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Profiles in healthcare communications最新文献

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Halloween bash brings more treats than tricks. 万圣节狂欢带来的是更多的款待而不是恶作剧。
Profiles in healthcare communications Pub Date : 2007-11-01
{"title":"Halloween bash brings more treats than tricks.","authors":"","doi":"","DOIUrl":"","url":null,"abstract":"<p><p>Advocate Hope Children's Hospital in Oak Lawn, IL, chose to host an event in the spirit of fall and Halloween. More than 300 guests attended the annual Hearts for Hope Halloween bash, a costume gala that is held each year to raise funds. This year, the fund-raiser benefited the construction of a Ronald McDonald House near the facility.</p>","PeriodicalId":87418,"journal":{"name":"Profiles in healthcare communications","volume":"23 6","pages":"9-11, 2"},"PeriodicalIF":0.0,"publicationDate":"2007-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"27194466","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Going green: Metro Health starts health commune. 走向绿色:都市健康启动健康公社。
Profiles in healthcare communications Pub Date : 2007-11-01
{"title":"Going green: Metro Health starts health commune.","authors":"","doi":"","DOIUrl":"","url":null,"abstract":"<p><p>Taking on a total rebranding and environmentally friendly overhaul, Metro Health looks forward as it moves into a new facility. Incorporating green building details, Metro is managing environmental impact to improve its future in its Grand Rapids, MI, community.</p>","PeriodicalId":87418,"journal":{"name":"Profiles in healthcare communications","volume":"23 6","pages":"18-27, 2"},"PeriodicalIF":0.0,"publicationDate":"2007-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"27194470","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Attention to detail helps Clarian measure ROI. 对细节的关注有助于Clarian衡量ROI。
Profiles in healthcare communications Pub Date : 2007-11-01
{"title":"Attention to detail helps Clarian measure ROI.","authors":"","doi":"","DOIUrl":"","url":null,"abstract":"<p><p>Clarian Health takes a risk and embarks on a branding strategy. Taking a multi-integrated approach, with The Heavy Weights in Indianapolis, Clarian started managing its marketing by tracking return on investment (ROI) and making the most of a CRM database. In a groundbreaking approach, it found that it was actually able to turn its marketing effort into a money-maker, leading higher-ups to see its outreach efforts as necessity.</p>","PeriodicalId":87418,"journal":{"name":"Profiles in healthcare communications","volume":"23 6","pages":"1-8"},"PeriodicalIF":0.0,"publicationDate":"2007-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"27194464","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Fund-raising aficionados: measuring out a recipe for success. 筹资狂热者:衡量成功的秘诀。
Profiles in healthcare communications Pub Date : 2007-11-01
{"title":"Fund-raising aficionados: measuring out a recipe for success.","authors":"","doi":"","DOIUrl":"","url":null,"abstract":"<p><p>A five-year capital campaign comes to a close with positive results and lessons learned. Having held dozens of annual fund-raising events throughout the year, Children's Healthcare of Atlanta has learned how to put on an effective event with full community support.</p>","PeriodicalId":87418,"journal":{"name":"Profiles in healthcare communications","volume":"23 6","pages":"12-6, 2"},"PeriodicalIF":0.0,"publicationDate":"2007-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"27194468","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Keeping up with the times. 与时俱进。
Profiles in healthcare communications Pub Date : 2007-09-01
Kandace McLaughlin
{"title":"Keeping up with the times.","authors":"Kandace McLaughlin","doi":"","DOIUrl":"","url":null,"abstract":"<p><p>With rapid advances in technology, establishing an effective internal communications campaign can be a daunting task. But Rutland Regional Medical Center has managed to effectively use many forms of internal media while still looking toward future advances.</p>","PeriodicalId":87418,"journal":{"name":"Profiles in healthcare communications","volume":"23 5","pages":"20-3, 2"},"PeriodicalIF":0.0,"publicationDate":"2007-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"27075364","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Hospital sees success by the dashboard light. 医院从仪表板上看成功。
Profiles in healthcare communications Pub Date : 2007-09-01
Kandace McLaughlin
{"title":"Hospital sees success by the dashboard light.","authors":"Kandace McLaughlin","doi":"","DOIUrl":"","url":null,"abstract":"<p><p>These days, interactive media is all the rage. It seems no business is complete without an online presence. Crouse Hospital has gone one step further, creating an interactive informational Web site that puts its employees in the driver's seat.</p>","PeriodicalId":87418,"journal":{"name":"Profiles in healthcare communications","volume":"23 5","pages":"10-3, 2"},"PeriodicalIF":0.0,"publicationDate":"2007-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"27075361","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Documenting life: a new campaign style is ready for its close-up in healthcare. 记录生活:一种新的运动风格准备在医疗保健方面进行特写。
Profiles in healthcare communications Pub Date : 2007-09-01
Kandace McLaughlin
{"title":"Documenting life: a new campaign style is ready for its close-up in healthcare.","authors":"Kandace McLaughlin","doi":"","DOIUrl":"","url":null,"abstract":"<p><p>Documentary-style filming is a cost-effective way to develop an advertising campaign. This unique style of filming includes documenting the day-to-day life of a healthcare facility and then using the footage for multiple campaign elements. With no script to work with, the footage and responses are real and the outcome is rewarding.</p>","PeriodicalId":87418,"journal":{"name":"Profiles in healthcare communications","volume":"23 5","pages":"1, 3-9, 2"},"PeriodicalIF":0.0,"publicationDate":"2007-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"27078260","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
In a sea of competition, putting the patient first. 在竞争的海洋中，把病人放在第一位。
Profiles in healthcare communications Pub Date : 2007-09-01
Kandace McLaughlin
{"title":"In a sea of competition, putting the patient first.","authors":"Kandace McLaughlin","doi":"","DOIUrl":"","url":null,"abstract":"<p><p>Although Hoag Memorial is in a county with more than 30 other hospitals, a unique branding campaign has helped to establish its facility as one that considers patients a top priority. With creative guidance from the Larson Group, Hoag developed the \"Always First\" campaign.</p>","PeriodicalId":87418,"journal":{"name":"Profiles in healthcare communications","volume":"23 5","pages":"14-9, 2"},"PeriodicalIF":0.0,"publicationDate":"2007-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"27078262","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
A colorful, charismatic, community-oriented campaign. 一个丰富多彩的、有魅力的、面向社区的活动。
Profiles in healthcare communications Pub Date : 2007-09-01
Kandace McLaughlin
{"title":"A colorful, charismatic, community-oriented campaign.","authors":"Kandace McLaughlin","doi":"","DOIUrl":"","url":null,"abstract":"<p><p>You might think that the draw of blue skies, palm trees, and warm climates would be enough to lure workers to NCH Healthcare Systems, centered in Naples, FL. With a unique benefits plan, NCH launched a unique campaign to organize the many elements that make working for the facility like a day at the beach.</p>","PeriodicalId":87418,"journal":{"name":"Profiles in healthcare communications","volume":"23 5","pages":"24-9, 2"},"PeriodicalIF":0.0,"publicationDate":"2007-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"27078265","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Long-term campaign. Nursing: the power to make a difference. 长期的活动。护理:改变世界的力量。
Profiles in healthcare communications Pub Date : 2007-07-01
{"title":"Long-term campaign. Nursing: the power to make a difference.","authors":"","doi":"","DOIUrl":"","url":null,"abstract":"<p><p>Although many recruiting campaigns focus on quick results, an effort by the North Carolina Center for Nursing is taking a decidedly long-term approach. Posters are directed at middle school students and even elementary-grade kids.</p>","PeriodicalId":87418,"journal":{"name":"Profiles in healthcare communications","volume":"23 4","pages":"18-21, 2"},"PeriodicalIF":0.0,"publicationDate":"2007-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"26991900","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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