European Journal of Management and Marketing Studies最新文献_第3页

A STUDY ON THE FACTORS THAT IMPACT THE FUTURE TRENDS OF MARKETING: EVIDENCE FROM THE HOSPITALITY INDUSTRY IN KLANG VALLEY, MALAYSIA 对影响市场营销未来趋势的因素的研究:证据来自马来西亚巴生谷的酒店业

European Journal of Management and Marketing Studies Pub Date : 2023-01-12 DOI: 10.46827/ejmms.v8i1.1406

Thilaga Sivaraman, Mohamad Najat Bin Mohamad Zahrin, Mohamad Yazid Bin Roni, Kumaran Kanapathipillai

{"title":"A STUDY ON THE FACTORS THAT IMPACT THE FUTURE TRENDS OF MARKETING: EVIDENCE FROM THE HOSPITALITY INDUSTRY IN KLANG VALLEY, MALAYSIA","authors":"Thilaga Sivaraman, Mohamad Najat Bin Mohamad Zahrin, Mohamad Yazid Bin Roni, Kumaran Kanapathipillai","doi":"10.46827/ejmms.v8i1.1406","DOIUrl":"https://doi.org/10.46827/ejmms.v8i1.1406","url":null,"abstract":"The hospitality industry has been impacted by the Covid-19 Pandemic and is still ravaging several nations. Therefore, changing the normality of business operations and activities, especially in marketing trends, is crucial. This research evaluates the factors that impact future marketing trends, focusing on the employees in the hospitality industry within Klang Valley, Malaysia. In this research, the independent variables (impact of the post-Covid-19 Pandemic, transition process from traditional to digital marketing methods, consumers’ reactions towards digital marketing, and possibility of leveraging Industry 4.0) and their relationship to the dependent variable (future trends of marketing in the hospitality industry) were studied. Surveys via Google Forms were disseminated to employees in the hospitality industry within the Klang Valley. The data collected from 390 respondents from the hospitality industry contributed to this research by determining the correlated factors which shaped the future trends and practices in marketing. These factors were supported by the analysis modules and the underpinning theory developed by previous researchers. Based on the response, female respondents have responded more than male respondents, with the Malay ethnic group being the majority. Subsequently, most respondents have attained a bachelor’s degree and worked in the industry as junior executives for nearly 15 years. This study has proven that the transition process from traditional to digital marketing methods, consumers’ reaction, and the possibility of leveraging industry 4.0 has a significant relationship with future marketing trends. In conclusion, this research shows that technology transformation and consumer-centric methods can significantly change the landscape of marketing for the hospitality industry in the future. Article visualizations:","PeriodicalId":109875,"journal":{"name":"European Journal of Management and Marketing Studies","volume":"46 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121000043","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

THE EFFECT OF SERVICE MARKETING MIX ON SALES PERFORMANCE: THE CASE OF AN INSURANCE COMPANY IN PERAK, MALAYSIA 服务营销组合对销售绩效的影响:以马来西亚霹雳州一家保险公司为例

European Journal of Management and Marketing Studies Pub Date : 2023-01-12 DOI: 10.46827/ejmms.v8i2.1407

Mohd Hanafiah Bin Ahmad, Muhammad Hasriq Bin Harun, Hasry Sham Bin Chasmen, Amir Hakimin Bin Hashim, Kumaran Kanapathipillai

{"title":"THE EFFECT OF SERVICE MARKETING MIX ON SALES PERFORMANCE: THE CASE OF AN INSURANCE COMPANY IN PERAK, MALAYSIA","authors":"Mohd Hanafiah Bin Ahmad, Muhammad Hasriq Bin Harun, Hasry Sham Bin Chasmen, Amir Hakimin Bin Hashim, Kumaran Kanapathipillai","doi":"10.46827/ejmms.v8i2.1407","DOIUrl":"https://doi.org/10.46827/ejmms.v8i2.1407","url":null,"abstract":"This study aimed to examine the effects of the 7Ps of marketing mix on the sales performance of an insurance company in Perak, Malaysia. The name of the insurance company is not revealed in this study because the management of the insurance company refused to give consent fearing a breach of data protection laws. Seven marketing mix variables were explored regarding their association and relationship with sales performance. The seven key factors are product, price, promotion, placement, people, process, and physical evidence. A self-administered survey was utilized to gather the data, and 101 participants participated in this study. Pearson correlation analysis and linear regression analysis were used to analyse the association and the relationships between the dependent and independent variables. Findings from this study indicated that two key elements of the marketing mix, price, and physical evidence, have a significant relationship with sales performance. In contrast, the results also indicated no significant relationships between the other marketing mix variables of product, place, promotion, people, and process with sales performance. Therefore, according to this study, price and physical evidence directly affected the sales performance of the insurance company in this study. Article visualizations:","PeriodicalId":109875,"journal":{"name":"European Journal of Management and Marketing Studies","volume":"44 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130524386","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

FACTORS THAT DISCOURAGE HIGHLY EDUCATED WOMEN FROM BEING ENTREPRENEURS 阻碍受过高等教育的女性创业的因素

European Journal of Management and Marketing Studies Pub Date : 2023-01-09 DOI: 10.46827/ejmms.v8i1.1403

G. Nani, J. Mathwasa

{"title":"FACTORS THAT DISCOURAGE HIGHLY EDUCATED WOMEN FROM BEING ENTREPRENEURS","authors":"G. Nani, J. Mathwasa","doi":"10.46827/ejmms.v8i1.1403","DOIUrl":"https://doi.org/10.46827/ejmms.v8i1.1403","url":null,"abstract":"Men have traditionally dominated the entrepreneurial arena because women's expected roles have traditionally been focused on marriage and the household. Despite accounting for more than half of the population, the majority of women are excluded from the formal business environment. Their contribution to the business is primarily concentrated in the areas of crafts, hawking, personal services, and retail. However, the entrepreneurial landscape has shifted, with women becoming the fastest-growing group of entrepreneurs, although anecdotal evidence suggests that highly educated women's participation in business is low. The goal of this study was to find out, if any, factors that discourage highly educated women from being entrepreneurs. The study was situated in the interpretivist paradigm, with twenty carefully chosen highly educated Zimbabwean women responding to emailed semi-structured questionnaires that were thematically analysed. The study found out that the factors that discourage highly educated women from being entrepreneurs included high societal expectations of educated women, negative attitudes towards entrepreneurship, male chauvinism, salaried job security and risk aversion. This study focused on this often-overlooked group of women who, if properly groomed, can make a significant contribution to society. The implication of the study was that women with high academic qualifications needed to develop positive mind sets towards entrepreneurship and serve as role models for prospective women entrepreneurs. Article visualizations:","PeriodicalId":109875,"journal":{"name":"European Journal of Management and Marketing Studies","volume":"89 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132019621","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

IMPACT OF DEVELOPMENT OPPORTUNITIES AND COMPENSATION ON EMPLOYEE RETENTION: A COMPARATIVE STUDY ON BANKING INDUSTRY OF BANGLADESH 发展机会与薪酬对员工留任的影响:基于孟加拉国银行业的比较研究

European Journal of Management and Marketing Studies Pub Date : 2023-01-09 DOI: 10.46827/ejmms.v8i1.1400

M. Khatun, Sk. Neyazur Rahman, M. Khatun

{"title":"IMPACT OF DEVELOPMENT OPPORTUNITIES AND COMPENSATION ON EMPLOYEE RETENTION: A COMPARATIVE STUDY ON BANKING INDUSTRY OF BANGLADESH","authors":"M. Khatun, Sk. Neyazur Rahman, M. Khatun","doi":"10.46827/ejmms.v8i1.1400","DOIUrl":"https://doi.org/10.46827/ejmms.v8i1.1400","url":null,"abstract":"This descriptive study investigated the relationship between development opportunities and compensation with employee retention. Analyzing two turnover determinants, development opportunities, and compensation, and their impact on the banking sector and comparing them to find a more effective retention factor is the main goal of the study. Data were collected from national, foreign, private, and specialized banks employee throughout Bangladesh, and 234 employees were chosen from the population of 197,599 using the convenience sampling method. The study questionnaire was prepared using a five-point Likert scale and which sent to the respondent online and personally. To examine the primary data IBM SPSS version 23 (Statistical Package for the Social Sciences) was used and the result of the independent sample t-test was found that statistically there is no significant difference in the case of different gender on employee retention. Coefficient correlation finds that development opportunities and compensation are significantly correlated with employee retention but multiple regressions find that compensation is more significant than development opportunities on employee retention. Managers need to project compensation plans perceived by employees at different levels so that the organization's goal can be easily reached. Previous studies that are on employee retention measured the impact of development opportunities and compensation. But this study considers the comparative impact regarding the use of which one is most significant for employee retention. Article visualizations:","PeriodicalId":109875,"journal":{"name":"European Journal of Management and Marketing Studies","volume":"114 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117088938","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 3

EFFECT OF SALESPERSON’S SERVICE BEHAVIOUR ON SALES PERFORMANCE IN THE B2B CONTEXT IN NIGERIA 尼日利亚b2b环境下销售人员服务行为对销售绩效的影响

European Journal of Management and Marketing Studies Pub Date : 2023-01-05 DOI: 10.46827/ejmms.v7i4.1399

O. C. Ojiaku, Ifunanya Euphemia Mbamalu, K. Nwosu

{"title":"EFFECT OF SALESPERSON’S SERVICE BEHAVIOUR ON SALES PERFORMANCE IN THE B2B CONTEXT IN NIGERIA","authors":"O. C. Ojiaku, Ifunanya Euphemia Mbamalu, K. Nwosu","doi":"10.46827/ejmms.v7i4.1399","DOIUrl":"https://doi.org/10.46827/ejmms.v7i4.1399","url":null,"abstract":"In today’s competitive business environment, many salespersons appear to struggle in meeting sales targets and build long-term, profitable business relationships with customers. This paper examined the effect of salesperson’s service behaviour on sales performance in Henkel-Egil Limited, South-East, Nigeria. Four specific objectives and hypotheses guided this paper. A survey research design was employed and the sample size was 324 salespersons in the organization. The Census method was used in sampling respondents and the major instrument of data collection was a structured questionnaire. Data were analyzed using descriptive statistics such as frequencies, percentages, mean score, Likert scale, and Pearson Product Moment Correlation, which helped test hypotheses. Findings revealed that there is a positive but weak relationship between diligence and sales performance. It also indicated that information communication has a significant effect on sales performance. Results also showed a positive correlation between sportsmanship and sales performance. Again, it was observed that empathy has a significant effect on significantly sales performance. This paper concluded that without diligence, information communication, sportsmanship, and empathy, salespersons might be performing below average until adequate consideration is given to these important service behaviors. It recommended among others, that as firms begin to recognize the importance of salespersons’ role in not just closing sales but also providing service to customers, it is important periodic training is given to them as to increase their service orientation and sales performance. Managers should emphasize both service excellence and sales targets during recruitment, training, design of reward systems, and promotion decisions. Article visualizations:","PeriodicalId":109875,"journal":{"name":"European Journal of Management and Marketing Studies","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130342586","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

FACTORS THAT IMPACT GREEN PRODUCT PURCHASE BEHAVIOUR OF MALAYSIAN SHOPPERS 影响马来西亚消费者绿色产品购买行为的因素

European Journal of Management and Marketing Studies Pub Date : 2022-12-24 DOI: 10.46827/ejmms.v8i1.1392

Menaga Sarvanan, Nur Hidayah Binti Safian, M. Yusoff, Eswaraj Surasubramaniam, Nur Nadiah Mahbob, Kumaran Kanapathipillai

{"title":"FACTORS THAT IMPACT GREEN PRODUCT PURCHASE BEHAVIOUR OF MALAYSIAN SHOPPERS","authors":"Menaga Sarvanan, Nur Hidayah Binti Safian, M. Yusoff, Eswaraj Surasubramaniam, Nur Nadiah Mahbob, Kumaran Kanapathipillai","doi":"10.46827/ejmms.v8i1.1392","DOIUrl":"https://doi.org/10.46827/ejmms.v8i1.1392","url":null,"abstract":"Today, the rapid development of technology has caused both positive and negative effects and environmental changes. While enjoying the convenience provided by technology, people should have the right mindset in keeping and protecting their environment healthy. Therefore, this study aims to examine the factors that impact the green product purchase behaviour of Malaysian shoppers in Klang Valley, Malaysia. Five independent variables were used in this research project to identify the factors that influence working consumers’ purchasing behaviour toward green products: social influences, environmental attitudes, environmental concern, and perceived effectiveness of environmental problems and perceived effectiveness of environmental behaviour. Six hundred consumers are the solely targeted respondents in this study. It is found that there are no significant differences for the gender and race variables, whereas the monthly income variable found a significant difference. In addition, the study findings also discovered a significant relationship between the factors influencing consumers’ purchasing behaviour towards green products. Consequently, these research findings have provided insights and feedback to businesses facing many challenges in convincing consumers to purchase green products. By gathering this information, marketers can understand the route that shifts the environmental factors to green purchase behaviour. They also would be able to formulate their various strategies to effectively attract more consumers to purchase green products. Article visualizations:","PeriodicalId":109875,"journal":{"name":"European Journal of Management and Marketing Studies","volume":"107 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123809245","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

EXAMINING THE EFFECT OF NETWORKING ON ORGANIZATIONAL PERFORMANCE IN THE BANKING INDUSTRY: EVIDENCE FROM NIGERIA 考察网络对银行业组织绩效的影响:来自尼日利亚的证据

European Journal of Management and Marketing Studies Pub Date : 2022-12-24 DOI: 10.46827/ejmms.v7i4.1391

B. K. Saula, B. Akinlabi, C. Onu

{"title":"EXAMINING THE EFFECT OF NETWORKING ON ORGANIZATIONAL PERFORMANCE IN THE BANKING INDUSTRY: EVIDENCE FROM NIGERIA","authors":"B. K. Saula, B. Akinlabi, C. Onu","doi":"10.46827/ejmms.v7i4.1391","DOIUrl":"https://doi.org/10.46827/ejmms.v7i4.1391","url":null,"abstract":"This study was on the networking and organisational performance of deposit money banks in Nigeria. The purpose was to determine how networking capability influences organisational performance of deposit money banks in Nigeria. The design of the study was a survey and the population was 2,413 low, medium, and senior-level managers of five selected deposit money banks in Nigeria licensed by Central Bank of Nigeria (CBN) for commercial banking. The sample was 463 determined using Krejcie and Morgan (1970) formula in addition to an attrition rate of 40%. The study used the stratified proportionate random sampling technique. Primary data were collected using the structured validated questionnaire from the specified units of measurement with instruments assessed for reliability using the Cronbach alpha coefficient. Results demonstrated all constructs to be highly reliable, Cronbach’s alpha coefficients for the constructs ranged from 0.783 to 0.842. The response rate was 86.9%. Data collected were analyzed using multiple linear regression analysis. The finding revealed that networking through ATMs, branches, phones, and the Internet as introduced by Nigerian deposit money banks improved organisational performance (β = 0.139, t = 3.281, p < 0.05). The study recommended that It is also recommended that executive management should spend more on current technology and financial innovation. This will improve bank efficiency and cut expenses. Through financial innovations, the bank may expand its products and services, improving sales and bank performance. Article visualizations:","PeriodicalId":109875,"journal":{"name":"European Journal of Management and Marketing Studies","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125260188","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

A CRITICAL REALIST INSPIRED MULTILEVEL RESEARCH METHOD: COMBINING NETNOGRAPHY AND SOCIAL NETWORK ANALYSIS TO STUDY CONSUMER BEHAVIOR IN ONLINE COMMUNITIES 一种批判现实主义启发的多层次研究方法:结合网络学和社会网络分析来研究网络社区中的消费者行为

European Journal of Management and Marketing Studies Pub Date : 2022-12-16 DOI: 10.46827/ejmms.v7i4.1388

N. Baptista

{"title":"A CRITICAL REALIST INSPIRED MULTILEVEL RESEARCH METHOD: COMBINING NETNOGRAPHY AND SOCIAL NETWORK ANALYSIS TO STUDY CONSUMER BEHAVIOR IN ONLINE COMMUNITIES","authors":"N. Baptista","doi":"10.46827/ejmms.v7i4.1388","DOIUrl":"https://doi.org/10.46827/ejmms.v7i4.1388","url":null,"abstract":"Framed by the philosophy of critical realism, this methodological article proposes a research design involving a case-study approach that combines netnography with social network analysis to study consumer behavior and social interactions in online communities. This research strategy holds to a critical realist stratified emergent ontology, in which the empirical domain, comprising the experiences and perceptions of consumers, is qualitatively analyzed through a form of ethnography adapted to the online environment. The actual domain is explored through a quantitative method based on graph theory that investigates structure and agency processes by analyzing the patterns of social interaction. It is argued that this dualist approach allows researchers to inquire into the deepest level of reality or the real domain and to focus on structures and generative mechanisms as objects of inquiry. The philosophical reasoning for combining netnography and social network analysis is discussed as well as the quality of the research work in terms of reliability, validity, and potential for generalization. Article visualizations:","PeriodicalId":109875,"journal":{"name":"European Journal of Management and Marketing Studies","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127463466","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

CLIENTS' PREFERENCE FOR LOW-COST RESIDENTIAL PROPERTIES: A CONJOINT ANALYSIS 客户对低成本住宅物业的偏好:一项联合分析

European Journal of Management and Marketing Studies Pub Date : 2022-12-15 DOI: 10.46827/ejmms.v7i4.1387

J. V. Murcia, Loweeh M. Matillano

{"title":"CLIENTS' PREFERENCE FOR LOW-COST RESIDENTIAL PROPERTIES: A CONJOINT ANALYSIS","authors":"J. V. Murcia, Loweeh M. Matillano","doi":"10.46827/ejmms.v7i4.1387","DOIUrl":"https://doi.org/10.46827/ejmms.v7i4.1387","url":null,"abstract":"The purpose of this study was to determine the clients’ preference for residential property in Digos City in the southern part of the Philippines. Through the examination of the five attributes (location, equity, terms of payment, floor area, and the price) and their corresponding levels using conjoint analysis, the order of relative importance of each attribute was determined together with the utility estimates to determine the client’s preference for a low-cost residential property. Twenty plancards containing hypothetical combinations were generated via an orthogonal array and were administered to 400 medium-income individuals. Results revealed that price is the most important attribute, followed by location, terms of payment, and floor area, while equity was found the least important attribute. It can also be inferred that the overall sample preferred low-cost housing near the school, outright or staggered payment for the equity, payable in 20 years with a floor area of 45 sqm (single-detached) in a 100 sqm lot and with a price of Php 500,000. The most preferred low-cost residential property is a combination of the following attribute levels: near the school of children, staggered payment for equity, with terms of payment payable in 10 years, with a floor area of 45 sqm (single-detached) in a 100 sqm lot and can be bought for Php 500,000. JEL: R30; R31 Article visualizations:","PeriodicalId":109875,"journal":{"name":"European Journal of Management and Marketing Studies","volume":"68 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124550046","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

WHAT ARE THE INTERNAL FACTORS THAT AFFECT THE MANAGEMENT OF A CORPORATION? - IN THE PERSPECTIVE OF LITERATURE REVIEW 影响公司管理的内部因素是什么?——从文献综述的角度

European Journal of Management and Marketing Studies Pub Date : 2022-12-14 DOI: 10.46827/ejmms.v7i4.1385

Kosovare Mustafa Sadiku

{"title":"WHAT ARE THE INTERNAL FACTORS THAT AFFECT THE MANAGEMENT OF A CORPORATION? - IN THE PERSPECTIVE OF LITERATURE REVIEW","authors":"Kosovare Mustafa Sadiku","doi":"10.46827/ejmms.v7i4.1385","DOIUrl":"https://doi.org/10.46827/ejmms.v7i4.1385","url":null,"abstract":"From the review of various literatures, we have come to the conclusion that the main internal factors that affect the performance and management of a corporation are: 1) Human Resources Factor; 2) Financial Factor; And 3) Technological Factor. These three variables are one of the most important internal factors of a corporation that have a significant impact on the activity and management of the corporation. Moreover, corporate managers have control over internal factors that can be managed and controlled at any time by them. The purpose of this research is to explain how internal factors affect the performance and management of corporations. The contribution of the article is shown in determining the essential characteristics and their impact on the management of the corporation from secondary data by reviewing the literature by different authors over the years and drawing conclusions and recommendations based on the sources obtained. The research shows that the financial factor is the key factor that affects the performance of a corporation, followed by the human and technological factors. Article visualizations:","PeriodicalId":109875,"journal":{"name":"European Journal of Management and Marketing Studies","volume":"56 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128906428","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0