal and social need, that allows human beings to live together, to establish contacts with others: the way we relate to other individuals, the greater or lesser effectiveness of these connections, depending on much of our communication skills. After analyzing the concept, the importance of communication in today’s society is evaluated, as well as the most important objectives accordingly to several uses in contemporary contexts and barriers that can affect this process. \u0000 \u0000 Article visualizations:","PeriodicalId":109875,"journal":{"name":"European Journal of Management and Marketing Studies","volume":"17 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122043238","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"FACTORS AFFECTING EMPLOYEE SATISFACTION AND CORPORATE PROFITS IN CHINA’S PRIVATE EXPRESS INDUSTRY","authors":"Bian Fei, J. Tham, S. Azam","doi":"10.46827/ejmms.v7i1.1197","DOIUrl":"https://doi.org/10.46827/ejmms.v7i1.1197","url":null,"abstract":"This study will examine the challenges and solutions faced by Jiangsu Express in the market. To retain a competitive edge, private express companies must build a reputable brand. The franchising strategy may support the website’s enthusiasm by quickly growing the business. Rapid growth has several drawbacks, such as high employee turnover and low customer satisfaction. This essay explores the problems faced by private express companies. Employee incentives, employee feedback channels, customer service, and company culture all impact employee satisfaction and profits. They all contribute to the private Express Industry’s employee satisfaction and profit plan. The findings show a positive relationship between employee happiness and business profitability that is crucial in determining business profitability. It may also be seen as a kind of debt protection, since lenders are more inclined to give money for long-term growth. Corporate profit choices are driven by employee incentives, business culture, customer service, working resources, and employee satisfaction, says this study. This study looked at policymakers’ views on outcome-based profitability. The Future Policymaker Attitudes Study may look at several facets of this. Its conclusions may have economic implications, even though this study is about business profitability. In the future, this study’s research methodology may be applied to other developing countries’ corporate profit concerns. A prospective study might look at the long-term business of Corporate Profits and the level of Private Express Industry expertise among firms in China and other countries. \u0000 \u0000JEL: L10; L23 \u0000 \u0000 Article visualizations:","PeriodicalId":109875,"journal":{"name":"European Journal of Management and Marketing Studies","volume":"22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121360839","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"THE FACTORS INFLUENCING COLLEGE STUDENTS’ ACCEPTANCE OF MOBILE PAYMENT IN MALAYSIA","authors":"Cao Yong, J. Tham, S. Azam, A. Khatibi","doi":"10.46827/ejmms.v7i1.1192","DOIUrl":"https://doi.org/10.46827/ejmms.v7i1.1192","url":null,"abstract":"Mobile payment refers to a payment method by which a consumer pays a bill for goods or services through a mobile terminal. mobile payment users can send payment instructions directly or indirectly to a bank financial enterprise via mobile devices or proximity sensing devices, thereby enabling currency payments and funds transfers. It realizes the integration of terminal equipment, Internet, application providers and financial institutions, and completes financial business such as currency payment. However, the adoption rates of this payment method are relatively low in Malaysia. This paper analyzes the factors that affect the willingness of Malaysian college students to use mobile payment. Three well-established theories, Unified Theory of Acceptance and Use of Technology (UTAUT), theory of Perceived Risk (PR), and Diffusion of Innovations Theory (DIT) are applied to investigate user acceptance of mobile payments. An empirical model for acceptance of mobile payment in Malaysia is established in this paper. Survey data from mobile payments users will be used to test the proposed hypothesis and the model. The result of data analysis shows that Malaysian consumers’ perceptions of cost has no statistically significant relationship with acceptance of mobile payment. On the other hand, the factor of perceived risk, personal innovativeness, performance expectancy, subjective norm and effort expectancy play important roles. \u0000 \u0000JEL: M10; M15; D12 \u0000 \u0000 Article visualizations:","PeriodicalId":109875,"journal":{"name":"European Journal of Management and Marketing Studies","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128027431","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"THE RELATIONSHIP BETWEEN TOTAL QUALITY MANAGEMENT AND SERVICE QUALITY IN DEPARTMENT OF MUNICIPAL AFFAIRS AND TRANSPORT OF UAE","authors":"Marwa Naji Ali Alkhater Albuainain, A. Khatibi, S. Azam, J. Tham","doi":"10.46827/ejmms.v7i1.1182","DOIUrl":"https://doi.org/10.46827/ejmms.v7i1.1182","url":null,"abstract":"Since 1980, Total Quality Management (TQM) has emerged as a management strategy for providing customers with services that match their needs. In the UAE, the department of municipal affairs and transport will introduce quality measuring tools. TQM establishes quality as the guiding force behind leadership, planning, and design, necessitating the assistance of the eight essential aspects. Thus, TQM would include leaders and managers who have earned quality excellence awards, shown superior performance, delivered superior service, and earned public confidence. In public administration, quality improvement and assessment have resulted in the development and implementation of strategic models. Total quality management originated in the manufacturing industry. TQM and excellence awards are critical in the UAE economy due to the demand for high-quality public services. This is unsurprising, given that service organisations continue to face harsh realities equal to those faced by industrial organisations. This is the fundamental rationale for using service quality models. The phases of service quality management may help improve the efficiency and satisfaction of service delivery while also building a strategic framework for technology integration and innovation. The Department of Municipal Affairs and Transportation is obligated to provide value-added services to its customers and must demonstrate a strong commitment to quality service in order to achieve economic success. \u0000 \u0000JEL: H11; H83; L10 \u0000 \u0000 Article visualizations:","PeriodicalId":109875,"journal":{"name":"European Journal of Management and Marketing Studies","volume":"42 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132442239","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"ARE WOMEN ENTREPRENEURS’ BUSINESS PERFORMANCES INFLUENCED BY FINANCIAL RESOURCES? EMPOWERING WOMEN ENTREPRENEURS IN MALAYSIA THROUGH FINANCIAL RESOURCES POST-COVID-19 PANDEMIC","authors":"Kumaran Kanapathipillai, Subaneeswasri Narayanan, Sharvena Kumaran","doi":"10.46827/ejmms.v7i1.1173","DOIUrl":"https://doi.org/10.46827/ejmms.v7i1.1173","url":null,"abstract":"Entrepreneurship has always been women's interest, and women have risen in the business arena. On the other hand, statistic shows that Malaysian women's participation in entrepreneurship is still minute but vital to Malaysia's economic development, as indicated by previous researchers. Additionally, the impact of the Covid-19 pandemic has caused adverse effects on women-owned businesses in Malaysia. This research aims to offer an insight into how financial capital, the amount of capital needed, and personal savings of women entrepreneurs induces business performance among women entrepreneurs in Malaysia. This study used quantitative methods to produce empirical outcomes and substantiations to answer the research questions. A total of 312 women entrepreneurs participated in this study which facilitated the findings and conclusions. The results demonstrated that financial capital, the amount of capital needed, and personal savings were statistically significant for the women entrepreneurs post Covid-19. Additionally, the findings of this research will undoubtedly give confidence to the women entrepreneurs to come out of the Covid-19 shock and operate their business more remarkably as well as continue to progress and enhance their business performance taking into account the significance of financial resources. \u0000 \u0000JEL: L20; L23 \u0000 \u0000 Article visualizations:","PeriodicalId":109875,"journal":{"name":"European Journal of Management and Marketing Studies","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-11-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125570503","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PARADOXICAL PRACTICES IN PUBLIC ORGANIZATIONS: THE CASE OF A COMMERCIAL AND INDUSTRIAL ORGANIZATION / PARADOXES ORGANISATIONNAL DANS LES ORGANISATIONS PUBLIQUES : CAS D'UNE ORGANISATION A CARACTERE COMMERCIAL ET INDUSTRIEL","authors":"Fouad Bazzine, Hassane Boujettou","doi":"10.46827/ejmms.v7i1.1172","DOIUrl":"https://doi.org/10.46827/ejmms.v7i1.1172","url":null,"abstract":"Public sector organizations are by nature complex multifunctional entities, attempting to reconcile partially conflicting objectives and considerations (Perrow, 1972). The advent of new public management (NPM) has only increased the number of paradoxes to be faced, since these new managerial requirements, focused on performance, efficiency and even profitability, were added to those, very present, linked to the essential principles of public action. In this study, we address the paradoxical nature of the daily work of proximity managers and identify strategies for managing the paradoxes they face. Our results confirmed two key points: 1) the presence of organizational paradoxes that affect the daily work of proximity managers; and 2) that proximity managers can respond to paradoxical tensions by applying different defensive and active approaches. They must then show a behavioral complexity that allows them to manage the paradoxes in order to take into account the multiplicity of tendencies that are expressed within the organization. \u0000 \u0000Les organisations du secteur public sont par nature des entités multifonctionnelles complexes, qui tentent de concilier des objectifs et des considérations partiellement contradictoires (Perrow, 1972). L’avènement du new public management (NPM) n’a fait qu’augmenter le nombre de paradoxes à affronter, puisque ces nouvelles exigences managériales axées sur la performance, l’efficience voire la rentabilité, venaient se rajouter à celles, bien présentes, liées aux principes essentiels de l’action publique. \u0000Dans cette étude, nous abordons la nature paradoxale du travail quotidien des cadres de proximité et nous identifions les stratégies de gestion des paradoxes auxquels ils sont confrontés. Nos résultats ont permis de confirmer deux points essentiels : 1) la présence des paradoxes organisationnels qui se répercutent au niveau du travail quotidien des cadres de proximité; et 2) Ces derniers peuvent réagir aux tensions paradoxales en appliquant différentes défensives et actives. Ils doivent alors montrer une complexité comportementale leur permettant de gérer les paradoxes afin de prendre en compte la multiplicité des tendances qui s’expriment au sein de l’organisation. \u0000 \u0000 Article visualizations:","PeriodicalId":109875,"journal":{"name":"European Journal of Management and Marketing Studies","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-11-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131179404","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"ENHANCING THE MOTIVATION AND LEARNING PERFORMANCE IN AN ONLINE CLASSROOM WITH THE USE OF NEUROMARKETING","authors":"Hedda Martina Šola, F. Qureshi, Sarwar Khawaja","doi":"10.46827/ejmms.v7i1.1169","DOIUrl":"https://doi.org/10.46827/ejmms.v7i1.1169","url":null,"abstract":"In recent years, the newly emerging discipline of neuromarketing, which employs brain (emotions and behaviour) research in an organisational context, has grown in prominence in academic and practice literature. With the increasing growth of online teaching, COVID-19 left no option for higher education institutions to go online. As a result, students who attend an online course are more prone to lose focus and attention, resulting in poor academic performance. Therefore, the primary purpose of this study is to observe the learner's behaviour while making use of an online learning platform. This study presents neuromarketing to enhance students' learning performance and motivation in an online classroom. Using a web camera, we used facial coding and eye-tracking techniques to study students' attention, motivation, and interest in an online classroom. In collaboration with Oxford Business College's marketing team, the Institute for Neuromarketing distributed video links via email, a student representative from Oxford Business College, the WhatsApp group, and a newsletter developed explicitly for that purpose to 297 students over the course of five days. To ensure the research was both realistic and feasible, the instructors in the videos were different, and students were randomly allocated to one video link lasting 90 seconds (n=142) and a second one lasting 10 minutes (n=155). An online platform for self-service called Tobii Sticky was used to measure facial coding and eye-tracking. During the 90-second online lecture, participants' gaze behaviour was tracked overtime to gather data on their attention distribution, and emotions were evaluated using facial coding. In contrast, the 10-minute film looked at emotional involvement. The findings show that students lose their listening focus when no supporting visual material or virtual board is used, even during a brief presentation. Furthermore, when they are exposed to a single shareable piece of content for longer than 5.24 minutes, their motivation and mood decline; however, when new shareable material or a class activity is introduced, their motivation and mood rise. \u0000 \u0000JEL: I20; I21 \u0000 \u0000 Article visualizations:","PeriodicalId":109875,"journal":{"name":"European Journal of Management and Marketing Studies","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-10-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116850070","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"CUSTOMERS PERCEPTION OF SERVICE QUALITY OF NNPC RETAIL OUTLETS IN ENUGU URBAN, NIGERIA","authors":"J. Enemuo, Abiola Abass Carim","doi":"10.46827/ejmms.v6i4.1167","DOIUrl":"https://doi.org/10.46827/ejmms.v6i4.1167","url":null,"abstract":"Service quality is becoming more crucial for oil and gas firms to maintain their market shares. This study identified the perception of customers of petroleum services firm (NNPC) through the relationship of five factors along with the demographic characteristics of customers. A total of 304 retail customers who patronize petroleum filling stations have been taken for the study and convenience sampling method was adopted for collecting a sample. Factor analysis revealed five factors and results of analysis of variance (ANOVA) indicated that while age, gender, occupation have no significant effect on customer perception of service quality income and qualification on the contrary differs significantly. The paper therefore recommends among other things that, the concepts and principles of total quality management (TQM) are recommended for holistic study, in addition to contemporary marketing management issues such as relationship marketing, value analysis and permission marketing, among others. Efforts should also be made by petroleum marketers to understand the relevant factors that affect both clients’ behaviours so as to understand the strategic options to be adopted to cope with such behaviours. \u0000 \u0000 Article visualizations:","PeriodicalId":109875,"journal":{"name":"European Journal of Management and Marketing Studies","volume":"54 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-10-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125072492","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"EFFECT OF CORPORATE BRANDING ON SALES PERFORMANCE OF SELECTED MANUFACTURING FIRMS IN ENUGU STATE, NIGERIA","authors":"E. Okocha, Leonard Nnabugwu Emezue","doi":"10.46827/ejmms.v6i4.1164","DOIUrl":"https://doi.org/10.46827/ejmms.v6i4.1164","url":null,"abstract":"The study focuses on effect of corporate branding on performance of manufacturing firms in Enugu State, Nigeria. The objective of the study is to: determine the effect of brand awareness on performance of manufacturing firms in Enugu State, Nigeria; ascertain the nature of the relationship between brand associations and sales performance of manufacturing firms in Enugu State, Nigeria and determine the influence of perceived quality on performance of manufacturing firms in Enugu State, Nigeria. The population size was 1168 out of which a sample size of 369 was realized using Cochran’s sample size at 5% error tolerance and 95% level of confidence. Instruments used for data collection were primarily questionnaire and interview. Out of 369 copies of the questionnaire that were distributed, 385 copies were returned while 11 were not returned. The descriptive survey research design was adopted for the study. The hypotheses were tested using Pearson Product Moment Correlation Coefficient t and Simple Linear Regression Statistical tools. The findings indicate that brand awareness significantly affect performance of manufacturing firms in Enugu State, Nigeria (r = 0.864; t = 33.536; p < 0.05). That there is a positive relationship between brand associations and performance of manufacturing firms in Enugu State, Nigeria (r = 0. 812, p < .05). That perceived quality significantly influences performance of manufacturing firms in Enugu State, Nigeria (r = 0.883; t = 36.848; p < 0.05). The study concluded that branding enable customers to distinguish between different products and services and recognize what they perceive satisfies their needs the most. The study recommended that manufacturing firms should adopt brand awareness so as to ensure that customers’ recall and recognize the brand as reflected by their ability and to identify the brand under different conditions which will promote firms’ performance. \u0000 \u0000 Article visualizations:","PeriodicalId":109875,"journal":{"name":"European Journal of Management and Marketing Studies","volume":"65 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-10-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124415171","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"TOWARDS A CLASSIFICATION OF FAMILY-OWNED CONSTRUCTION FIRMS IN GHANA","authors":"Che Andrews Anzagira, D. Owusu-Manu, E. Badu","doi":"10.46827/ejmms.v6i4.1163","DOIUrl":"https://doi.org/10.46827/ejmms.v6i4.1163","url":null,"abstract":"The Ghanaian construction industry predominated by family-owned construction firms has established its dominant impact on economic development, albeit unstructured. This literature review is to dissect extant literature bringing out the uniqueness of the sector and attempt a classification for family-owned construction firms in Ghana. Anchored in a value-free axiological tradition in which the classification criteria of family-owned construction firms can be obtained by objective means set out in the framework, this study was undertaken by an extensive literature review from journals databases, textbooks, and relevant reports and citations. The review began with searches using “AND” and “OR” operators to search abstracts, titles, and a keyword with no restriction placed on the article's date of publication. Content analysis was done of the articles and with lots of information on family-owned businesses, very few on family-owned construction firms. Existing frameworks on the classification of family-owned businesses formed the basis of this framework. The key findings indicate that small and medium-sized family firms predominate the construction industry. The physiognomies of family-owned construction firms also contribute to their proliferation and overarching importance within the sector. The novelty of this study is that it merges information from the general business and construction industry and carves criteria for which family-owned construction firms can be identified and classified. For academia, the paper contributes to the stream of knowledge on what constitutes family-owned construction firms whilst exposing the lack of research in this constituency. It also serves as the foundation upon which future research can be conducted in the field of family-owned construction firms. For practitioners and policymakers, the paper offers insights into how to identify family-owned construction firms to be able to distinguish them for targeted support to grow the economy. Future research should be targeted at examining the growth and sustainability of family-owned construction firms. \u0000 \u0000 Article visualizations:","PeriodicalId":109875,"journal":{"name":"European Journal of Management and Marketing Studies","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-10-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116314079","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}