Global health governance : the scholarly journal for the new health security paradigm最新文献_第7页

Importance of Consumer-based Green Brand Equity: Empirical Evidence 基于消费者的绿色品牌资产的重要性:经验证据

Global health governance : the scholarly journal for the new health security paradigm Pub Date : 2019-05-20 DOI: 10.1177/0971890719844428

Utkal Khandelwal, K. Kulshreshtha, V. Tripathi

{"title":"Importance of Consumer-based Green Brand Equity: Empirical Evidence","authors":"Utkal Khandelwal, K. Kulshreshtha, V. Tripathi","doi":"10.1177/0971890719844428","DOIUrl":"https://doi.org/10.1177/0971890719844428","url":null,"abstract":"Due to increasing awareness towards environmental issues and consumer demand for environmental-friendly products, companies are shifting their management from brand equity to green brand equity. This will lead to the novel marketing phenomenon: green brand equity. Most of the previous studies on green branding, green marketing initiatives and social economies have been conducted in developed countries, and there is a lack of such studies in fast developing Asian countries like India. Therefore, this research tries to fill in the gap to measure the green brand equity in developing economies like India. This research measures green brand equity and its impact on consumer attitude. In addition, this research also measures the difference in the degree of green brand equity in metro and non-metro city. Consumer behaviour of metro and non-metro cities in India has found similarity and dissimilarity in many ways. The present study presents the different dimensions of green brand equity and its impact on consumer attitude. Green brand image, satisfaction, trust, loyalty, reference group and green advertisement emerged as a strong influencing agent of customer attitude towards green brand equity. The result of measurable difference of these construct revealed that there is a significant difference in all constructs, except green advertisement. Marketers have to understand these differences and formulate different market strategies while moving from metro to non-metro cities. This research not only provides green brand equity dimensions as a conceptual contribution, but also establishes the relationship between green brand equity and consumer attitude as an empirical contribution.","PeriodicalId":89555,"journal":{"name":"Global health governance : the scholarly journal for the new health security paradigm","volume":"357 1","pages":"83 - 97"},"PeriodicalIF":0.0,"publicationDate":"2019-05-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88857621","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 23

Measures Adopted for Promoting Inclusive and Sustainable Growth 促进包容和可持续增长的措施

Global health governance : the scholarly journal for the new health security paradigm Pub Date : 2018-09-20 DOI: 10.1177/0971890718787904

Reena Agrawal

引用次数: 1

Book Review: Tamal Bandyopadhyay, Bandhan: The Making of a Bank 书评:Tamal Bandyopadhyay, Bandhan: The Making of a Bank

Global health governance : the scholarly journal for the new health security paradigm Pub Date : 2018-09-20 DOI: 10.1177/0971890718788214

Surajit Ghosh Dastidar

引用次数: 0

Customer Relationship Management and Marketing Effectiveness 客户关系管理和营销效果

Global health governance : the scholarly journal for the new health security paradigm Pub Date : 2018-09-12 DOI: 10.1177/0971890718787663

A. Wali

引用次数: 1

Exploring the Mediating Effect of Parent Brand Reputation on Brand Equity 母公司品牌声誉对品牌资产的中介作用探讨

Global health governance : the scholarly journal for the new health security paradigm Pub Date : 2018-08-14 DOI: 10.1177/0971890718787903

R. Joshi, Rajan Yadav

引用次数: 17

Predicting Market Betas 预测市场beta值

Global health governance : the scholarly journal for the new health security paradigm Pub Date : 2018-08-09 DOI: 10.1177/0971890718787942

T. Saji

引用次数: 2

Impact of Demonetization on the Indian Stock Market 废钞运动对印度股市的影响

Global health governance : the scholarly journal for the new health security paradigm Pub Date : 2018-08-07 DOI: 10.1177/0971890718788226

Deepika Upadhyay, Swetha Wenona Suvarna

{"title":"Impact of Demonetization on the Indian Stock Market","authors":"Deepika Upadhyay, Swetha Wenona Suvarna","doi":"10.1177/0971890718788226","DOIUrl":"https://doi.org/10.1177/0971890718788226","url":null,"abstract":"Demonetization is the act of eradicating a currency unit from circulation. Indian economy witnessed this on 8 November 2017 when Prime Minister Narendra Modi announced that the two highest denomination currency notes, that is, ₹500 and ₹1,000 ceased to be legal tender. As most of the transactions in the country are based on cash only, the announcement resulted into huge hue and cry nationwide. It was estimated that approximately 86 per cent of cash was washed off from circulation. The currency notes that were rendered invalid were replaced by the new currency notes of ₹500 and ₹2,000 later. The article intends to investigate the impact of demonetization on the Bombay Stock Exchange (BSE). An event study methodology has been used to analyse the impact of the announcement on its most important index—S&P (Standard & Poor’s) BSE SENSEX index and the 30 top trading stocks which comprise S&P BSE SENSEX. The study period is divided into pre- and post-demonetization announcement. The empirical results indicate that there was no striking impact of the demonetization announcement on the stock returns during the period of the study.","PeriodicalId":89555,"journal":{"name":"Global health governance : the scholarly journal for the new health security paradigm","volume":"9 1","pages":"175 - 184"},"PeriodicalIF":0.0,"publicationDate":"2018-08-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80969105","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 13

An Empirical Study on Consumer Societalness and Perception towards Social Responsibility Activities of the Corporation 消费者社会性与企业社会责任活动感知的实证研究

Global health governance : the scholarly journal for the new health security paradigm Pub Date : 2018-06-01 DOI: 10.1177/0971890718758200

K. Mandal, Sujata Banerjee, Sharmistha Saha

引用次数: 0

Intentions to Use Social Networking Sites (SNS) Using Technology Acceptance Model (TAM) 基于技术接受模型(TAM)的社交网站使用意向研究

Global health governance : the scholarly journal for the new health security paradigm Pub Date : 2018-04-30 DOI: 10.1177/0971890718758201

Ruchi V. Dixit, G. Prakash

{"title":"Intentions to Use Social Networking Sites (SNS) Using Technology Acceptance Model (TAM)","authors":"Ruchi V. Dixit, G. Prakash","doi":"10.1177/0971890718758201","DOIUrl":"https://doi.org/10.1177/0971890718758201","url":null,"abstract":"This article intends to empirically test and analyse Social Networking Sites (SNS) usage pattern applying Technology Acceptance Model (TAM) and predict user’s intention to use SNS. This information would help in understanding better its remarkable marketing potential in India to practice and to create user value. The researchers explored intentions to use SNS using Davis (1985) TAM in Indian context and applied confirmatory factor analysis using structural equation modelling (SEM) technique to check the model fitness. To commensurate this, a survey was carried out through a well-structured questionnaire of 172 respondents of North India, particularly from western UP covering different age groups, income level, educational background and professions. To explore the degree of fitness of TAM factors in SNS, six hypotheses were formulated and tested, where four were accepted and two were rejected. Findings revealed that the TAM fits with the data to interpret and analyse intentions to use SNS in the target population. Since the survey was conducted in and around Mathura (UP), this work could be extended to further research covering bigger geographical areas and sample size to have more accurate predictions regarding diversified SNS usage pattern in India. To evaluate the integration of new technologies, traditional TAM is extensively used. The ‘Intention to Use SNS’ is studied comparatively less in Indian context. This study explores and underlines the diversified potential of these networks. To gauge detailed information, the researcher added five items in ‘Perceived Usefulness’ construct and one item in ‘Intention to Use’ construct of TAM. The objective is to critically analyse and interpret respondent’s viewpoints regarding diversified SNS usage intentions, in addition to viewing and communicating with old and new friends.","PeriodicalId":89555,"journal":{"name":"Global health governance : the scholarly journal for the new health security paradigm","volume":"1 1","pages":"65 - 79"},"PeriodicalIF":0.0,"publicationDate":"2018-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90074851","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 26

Goods and Service Tax 商品及服务税

Global health governance : the scholarly journal for the new health security paradigm Pub Date : 2018-04-30 DOI: 10.1177/0971890718758198

Hemant Tiwari, S. Singh

{"title":"Goods and Service Tax","authors":"Hemant Tiwari, S. Singh","doi":"10.1177/0971890718758198","DOIUrl":"https://doi.org/10.1177/0971890718758198","url":null,"abstract":"The Indian government has taken a major step in the direction of indirect tax reform. Since 1 July 2017, it implemented goods and service tax (GST) in place of other indirect taxes. The idea behind GST is to bring uniformity in goods and services price across the nation. This new system brings a lot of transparency in indirect tax structure of our country. It will also help in tracking tax evasion. GST will bring a lot of changes in Indian economy. This will also help in removing obstacle of doing business in our country. In this way, it will attract lot of domestic and foreign investors to set up their business in India. Once foreign companies start their operation in India, they will hire lot of Indian youth to do work in their business. This will pave the way to sort out the problem of unemployment in India and enhance our foreign exchange reserve. Business development will further enhance the infrastructure growth in our nation. It will direct the path of growth in government revenue and support government initiatives such as Make in India, Digital India and so on. In this way, GST will give a spur to Indian economic growth prospects. The above-mentioned growth path will make Indian equity market lucrative for domestic and foreign investors. Here, we can say GST will not only simplify indirect tax system but also give a way of further economic development of our nation.","PeriodicalId":89555,"journal":{"name":"Global health governance : the scholarly journal for the new health security paradigm","volume":"48 1","pages":"17 - 29"},"PeriodicalIF":0.0,"publicationDate":"2018-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74130051","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 3