European Journal of Management and Marketing Studies最新文献

{"title":"CHALLENGES IMPEDING THE ADOPTION OF E-PROCUREMENT BY PUBLIC SECTOR ORGANISATIONS (MINISTRIES, DEPARTMENTS AND AGENCIES) IN SIERRA LEONE – A SURVEY","authors":"Oludolapo O. Akinyosoye-gbonda, Albert S. Baio, Brima Kamara","doi":"10.46827/ejmms.v8i4.1686","DOIUrl":"https://doi.org/10.46827/ejmms.v8i4.1686","url":null,"abstract":"The introduction and adoption of public procurement and e-procurement processes as recommended by donor organisations for governments of developing and/or under-developed countries has not achieved the intended objective of value for money. The human and material resources poured into building the capacities of countries like Sierra Leone could be considered as one of the steps of achieving the milestone i.e. value for money. The objective of this study is to examine the factors affecting e-procurement in organizations taking into consideration three factors including the value of e-procurement, e-procurement capability and e-procurement models. Data was collected through the use of a questionnaire targeted at procurement practitioners and Specialists and Heads of government ministries, departments and agencies using convenience sampling which is one of the methods of non-probability sampling. Descriptive statistical analysis techniques were employed for data analysis. Findings from the study revealed that a vast majority of the respondents believe that inadequate or limited capacity, credit facility or credibility and rigid laid-down rules of public procurement procedures and processes are the impediments responsible for the adoption and implementation of e-procurement in Sierra Leone. The paper recommends that the Government of Sierra Leone should put the necessary ICT infrastructure in place, review the current procurement act and adopt the implementation of e-procurement in order to achieve value for money.  Article visualizations:","PeriodicalId":109875,"journal":{"name":"European Journal of Management and Marketing Studies","volume":" 29","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140692787","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"CRAVING LOYALTY: EXAMINING THE INFLUENCE OF LOYALTY PROGRAMS ON CUSTOMER RETENTION IN SOUTH AFRICA’S FAST-FOOD LANDSCAPE","authors":"Nkosinathi Emanuel Mdletshe","doi":"10.46827/ejmms.v8i3.1607","DOIUrl":"https://doi.org/10.46827/ejmms.v8i3.1607","url":null,"abstract":"This study investigates the dynamics of customer loyalty within South African fast-food restaurants, focusing on the influence of loyalty programs on customer retention. The background highlights the rapid growth of the South African fast-food industry and the need for a nuanced understanding of customer behavior in this context. Employing a quantitative methods approach employed a cross-sectional design; the methodology includes a comprehensive situational analysis and addresses three research questions: customer motivations for loyalty program participation, factors beyond loyalty programs affecting retention, and the impact of existing loyalty programs on retention. Findings reveal that emotional connections, trustworthiness, and perceived value are key motivators for program participation. Beyond loyalty initiatives, service quality, menu variety, and overall customer experience significantly impact retention. Loyalty program metrics, including participation rates and reward perceived value, play a crucial role in customer loyalty. The study concludes that businesses should tailor loyalty programs to local preferences, adopt a holistic approach to customer retention, and optimize program metrics. The practical implications emphasize the need for clear communication and cultural sensitivity. This research contributes to the academic literature by addressing gaps specific to the South African context and provides actionable insights for businesses aiming to enhance customer loyalty in this dynamic and competitive market.  Article visualizations:","PeriodicalId":109875,"journal":{"name":"European Journal of Management and Marketing Studies","volume":"60 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138595559","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"DYNAMIC RELATIONSHIPS: E-COMMERCE SALES AND KEY EXOGENOUS VARIABLES IN THE PHILIPPINES","authors":"Vicente E. Montano, Joanna Lynn L. Mercado","doi":"10.46827/ejmms.v8i3.1603","DOIUrl":"https://doi.org/10.46827/ejmms.v8i3.1603","url":null,"abstract":"This study delves into the complex and evolving landscape of e-commerce in the Philippines, focusing on the relationship between E-Commerce Sales as the endogenous variable and a set of influential exogenous variables, including Digital Marketing Spending, GDP Growth, Internet Penetration, and Mobile Phone Ownership. This research employs a flexible spline modeling approach, uncovers non-linear associations, and offers significant implications for academic understanding and practical applications. The findings underscore the growing impact of Digital Marketing Spending on E-Commerce Sales, revealing the paramount role of online advertising and promotional strategies in the digital marketplace. Moreover, the study explains the intricate interplay between GDP Growth, Internet Penetration, Mobile Phone Ownership, and E-Commerce Sales, highlighting the non-linear nature of these relationships. As the Philippines continues its economic expansion and technological integration, these associations exhibit insightful implications for policymakers, businesses, and e-commerce stakeholders.  Article visualizations:","PeriodicalId":109875,"journal":{"name":"European Journal of Management and Marketing Studies","volume":"42 8","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138605325","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"ATITUDES EM RELAÇÃO AO MATERIALISMO E A FELICIDADE DO CONSUMIDOR / ATTITUDES TOWARDS MATERIALISM AND CONSUMER HAPPINESS","authors":"N. Baptista, N. De Matos, M. Bagheri, J. Pereira","doi":"10.46827/ejmms.v8i3.1559","DOIUrl":"https://doi.org/10.46827/ejmms.v8i3.1559","url":null,"abstract":"<p>O desenvolvimento económico, a globalização e a busca da felicidade por parte do consumidor, têm sido apontados como os principais fatores associados ao consumo excessivo. Contraditório com o estilo de vista consumista que caracteriza as sociedades ocidentais contemporâneas, alguns consumidores estabelecem uma forma diferente de estar, recorrendo ao anticonsumo. Esta forma alternativa de encarar o mercado requer melhor compreensão, devido ao seu impacto nas políticas de marketing. O objetivo deste estudo consiste em discutir conceptualmente a relação entre o consumo e o anticonsumo e a sua influência no bem-estar e na felicidade do consumidor. Em segundo lugar, pretende-se desenvolver um modelo conceptual que explique a relação entre os conceitos de consumo, anticonsumo, materialismo e felicidade do consumidor. Tendo em vista os objetivos delineados, realiza-se uma revisão narrativa da literatura sobre anticonsumo e consumismo, com base na qual se constrói o modelo conceptual proposto. O modelo proposto adota a perspetiva hedónica ao considerar a felicidade como a avaliação subjetiva do bem-estar. Supõem-se que o consumo e o anticonsumo, quando moderados, podem contribuir para a felicidade do consumidor. Em oposição assume-se que formas extremas de consumismo e de anticonsumo apresentam efeitos negativos na avaliação subjetiva do bem-estar e felicidade pelo consumidor. </p><p>Economic development, globalization and the consumer's pursuit of happiness have been identified as the main factors associated with excessive consumption. Contradictory to the consumerist style of life that characterizes contemporary Western societies, some consumers establish a different way of life, resorting to anti-consumption. This alternative way of looking at the market requires better understanding, due to its impact on marketing policies. The aim of this study is to conceptually discuss the relationship between consumption and anti-consumption and their influence on consumer well-being and happiness. Second, we intend to develop a conceptual model that explains the relationship between the constructs of consumption, anti-consumption, materialism, and consumer happiness. In view of the objectives outlined, a narrative review of the literature on anti-consumption and consumerism is carried out, based on which the proposed conceptual model is constructed. The proposed model adopts the hedonic perspective by considering happiness as the subjective evaluation of well-being. It is assumed that consumption and anti-consumption, when moderated, can contribute to consumer happiness. In contrast, it is assumed that extreme forms of consumerism and anti-consumption have negative effects on the subjective evaluation of well-being and happiness by the consumer.</p><p> </p><p><strong> Article visualizations:</strong></p><p><img src=\"/-counters-/soc/0039/a.php\" alt=\"Hit counter\" /></p>","PeriodicalId":109875,"journal":{"name":"European Journal of Management and Marketing Studies","volume":"31 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135255831","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"FACTORS INFLUENCING STUDENT EXPECTATIONS OF SATISFACTION IN CHINESE HIGHER EDUCATION FUNDING","authors":"Wang Da, S. M. Ferdous Azam, Jacquline Tham","doi":"10.46827/ejmms.v8i3.1554","DOIUrl":"https://doi.org/10.46827/ejmms.v8i3.1554","url":null,"abstract":"China has gradually developed a multi-stage reform mechanism for student financial assistance in education. This study discusses the importance of satisfaction among students in analysing funding policies and programmes. The report will identify the challenges and shortcomings of university funding by reviewing and studying underlying issues. This study uses a mixture of qualitative and quantitative approaches, with an emphasis on quantitative methods. The primary aim of the analysis is to investigate the variables that affect student aspirations and satisfaction with Chinese higher education funding. It gathers primary data through realistic research and conducts in-depth statistics and data interpretation on the collected data. This study mainly relates consumer satisfaction and the modern public service philosophy to student satisfaction assessment. The evaluation of the new assistance programme of colleges and universities may be basically as a public good. The study adds to Vygotsky's theory of cognitive growth by developing relationships between paying support, free funding, overt funding, tacit funding, and student satisfaction among Chinese secondary students. It establishes the appropriateness of using models and hypotheses from developed countries to study in China. The study's key conclusions involved the impact of paying support, free funding, explicit funding, and tacit funding on student satisfaction. It sheds light on the relationships and impacts of internal higher education institution factors, external higher education institutions factors, and student factors on Student Satisfaction. It offers a more comprehensive view of the impact of different variables on Student satisfaction than previous studies have explored in this area.<p> </p><p><strong> Article visualizations:</strong></p><p><img src=\"/-counters-/soc/0053/a.php\" alt=\"Hit counter\" /></p>","PeriodicalId":109875,"journal":{"name":"European Journal of Management and Marketing Studies","volume":"25 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135786903","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"BANKING ON PERFORMANCE: EMPLOYEE ENHANCEMENT STRATEGIES IN MALAYSIA'S MERGERS AND ACQUISITIONS LANDSCAPE","authors":"Kumaran Kanapathipillai, Mohd Ikhwan Zaini Bin Mohd Ilias, Wong Choy Yan, Michelle Lim","doi":"10.46827/ejmms.v8i3.1553","DOIUrl":"https://doi.org/10.46827/ejmms.v8i3.1553","url":null,"abstract":"This study analyses how communication, training and development, and organisational culture affect bank employees' post-merger and acquisition (M&amp;amp;A) performance. The study used convenience sampling to gather data from Malaysian investment banking sector employees. A total of 257 responses provided the data for this study. The sampling locations included investment banks in Malaysia that have undergone M&amp;amp;A, such as Aseambankers, Maybank Securities, RHB, OSK, Affin, Hwang DBS, ECM Libra, and Kenanga Investment Bank. This study's results show that all three predictor variables (Communication, Training and Development, and Organizational Culture) positively influence the Outcome variable (Employee Performance), albeit to varying degrees. Communication emerges as the most dominant factor, followed closely by Organizational Culture, while Training and Development's influence, although positive, is comparatively subdued. This underscores the crucial role these strategies play in determining employee performance outcomes in the mergers and acquisitions sphere of Malaysia. Therefore, this study can help the banking sector boost employee morale, job satisfaction, and productivity during transitions.<p> </p><p><strong> Article visualizations:</strong></p><p><img src=\"/-counters-/soc/0085/a.php\" alt=\"Hit counter\" /></p>","PeriodicalId":109875,"journal":{"name":"European Journal of Management and Marketing Studies","volume":"64 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136193109","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"NAVIGATING THE DIGITAL SHIFT: HOW ACCEPTANCE FACTORS SHAPE MALAYSIA'S BANKING EVOLUTION","authors":"Kumaran Kanapathipillai, Ahmad Nabil Bin Shari, Muhamad Farid Bin Muhamad Ajmain, Nur Syuhada Binti Abdul Rahman","doi":"10.46827/ejmms.v8i3.1547","DOIUrl":"https://doi.org/10.46827/ejmms.v8i3.1547","url":null,"abstract":"This study investigates the factors influencing Malaysian consumers' intentions toward digital banking. Digital banking has revolutionised the traditional banking industry by leveraging technology and the internet to provide convenient and accessible financial services. In Malaysia, the adoption of digital banking has been slow, with only 31% of Malaysians interested in digital banking services. This is due to several factors, including security concerns, a lack of trust in digital banking platforms, and the perceived difficulty of using these platforms. This study uses the responses of 392 Malaysian consumers on their perceptions of digital banking services. The study results show that perceived awareness and risk are the most significant factors influencing Malaysian consumers' intentions to adopt digital banking. The findings of this study have implications for banks and financial institutions in Malaysia. Therefore, banks need to address consumer concerns about risks and security and make their digital banking platforms more user-friendly to increase the adoption of digital banking services.<p> </p><p><strong> Article visualizations:</strong></p><p><img src=\"/-counters-/soc/0036/a.php\" alt=\"Hit counter\" /></p>","PeriodicalId":109875,"journal":{"name":"European Journal of Management and Marketing Studies","volume":"399 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134930883","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"WORKPLACE WITHOUT WALLS: AN INVESTIGATION INTO REMOTE WORKING AND EMPLOYEE WELL-BEING AT MAYBANK, MALAYSIA","authors":"Kumaran Kanapathipillai, Adam Bin Anuar, Iza Musliha Binti Hamzah, Muhd Norazul Hafiz Bin Zulkiply","doi":"10.46827/ejmms.v8i2.1541","DOIUrl":"https://doi.org/10.46827/ejmms.v8i2.1541","url":null,"abstract":"This study examines remote work's impact on employee well-being. This study aims to provide valuable insights for the banking sector and businesses to improve their employees' well-being by comprehensively investigating remote work dynamics and their outcomes. The results, involving 445 participants from Maybank, show that remote work significantly impacts employees' well-being at Maybank. This study has brought to light that telecommuting, employee engagement, transformational leadership, and work-life balance positively impact the well-being of employees at Maybank. This study's findings can help Maybank improve its policy development, resource allocation, and program implementation, ultimately enhancing remote working arrangements and employee well-being. By effectively managing the challenges inherent in remote work, Maybank can cultivate a conducive work environment that fosters employee satisfaction, engagement, and productivity, ultimately resulting in enhanced organizational performance.<p> </p><p><strong> Article visualizations:</strong></p><p><img src=\"/-counters-/soc/0055/a.php\" alt=\"Hit counter\" /></p>","PeriodicalId":109875,"journal":{"name":"European Journal of Management and Marketing Studies","volume":"49 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135310299","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"DIGITAL TRANSITION AT GOLDEN YEARS: UNCOVERING WHAT FUELS, THE SHIFT TO DIGITAL BANKING SERVICES AMONG MALAYSIAN SENIORS","authors":"Kumaran Kanapathipillai, Noraini binti Mohd Sufian, Nor Haslina binti Anuar, Nurul Athiera Binti Mohd Shamsudin","doi":"10.46827/ejmms.v8i2.1542","DOIUrl":"https://doi.org/10.46827/ejmms.v8i2.1542","url":null,"abstract":"The purpose of this research is to identify the factors that affect the behavioural intention to adopt digital banking among senior citizens in Malaysia. The adoption of digital banking among senior citizens is relatively low compared to the younger generation. Therefore, a survey was conducted to evaluate the factors that affect the behavioural intention to adopt digital banking among senior citizens in Malaysia. 390 questionnaires were collected from senior citizens in Malaysia's Klang Valley. Based on the data collected, correlation analysis and multiple regression analysis were used to evaluate the responses. The findings suggested that performance expectancy, effort expectancy, price value, habit, social influence, and hedonic motivation significantly influence the behavioural intention to adopt digital banking among senior citizens in Malaysia. This study's findings will allow banks, financial institutions, and policymakers to broaden their understanding of what drives the adoption of digital banking services and the obstacles that stand in the way of adopting these services. The results from this study can aid financial institutions and the banking sector in improving or enhancing these factors so that elderly banking consumers can benefit and experience the total value offered by the banking sector. The banking sector should develop digital banking services appropriately to entice senior citizens to use digital banking services. The digital banking platform should be aesthetically designed to improve senior citizens' experiences. The marketing of digital banking could be strategized based on the factors studied in this research.<p> </p><p><strong> Article visualizations:</strong></p><p><img src=\"/-counters-/soc/0035/a.php\" alt=\"Hit counter\" /></p>","PeriodicalId":109875,"journal":{"name":"European Journal of Management and Marketing Studies","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135310298","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"ASSESSING THE INFLUENCE OF LEADERSHIP STYLE ON MARKET ORIENTATION CULTURE AT GHANA BROADCASTING CORPORATION (GBC)","authors":"Razak Kojo Opoku, Isaac Boakye","doi":"10.46827/ejmms.v8i2.1534","DOIUrl":"https://doi.org/10.46827/ejmms.v8i2.1534","url":null,"abstract":"Leadership has been observed to be a critical factor in influencing several organizational outcomes. The purpose of the study was to assess the influence leadership is likely to have on the marketing orientation attitude of an organization using Ghana Broadcasting Corporation (GBC) as the case study. One of the key backdrops to this study was the fact that Ghana Broadcasting Corporation has been criticized for long to have lacked a sharp marketing edge on the market, thus, the corporation lacks the ability to capitalize the governmental cushion it has as well as the numerous affiliates it can boast of. The study approached quantitatively using closed-ended questionnaires to collect data from the respondents. The researchers also espoused the correlational design to establish the relationship between the two study variables. Stratified and purposive sampling techniques were adopted in selecting the sample. A total of 150 respondents were targeted purposively and conveniently. Data was analyzed using correlation analysis. The study revealed that there was an insignificant relationship between leadership style and market orientation. Furthermore, the organization was low on marketing orientation culture.  Article visualizations:","PeriodicalId":109875,"journal":{"name":"European Journal of Management and Marketing Studies","volume":"9 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-08-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139351094","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}