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Profiles in healthcare communications最新文献

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Image campaign. Recruitment: show why your hospital is the place to work. 图像运动。招聘:说明为什么你的医院是工作的地方。
Profiles in healthcare communications Pub Date : 2007-07-01
{"title":"Image campaign. Recruitment: show why your hospital is the place to work.","authors":"","doi":"","DOIUrl":"","url":null,"abstract":"<p><p>Recruiting is not just about what an institution can offer, but what it conveys about itself. This approach is used by Freeman Health System in Joplin, MO, and MeritCare Health System in Fargo, ND.</p>","PeriodicalId":87418,"journal":{"name":"Profiles in healthcare communications","volume":"23 4","pages":"14-7, 2"},"PeriodicalIF":0.0,"publicationDate":"2007-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"27003912","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Awareness campaign. State organization looks to add a few good men. 宣传运动。国家组织看来要增加几个好人。
Profiles in healthcare communications Pub Date : 2007-07-01
{"title":"Awareness campaign. State organization looks to add a few good men.","authors":"","doi":"","DOIUrl":"","url":null,"abstract":"<p><p>Men make up nearly half of the population but constitute only 8% of Michigan's nurses. That's better than the national average, but not good enough for the Michigan Center for Nursing. \"It's a Guy Thing Too\" campaign introduces us to some of the guys.</p>","PeriodicalId":87418,"journal":{"name":"Profiles in healthcare communications","volume":"23 4","pages":"8-10, 2"},"PeriodicalIF":0.0,"publicationDate":"2007-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"27006367","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Introductory campaign. 介绍活动。
Profiles in healthcare communications Pub Date : 2007-07-01
{"title":"Introductory campaign.","authors":"","doi":"","DOIUrl":"","url":null,"abstract":"<p><p>When University of Maryland Medical Center was about to open its new orthopaedic acute-care unit, it used the news to recruit folks to join the staff.</p>","PeriodicalId":87418,"journal":{"name":"Profiles in healthcare communications","volume":"23 4","pages":"28-30, 2"},"PeriodicalIF":0.0,"publicationDate":"2007-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"26991896","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Radiology recruits. Geisinger finds pinpointing recruits saves both time and money. 放射学成员。盖辛格发现，精确定位新员工既节省时间又节省金钱。
Profiles in healthcare communications Pub Date : 2007-07-01
{"title":"Radiology recruits. Geisinger finds pinpointing recruits saves both time and money.","authors":"","doi":"","DOIUrl":"","url":null,"abstract":"<p><p>The goal was to develop a qualified pool of candidates using targeted direct mail and a specialty Web site. The results were quick, and the cost well worth it.</p>","PeriodicalId":87418,"journal":{"name":"Profiles in healthcare communications","volume":"23 4","pages":"1, 4-7, 2"},"PeriodicalIF":0.0,"publicationDate":"2007-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"26991899","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Web-focused campaign. Revitalized Web site helps ease advertising costs. 网络活动。重新焕发活力的网站有助于降低广告成本。
Profiles in healthcare communications Pub Date : 2007-07-01
{"title":"Web-focused campaign. Revitalized Web site helps ease advertising costs.","authors":"","doi":"","DOIUrl":"","url":null,"abstract":"<p><p>After a successful branding campaign, Saint Thomas Health Services in Nashville has launched a recruiting campaign that emphasizes a new careers Web site. Smaller newspaper ads now lead folks to the Web. Information there includes testimonials.</p>","PeriodicalId":87418,"journal":{"name":"Profiles in healthcare communications","volume":"23 4","pages":"22-7, 2"},"PeriodicalIF":0.0,"publicationDate":"2007-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"26991897","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Restricted campaign. Recruiting, retaining without traditional advertising methods. Louisiana group uses press releases, direct mailings, speeches to promote its message. 限制运动。招聘，保留，没有传统的广告方式。路易斯安那州的组织使用新闻稿、直接邮寄、演讲来宣传其信息。
Profiles in healthcare communications Pub Date : 2007-07-01
{"title":"Restricted campaign. Recruiting, retaining without traditional advertising methods. Louisiana group uses press releases, direct mailings, speeches to promote its message.","authors":"","doi":"","DOIUrl":"","url":null,"abstract":"<p><p>Try getting the word out without the benefit of paid advertising. That's one of the strings tied to a government-funded campaign in New Orleans to bring nurses back into the area as it recovers from Katrina.</p>","PeriodicalId":87418,"journal":{"name":"Profiles in healthcare communications","volume":"23 4","pages":"12-3, 2"},"PeriodicalIF":0.0,"publicationDate":"2007-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"27006375","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
CA hospital brands image with a vibrant, colorful campaign. Effort promotes hospital's service lines with "always first" campaign. CA医院品牌形象具有活力，色彩丰富的宣传活动。努力推行“永远第一”的服务方针。
Profiles in healthcare communications Pub Date : 2007-05-01
{"title":"CA hospital brands image with a vibrant, colorful campaign. Effort promotes hospital's service lines with \"always first\" campaign.","authors":"","doi":"","DOIUrl":"","url":null,"abstract":"<p><p>Hoag Memorial Hospital Presbyterian in Newport Beach, CA, faces tough competition each year. Located in a densely populated county in Southern California, the 511-bed hospital is up against stiff competition for patients in Orange County, where hospitals not only compete with others in that county, but also with hospitals in its more famous neighboring county: Los Angeles.</p>","PeriodicalId":87418,"journal":{"name":"Profiles in healthcare communications","volume":"23 3","pages":"8-13, 2"},"PeriodicalIF":0.0,"publicationDate":"2007-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"26805188","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Integrated marketing campaign for Bridgeport (CT) Hospital. 布里奇波特(CT)医院整合营销活动。
Profiles in healthcare communications Pub Date : 2007-05-01
{"title":"Integrated marketing campaign for Bridgeport (CT) Hospital.","authors":"","doi":"","DOIUrl":"","url":null,"abstract":"<p><p>Bridgeport (CT) Hospital launched an integrated branding campaign in January to enhance overall awareness of the 425-bed teaching hospital. The campaign consists of print and radio ads.</p>","PeriodicalId":87418,"journal":{"name":"Profiles in healthcare communications","volume":"23 3","pages":"18-22, 2"},"PeriodicalIF":0.0,"publicationDate":"2007-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"26805193","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Awareness campaign. Orthopedic Hospital of Oklahoma launches awareness campaign. 宣传运动。俄克拉何马州骨科医院开展宣传活动。
Profiles in healthcare communications Pub Date : 2007-05-01
{"title":"Awareness campaign. Orthopedic Hospital of Oklahoma launches awareness campaign.","authors":"","doi":"","DOIUrl":"","url":null,"abstract":"<p><p>The Orthopedic Hospital of Oklahoma is a 25-bed inpatient and outpatient center with one focus: Orthopedics. To acquaint people with its services and build brand awareness to drive market share, the hospital launched a print campaign featuring actual patients.</p>","PeriodicalId":87418,"journal":{"name":"Profiles in healthcare communications","volume":"23 3","pages":"23-5, 2"},"PeriodicalIF":0.0,"publicationDate":"2007-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"26805194","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Print campaign. Branding through print for Corpus Christi (TX) Medical Center. 打印活动。通过印刷为科珀斯克里斯蒂(得克萨斯州)医疗中心打造品牌。
Profiles in healthcare communications Pub Date : 2007-05-01
{"title":"Print campaign. Branding through print for Corpus Christi (TX) Medical Center.","authors":"","doi":"","DOIUrl":"","url":null,"abstract":"<p><p>Corpus Christi Medical Center, a 582-bed healthcare system consisting of four hospitals throughout south Texas, launched a print branding effort at the beginning of the year featuring its own doctors. The print ads promote several of the various service lines offered at the hospitals, including cardiac care.</p>","PeriodicalId":87418,"journal":{"name":"Profiles in healthcare communications","volume":"23 3","pages":"26-8, 2"},"PeriodicalIF":0.0,"publicationDate":"2007-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"26805197","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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