Advances in Economics, Management and Political Sciences最新文献_第3页

Predicting the Impact of Brand Marketing on Expanding Female Consumer Groups 预测品牌营销对不断扩大的女性消费群体的影响

Advances in Economics, Management and Political Sciences Pub Date : 2024-07-25 DOI: 10.54254/2754-1169/102/2024ed0058

Yichen Wang

引用次数: 0

Effect of Different Chatbot Features on Customer Satisfaction in E-commerce 不同聊天机器人功能对电子商务客户满意度的影响

Advances in Economics, Management and Political Sciences Pub Date : 2024-07-25 DOI: 10.54254/2754-1169/101/20231661

Jiangmeng Ding, Xing Wang, Xiang Chen, Mingze Li

引用次数: 0

Application of Sentiment Analysis to Explore the Connection Between Public Sentiment and Stock Price Movement by Python 运用 Python 进行情绪分析，探索公众情绪与股价走势之间的联系

Advances in Economics, Management and Political Sciences Pub Date : 2024-07-25 DOI: 10.54254/2754-1169/102/2024ed0081

TszYan Lau

{"title":"Application of Sentiment Analysis to Explore the Connection Between Public Sentiment and Stock Price Movement by Python","authors":"TszYan Lau","doi":"10.54254/2754-1169/102/2024ed0081","DOIUrl":"https://doi.org/10.54254/2754-1169/102/2024ed0081","url":null,"abstract":"This study aims to research the relationship between sentiments of public and the trend of the stock. Specially, it focuses on analyzing how positive or negative sentiment correlated to the trend of stocks. In methodology, this research investigates the predictive power of public sentiment on stock market trend by analyzing users comments on Reddit by utilizing Python Reddit API Wrapper (PRAW) to systematically web-scrape relevant financial discussion from a subreddit called stocks. After the data collecting, preprocessing step is conducted to removing noise and standardize text. Eventually, sentiment analysis is applied to analyze the sentiments of comments by using Natural Language Processing (NLP) techniques. This approach allows for an in-depth examination of the correlation between the sentiments expressed in Reddit comments and subsequent stock price fluctuations by comparing the outcome and the actual price movement. Eventually, through the comparison between the sentiment analysis result and actual stocks movement, the sentiment of public comments shares the same trend with the market movement.","PeriodicalId":104305,"journal":{"name":"Advances in Economics, Management and Political Sciences","volume":"51 19","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141805169","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Economic Development and Urbanization 经济发展与城市化

Advances in Economics, Management and Political Sciences Pub Date : 2024-07-25 DOI: 10.54254/2754-1169/101/20231668

Kun Meng

{"title":"Economic Development and Urbanization","authors":"Kun Meng","doi":"10.54254/2754-1169/101/20231668","DOIUrl":"https://doi.org/10.54254/2754-1169/101/20231668","url":null,"abstract":"This essay aims to research the interplay between economic development and urbanization. Different countries have been dramatically changed in their urban structure and environment. The most important thing for the government is to formulate some policies, including developing education and attracting and retaining talent in the city. The government should also focus on making policies to improve social welfare. By considering social, environmental, and economic factors and addressing them, we can strike a balance between economic development and urbanization, creating more sustainable and prosperous cities for the future. This will require government, society, and business combined efforts to achieve better urban life and healthier economic growth. In the meantime, society needs to increase green space. It is also necessary to do an excellent job of environmental protection and reduce industrial ecological pollution. Organizations should also pay attention to protecting the habitat of animals and plants. Society should also build recreational facilities to meet People's Daily consumption needs. Businesses should focus on developing green energy and using clean energy, which can reduce environmental pollution, protect the habitat of wild animals and plants, and reduce the extinction of animals and plants. At the same time, we should also pay attention to sustainable development, and all enterprises whose economic level is declining should pay attention to enterprise transformation.","PeriodicalId":104305,"journal":{"name":"Advances in Economics, Management and Political Sciences","volume":"43 22","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141805395","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Impact of China's New Energy Vehicle Adoption on Urban PM2.5 Levels 中国新能源汽车普及对城市 PM2.5 水平的影响

Advances in Economics, Management and Political Sciences Pub Date : 2024-07-25 DOI: 10.54254/2754-1169/101/20231657

Xiangyi Zeng, Jiaming Liu, Guanqiao Chen

引用次数: 0

Analyzing on Luckin Coffee's Success in 2023 Based on the Marketing Mix Theory of 4Vs 基于 4V 营销组合理论分析 Luckin Coffee 在 2023 年的成功之道

Advances in Economics, Management and Political Sciences Pub Date : 2024-07-25 DOI: 10.54254/2754-1169/102/2024ed0067

Da Zheng

{"title":"Analyzing on Luckin Coffee's Success in 2023 Based on the Marketing Mix Theory of 4Vs","authors":"Da Zheng","doi":"10.54254/2754-1169/102/2024ed0067","DOIUrl":"https://doi.org/10.54254/2754-1169/102/2024ed0067","url":null,"abstract":"The coffee market in China has experienced notable changes due to rapid technological progress and changing consumer preferences. Luckin Coffee has emerged as a leader in this industry. This study aims to evaluate Luckin Coffee's achievements in 2023 using the Marketing Mix Theory of 4Vs as an analytical framework. It will investigate the operational tactics and marketing initiatives that have contributed to the brand's success in China's competitive coffee industry. This paper examines Luckin Coffee's business strategy, product innovation, co-branding initiatives, and dedication to sustainability to reveal how the company has successfully managed rapid expansion while improving the customer experience and operational efficiency. This article demonstrates that Luckin Coffee's strategy emphasis on market distinctiveness, adding value, and establishing brand resonance with consumers has not only led to its impressive expansion but has also established novel benchmarks for retail innovation in the coffee sector. This paper provides a concise overview of the decisions and actions taken by Luckin Coffee in 2023 regarding their variation strategy, value strategy, and vibration strategy. It also offers pertinent recommendations to Luckin Coffee in these three areas, providing valuable insights for both scholars and professionals on how to effectively utilize technology and strategic marketing to attain sustainable growth and establish dominance in the market.","PeriodicalId":104305,"journal":{"name":"Advances in Economics, Management and Political Sciences","volume":"8 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141802897","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

An Analysis on Singapore's Business Cycle 新加坡商业周期分析

Advances in Economics, Management and Political Sciences Pub Date : 2024-07-25 DOI: 10.54254/2754-1169/101/20231679

Zhaoting Xie

{"title":"An Analysis on Singapore's Business Cycle","authors":"Zhaoting Xie","doi":"10.54254/2754-1169/101/20231679","DOIUrl":"https://doi.org/10.54254/2754-1169/101/20231679","url":null,"abstract":"Gross Domestic Product (GDP), pivotal in gauging a nation's economic health, has been extensively studied since its conceptualization in the 20th century. Nevertheless, while much attention has been given to its measurement accuracy and immediate components, detrending components and cyclical analyses of GDP constituents, particularly for export-oriented economies like Singapore, remain notably sparse. This investigation delves into this lacuna, utilizing a 21-year dataset from the International Financial Statistics (IFS) and employing detrending methodologies. By contrasting the cyclical influences of consumption and investment on Singapore's GDP from 2000 to 2021, our research unveils the nuanced interplay between these GDP facets. Moreover, through statistical tools, such as standard deviation and correlation, relationships and variations within the data are both visualized and quantified. Consequently, this study not only augments our comprehension of Singapore's economic trajectory but also underscores the importance of expanding academic discussions to encapsulate underrepresented export-heavy economies. This exploration heralds a call for a more inclusive and comprehensive approach in global economic research.","PeriodicalId":104305,"journal":{"name":"Advances in Economics, Management and Political Sciences","volume":"7 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141803801","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Impact of Investor Expectation on the Financial Decision-Making 投资者预期对财务决策的影响

Advances in Economics, Management and Political Sciences Pub Date : 2024-07-25 DOI: 10.54254/2754-1169/102/2024ed0107

Zihan Xu

{"title":"The Impact of Investor Expectation on the Financial Decision-Making","authors":"Zihan Xu","doi":"10.54254/2754-1169/102/2024ed0107","DOIUrl":"https://doi.org/10.54254/2754-1169/102/2024ed0107","url":null,"abstract":"Unlike traditional finance, behavioral finance challenges the traditional financial theory of investor rationality, emphasizing that investors are not absolutely rational in real life. This perspective provides new insights for understanding and predicting financial markets. This study examines core concepts in behavioral finance, such as loss aversion, market anomalies, momentum effects, reversal effects, endowment effects, and framing effects, and analyzes how they influence investors' financial decisions. These concepts highlight the significant role of human psychology and behavior in shaping financial decisions, thus aiding investors in making more rational choices in complex financial markets. Loss aversion, for instance, suggests that investors are more sensitive to losses than to gains, leading to suboptimal decision-making. Market anomalies, such as price bubbles and crashes, indicate that markets are not always efficient. Momentum effects suggest that past stock performance can predict future trends, while reversal effects point to the tendency of extreme stock performances to revert to the mean. The endowment effect reveals that individuals value their own possessions more highly than similar items they do not own. Lastly, framing effects demonstrate how the presentation of information can influence decision-making. Future research can delve deeper into how the framing effect can be harnessed to improve the design and marketing strategies of financial products, thereby enhancing the efficiency and effectiveness of investment decisions. This exploration could lead to more sophisticated financial products and better-informed investors, ultimately contributing to a more stable and efficient financial market.","PeriodicalId":104305,"journal":{"name":"Advances in Economics, Management and Political Sciences","volume":"2 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141803903","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Data-Driven Personalized Marketing in E-commerce: Practical Applications 电子商务中数据驱动的个性化营销：实际应用

Advances in Economics, Management and Political Sciences Pub Date : 2024-07-25 DOI: 10.54254/2754-1169/102/2024ed0103

Ziqi Duan

{"title":"Data-Driven Personalized Marketing in E-commerce: Practical Applications","authors":"Ziqi Duan","doi":"10.54254/2754-1169/102/2024ed0103","DOIUrl":"https://doi.org/10.54254/2754-1169/102/2024ed0103","url":null,"abstract":"Data-driven personalized marketing is crucial for enhancing user experience and increasing sales in e-commerce. This paper explores the practical applications of personalized marketing, focusing on algorithms, user behavior analysis, and associated risks. Also, the paper illustrates how data-driven personalized marketing is implemented and its impact on user engagement and sales. The collection and processing of large amounts of user data are essential for personalized marketing strategies. Various algorithms, including collaborative filtering and deep learning, are employed for personalized recommendation systems. Real-time data analysis techniques enable e-commerce companies to adjust marketing strategies rapidly. Combining information from several platforms, including social media, mobile apps, and websites helps in creating comprehensive user profiles for effective personalized marketing. Analyzing user behavior is essential to comprehending user requirements and preferences. However, there are risks and challenges associated with data-driven personalized marketing, including data privacy and compliance issues, over-personalization risks, and data quality concerns.","PeriodicalId":104305,"journal":{"name":"Advances in Economics, Management and Political Sciences","volume":"54 18","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141804781","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Analyzing the Impact of Barbie Movie on the Barbie Brand 分析芭比娃娃电影对芭比娃娃品牌的影响

Advances in Economics, Management and Political Sciences Pub Date : 2024-07-25 DOI: 10.54254/2754-1169/102/2024ed0054

Zhuofei Gao

{"title":"Analyzing the Impact of Barbie Movie on the Barbie Brand","authors":"Zhuofei Gao","doi":"10.54254/2754-1169/102/2024ed0054","DOIUrl":"https://doi.org/10.54254/2754-1169/102/2024ed0054","url":null,"abstract":"On July 21, 2023, Barbie, the intellectual property (IP) movie of the same name as the Barbie brand, triggered a worldwide pink storm upon its release and drove the Barbie brand's popularity along with its box office success, making Barbie, which is now 65 years old, once again gain a very high level of attention and gain a great deal of revenue. Based on this phenomenon, the purpose of the exploratory was to explore the reasons why the movie would have such a great impact on the brand early. This article mainly took the Barbie movie as a case study, combined the existing data to analyze the business of the Barbie brand, and concluded that the reasons for the success of the Barbie brand's popularity include the launch of the Barbie IP movie that conforms to the brand's tone, the implementation of the strategic policy of co-branding with a number of brands, and the recent explosion of the topic of \"feminism.\" At the same time, this article put forward suggestions for these three reasons why the Barbie brand has been able to continue to be hot: the Barbie brand can continue to launch IP movie sequels; to strengthen the screening of brands that are consistent with the values of the Barbie brand for co-branding; and to expand the scope of brand association.","PeriodicalId":104305,"journal":{"name":"Advances in Economics, Management and Political Sciences","volume":"33 10","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141806242","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0