L. Ojoboh, Kasiari Jessica Egbon, J. A. Erubami, J. Ugwuoke, Sandra Idemudia, Vera Chinyere Olu
{"title":"Influence of Radio Music Broadcasting On COVID-19 Vaccine Acceptance among Women in Rural Communities of Delta State, Nigeria","authors":"L. Ojoboh, Kasiari Jessica Egbon, J. A. Erubami, J. Ugwuoke, Sandra Idemudia, Vera Chinyere Olu","doi":"10.11114/smc.v12i1.6632","DOIUrl":"https://doi.org/10.11114/smc.v12i1.6632","url":null,"abstract":"Music broadcasting is an essential feature of radio communication, and musical lyrics constitute an essential component of public health-related media campaigns. This study explores the influence of radio music broadcasting on the perception, attitudes and behaviour of women towards COVID-19 vaccine acceptance in twelve rural communities of Delta State, Nigeria. Anchored on the Theory of Reasoned Action/Behaviour, the study utilises the survey research design to critically analyse responses obtained from 400 respondents drawn through multistage sampling. Findings showed that radio is a major source of information on COVID-19 vaccines among the respondents, and radio music broadcasting has a significant positive influence on the respondents’ perception, attitude and behaviour towards COVID-19 vaccine acceptance and willingness to be vaccinated. Specifically, the findings suggest that increased exposure to radio music broadcasting on COVID-19 vaccine tends to enhance the respondents’ overall acceptance of the vaccine as well as their willingness to get vaccinated. The study recommends the need for improved access to radio music broadcasting programmes in rural communities and the development of more suitable programming contents to promote the acceptance of recommended public health behaviours among rural dwellers.","PeriodicalId":91409,"journal":{"name":"Studies in media and communication","volume":" 86","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138962206","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Power of Social Media in Political Marketing – An India Based Empirical Study","authors":"Joydeep Chatterjee, Gautam Dutta","doi":"10.11114/smc.v12i1.6633","DOIUrl":"https://doi.org/10.11114/smc.v12i1.6633","url":null,"abstract":"This study aims to understand the importance of different factors of social media, along with relevant demographic variables of voters to predict a voter’s preferred political brand, in the context of the Indian Lok Sabha elections. To identify the relevant demographic variables, we have gone through previous literature. However, due to the lack of substantial India-based academic literature that could help us to identify the important factors of social media campaign, we referred to US-based academic literature and attempted to obtain the superset of social media impact variables. Thereafter, we conducted focussed group discussions to identify the most important attributes, which we’ve used in our survey study. We have chosen greater Kolkata to conduct the survey. We have used multinomial logistic regression model with voters’ preferred political brand as a dependent variable with four choices. We observed that there is no significant difference between the intercept and final (including all predictors) model and also found that no individual demographic and social media impact variables are significant predictors of voters’ preferred political brand. We also measured comparative effect on different political parties for each independent variable. That would help political marketers to target specific segments with effective communication and campaign plan.","PeriodicalId":91409,"journal":{"name":"Studies in media and communication","volume":" November","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138960807","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Gamers' Reasons for Purchasing Gaming Virtual Products: A Systematic Review","authors":"Shaohua Huo, Wan Anita binti Wan Abas, M. Waheed","doi":"10.11114/smc.v12i1.6532","DOIUrl":"https://doi.org/10.11114/smc.v12i1.6532","url":null,"abstract":"With the development of the gaming industry, the trend of gaming virtual goods consumption is gradually growing, and online gaming goods consumption has become a hot topic. Players spend a lot of money purchasing virtual items. Why do people buy these items? Therefore, we conduct a systematic literature review to investigate the reasons for purchasing virtual goods in games. We use the “The Preferred Reporting Items for Systematic reviews and Meta-Analyses” (PRISMA) statement to guide the data collection, analysis and reporting project for the systematic review. This article obtained 37 papers from the Web of Science (WOS) and Scopus databases. The article covers research during the period 2013-2023. We review the independent and dependent variables, research methods, theoretical background, and findings involved in the relevant literature. The study finds that the \"enjoyment\", \"social attributes\" and \"functional value\" of gaming products often play a key role in consumer purchases at certain times and among certain user groups. It is the hope of this paper that these findings will increase gaming companies' understanding of what drives players to purchase virtual items. Game designers can grasp the needs of game users and better convert ideas into payment points so that game companies can get higher profits.","PeriodicalId":91409,"journal":{"name":"Studies in media and communication","volume":"105 11","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138995151","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"German and Albanian Media in Political and Social Change: Challenges, Patterns, and Deviations","authors":"Mirela Oktrova","doi":"10.11114/smc.v12i1.6497","DOIUrl":"https://doi.org/10.11114/smc.v12i1.6497","url":null,"abstract":"Studying the past interactions between Germany and Albania in the field of media is an important topic, as it is crucial for understanding the current challenges and finding solutions to promote cooperation and communication between two countries in the future. The purpose of the research is to compare the historical development of the mass media in Germany and Albania, as well as to consider the models of interaction between these countries in the field of media. During the research, the following methods of theoretical knowledge were used: analysis, comparison, synthesis, and generalization. As a result of the study, several conclusions were drawn, in particular, regarding the role and position of the mass media in Germany and Albania in different historical periods. Thus, it was found that the development of mass media began in the 19th century, under the influence of the industrial revolution. Albanian media during this period was not as independent as German media, because Albania was part of the Ottoman Empire. In the 20th century, interaction and assimilation of German and Albanian mass media began to take place, in particular, due to the activities of the communist regime and the process of liberalisation. In today’s world, the Albanian mass media have several problems, as they are dependent on private entrepreneurs and are also quite centralised. The study of the media interactions of Germany and Albania is valuable for historians and political scientists who seek to increase knowledge of their history, facilitate communication and cooperation between the two media systems. It is especially valid in identifying the model or standard towards which the Albanian media system should develop in its path towards self-regulation.","PeriodicalId":91409,"journal":{"name":"Studies in media and communication","volume":"60 6","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138999295","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Subhan Afifi, Aris Yaman, I. G. Mahatma, Yuda Bakti, S. Sumaedi
{"title":"COVID-19 Preventive Behavior and Digital Media: A Bibliometric Study","authors":"Subhan Afifi, Aris Yaman, I. G. Mahatma, Yuda Bakti, S. Sumaedi","doi":"10.11114/smc.v12i1.6407","DOIUrl":"https://doi.org/10.11114/smc.v12i1.6407","url":null,"abstract":"Many studies on COVID-19 preventive behavior and digital media have been carried out. However, no bibliometric study has been done on the said topic. This article is the first bibliometric study conducted on the topic of COVID-19 preventive behavior and digital media. In detail, the current bibliometric study is aimed at analyzing researchers’ data, journal outlets for publication, and the state of the art concerning the topic of COVID-19 preventive behavior and digital media. The bibliometric study was done by using data derived from the Scopus database. After undergoing a search and screening process, 68 articles were analyzed in the study. The study results mapped out the most productive researcher, distribution of country of origin, and existing multinational collaboration networks as well as an overview of international influence in research. The study results also mapped out the landscape of journal outlets for publishing the topic of COVID-19 preventive behavior and digital media, the most preferred and most cited journal for the said topic, as well as the network of influence among the journals, in the form of citation analysis. Regarding the state of the art, the current study mapped out the most influential paper and the network of influence among the papers. In addition, by using keyword co-occurrence analysis and bibliometric coupling analysis, we have successfully identified specific research carried out on topics relating to COVID-19 preventive behavior and digital media. Subsequently, opportunities for future research were identified based on findings of the current study.","PeriodicalId":91409,"journal":{"name":"Studies in media and communication","volume":"43 S9","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138997447","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Digital Jordanian Daily Newspapers Coverage of Climate Change","authors":"Ramez Abuhasirah, Rasha Salameh","doi":"10.11114/smc.v12i1.6623","DOIUrl":"https://doi.org/10.11114/smc.v12i1.6623","url":null,"abstract":"This article aimed to identify the coverage of digital Jordanian daily newspapers of climate change issues and the framing used in published Journalism materials. A media survey methodology has been adopted to achieve the article's aim, using content analysis of 335 Journalism articles published on the websites Al-Ghad, Addustour, and Al-Rai. The results showed that the three digital Jordanian daily newspapers were interested in covering the issue of climate change and relied mainly on \"reports\" to provide information about the issue. Furthermore, it relied on persuasive methods to convince the reader of climate change and its adverse societal effects and raise environmental awareness to ensure sustainable development. The results also revealed that digital Jordanian daily newspapers framed the issue of climate change within the framing of the strategy, responsibility, and human interests. Finally, the results concluded that the digital Jordanian daily newspapers should avoid framing climate change within an episodic frame, as this process shapes and changes the public's interpretations and priorities towards climate issues.","PeriodicalId":91409,"journal":{"name":"Studies in media and communication","volume":"52 11","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138999894","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Yujue Wang, Neesa Ameera Mohamed Salim, S. Subri, Xia Zhang
{"title":"Analysis of Viral Advertising Research Hotspots and Trends Based on Bibliometric Methods","authors":"Yujue Wang, Neesa Ameera Mohamed Salim, S. Subri, Xia Zhang","doi":"10.11114/smc.v12i1.6399","DOIUrl":"https://doi.org/10.11114/smc.v12i1.6399","url":null,"abstract":"With the popularity and development of social media, viral advertising has also gained tremendous development. Viral advertising as a useful promotional strategy can increase the publicity effectiveness of a brand or product. The purpose of this study is to better understand the research and progress of viral advertising and to explore future research directions. This study examined the viral advertising literature on the Web of Science database from 2004-2022, using bibliometric methods to analyze the data in terms of the annual number of publications, source journals, citations, authors, countries and institutions, and keywords. The results reveal the publishing trend of viral advertising research, the most influential literature and journals, as well as the most productive countries, institutions, and authors, including collaborative partnerships among them. The keyword co-occurrence analysis, cluster analysis, and time evolution analysis identified the research hotspots, themes, and evolution trends of viral advertising. This bibliometric study presents an overall profile of research in the field and proposes a research framework for the study of viral advertising that can serve as a reference, providing valuable guidance for advancing research in this area.","PeriodicalId":91409,"journal":{"name":"Studies in media and communication","volume":"319 9","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138996862","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Is She a Feminist Icon Now? Barbie 2023 Movie and a Critique of Postfeminism","authors":"Dikmen Yakalı","doi":"10.11114/smc.v12i1.6478","DOIUrl":"https://doi.org/10.11114/smc.v12i1.6478","url":null,"abstract":"This study seeks to analyse Greta Gerwig’s Barbie 2023 movie, exploring how it playfully interacts with academic criticisms by incorporating them into its narrative in a humorous way. This article intends to investigate how the movie serves as a critique of postfeminist media texts by highlighting how it affects women's psychological well-being, illustrating the ways in which it can be debilitating. The movie also highlights the unfulfilled psychological aspects of feminism, rendering it a feminist text in that regard. A thematic analysis of the movie prompts a discussion on how a character who has been a postfeminist icon transforms into a feminist narrative identity.In the beginning of the film, Barbie resides within a paradisiacal realm characterized by unwavering agency and authority. She lives in Barbieland where “every day is a great day”. This mirrors the way in which both girls and boys immerse themselves in their imaginative play, constructing their microcosms replete with agency and the role of the protagonist (Yakali Camoglu, 2020). However, as individuals mature into adulthood, the shift is palpable and the world they encounter demands a relinquishment of some of that power, leading them to transition from active agents to potentially objectified subjects in certain contexts. This is symbolised in Barbie’s own transition from Barbieland (imaginations of childhood) to the Real World (adulthood) in the end of the movie.The movie engages in the critique that Barbie encounters, as her portrayal symbolizes the unrealistic standards imposed on women, portraying them as unattainable ideals. Although her initial intent -supposedly- is to empower girls by rescuing them from the confines of stereotypical maternal roles and introducing them to diverse occupations, her portrayal inadvertently immerses them in a realm where not only physical perfection but also success in careers and relationships is expected—a realm where limitless possibilities coexist with a profound burden. This postfeminist portrayal offers a vision of boundless potential achievable through belief in self, but concurrently fosters a burdensome mental strain and self-objectification among women, entangling them in a constant cycle of self-critique.This predicament forms the crux of Barbie's critical error, leading her to relinquish her paradisiacal abode, Barbieland, and embrace the realm of real-world womanhood. By assuming the complex roles women navigate, Barbie forfeits her idyllic sanctuary and immerses herself in a world where the concept of \"perfection\" is inherently absent, as authenticity takes precedence over plastic constructs.After identifying the existing literature on Barbie, the article proceeds to present the theoretical framework, which is postfeminism, and outlines the research methodology. The results of the thematic analysis reveal Barbie's active engagement in critiquing the postfeminist media culture in which she was a prominent figure. This pivotal proce","PeriodicalId":91409,"journal":{"name":"Studies in media and communication","volume":"251 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138997020","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Young Immigrants Acting as Interpreters and Communication Facilitators","authors":"Alalddin Al-Tarawneh","doi":"10.11114/smc.v12i1.6607","DOIUrl":"https://doi.org/10.11114/smc.v12i1.6607","url":null,"abstract":"This investigation delves into the position of youthful migrants who step up as interpreters in their linguistically eclectic surroundings to help their parents navigate life. The focus is on the Gypsy minority located in Jordan, known for being disregarded by authorities in their response to the Covid-19 pandemic. The research seeks to gather information through a qualitative examination that institutes an ethnographic approach. The interviewees were 63 youngsters aged between 11-17 years old who provided profound insights during the semi-structured interviews. Gypsies, who live in tents on the outskirts of Zarqa, were the participants of the study. The study aims to show that Gypsies possess an oral tradition and face challenges in communicating with authorities. Additionally, the study aims to highlight the critical role that young immigrants play in improving the lives of their elders. Amidst the results, it surfaced that the Jordanian Gypsies were often disregarded. This is primarily due to the fact that their language, Domari, is not one that the country's translation services accommodate. Furthermore, the community's lack of education and high rates of adult illiteracy meant that the younger generation, who have received mandatory schooling, had to step in as intermediaries between the Gypsies and authority figures. ","PeriodicalId":91409,"journal":{"name":"Studies in media and communication","volume":"6 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138585045","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Impact of Covid-19 on the Greek Media","authors":"S. Papathanassopoulos, Euripides Antoniades","doi":"10.11114/smc.v12i1.6601","DOIUrl":"https://doi.org/10.11114/smc.v12i1.6601","url":null,"abstract":"It is widely recognized that Greece effectively managed the COVID-19 pandemic crisis through the early implementation of stringent measures and the imposition of lockdowns, similar to strategies adopted by other nations. Another noteworthy achievement was the rapid adaptation of the Greek populace to digital services. However, the situation differs in the realm of media, particularly in the context of traditional or \"legacy\" media. These media outlets, emerging from a decade-long financial crisis marked by significant declines in advertising revenues, confronted the adverse repercussions of the COVID-19 pandemic. While there was an increase in media consumption during this period, advertising revenue experienced a substantial decline. What remains unaltered, though, is the persistent \"traditional dirigist role of the Greek state\" in shaping the media landscape. Adversarial media or media supporting the “Opposition” political parties as well the major Opposition accused the government of discrimination regarding the allocation of the COVID-19 public communication campaign The pandemic has reaffirmed the inclination of the Greek media to endorse an interventionist state model, even in the digital age. Much of Greece's distinctive characteristics are attributed to the prominent role the state has assumed in promoting the country's economic development.This paper aims to highlight the side-effects of the COVID-19 crisis in the Greek media sector. It will also attempt to show that regardless of the changes caused due to the financial crisis and the fact that media outlets changed hands, the interplay between the Greek media and the political system still plays a pivotal role.","PeriodicalId":91409,"journal":{"name":"Studies in media and communication","volume":"30 15","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138594251","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}