Advances in Economics, Management and Political Sciences最新文献_第2页

Analyzing the Successful Reasons on Perfect Film and Television 分析完美影视的成功原因

Advances in Economics, Management and Political Sciences Pub Date : 2024-07-25 DOI: 10.54254/2754-1169/102/2024ed0059

Zhuohui Zhao

{"title":"Analyzing the Successful Reasons on Perfect Film and Television","authors":"Zhuohui Zhao","doi":"10.54254/2754-1169/102/2024ed0059","DOIUrl":"https://doi.org/10.54254/2754-1169/102/2024ed0059","url":null,"abstract":"Due to economic growth, the cultural industry's rapid expansion, and advancements in science and technology, Perfect Word, a game company, utilized financial leverage to establish Perfect Film and Television and enter the film and television industry. This move resulted in significant profits because their film and television productions gained immense popularity among viewers. The goal of this study was to investigate the factors that contributed to Perfect World's achievements in the film and television industries. This paper examines Perfect Film and Television's precise measures, using it as a case study, and evaluates its financial statistics and the accolades it has received. The primary factor contributing to its success lies in the company's foundation of producing top-notch content, consistently broadening its distribution platforms, and venturing into international markets. To achieve further growth, Perfect Film and Television can strategically establish a comprehensive industrial chain, leverage digital technologies to broaden distribution channels, and establish a distinct traditional cultural brand. The factors that contributed to this study's success can serve as a blueprint for the expansion of other film and television enterprises.","PeriodicalId":104305,"journal":{"name":"Advances in Economics, Management and Political Sciences","volume":"94 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141802483","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Risk Assessment of Banks and Financial Institutions When Interest Rate Hikes 加息时银行和金融机构的风险评估

Advances in Economics, Management and Political Sciences Pub Date : 2024-07-25 DOI: 10.54254/2754-1169/102/2024ed0088

Ningxin Kang

{"title":"Risk Assessment of Banks and Financial Institutions When Interest Rate Hikes","authors":"Ningxin Kang","doi":"10.54254/2754-1169/102/2024ed0088","DOIUrl":"https://doi.org/10.54254/2754-1169/102/2024ed0088","url":null,"abstract":"This article delves into the multifaceted risks precipitated by a bank's decision to increase interest rates. It commences with an overarching overview contextualized within The Times, elucidating the significance of the subject matter. Subsequently, it delineates various extant risks, each accompanied by a succinct exposition and an outline of corresponding mitigation strategies. Following this introductory phase, the article conducts a meticulous analysis of these identified risks, methodically dissecting liquidity risk, reputation risk, market risk, and systemic risk. Each risk is meticulously defined, substantiated with historical precedents, and elucidated with comprehensive management methodologies. This paper underscores the myriad risks attendant to a bank's interest rate hike. This synthesis serves to underscore the overarching theme that such policy decisions not only reverberate through the financial ecosystem but also necessitate vigilant risk management protocols to safeguard against potential ramifications. Finally, the article concludes by summarizing the numerous risks posed by a bank's interest rate hike. It emphasizes the need for careful consideration and proactive risk management to mitigate potential consequences.","PeriodicalId":104305,"journal":{"name":"Advances in Economics, Management and Political Sciences","volume":"27 12","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141802745","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Analyzing the Reasons of Stable Development of YouTube Short Video Market 分析 YouTube 短视频市场稳定发展的原因

Advances in Economics, Management and Political Sciences Pub Date : 2024-07-25 DOI: 10.54254/2754-1169/102/2024ed0063

Ruoni Xiong

引用次数: 0

The Mechanism and Components of Subscriptions in the Business Model 商业模式中的订阅机制和组成部分

Advances in Economics, Management and Political Sciences Pub Date : 2024-07-25 DOI: 10.54254/2754-1169/101/20231701

Jingxian Du, Meiran Guo, Tiancheng Feng, Guangsheng Liang, Bingran Yue

引用次数: 0

Can Cash Subsidies Improve the Lives of Residents in an Epidemic? 现金补贴能否改善疫情中居民的生活？

Advances in Economics, Management and Political Sciences Pub Date : 2024-07-25 DOI: 10.54254/2754-1169/101/20231374

Ruixin Duan

引用次数: 0

Analyzing the NetEase CloudMusics Marketing Campaign 网易云音乐营销活动分析

Advances in Economics, Management and Political Sciences Pub Date : 2024-07-25 DOI: 10.54254/2754-1169/102/2024ed0062

Jiaruo Qin

{"title":"Analyzing the NetEase CloudMusics Marketing Campaign","authors":"Jiaruo Qin","doi":"10.54254/2754-1169/102/2024ed0062","DOIUrl":"https://doi.org/10.54254/2754-1169/102/2024ed0062","url":null,"abstract":"The Internet's innovation has had a profound impact on NetEase CloudMusic's development and marketing strategy adjustments. This paper examines the 2017 \"Music Review Train\" campaign, which NetEase CloudMusic and Hangzhou Metro launched, with the goal of identifying the strategic factors that led to its success. Based on the marketing mix theory of 4Is, this paper applies the campaign as a case and employs relevant data and literature. This paper found that the success of the campaign was primarily due to the application of an interesting strategy by selecting interesting music reviews as advertising content. This paper suggests exploring the interests of different audience groups in the future and collaborating with popular film and television intellectual property (IP). The second reason is the application of an interaction strategy, which allows for offline and online interaction with users. It is suggested that in the future, emphasis can be placed on the operation of new media platforms and the opening of offline shops to offer an interactive experience. This paper hoped to provide a reference for upgrading the marketing strategy of NetEase CloudMusic to improve the communication effect and brand image and thus contribute to the brands future development.","PeriodicalId":104305,"journal":{"name":"Advances in Economics, Management and Political Sciences","volume":"29 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141805031","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Comparison of Shadow Banking System Between in US & China: Definition, the Formation Way, Reason for Lack of Regulation, the Development, and Shadow Banking System 中美影子银行体系比较：影子银行体系的定义、形成途径、监管缺失的原因、发展与影子银行体系

Advances in Economics, Management and Political Sciences Pub Date : 2024-07-25 DOI: 10.54254/2754-1169/101/20231664

Ruiting Sun, Ziyan Sun

引用次数: 0

Analyze the Impact, Reasons, and Optimization Strategies of the Image of AI Anchors on Consumer Purchase Intention in Live Streaming E-commerce 分析直播电商中人工智能主播形象对消费者购买意向的影响、原因及优化策略

Advances in Economics, Management and Political Sciences Pub Date : 2024-07-25 DOI: 10.54254/2754-1169/102/2024ed0104

Jinpeng Li

{"title":"Analyze the Impact, Reasons, and Optimization Strategies of the Image of AI Anchors on Consumer Purchase Intention in Live Streaming E-commerce","authors":"Jinpeng Li","doi":"10.54254/2754-1169/102/2024ed0104","DOIUrl":"https://doi.org/10.54254/2754-1169/102/2024ed0104","url":null,"abstract":"The importance of live streaming e-commerce in online shopping is increasing with the continuous development of live streaming technology. Artificial intelligence (AI), as a disruptive force, has introduced virtual anchors in the live streaming field, replacing live anchors for product introduction and interaction. The virtual anchor image, with its anthropomorphic appearance, interacts with the audience in real-time and is gradually being applied in various fields such as e-commerce, advertising, and social platforms. This study reviews how the image of AI anchors in live streaming e-commerce affects consumer trust and personalized experience, and further explores its impact on consumer purchase intention. Research has found that virtual anchor images can be divided into human and animal images based on their appearance, and different images have different impacts on consumer purchasing intentions. Humanized virtual anchors establish trust relationships and stimulate purchase intentions through rich expressions and actions; Personalized and customized design enhances the attractiveness and sense of identity of virtual anchors. Finally, regarding the application of enterprises in the field of virtual anchors, this article proposes anthropomorphic design, personalized image, and cultural adaptability strategies to improve the commercial efficiency and brand image of virtual anchors.","PeriodicalId":104305,"journal":{"name":"Advances in Economics, Management and Political Sciences","volume":"50 10","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141805811","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Navigating Modern Logistics: Innovations and Challenges in the Era of New Retail 现代物流导航：新零售时代的创新与挑战

Advances in Economics, Management and Political Sciences Pub Date : 2024-07-25 DOI: 10.54254/2754-1169/102/2024ed0093

Sining Feng

{"title":"Navigating Modern Logistics: Innovations and Challenges in the Era of New Retail","authors":"Sining Feng","doi":"10.54254/2754-1169/102/2024ed0093","DOIUrl":"https://doi.org/10.54254/2754-1169/102/2024ed0093","url":null,"abstract":"This study explores modern logistics innovations and challenges in the new retail era. With the rapid development of science and technology, the traditional logistics model can no longer meet the market demand. Consumers' demands for speed of product delivery, service quality and personalization are constantly rising, and traditional logistics processes and management methods can no longer adapt to this fast-changing market environment. As a result, companies need to innovate and reform to improve logistics efficiency, reduce operating costs, and respond more flexibly to the challenges of globalized competition. Through literature review and empirical analysis, this paper provides an in-depth analysis of the problems faced by the modern logistics industry, including the inefficiency of the traditional model, the promotion of digital intelligence, and the need to improve the level of logistics in the new era. On this basis, targeted recommendations include strengthening standardization, promoting digital intelligence improvement and optimizing the supply network. This study is expected to provide useful reference and guidance for developing the modern logistics industry.","PeriodicalId":104305,"journal":{"name":"Advances in Economics, Management and Political Sciences","volume":"5 12","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141803371","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Analysis of the Digital Transformation Route and Impact on Avary Holding (Shenzhen) Co. 数字化转型路线及对安华利控股（深圳）有限公司的影响分析

Advances in Economics, Management and Political Sciences Pub Date : 2024-07-25 DOI: 10.54254/2754-1169/101/20231656

Yixin Liu

引用次数: 0