Navigating Modern Logistics: Innovations and Challenges in the Era of New Retail

This study explores modern logistics innovations and challenges in the new retail era. With the rapid development of science and technology, the traditional logistics model can no longer meet the market demand. Consumers' demands for speed of product delivery, service quality and personalization are constantly rising, and traditional logistics processes and management methods can no longer adapt to this fast-changing market environment. As a result, companies need to innovate and reform to improve logistics efficiency, reduce operating costs, and respond more flexibly to the challenges of globalized competition. Through literature review and empirical analysis, this paper provides an in-depth analysis of the problems faced by the modern logistics industry, including the inefficiency of the traditional model, the promotion of digital intelligence, and the need to improve the level of logistics in the new era. On this basis, targeted recommendations include strengthening standardization, promoting digital intelligence improvement and optimizing the supply network. This study is expected to provide useful reference and guidance for developing the modern logistics industry.