Jurnal Muara Ilmu Ekonomi dan Bisnis最新文献

{"title":"PENGARUH STRES KERJA, KEPUASAN KERJA DAN PENGEMBANGAN KARIR TERHADAP TURNOVER INTENTION KARYAWAN","authors":"Jessica Marcella, Mei Ie","doi":"10.24912/jmieb.v6i1.18321","DOIUrl":"https://doi.org/10.24912/jmieb.v6i1.18321","url":null,"abstract":"Organisasi harus mengurangi tingkat turnover intention pegawai dengan berfokus pada variable stres kerja, kepuasan kerja, serta pengembangan karir. Melalui tingginya tingkat turnover, badan usaha berisiko kehilangan staf yang kompeten, serta mampu membahayakan kinerja badan usaha. Turnover intention didefinisikan rasa ingin atau niat pekerja yang belum terpenuhi untuk berhenti kerja atau pindah ke tempat lain. Riset ini mempunyai tujuan guna mengetahui dampak stres kerja, kepuasan kerja, serta pengembangan karir bagi turnover antention karyawan PT XYZ. Peneliti mengirimkan survei ke semua pegawai yang telah bekerja untuk badan usaha, setidaknya selama satu tahun. Sampel pada riset sebanyak 65 responden menerapkan purposive sampling. Proses analisis data dikerjakan secara kuantitatif menggunakan Structural Equation Modeling (SEM), pengolagan data menggunakan aplikasi SmartPLS Versi 3.3.3. Temuan riset memperlihatkan meskipun stres kerja mempunyai dampak signifikan serta positive pada turnover intention di PT XYZ, kepuasan kerja serta pengembangan karir berdampak signifikan serta negative pada turnover intention. Temuan riset diprediksi akan memberikan manfaat nyata yang penting sebab mempunyai potensi guna menyelesaikan berbagai masalah terkait dengan stres kerja, kepuasan kerja, serta pengembangan karir pada turnover intention. Organizations should reduce employee turnover intention rates by focusing on variable job stress, job satisfaction, and career development. Through high turnover rates, business entities are at risk of losing competent staff, as well as being able to harm the performance of business entities. Turnover intention is defined by a worker's unfulfilled desire or intention to quit their job or move elsewhere. This research aims to determine the impact of job stress, job satisfaction, and career development for the turnover of pt XYZ employee authentication. Researchers sent surveys to all employees who had worked for a business entity, for at least one year. The sample in the study as many as 65 respondents applied purposive sampling. The data analysis process is done quantitatively using Structural Equation Modeling (SEM), data management using the SmartPLS Version 3.3.3 application. Research findings show that although work stress has a significant and positive impact on turnover intentions at PT XYZ, job satisfaction and career development have a significant and negative impact on turnover intentions. The research findings are predicted to provide important tangible benefits because they have the potential to solve various problems related to job stress, job satisfaction, and career development in turnover intentions.","PeriodicalId":102855,"journal":{"name":"Jurnal Muara Ilmu Ekonomi dan Bisnis","volume":"60 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133197468","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"ANALISIS PENGUNGKAPAN EMISI KARBON DI INDONESIA","authors":"Jessica Wirawan, Herlin Tundjung Setijaningsih","doi":"10.24912/jmieb.v6i1.18398","DOIUrl":"https://doi.org/10.24912/jmieb.v6i1.18398","url":null,"abstract":"Tujuan penelitian ini untuk mengetahui board diversity, profitability, dan leverage memengaruhi carbon emission disclosure. Dalam penelitian ini, jenis kelamin direksi digunakan untuk mengukur variabel independen board diversity, Return on Assets (ROA) untuk mengukur profitability, Debt to Equity (DER) untuk mengukur leverage, dan variabel dependen Carbon Emission Disclosure diukur dengan menggunakan Carbon Emission Disclosure Index yang diadaptasi dari penelitian Choi, et al. (2013). Dalam penelitian ini, media exposure merupakan variabel moderasi. Dengan menggunakan purposive sample, penelitian ini menggunakan perusahaan otomotif yang terdaftar di Bursa Efek Indonesia (BEI) pada rentang waktu 2018-2020. Data dianalisis dengan Eviews versi 10.. Hasil penelitian ini adalah board diversity, profitability, leverage secara parsial tidak berpengaruh terhadap carbon emission disclosure. Media exposure memperkuat pengaruh board diversity terhadap carbon emission disclosure. Tetapi media exposure tidak memperkuat pengaruh profitability terhadap carbon emission disclosure dan tidak memperlemah pengaruh leverage terhadap carbon emission disclosure. The purpose of this study is to find board diversity, profitability, and leverage affect carbon emission disclosures. In this study, the gender of the board of directors is used to measure the independent variable of board diversity, Return on Assets (ROA) measured by profitability, Debt to Equity (DER) measured by leverage, and the dependent variable Carbon Emission Disclosure is measured using the adapted Carbon Emission Disclosure Index. from the research of Choi, et al. (2013). In this study, media exposure is a moderating variable. By using a purposive sample, this study uses automotive companies listed on the Indonesia Stock Exchange (IDX) in the 2018-2020 period. The data were analyzed using Eviews version 10. The results of this study are board diversity, profitability, leverage partially have no effect on carbon emission disclosures. Media exposure strengthens the effect of board diversity on carbon emission disclosures. However, media exposure does not strengthen the effect of profitability on carbon emission disclosures and does not weaken the effect of leverage on carbon emission disclosures.","PeriodicalId":102855,"journal":{"name":"Jurnal Muara Ilmu Ekonomi dan Bisnis","volume":"102 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115650119","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PENGARUH PENGALAMAN MEREK PADA LOYALITAS MEREK PRODUK MERCHANDISE KLUB SEPAK BOLA BALI UNITED DENGAN MEDIASI KEPUASAN DAN KETIDAKPASTIAN","authors":"Yohanes Arief Pratama, Hetty Karunia Tunjungsari","doi":"10.24912/jmieb.v6i1.18436","DOIUrl":"https://doi.org/10.24912/jmieb.v6i1.18436","url":null,"abstract":"Loyalitas merek merupakan hal penting yang perlu diperhatikan oleh setiap pemasar. Untuk dapat mencapai loyalitas merek, pemasar dapat menciptakan berbagai strategi dan layanan yang menarik untuk dapat mencapai kepuasan pelanggan. Tujuan penelitian ini adalah untuk mengetahui pengaruh pengalaman merek terhadap loyalitas merek pada produk merchandise klub sepakbola Bali United dengan kepuasan dan ketidakpastian sebagai variabel mediasi. Peneliti menyebarkan kuesioner kepada seluruh pelanggan merchandise Bali United dengan jumlah sampel sebanyak 200 responden dengan menggunakan purposive sampling. Metode pengumpulan data menggunakan metode survey yaitu dengan penyebaran kuesioner sebanyak 200 dengan skala likert 1-5 yang telah terstruktur yang diberikan pada masyarakat / pelanggan yang pernah membeli produk merchandise yang dijual oleh klub bola Bali United melalui link google form. Pengolahan data dalam penelitian ini menggunakan SmartPLS v.3.3.3. Hasil penelitian menunjukkan bahwa seluruh hipotesis yang diajukan terbukti signifikan secara statistik. Implikasi penelitian secara teoretis dapat memperluas temuan pada topik loyalitas merek dan kepuasan pelanggan. Secara praktis, hasil penelitian dapat menjadi masukan bagi pemasar khususnya produk merchandise klub olah raga dalam menyusun strategi untuk meningkatkan dan mempertahankan loyalitas konsumen melalui penciptaan pengalaman merek yang menyenangkan. Brand loyalty is important thing that every marketer needs to pay attention to. To achieve brand loyalty, marketers can create various attractive strategies and services to achieve customer satisfaction.The purpose of this study was to determine the effect of brand experience on brand loyalty on merchandise for the Bali United football club with satisfaction and uncertainty as mediating variables. Researchers distributed questionnaires to all Bali United merchandise customers with a total sample of 200 respondents using purposive sampling. The data collection method used a survey method, namely by distributing 200 questionnaires with a structured 1-5 Likert scale given to the public / customers who had bought merchandise sold by the Bali United football club through a google form link. Data processing in this was study using SmartPLS v.3.3.3. The results showed that all the proposed hypotheses proved statistically significant. The theoretical implications of the research can be to expand the findings on the topic of brand loyalty and customer satisfaction. Practically, the research results can be input for marketers, especially sports club merchandise products in developing strategies to increase and maintain consumer loyalty through the creation of pleasant brand experiences","PeriodicalId":102855,"journal":{"name":"Jurnal Muara Ilmu Ekonomi dan Bisnis","volume":"22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126466272","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PERAN PENGETAHUAN KEWIRAUSAHAAN DAN MEDIA SOSIAL DALAM PENGEMBANGAN KREATIVITAS BERWIRAUSAHA","authors":"Maureen Olivia, Kartika Nuringsih","doi":"10.24912/jmieb.v6i1.13360","DOIUrl":"https://doi.org/10.24912/jmieb.v6i1.13360","url":null,"abstract":"Kreativitas merupakan salah satu kemampuan yang harus dimiliki oleh wirausaha. Sejalan dengan pentingnya kreativitas dalam aktivitas kewirausahaan maka dalam studi ini melakukan investigasi pada berbagai faktor yang mempengaruhi kreativitas mahasiswa dalam kewirausahaan. Terlebih di masa pandemic sehingga sebagai upaya untuk mempertahankan kinerja usaha harus diikuti dengan kemampuan mengembangkan kreativitas. Sementara itu karakter inilah yang menjadi kendala bagi wirausaha dalam memulai suatu usaha. Oleh karena itu studi ini mencoba menelaah variabel yang dapat mendorong kreativitas mahasiswa dalam menjalankan aktivitas kewirausahaan, diantaranya pengetahuan kewirausahaan, media sosial dan lingkungan keluarga. Penelitian menggunakan pendekatan deskriptif dan kuantitatif dengan melibatkan 100 mahasiswa program studi Sarjana Manajemen Fakultas Ekonomi & Bisnis, Universitas Tarumanagara sebagai responden. Pemilihan samping menggunakan teknik purposive sampling dengan kriteria mahasiswa dari prodi sarjana manajemen serta sudah mengambil matakuliah dasar-dasar kewirausahaan.  Pengumpulan data menggunakan kuesioner yang disebarkan melalui google forms. Hasil pengujian hipotesis mengindikasikan pengetahuan kewirausahaan dan media sosial berpengaruh secara signifikan pada tingkat 5% sedangkan lingkungan keluarga belum memberikan efek signifikan terhadap kreativitas berwirausaha. Hasil ini menunjukan peran institusi pendidikan dalam menyediakan pembelajaran kewirausahaan kepada mahasiswa sehingga dapat mendorong kreativitas dalam kewirausahaan. Dalam situasi pandemi, media sosial dimanfaatkan untuk meningkatkan kreativitas serta mendorong inovasi bisnis. Creativity is one of the abilities that must be owned by entrepreneurs. In line with the importance of creativity in entrepreneurial activities, this study investigates various factors that influence student creativity in entrepreneurship. Especially during a pandemic, so to maintain business performance, it must be followed by the ability to develop creativity. Meanwhile, this character is an obstacle for entrepreneurs in starting a business. Therefore, this study tries to examine the variables that can encourage student creativity in carrying out entrepreneurial activities, including entrepreneurial knowledge, social media, and the family environment. The study used a descriptive and quantitative approach involving 100 students of the Bachelor of Management study program, Faculty of Economics & Business, Tarumanagara University as respondents. The side selection used a purposive sampling technique with the criteria of students from the management undergraduate study program and had taken the basics of entrepreneurship course. Data collection uses a questionnaire distributed through google forms. The results of hypothesis testing indicate that entrepreneurial knowledge and social media have a significant effect at the 5% level, while the family environment has not had a significant effect on entreprene","PeriodicalId":102855,"journal":{"name":"Jurnal Muara Ilmu Ekonomi dan Bisnis","volume":"221 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130640159","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"TAHAPAN PEMBENTUKAN BRAND AWARENESS LO.KA.SI COFFEE AND SPACE SEBAGAI CO-WORKING SPACE","authors":"Shalhan Ridhan Warliana, H. Hafiar, Heru Ryanto Budiana","doi":"10.24912/jmieb.v6i1.18067","DOIUrl":"https://doi.org/10.24912/jmieb.v6i1.18067","url":null,"abstract":"Pertumbuhan co-working space yang semakin waktu semakin cepat mengaharuskan pelaku usaha co-working space untuk membangun brand awareness. Lo.Ka.Si Coffee and Space sebagai tempat yang menyediakan layanan café beserta co-working space masih belum dapat membangun brand awareness co-working space yang dimilikinya dengan baik. Hal ini membuat peneliti melakukan penelitian yang berjudul “Tahapan Pembentukan Brand Awareness Lo.Ka.Si Coffee and Space sebagai Co-working Space”, yaitu sebuah penelitian deskriptif denga jenis data kualitatif yang berfokus untuk mengetahui tahapan pembentukan brand awareness co-working space yang dilakukan oleh Lo.Ka.Si Coffee and Space. Penelitian ini bertujuan untuk mengetahui (1) Bagaimana Lo.Ka.Si Coffee and Space menarik perhatian dari konsumen kepada co-working space yang dimilikinya ,(2) Bagaimana Lo.Ka.Si Coffee and Space membangun pemahaman dari konsumen kepada co-working space yang dimilikinya, dan (3) Bagaimana Lo.Ka.Si Coffee and Space menciptakan daya ingat dari konsumen kepada co-working space yang dimilikinya. Teknik pengumpulan data yang digunakan antara lain observasi partisipasi moderat, wawancara mendalam, dan studi pustaka. Teknik validitas data menggunakan triangulasi sumber. Hasil dari penelitian ini mengungkapkan bahwa: (1) Lo.Ka.Si Coffee and Space menarik perhatian konsumen terhadap co-working space melalui media sosial Instagram, penyelenggaraan acara, dan community partnership, (2) Lo.Ka.Si Coffee and Space membangun pemahaman dari konsumen terhadap co-working space dengan patuh menggunakan guidelines dalam mengunggah konten ke Instagram, penyelenggaraan acara dengan berbagai macam tema secara rutin, dan membangun pengalaman serta makna eat, connect, share, and explore, dan (3) Lo.Ka.Si Coffee and Space menciptakan daya ingat dari konsumen terhadap co-working space dengan membangun citra yang baik dan memenuhi kepuasan konsumen. The growth of co-working spaces, which is getting faster and faster, requires co-working space entrepreneurs to build brand awareness. Lo.Ka.Si Coffee and Space as a place that provides café services along with co-working spaces has not been able to build brand awareness of its co-working space properly. This led the researcher to conduct a research entitled \"Stages in Establishing Brand Awareness of Lo.Ka.Si Coffee and Space as Co-working Space\", which is a descriptive study using qualitative data that focuses on identifying the stages of establishing brand awareness of co-working space carried out by Lo.Ka.Si Coffee and Space. This study aims to determine (1) How Lo.Ka.Si Coffee and Space attracts attention from consumers to its co-working space, (2) How Lo.Ka.Si Coffee and Space builds understanding from consumers to co-working spaces owned, and (3) How Lo.Ka.Si Coffee and Space creates memory from consumers to the co-working space it owns. Data collection techniques used include moderate participation observation, in-depth interviews, and literature study. The data va","PeriodicalId":102855,"journal":{"name":"Jurnal Muara Ilmu Ekonomi dan Bisnis","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130912256","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"EARNINGS MANAGEMENT: CURRENT TAX EXPENSE, EFFECTIVE TAX RATES, AND FINANCIAL RATIO","authors":"Rani Wulan Ayu, Yulius Kurnia Susanto","doi":"10.24912/jmieb.v6i1.16336","DOIUrl":"https://doi.org/10.24912/jmieb.v6i1.16336","url":null,"abstract":"Penelitian ini untuk membuktikan secara empiris pengaruh biaya pajak kini, tarif pajak efektif, profitabilitas, leverage, perputaran sediaan, dan ukuran perusahaan terhadap manajemen laba. Penelitian menggunakan 49 perusahaan yang terdaftar pada perusahaan manufaktur di Bursa Efek Indonesia dari 2016 sampai 2018 yang dipilih dengan metode purposive sampling. Pengujian menggunakan regresi logistik. Hasil penelitian menunjukkan bahwa profitabilitas menyebabkan terjadinya manajemen laba. Semakin tinggi profitabilitas perusahaan maka semakin tinggi pula kecenderungan perusahaan melakukan manajemen laba untuk meningkatkan kepercayaan investor. Manajemen juga termotivasi melakukan manajemen laba agar mendapatkan bonus yang lebih besar. Sedangkan biaya pajak kini, tarif pajak efektif, leverage, perputaran sediaan, dan ukuran perusahaan tidak berpengaruh terhadap manajemen laba. The objective of this study is to get empirical evidence about the influence of current tax expense, effective tax rate, and profitability, leverage, inventory turnover, and company size on earnings management. This research used 49 companies listed in manufacturing companies in Indonesia Stock Exchange since 2016 until 2018 selected by purposive sampling method. The research data analysis uses a logistic regression. This research shows the results that profitability has positive influence to earnings management. The higher the company's profitability, the higher the company's tendency to carry out earnings management to increase investor confidence. The management is also motivated to do earnings management to get a bigger bonus. While current tax expense, effective tax rate, leverage, inventory turnover, and company size have no affect to earnings management.","PeriodicalId":102855,"journal":{"name":"Jurnal Muara Ilmu Ekonomi dan Bisnis","volume":"44 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125609108","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PENGARUH ORIENTASI PASAR, ORIENTASI KEWIRAUSAHAAN, DAN MEDIA SOSIAL TERHADAP KINERJA UMKM MAKANAN KHAS JAMBI","authors":"Jefri Handy Kurniawan, Kartika Nuringsih","doi":"10.24912/jmieb.v6i1.13357","DOIUrl":"https://doi.org/10.24912/jmieb.v6i1.13357","url":null,"abstract":"Sejalan dengan program pembangunan berkelanjutan, keberadaan usaha mikro, kecil dan menengah (UMKM) turut berkontribusi pada peningkatan pendapatan nasional melalui pengembangan ekonomi lokal serta penyediaan lapangan kerja. Salah satu jenis UMKM di Kota Jambi adalah makanan lokal atau kuliner yang turut berkontribusi dalam pelestarian makanan tradisional. Seiring pandemic Covid-19 sektor ini menghadapi kendala dalam pencapaian kinerja sehingga dilakukan studi terkait dengan tiga aspek yaitu orientasi pasar, orientasi kewirausahaan dan media sosial. Secara spesifik tujuan penelitian untuk memahami respon pelaku UMKM dalam pengelolaan pasarnya, persepsi terhadap proaktif, inovasi dan pengambilan risiko serta tanggapan pelaku UMKM terhadap peran media sosial untuk mendorong kinerja usaha. Untuk itu, didesain riset deskriptif dan kuantitatif dengan melibatkan 75 pelaku UMKM sektor kuliner dengan teknik pemilihan sampel secara purposive sampling. Pengumpulan data menggunakan kuesioner yang disebarkan melalui google forms kepada responden. Pengolahan data menggunakan Smart-PLS 3.0 dengan hasil menunjukan bahwa semua indikator dalam kondisi valid serta reliabel sementara itu hasil pengujian hipotesis hanya menunjukan satu variabel yang signifikan. Variabel media sosial memiliki pengaruh signifikan 5% terhadap kinerja usaha sehingga hasil ini menggambarkan pentingnya media sosial dalam perkembangan UMKM di masa pandemic. Hasil ini sebagai informasi bagi Pemerintah Daerah Kota Jambi dalam mendorong eksistensi UMKM serta mewujudkan kewirausahaan makanan lokal secara berkelanjutan di kota Jambi. In line with the sustainable development program, the existence of micro, small and medium enterprises (MSMEs) also contributes to increasing national income through local economic development and providing employment opportunities. One type of UMKM in Jambi City is local food or culinary that contributes to the preservation of traditional food. Along with the Covid-19 pandemic, this sector faces obstacles in achieving performance, so studies related to three aspects are carried out, namely market orientation, entrepreneurial orientation, and social media. Specifically, the research objective is to understand the response of MSME actors in managing their market, perceptions of being proactive, innovation, and risk-taking, and the response of MSME actors to the role of social media to encourage business performance. For this reason, descriptive and quantitative research was designed by involving 75 SMEs in the culinary sector with a purposive sampling technique for selecting samples. Data collection using questionnaires distributed via google forms to respondents. Data processing uses Smart-PLS 3.0 with the results showing that all indicators are valid and reliable while the results of hypothesis testing only show one significant variable. Social media variables have a significant influence of 5% on business performance so that these results illustrate the importanc","PeriodicalId":102855,"journal":{"name":"Jurnal Muara Ilmu Ekonomi dan Bisnis","volume":"46 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125369643","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PREDICTING SOCIAL MEDIA USAGE MOTIVES TOWARD BRAND PERFORMANCE: COMMUNITY RELATIONSHIP AND COMMUNITY IDENTIFICATION AS MEDIATING VARIABLES","authors":"A. Wijaya, Sabrina O. Sihombing","doi":"10.24912/jmieb.v6i1.17310","DOIUrl":"https://doi.org/10.24912/jmieb.v6i1.17310","url":null,"abstract":"Penelitian ini bertujuan untuk mengetahui pengaruh motif penggunaan media sosial terhadap kinerja merek dengan hubungan komunitas dan identifikasi komunitas sebagai variabel mediasi. Pendekatan metode kuantitatif digunakan dalam penelitian ini. Data dikumpulkan dengan menyebarkan kuesioner elektronik menggunakan metode purposive sampling dengan jumlah sampel 215 responden. Sebelum data dianalisis menggunakan PLS-Structural Equation Modelling, terlebih dahulu dilakukan uji reliabilitas dan validitas indikator penelitian. Hasil penelitian menunjukkan bahwa dari 15 hipotesis penelitian terdapat 12 hipotesis penelitian yang didukung. This study aims to determine the effect of brand social media usage motives with community relations and to determine performance as a mediating variable. The quantitative approach used in this study. Data were collected by distributing electronic questionnaires using purposive sampling method with a total sample of 215 respondents. Before the data was analyzed using PLS-Structural Equation Modeling, the reliability and validity of the research indicators were tested first. The results showed that from the 15 research hypotheses there were 12 research hypotheses that were supported.","PeriodicalId":102855,"journal":{"name":"Jurnal Muara Ilmu Ekonomi dan Bisnis","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128967685","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"EFFECT OF LOYALTY PROGRAM ADVANTAGES TOWARDS SATISFACTION AND BRAND LOYALTY: INDONESIAN BUBBLE TEA INDUSTRY","authors":"Hong Sheng, I. Bernarto","doi":"10.24912/jmieb.v6i1.16169","DOIUrl":"https://doi.org/10.24912/jmieb.v6i1.16169","url":null,"abstract":"Tujuan dari penelitian ini adalah untuk mengevaluasi hubungan antara berbagai jenis program loyalitas (praktis, hedonis dan simbolik), kepuasan program dan loyalitas e-commerce (loyalitas program dan loyalitas e-commerce) terkait dengan minuman bubble tea Indonesia. Sebanyak 389 kuesioner dikumpulkan di antara anggota pelanggan bubble tea Indonesia menggunakan purposive sampling. Hubungan antara variabel-variabel yang diusulkan diuji dengan menggunakan model Persamaan Struktural Partial Least Square (PLSSEM). Hasil penelitian menunjukkan bahwa di antara ketiga keunggulan (praktis, hedonis, dan simbolik), hanya keunggulan hedonis dan simbolik yang berpengaruh positif signifikan terhadap kepuasan program. Selain itu, kepuasan program telah terbukti memberikan kontribusi yang signifikan dan positif terhadap program dan loyalitas merek. Ditemukan pula bahwa loyalitas program berpengaruh positif terhadap loyalitas merek. The study aims to shed light on the connection between different type of loyalty programs (practical, hedonic and symbolic), towards program satisfaction and customer loyalty (loyalty to the program and loyalty to the brand) related to Indonesian bubble tea beverages. A total of 389 questionnaires were collected amongst members of the Indonesian bubble tea customers using convenience sampling. The degree of significance between variables was tested using a Partial Least Square Structural Equation modeling (PLS-SEM). Acquired data and analysis infer that among the three advantages (practical, hedonic, and symbolic), only hedonic and symbolic advantages have a significant positive impact on program satisfaction. In addition, program satisfaction has been shown to make a significant and positive contribution to program and brand loyalty. Finally, it is found that program loyalty has a positive effect on brand loyalty.","PeriodicalId":102855,"journal":{"name":"Jurnal Muara Ilmu Ekonomi dan Bisnis","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114242332","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"DAPATKAH FINANCIAL LITERACY BERFUNGSI SEBAGAI MEDIASI YANG BAIK UNTUK FAKTOR-FAKTOR PENENTU FINANCIAL MANAGEMENT DECISION","authors":"Ignatius Roni Setyawan, Margarita Ekadjaja, Alwina Salim","doi":"10.24912/jmieb.v6i1.16187","DOIUrl":"https://doi.org/10.24912/jmieb.v6i1.16187","url":null,"abstract":"Penelitian ini bertujuan memberikan jawaban terhadap kontradiksi dalam hasil penelitian sebelumnya, serta memberikan sudut pandang baru dengan membagi kelompok usia responden di bawah dan di atas 40 tahun. Pembedaan ini bertujuan untuk menunjukkan bagaimana faktor usia berhubungan dengan tingkat kematangan berpikir dan bertindak seseorang, baik dalam pembuatan keputusan sehari-hari maupun financial management decision. Hal baru yang ditawarkan penelitian ini adalah mencari bukti efektivitas financial literacy sebagai mediasi yang baik untuk faktor-faktor penentu financial management decision seperti financial knowledge dan financial inclusion. Jika financial literacy memang diyakini memiliki arti penting maka financial literacy dapat berperan sebagai mediator. Penelitian ini telah memberikan jawaban yang jelas akan terdukungnya 3 hipotesis alternatif melalui signifikansi path coefficient yang dapat dilihat pada hasil uji bootstrapping level direct effect (H1 dan H2). Secara khusus, H3 yang juga terdukung pada hasil uji bootstrapping level indirect effect sekaligus membuktikan peran financial literacy sebagai mediator yang baik untuk mengintervensi pengaruh financial inclusion dan financial knowledge terhadap financial management decision. Temuan paling menarik dalam hasil uji bootstrapping level indirect effect adalah efek mediasi financial literacy pada pengaruh financial knowledge terhadap financial management decision ternyata lebih kuat daripada efek mediasi financial literacy pada pengaruh financial inclusion terhadap financial management decision. Efektivitas financial literacy sebagai mediator yang baik dalam mengintervensi pengaruh financial inclusion dan financial knowledge terhadap financial management decision dapat direalisasikan melalui model SEM yang ada. This study intends to provide answers to the contradictions in previous studies’ results, as well as provide a new perspective by dividing the age groups of respondents below and above 40 years. This distinction aims to show how the age factor is related to the level of maturity of one's thinking and acting, both in making daily decisions and financial management decisions. The new contribution which this research offers is to look for evidence of the effectiveness of financial literacy as a good mediator for the determinants of financial management decisions such as financial knowledge and financial inclusion. If financial literacy is believed to have an important meaning, then financial literacy can act as a mediation. This study has provided a clear answer to support the 3 alternative hypotheses through the significance of the path coefficient which can be seen in the results of the bootstrapping level direct effect test (H1 and H2). Specifically, the H3 hypotheses which is also supported by the results of the bootstrapping level indirect effect test also proves the role of financial literacy as a good mediator to intervene in the influence of financial inclusion and financial k","PeriodicalId":102855,"journal":{"name":"Jurnal Muara Ilmu Ekonomi dan Bisnis","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125284570","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}