European Journal of Management and Marketing Studies最新文献

{"title":"REVIEW OF COVID-19 CRISIS AND TELEWORK: MEASURING THE PERFORMANCE OF BANKS’ MARKETERS IN AKWA IBOM STATE, NIGERIA","authors":"Imoh Charles Uford, A. Mfon, Imaeka Charles","doi":"10.46827/ejmms.v8i2.1515","DOIUrl":"https://doi.org/10.46827/ejmms.v8i2.1515","url":null,"abstract":"This study measured the relationship between telework during the Covid-19 pandemic lockdown and bank marketers’ performance within Akwa Ibom State, Nigeria. Relevant related literature was reviewed and regular home-based, high mobile and relocated back-office teleworking were adopted as dimensions of telework. The ex-post facto research design was used to investigate the relationships between telework during COVID-19 Pandemic and bank marketers’ performance using the following constructs; ability to achieve sales targets, ability to convert leads to customers, and ability to retain both customers and high net-worth customers. The sample size was determined as 254, using Krejcie and Morgan (1970) sampling table with a 95% confidence level, while 154 usable copies of the questionnaire were submitted indicating a 60.63% respondent rate. Convenience sampling was used to administer the questionnaire via Microsoft form URLs to emails and WhatsApp of respondents. The data were cleaned and analyzed using MS Excel and Power BI respectively, to test the three null hypotheses. The empirical analysis revealed that all three null hypotheses were rejected. This implies a significant positive relationship between the dependent and independent variables in the three hypotheses measured. Although, the ability to retain customers and high net-worth customers had the most significant relationship, with a 0.97 positive influence, however, all female participants (27% of participants) disagreed with meeting their sales target during the Covid-19 pandemic lockdown. This means that the female bank marketers were of the opinion that there is a negative significant relation between telework and bank marketers’ performance. Surprisingly, 33% of females were still willing to continue with extended teleworking probably because of other benefits. Since 55% of respondents agreed to engage in regular home-based telework, 55% also did high mobile teleworking while 36% were involved in relocated back-office telework, which signifies that some bank marketers were involved in more than one dimension of telework. Another minor finding was the fact that there is a very high correlation between high-income earners and willingness to continue teleworking. An area recommended for further studies is the effect of telework on gender-based performance.  Article visualizations:","PeriodicalId":109875,"journal":{"name":"European Journal of Management and Marketing Studies","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133015588","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"SUSTAINABLE FIRM PERFORMANCE THROUGH PRODUCT DIFFERENTIATION STRATEGIES; THE HIDDEN TREASURE OF CUSTOMER LOYALTY","authors":"Alice Ngele Mwazuna, Elijah Museve","doi":"10.46827/ejmms.v8i2.1499","DOIUrl":"https://doi.org/10.46827/ejmms.v8i2.1499","url":null,"abstract":"The study sort to establish the mediating effect of customer loyalty on the relationship between product differentiation strategies and the performance of selected edible oils manufacturing firms in Kenya. Using the Baron & Kenny (1986) four-step approach for conducting mediation analysis, the study hypothesized the relationship between product differentiation strategies and firm performance, product differentiation strategies and customer loyalty, customer loyalty and firm performance and finally the mediation relationship between product differentiation strategies, customer loyalty and firm performance. The study employed an explanatory research design and was guided by the discrete choice theory of competitive advantage and the customer loyalty business model. The target population was 535,840 of which 104 were top and middle-level employees from the sales and marketing departments of the three selected edible oils manufacturing firms and 535,736 were consumers of the products within the middle-class estates in Nairobi. A sample size of 504 respondents was used for the study. Structured questionnaires were used to collect primary data and a document analysis guide was used to collect secondary data which was then analysed using descriptive statistics, linear regression and correlation analysis. The results revealed that customer loyalty (R-square change = .028 had a p-value = .005) has a positive mediating effect on the relationship between product differentiation strategies and the performance of the selected edible oils manufacturing firms in Kenya.  Article visualizations:","PeriodicalId":109875,"journal":{"name":"European Journal of Management and Marketing Studies","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123312193","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"STRATEGIC RESOURCES, ORGANIZATIONAL ENVIRONMENT AND ORGANIZATIONAL PERFORMANCE OF SUGAR MANUFACTURING FIRMS IN WESTERN KENYA","authors":"V. Odundo, Maria W. Mung’ara","doi":"10.46827/ejmms.v8i2.1484","DOIUrl":"https://doi.org/10.46827/ejmms.v8i2.1484","url":null,"abstract":"Strategy implementation and its influence on organizational performance are becoming an issue of concern for all organizations and as a result, there is a need for effective strategy implementation dealings with organizational structures, resources, culture, leadership, communication and operations required to ensure that organizations perform efficiently and effectively to achieve its set long term goals. The objectives of this study were to examine the influence of strategic resources on organizational performance of sugar firms in western Kenya and to establish the influence of organizational environment on the relationship between strategic resources and organizational performance of sugar firms in western Kenya. The study was guided by resource-based theory, contingency theory, agency theory and trait theory. Positivism research philosophy guided the study. A descriptive research design was adopted. The target population was 125 respondents who are senior employees of sugar manufacturing firms in western Kenya. Simple random sampling was used to choose respondents. Primary data was obtained by the use of questionnaires. Expert analysis and factor analysis were used to assess Validity. Descriptive statistics included mean, standard deviation and variance. Inferential statistics consisted of correlation analysis and multiple linear regression analysis. Results show a Beta coefficient of 0.164, and a p-value of 0.005. The results of this study show that strategic resources have a positive and significant influence on organizational performance of sugar manufacturing firms in Kenya. The sugar manufacturing firms should have adequate machines and equipment, and the tools and equipment should be in line with technological advancements to ensure strategy implementation. The results of the study will be a source of information for investors as they make decisions of investing in the sugar industry. The results of this study may assist policymakers to identify loopholes that still exist in internal controls instituted by the government.  Article visualizations:","PeriodicalId":109875,"journal":{"name":"European Journal of Management and Marketing Studies","volume":"78 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114789007","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"BREAKING DOWN BARRIERS: PROPOSALS FOR OVERCOMING CHALLENGES IN STUDENT PROJECT MANAGEMENT","authors":"Takaaki Fujita","doi":"10.46827/ejmms.v8i2.1458","DOIUrl":"https://doi.org/10.46827/ejmms.v8i2.1458","url":null,"abstract":"Student project management is becoming increasingly important in various settings such as technical clubs, planning clubs, and research laboratories. However, effective methodologies for managing student-led projects have not yet been established. This study aims to address key issues related to cost and motivation in student-led projects and propose effective improvement plans. The significance of this study lies in its potential to identify challenges faced in current student project management practices and offer solutions to mitigate risks. By sharing our findings, we aim to encourage further research on this topic and promote the adoption of effective methodologies for managing student-led projects.<p> </p><p><strong> Article visualizations:</strong></p><p><img src=\"/-counters-/soc/0036/a.php\" alt=\"Hit counter\" /></p>","PeriodicalId":109875,"journal":{"name":"European Journal of Management and Marketing Studies","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114818091","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"RELATIONSHIP MARKETING STRATEGIES APPLIED TO DIGITAL MEDIA: TRENDS AND IMPLICATION","authors":"Wesley Costa, Rodrigo Fernando Belli, Ruan Carlos Dos Santos","doi":"10.46827/ejmms.v8i1.1446","DOIUrl":"https://doi.org/10.46827/ejmms.v8i1.1446","url":null,"abstract":"<p><strong>Purpose: </strong>To develop strategies that enable bars and restaurants to improve their relationship marketing with their consumers using digital media as auxiliary tools. <strong>Method: </strong>This is an applied research, with a problem approach configured as quantitative, whose objectives present a descriptive character, having as technical procedures the survey, it was conceived non-probabilistic sampling by convenience. <strong>Originality/Relevance: </strong>Makes visible the possibility of measuring and understanding the desires and expectations of consumers in relation to the target companies, which in turn can provide a scientific bias to the fulfilment of certain market demands, as in the case of the formulation of relationship marketing strategies directed to the expectations and desires of the consumer public. <strong>Results: </strong>The sample researched has a greater appreciation for the bars and restaurants that are present in the digital media and that, mainly, relate to their customers through them; still, it was observed the importance of good reviews linked to the bars and restaurants in the consumers' perspective; and lastly, it was noted the predisposition of consumers about the use of the social networks Instagram and WhatsApp. Finally, from the strategies developed, it was realized the too much relevance of performing relationship marketing based on the tastes and preferences of the one whose attention you want to get.</p><p> </p><p><strong>JEL:</strong> M30; M13</p><p> </p><p><strong> Article visualizations:</strong></p><p><img src=\"/-counters-/soc/0023/a.php\" alt=\"Hit counter\" /></p>","PeriodicalId":109875,"journal":{"name":"European Journal of Management and Marketing Studies","volume":"60 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122112593","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"SUSTAINABLE HIGHER EDUCATION CURRICULUM MANAGEMENT SYSTEM IN CHINA: THEORETICAL PERSPECTIVES","authors":"Wang Xiaoyan, S. Azam, J. Tham","doi":"10.46827/ejmms.v8i1.1441","DOIUrl":"https://doi.org/10.46827/ejmms.v8i1.1441","url":null,"abstract":"This paper examines how China’s curriculum management system for higher education has been able to expand in a sustainable manner. This study examines a number of different facets of the Chinese curriculum management system for higher education as a means of doing a literature review. China, a country that is developing at a fast rate, is working hard to improve its education system. The country has to be rebuilt after a thirty-year battle that caused immeasurable pain. In order to meet the requirements of the nation, higher education is crucial. The framework of observed learning outcomes may be used to construct a curriculum that is centred on learning outcomes, hence improving the quality and alignment of national education. In the context of developing methodology, topic content, and course choices, curriculum designers assist education. In this period of fast change, there has been a growth in the number of curriculum authors who are concerned about pedagogy and curriculum. Most significantly, it gives curriculum developers access to data that is based on actual classroom experiences. The outcomes will be beneficial to both curriculum designers and college officials.  Article visualizations:","PeriodicalId":109875,"journal":{"name":"European Journal of Management and Marketing Studies","volume":"25 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123191755","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"FACTORS THAT INFLUENCE E-SHOPPING SATISFACTION OF HOUSEHOLD APPLIANCES CONSUMERS IN KLANG VALLEY, MALAYSIA","authors":"Latchumi Sathiaseelah, Gowri Suppiah, Lee Khai Khim, Sivarantny Inthiran, Kantha Inthiran, Kumaran Kanapathipillai","doi":"10.46827/ejmms.v8i2.1439","DOIUrl":"https://doi.org/10.46827/ejmms.v8i2.1439","url":null,"abstract":"This study investigates the factors motivating the E-shopping satisfaction of consumers who purchase household appliances in Klang Valley, Malaysia. Four variables (security, website design, customer service, and customer experience) were identified and tested on their relationship to consumers' E-Shopping satisfaction with household appliances. To gather the data related to this study, questionnaires were distributed through the online Google platform to the consumers in Klang Valley. A total of 415 respondents contributed to the findings and conclusion of this study. These respondents are frequent internet users who are familiar with online purchasing. Therefore, it increased the research's credibility. Findings from this study indicated that three critical elements, website design, customer service, and customer experience, are significant and display a positive relationship to consumers' e-shopping satisfaction with household appliances. In contrast, this study illustrated that security is insignificant to consumers' e-shopping satisfaction with household appliances.  Article visualizations:","PeriodicalId":109875,"journal":{"name":"European Journal of Management and Marketing Studies","volume":"53 17","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"120816003","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"INFLUENCE OF ENTREPRENEURIAL EDUCATION AND BEHAVIOUR ON STUDENTS' INTENTION TO START A BUSINESS IN MOROCCO: AN EMPIRICAL STUDY","authors":"Ouiam Boujaddaine, A. Taqi","doi":"10.46827/ejmms.v8i1.1427","DOIUrl":"https://doi.org/10.46827/ejmms.v8i1.1427","url":null,"abstract":"<p>The role of entrepreneurship in economic development is significant, which is why business schools and universities are prioritizing entrepreneurship education. This research aims to determine the impact of these programs on individuals' intent to become entrepreneurs using Ajzen's theory of planning behavior. The survey method was used to gather data from 403 participants and SEM path analysis was employed to analyze the results. The findings suggest that feedback and business plan activities have a direct effect on entrepreneurial intention. This information can be utilized to improve entrepreneurship training courses and support their providers. Furthermore, the relationship between entrepreneurship and business planning can be leveraged by educational institutions, organizations, and policymakers to foster future entrepreneurs.</p><p><strong>JEL:</strong> M13, M53</p><p> </p><p><strong> Article visualizations:</strong></p><p><img src=\"/-counters-/soc/0097/a.php\" alt=\"Hit counter\" /></p>","PeriodicalId":109875,"journal":{"name":"European Journal of Management and Marketing Studies","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131013152","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"NOT JUST SATISFACTION: A COMPARATIVE STUDY OF RECURSIVE AND NON-RECURSIVE MODELS ON MODERN RETAIL CONSUMER BEHAVIOR","authors":"Ketut Indraningrat, Kristian Suhartadi Widi Nugraha, Tatok Endhiarto, Chairul Saleh","doi":"10.46827/ejmms.v8i1.1420","DOIUrl":"https://doi.org/10.46827/ejmms.v8i1.1420","url":null,"abstract":"The purpose of this study is to compare recursive and non-recursive models that explain the influence of employee friendliness (courtesy), understanding of the products sold, and the variety of product items on consumer loyalty through customer satisfaction at modern retail stores in the city of Surabaya. The object of observation is consumers who visit modern retail stores to shop. The convenience of consumers in shopping will lead to satisfaction and, in turn, can lead to loyalty to keep shopping at these modern retail stores. In serving consumers, a sales assistant must show friendliness and be able to explain the function of the product being sold. Another factor is the variety and completeness of the product items sold, which can cause consumers to feel their desires fulfilled, so they do not have to go shopping elsewhere. However, other expert opinions state that loyalty must be created first to cause satisfaction. In this study, observations were made of 200 consumers who were shopping at modern retail stores, provided that the consumer has made at least five purchases at the same modern retail store anywhere in Surabaya. There are two SEM models analyzed, namely: (a) recursive SEM (with exogenous variables: friendliness of the salesperson; understanding of the salesperson of the product, completeness, and variety of available product items; endogenous variables: customer loyalty; intervening variables: customer satisfaction); and (b) a non-recursive SEM model (with the same variables, but there is an alternating relationship between the endogenous variables and the intervening variables). The findings and results of the research show that from comparing the goodness of fit of the two models, the recursive model is better at explaining the phenomena studied. Thus, these findings further support the theory that loyalty arises after a person is satisfied.  Article visualizations:","PeriodicalId":109875,"journal":{"name":"European Journal of Management and Marketing Studies","volume":"103 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121577911","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"INTEGRAÇÃO DOS STAKEHOLDERS NA ESTRATÉGIA ORGANIZACIONAL: UMA VISÃO PLURALISTA / INTEGRATION OF STAKEHOLDERS INTO THE ORGANIZATIONAL STRATEGY: A PLURALIST VISION","authors":"J. Rodrigues","doi":"10.46827/ejmms.v8i1.1415","DOIUrl":"https://doi.org/10.46827/ejmms.v8i1.1415","url":null,"abstract":"Os indivíduos ou grupos atingidos pelas atividades de uma organização, para com os quais esta tem responsabilidades em dar satisfações, são conhecidos por stakeholders. Esta comunidade de referência é crucial para o desenvolvimento e a boa saúde da organização, constituindo a sua identificação e integração na estratégia global daquela um importante desafio de gestão. Para isso os gestores necessitam de identificar e incluir aqueles nos seus modelos mentais. Com recurso à revisão da literatura, não obstante as críticas, sugerem-se os atributos poder, legitimidade e urgência, para aquele fim. Estes são atributos inclusivos que permitem adequar contingencialmente a formulação da estratégia global da organização, como resposta às dinâmicas do meio envolvente. Assim, deverão ser envolvidas todas as partes interessadas num diálogo multilateral que permita obter um melhor conhecimento das expetativas daquelas, para a tomada de decisões com maior aderência à realidade.The individuals or groups affected by the activities of an organisation, to whom the organisation has a responsibility to provide satisfaction, are known as stakeholders. This reference community is crucial for the development and good health of the organisation, and its identification and integration in its global strategy is an important management challenge. Thus, managers need to identify and include them in their mindsets. Using the literature review, notwithstanding the criticism, we highlight the attributes of power, legitimacy and urgency. These are inclusive attributes that enable the contingential adaptation of the formulation of the organisation's global strategy as a response to the dynamics of the environment. Thus, all interested parties should be involved in a multilateral dialogue that allows better knowledge of their expectations, so that decisions can be taken with greater adherence to reality.  Article visualizations:","PeriodicalId":109875,"journal":{"name":"European Journal of Management and Marketing Studies","volume":"199 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134032792","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}