{"title":"影响摩洛哥客户满意度和手机银行服务推荐的因素","authors":"Samir Boujaddaine, A. Taqi","doi":"10.46827/EJMMS.V6I3.1131","DOIUrl":null,"url":null,"abstract":"This paper is an application of a variation of American Customer Satisfaction index model in the context of Moroccan banking sector. We specifically chose mobile banking and added a variable that is the service recommendation factor, the results of our work have proved that the hypotheses proposed by our model are validated except the relationship between the perceived quality and customer satisfaction and which can be explained by the indirect relationship through the perceived value. \n \nJEL: M31, Z33 \n \n<p> </p><p><strong> Article visualizations:</strong></p><p><img src=\"/-counters-/edu_01/0852/a.php\" alt=\"Hit counter\" /></p>","PeriodicalId":109875,"journal":{"name":"European Journal of Management and Marketing Studies","volume":"149 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2021-08-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"2","resultStr":"{\"title\":\"FACTORS AFFECTING CUSTOMER SATISFACTION AND RECOMMENDATION OF MOBILE BANKING SERVICES IN MOROCCO\",\"authors\":\"Samir Boujaddaine, A. Taqi\",\"doi\":\"10.46827/EJMMS.V6I3.1131\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This paper is an application of a variation of American Customer Satisfaction index model in the context of Moroccan banking sector. We specifically chose mobile banking and added a variable that is the service recommendation factor, the results of our work have proved that the hypotheses proposed by our model are validated except the relationship between the perceived quality and customer satisfaction and which can be explained by the indirect relationship through the perceived value. \\n \\nJEL: M31, Z33 \\n \\n<p> </p><p><strong> Article visualizations:</strong></p><p><img src=\\\"/-counters-/edu_01/0852/a.php\\\" alt=\\\"Hit counter\\\" /></p>\",\"PeriodicalId\":109875,\"journal\":{\"name\":\"European Journal of Management and Marketing Studies\",\"volume\":\"149 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2021-08-20\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"2\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"European Journal of Management and Marketing Studies\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.46827/EJMMS.V6I3.1131\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"European Journal of Management and Marketing Studies","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.46827/EJMMS.V6I3.1131","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
FACTORS AFFECTING CUSTOMER SATISFACTION AND RECOMMENDATION OF MOBILE BANKING SERVICES IN MOROCCO
This paper is an application of a variation of American Customer Satisfaction index model in the context of Moroccan banking sector. We specifically chose mobile banking and added a variable that is the service recommendation factor, the results of our work have proved that the hypotheses proposed by our model are validated except the relationship between the perceived quality and customer satisfaction and which can be explained by the indirect relationship through the perceived value.
JEL: M31, Z33
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